Market Positioning and Branding Analysis
- Brand Perception Benchmarking: Comparing brand strength, reputation, and customer loyalty metrics to understand how a brand is perceived relative to competitors.
- Market Share Analysis: Analyzing market share data across different regions, customer segments, and product categories to understand competitive positioning.
- Value Proposition Comparison: Evaluating the value propositions of competitors, including how they communicate their offerings to customers and differentiate themselves in the market.
