SNS Insider Black Friday Offer
Electric Toothbrush Market

Electric Toothbrush Market Size, Share & Segmentation By Type (Rotational, Vibrational, Rotation/Oscillation, Sonic/Side-By-Side), By Bristle ( Soft, Nanometer), By Application (Adult, Children), and By Regions | Global Market Forecast 2022-2028

Report Id: SNS/OT/1318 | May 2022 | Region: Global | 125 Pages

Global Electric Toothbrush Market was valued at USD 3.77 billion in 2021 and is expected to expand at a CAGR of 7.9% from 2021 to 2028 and it will reach USD 6.43 billion in 2028.

An electric toothbrush is an innovative oral product, used to clean teeth, gums, and tongue through rotation or head movement from side to side. Rotating or joint movement of the head in an electric toothbrush is effective in removing plaque and reducing gingivitis. Electric toothbrushes are combined with advanced features that enhance the feel of brushing and improve brushing habits. Some of the features include a variety of toothpaste options selected for sensitive teeth, the benefits of whitening, and the action of brushing the gums. Additionally, pressure sensors are applied to the toothbrush to apply the required pressure to the teeth and gums during brushing.



One of the most important things in the market for electric toothbrushes is to raise awareness about oral health and hygiene. According to a study, about 93% of Americans consider oral health to be an important part of their overall well-being. Income from people in developing countries will increase dramatically, accelerating the growth of the electric toothbrush industry. The increase in oral diseases and oral health issues will also boost market growth. Increased use of electric toothbrushes for mentally ill patients and the number of adults will improve the Global Market.


One of the major market opportunities to increase the market share of electric toothbrush is the increase in oral hygiene awareness among young people. Prolonged use of an electric toothbrush, such as gum massage and tooth whitening, is expected to create significant potential for global market growth. The adoption and integration of advanced technologies will create even greater opportunities for growth and global markets. For example, an electric toothbrush can be converted into a smart device to give patients and dentists information about their brushing process.


According to market analysis of electric toothbrush, one of the key factors that limits the growth of the global market is the high cost of electric brush. Environmental concerns about the disposal of electric toothbrushes are another major factor that could impede the growth and development of the global market. According to a study, about one billion toothbrushes are discarded in the United States each year.


The need to change the head of the electric toothbrush every three to five months is a potential challenge that can slow market growth. The cost of replacing the head may reduce the acceptance of the electric toothbrush. On the other hand, global market changes and the development of the electric toothbrush will accelerate the growth of the electric toothbrush industry.


The nature of the epidemic has had a positive impact on the growth of the electric toothbrush market. The rapid spread of the Covid-19 epidemic raises concerns about human health and hygiene. Increased consumer demand for products related to hygiene and personal care. According to a study by the US Department of Commerce, sales of personal and health care stores in the United States increased by 8.9% in2020 compared to June 2019. The demand for various forms of personal care has increased in many countries even before the closure. The main reason for the growth of the Global Market was to prevent the spread of Coronavirus. However, the global market has declined sharply due to the closure and closure of facilities around the world. Leading market players are involved in adopting strategies that will increase the market capitalization of the electric toothbrush.


The electric toothbrush  is sub-divided into two types: rechargeable toothbrushes and battery toothbrushes. The rechargeable toothbrush has the largest market share in the world.


Based on end users, the electric toothbrush market is divided into children and adults. Half of the adult population has a higher position in the global market share. The adult half are predicted to dominate the global market at the time of the forecast.


The major key Key Players in Global Wireless Charging market are; The Procter & Gamble Company, Colgate-Palmolive Company, Panasonic Corporation, Koninklijke Philips N.V, Shenzhen Risun Technology Co. Ltd, Mouth Watchers, Conair Corporation, Quip Inc., Water Pik Inc, Kolibree SAS, Philips Sonicare. FOREO, Church and Dwight, JSB Healthcare, Panasonic, Oral - B and others.

Market Segmentation

By Type

  • Rotational

  • Vibrational

  • Rotation/Oscillation

  • Sonic/Side-by-side

By Bristle

  • Soft

  • Nanometer


  • Adult

  • Children


The market for Asia-Pacific electric toothbrushes is rapidly growing, as electric toothbrushes have gained popularity due to their high cleaning of the oral cavity. In addition, the increase in income from the region, as well as the increase in the incidence of dental caries, drive market growth.


  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America

Global Electric Toothbrush Market Report Scope
Report Attributes Details
Market Size in 2021 US$ 3.77 Billion
Market Size by 2028 US$ 6.43 Billion
CAGR CAGR 7.9% From 2022 to 2028
Base Year 2021
Forecast Period 2022-2028
Historical Data 2017-2020
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Type (Rotational, Vibrational, Rotation/Oscillation, Sonic/Side-By-Side)
• By Bristle ( Soft, Nanometer)
• By Application (Adult, Children)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, +D11UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles The Procter & Gamble Company, Colgate-Palmolive Company, Panasonic Corporation, Koninklijke Philips N.V, Shenzhen Risun Technology Co. Ltd, Mouth Watchers, Conair Corporation, Quip Inc., Water Pik Inc, Kolibree SAS, Philips Sonicare. FOREO, Church and Dwight, JSB Healthcare, Panasonic, Oral - B and others.

Frequently Asked Questions (FAQ) :

Electric Toothbrush Market size was valued at 3.77 billion in 2021 at a CAGR of 7.9%.

The increase in oral diseases and oral health issues will drive the market growth of the Electric toothbrush market.

In the Electric Toothbrush sector, APAC commands the largest market share.

Yes, and they are Raw material vendors, Distributors/traders/wholesalers/suppliers, Regulatory authorities, including government agencies and NGO, Commercial research & development (R&D) institutions, Importers and exporters, Government organizations, research organizations, and consulting firms, Trade/Industrial associations, End-use industries.

Manufacturers, Consultants, Association, Research Institutes, private and university libraries, suppliers, and distributors of the product.

Table of Content

1. Introduction

1.1 Market Definition

1.2 Market Scope

1.3 Research Assumptions


2. Research Methodology


3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges


4. Impact Analysis

4.1 COVID 19 Impact Analysis

4.2 Russia Ukraine War Analysis


5. Value Chain Analysis


6. Porter’s 5 forces model


7.  PEST Analysis


8. The SNS Graph


9. Global Wireless Charging Market Segmentation, by  type


9.2 Rotational

9.3 Vibrational

9.4 Rotation/Oscillation

9.5 Sonic/Side-by-side

9.6 other


10. Global Wireless Charging Market Segmentation, by bristle

10.1 Introduction

10.2 Soft

10.3 Nanometer


11. Global Wireless Charging Market Segmentation, By application

11.1 Introduction

11.2 Adult

11.3 Children


12. Regional Analysis

12.1 Introduction

12.2 North America

12.2.1 USA

12.2.2    Canada

12.2.3    Mexico

12.3        Europe

12.3.1    Germany

12.3.2    UK

12.3.3    France

12.3.4    Italy

12.3.5    Spain

12.3.6    The Netherlands

12.3.7    Rest of Europe

12.4        Asia-Pacific

12.4.1    Japan

12.4.2    South Korea

12.4.3    China

12.4.4    India

12.4.5    Australia

12.4.6    Rest of Asia-Pacific

12.5        The Middle East & Africa

12.5.1    Israel

12.5.2    UAE

12.5.3    South Africa

12.5.4    Rest

12.6        Latin America

12.6.1    Brazil

12.6.2    Argentina

12.6.3    Rest of Latin America


13. Company Profiles

13.1 Colgate-Palmolive Company

13.1.1 Financial

13.1.2 Products/ Services Offered

13.1.3 SWOT Analysis

13.1.4 The SNS view

13.2 The Procter & Gamble Company

13.3 Panasonic Corporation

13.4 Koninklijke Philips N.V

13.5 Shenzhen Risun Technology Co. Ltd

13.6 Mouth Watchers

13.7 Conair Corporation

13.8 Quip Inc.

13.9 Water Pik Inc

13.10 Kolibree SAS

13.11 Philips Sonicare.

13.12 FOREO

13.13 Church and Dwight

13.14 JSB Healthcare

13.15 Panasonic

13.16 Oral - B


14. Competitive Landscape

14.1 Competitive Benchmark

14.2 Market Share analysis

14.3 Recent Developments


15. Conclusion


An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.


The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.