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Automotive Windshield Washer Market

Automotive Windshield Washer Market Size, Share and Segmentation by Fluid Type (Bug-Repellent, Water-Repellent, Anti-Freeze, Others), by Vehicle Type (Passenger vehicles, LCV, HCV), by Application (OEM, Aftermarket), by Regions and Global Market Forecast 2023-2030

Report Id: SNS/AUTO/1618 | June 2022 | Region: Global | 120 Pages

Report Scope & Overview:

Automotive Windshield Washer Market Size was valued at USD 6.89 billion in 2022 and is expected to reach USD 10.98 billion by 2030 and grow at a CAGR of 6% over the forecast period 2023-2030.

Windscreen washer systems, or windscreen pipers, are devices used to wash the windshield by spraying fluid and removing dust, snow, rain, and ice from the front window. Washer fluid can be sprayed onto the windshield using an electrical pump and jets positioned under the wiper blades or beneath the windshield using a car control button. To keep the windscreen clear, the wipers are automatically activated. It has anti-freeze properties. It's sold in crystal sachets that are diluted with distilled water, with the water acting as a diluent. Furthermore, these fluids are primarily made up of methanol or ethylene glycol. Depending on the season, different washing fluids are available. They easily remove dirt, dust, and debris from the windscreen and improve visibility.

Automotive Windshield Washer Market Revenue Graph

Washer fluid may be warmed in colder climates before it is squirted over the windshield. To avoid having to scrape or pour warm water on the glass, this method is used when a thin layer of ice or frost forms on the windshield's surface. Preheat devices can be purchased separately, but many car manufacturers include this feature as standard on at least some of their vehicles.

In 2021, Side mirrors fold down, back audio controls are included, as are automatic rain detecting wipers on the General Motors Chevrolet Impala. Lincoln Aviator introduced heated wiper blades in September 2020 to keep windshields free of ice and snow.



  • Glass technology advancements, as well as light flow control, might have an impact on the market.

  • Larger windshield screens in electric and hybrid automobiles could help accelerate industry growth.

  • Windshields are in high demand for protection and resistance to the weather.

  • In order to clear vision in traffic, windshield washer systems are likely to be included in recent iterations of cars.


  • The high costs of windshield washer formulae may prevent the market from growing.

  • Companies' premiumization of windshield cleaning fluid in order to appeal to all demographics.


  • Online eCommerce platforms have been successful in attracting component makers' attention.

  • Manufacturers of windshield washers are cooperating with eCommerce companies to launch their products online.

  • The usage of reviews and consumer feedback will be put to good use in developing customer-targeting strategies.

  • To attract more attention, windshield washer system manufacturers are producing fluids with rules.


  • Concerns about the liquid's ingestion.

  • The low lifespan of the windshield washer system may stymie market participants' efforts.


The COVID-19 epidemic has wreaked havoc on the automotive industry, with ramifications across manufacturing and supply lines. Manufacturing halts in Europe, plant closures, and a rise in mergers and acquisitions are all evidence of this. As a result of the pandemic, demand and sales for automotive components are expected to suffer. Because of the high demand for automobiles, governments can reinvigorate the industry by lifting tight regulations and implementing economic stimulus packages. Manufacturers of windshields are contributing to the pandemic's fight.


General Motors, Lincoln Aviator, 3M (U.S.), ITW Global Brands (U.S.), Guangzhou Botny Chemical Co., Ltd. (China), Sonax GmbH (Germany), Qwix Mix (U.S.), Total (France), Recochem Inc. (Canada), ACDelco (U.S.), Prestone Products Corporation (U.S.), Soft99 Corporation (Japan), and Japan Chemical Industries (Japan) are some of the affluent competitors with significant market share in the Automotive Windshield Washer Market.


Market, By Fluid Type:

Based on the fluid type segment, the global market has been divided into Bug-Repellent, Water-Repellent, Anti-Freeze, and Others. In the market, the anti-freeze fluid segment is predicted to take the lead. Major vehicle manufacturers attribute this to their ice-fighting abilities. Ethylene glycol is present in anti-freeze fluids, which improves user vision. During icy weather, the fluids can melt the ice under windshields and keep them clean.

Market, By Vehicle Type:

The global market has been divided into Passenger Vehicles, LCV, and HCV based on the vehicle type segment. Because automobiles are purchased by passengers for travel purposes, passenger cars are likely to gain significant market share over the projection period. Passengers' higher discretionary income levels and their skepticism of public transportation can bode well for the global industry.

Market, By Application:

The global market has been divided into OEM, and aftermarket based on the application segment. Because windshields rust or become damaged after a certain amount of time, the aftermarket segment is expected to generate significant market income. Low component or product replacement costs are expected to promote segment growth throughout the projected period. Furthermore, the segment's revenue share may be driven by the short shelf life of washer systems and a high replacement rate.


By Fluid Type:

  • Bug-Repellent

  • Water-Repellent

  • Anti-Freeze

  • Others

By Vehicle Type:

  • Passenger vehicles

  • LCV

  • HCV

By Application:

  • OEM

  • Aftermarket

Automotive Windshield Washer Market Segment Chart


APAC is likely to increase at the fastest rate over the forecast period. This is due to the fact that it is used by travelers in China and other tropical nations with erratic weather patterns. The rising levels of pollution and the increased focus on safety standards may augur well for regional market demand. The demand for windshield washer systems might be driven by the requirement for clean visibility and the eradication of dust and other environmental conditions.

Because customers prefer not to visit vehicle washes, Europe is expected to see a surge in demand for windshield washer systems. Car drivers should stock up on solutions to keep their windshields clean on long journeys. Constant travel for pleasure or business is likely to have an impact on regional market demand. The availability of low-interest loans for car purchases can help to boost sales of passenger automobiles. Furthermore, as the world moves toward electric mobility, EV manufacturers are including revolutionary cleaning technologies that are compatible with the vehicle.


  • North America

    • The USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • The UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America

Automotive Windshield Washer Market Report Scope:
Report Attributes Details
Market Size in 2022 US$ 6.89 Billion
Market Size by 2030 US$ 10.98 Billion
CAGR CAGR of 6% From 2023 to 2030
Base Year 2022
Forecast Period 2023-2030
Historical Data 2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Fluid Type (Bug-Repellent, Water-Repellent, Anti-Freeze, Others)
• by Vehicle Type (Passenger vehicles, LCV, HCV)
• by Application (OEM, Aftermarket)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles General Motors, Lincoln Aviator, 3M (U.S.), ITW Global Brands (U.S.), Guangzhou Botny Chemical Co., Ltd. (China), Sonax GmbH (Germany), Qwix Mix (U.S.), Total (France), Recochem Inc. (Canada), ACDelco (U.S.), Prestone Products Corporation (U.S.), Soft99 Corporation (Japan), and Japan Chemical Industries (Japan)
Key Drivers •Glass technology advancements, as well as light flow control, might have an impact on the market.

•Larger windshield screens in electric and hybrid automobiles could help accelerate industry growth.
RESTRAINTS •The high costs of windshield washer formulae may prevent the market from growing.

•Companies' premiumization of windshield cleaning fluid in order to appeal to all demographics.+D25

Frequently Asked Questions (FAQ) :

Table of Contents


1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions


2. Research Methodology


3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges


4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World


5. Value Chain Analysis


6. Porter’s 5 forces model


7.  PEST Analysis


8. Global Automotive Windshield Washer Market Segmentation, By Fluid Type

8.1 Bug-Repellent

8.2 Water-Repellent

8.3 Anti-Freeze

8.4 Others


9. Global Automotive Windshield Washer Market Segmentation, By Vehicle Type

9.1 Passenger vehicles

9.2 LCV

9.3 HCV


10. Global Automotive Windshield Washer Market Segmentation, by Application

10.1 OEM

10.2 Aftermarket


11. Regional Analysis

11.1 Introduction

11.2 North America

11.2.1 the USA

11.2.2  Canada

11.2.3  Mexico

11.3 Europe

11.3.1  Germany

11.3.2  the UK

11.3.3  France

11.3.4  Italy

11.3.5  Spain

11.3.6  The Netherlands

11.3.7  Rest of Europe

11.4 Asia-Pacific

11.4.1  Japan

11.4.2  South Korea

11.4.3  China

11.4.4  India

11.4.5  Australia

11.4.6  Rest of Asia-Pacific

11.5 The Middle East & Africa

11.5.1  Israel

11.5.2  UAE

11.5.3  South Africa

11.5.4  Rest

11.6 Latin America

11.6.1  Brazil

11.6.2  Argentina

11.6.3  Rest of Latin America


12. Company Profiles

12.1 General Motors,

12.1.1 Financial

12.1.2 Products/ Services Offered

12.1.3 SWOT Analysis

12.1.4 The SNS view

12.2 3M (U.S.)

12.3 ITW Global Brands (U.S.)

12.4 Guangzhou Botny Chemical Co., Ltd. (China)

12.5 Sonax GmbH (Germany)

12.6 Qwix Mix (U.S.)

12.7 Total (France)

12.8 Recochem Inc. (Canada)

12.9 ACDelco (U.S.)

12.10 Prestone Products Corporation (U.S.)

12.11 Soft99 Corporation (Japan)

12.12 Japan Chemical Industries (Japan)

12.13 Lincoln Aviator


13. Competitive Landscape

13.1 Competitive Benchmarking

13.2 Market Share analysis

13.3 Recent Developments


14. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

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Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

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This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

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