Educational Toys are experiencing fast-paced growth, owing to the transformation being made possible in children's learning and the acquisition of essential skills with the use of hands-on kits, STEM toys, coding games, and educational platforms. Toys that promote creativity, problem solving, logical thinking, and STEM learning through hands-on experiences are in high demand. Rising awareness about early childhood development among parents, increased popularity of homeschooling, and high growth of the digital learning segment are some factors fueling market growth across the globe.
As per a report published by SNS Insider, the Educational Toys Market size is expected to grow from USD 69.53 billion in 2025 to USD 185.56 billion by 2035, at a CAGR of 10.32% during the forecast period 2026-2035. High innovations in AI-driven educational toys, robotics kits, coding platforms, and interactive play systems, along with high growth in the educational e-commerce and retail segments, are some other key factors aiding market growth.
Top 10 Educational Toys Companies Leading the Market:
1. LEGO Group
The company LEGO Group provides an impressive range of educational toys, such as LEGO education STEM kit series, LEGO robotics products, LEGO coding solutions, LEGO engineering series, and LEGO construction toys, which encourage creativity and thinking abilities. In 2026, LEGO Company came up with the innovative concept of the LEGO SMART Play, which represents a screen-free interactive platform utilizing smart blocks.
2. Mattel, Inc.
As for Mattel Company, they specialize in educational toys promoting creativity, pre-school and cognitive skills in their customers via interactive entertainment, puzzles, and various toys based on skills training. Moreover, in connection with technological advancements, the company continues to expand digital learning and AI-powered play features within educational and preschool ranges.
3. Hasbro, Inc.
Hasbro produces a wide range of education-related board games, science and technology toys, and creative toys for improving communication skills and analysis. This company continues to develop digital toys aimed at improving interactive learning through digital connectivity and innovative ideas. The main aim of the company lies in promoting experiential learning among children.
4. VTech Holdings Limited
VTech designs various electronic toys, tablets, and role-playing toys that focus on teaching literacy and numeracy among other aspects. In 2026, VTech introduced new toys enhanced by artificial intelligence, music-based educational toys, and creative toys at Toy Fair 2026. This company continues to improve the hands-on learning process among children.
5. LeapFrog Enterprises, Inc.
LeapFrog, a provider of adaptive learning tablets and other early childhood development tools (literacy toys), motion-based learning systems as well as interactive educational products. In 2026, the firm extended its LeapMove learning ecosystem by providing active-play educational games and personalized (data-driven) toys that would help students develop literacy, creativity and cognitive skills.
6. Spin Master Corp
Spin Master creates toys and play systems with unique capabilities in terms of supporting STEM education and developing skills of imagination and manual dexterity. This company pays much attention to creating interactive products aimed at combining entertainment and education among children all over the world.
7. Sphero, Inc.
The major product line offered by Sphero includes robots, coding kits, and platforms aimed at providing STEM education. In 2025, the company introduced Blueprint Snap, a screenless mechanical engineering kit allowing for engaging in rapid prototyping with its help.
8. Melissa & Doug
Melissa & Doug sells a variety of screen-free products for pre-school education such as puzzles, wooden activity kits and playactivity systems. The company focuses on experiential learning in the hands-on experience and as it grows expands its toy materials, an emphasis is placed on sustainable materials while working to encourage open-ended play that hones imagination and autonomy of problem-solving skills.
9. Thames & Kosmos
Thames & Kosmos manufactures kits for science and chemistry experiments and engineering toys, focusing on encouraging scientific discovery and innovations. Thames & Kosmos keeps introducing new advanced robotic, computer programming, and renewable energy educational kits in order to enhance experiential learning opportunities among children and budding STEM enthusiasts around the world.
10. Osmo
Osmo creates an educational experience through blending of physical educational toys with interactive digital learning platforms powered by artificial intelligence. Osmo has developed various educational toys such as coding kits, math games, literacy systems, and creative learning kits. The company is working to develop adaptive learning and interactive learning systems for children.
Educational Toys Shaping the Future of Experiential Learning:
Educational toys have gained significance in the context of child development in the contemporary era because they bring about the amalgamation of learning, creativity, and engagement within children's education. The increasing focus on STEM education, coding, problem-solving skills, and cognitive development has been pushing the demand for new educational toys worldwide.
With the emergence and improvement of technological developments in areas like artificial intelligence, robotics, and interactive learning techniques, it can be anticipated that educational toys would further enhance their significance in the context of learning experience of the children. With more emphasis being laid on experiential learning, the significance of educational toys is likely to grow.
