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Digital Holography Market Report Scope & Overview:

The Digital Holography Market size was valued at USD 3.9 billion in 2022 and is expected to grow to USD 16.65 billion by 2030 and grow at a CAGR Of 19.9 % over the forecast period of 2023-2030.

Digital holography is an imaging method that does not need an imaging lens. To make a hologram, two waves must simultaneously capture quantitative phase and amplitude images. Digital inline holography has a wide range of practical applications in a variety of industries, including engineering, medical technology, pharmaceuticals, food and beverage, telecommunications, automotive, entertainment, and other areas. These displays are quite helpful for goods, processes, and procedures that profit creatively require a lot of explanation.

Digital Holography Market Revenue Analysis

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The primary factor propelling the growth of the holographic display industry over the forecast period is the surge in demand for holographic displays for medical applications, including endoscopy and X-ray. The market for holographic displays is growing faster due to increased holographic display use for advertising and events.

MARKET DYNAMICS

KEY DRIVERS:  

  • Demand for holography displays for medical applications

  • Increased usage of digital holography microscopy for precise measurement is the driving force.

Digital holography uses digital cameras to capture holograms that are then numerically reconstructed to enable for the quantitative measurement of object shape and displacement. The technique makes it possible to quickly and extremely precisely measure 3D geometry. Since holography inspection has eliminated compressor seal bond failures, produced significant financial savings for manufacturers, and significantly increased customer satisfaction and cost savings, the technology is increasingly being employed for the examination of turbine engine components. The ability to detect flaws using digital holography is improving as the tolerance for flaws in the manufacturing of automobiles decreases. Thus, the market is anticipated to grow in the upcoming years as a result of all these advantages of digital holography microscopy. 

RESTRAIN:

  • Lack of awareness about holographic display act

  • Expensive digital holographic items

The purchase of digital holographic microscopy equipment or holographic screens requires an excessive initial outlay of funds. The cost of the technique is often substantial, driven by the usage of expensive objective lenses and specialised digital imaging equipment. Hologram processing is expensive computationally, hence there aren't many uses for the technology overall. Large quantities of processing power, memory, and storage are needed to compute holographic reconstructions when holography is employed for 3D imaging techniques. 

OPPORTUNITY: 

  • Adoption of digital holography in high-end cars offers

  • Latent market potential for digital holographic products coming from APAC nations

Digital holography (DH), which provides the quantitative phase measurements of wavefields with great accuracy and almost instantly, has emerged as the market leader for phase imaging in APAC. Due of its great precision and quick reconstruction rate, digital holography (DH) is used to examine manufactured surfaces at the microscale level. Utilisation of the technology is widespread in industrial settings. APAC is home to numerous economies with various levels of development and a diverse range of sectors. Given the region's expanding consumer electronics and automotive industries, major growing economies like India, Indonesia, and China have a significant opportunity to adopt the technology. 

CHALLENGES:

  • Poor market technology awareness

Digital holography is becoming more and more in demand for many purposes. However, there is a shocking knowledge gap among professionals about important technology. The positioning and assembly of the system for an exact projection of a holographic display is still a difficulty for this sector, despite several technological developments in the relevant field. The field of holographic displays only has a small number of knowledgeable technicians. Making a practical and financially viable genuine 3D display based on holographic technology is another challenge. Light deflection requires characteristics that are similar to light's wavelength, which is less than a micron. This is a serious technological issue.

IMPACT OF RUSSIAN UKRAINE WAR

Worldwide negative effects are anticipated, particularly in Eastern Europe, the European Union, Eastern and Central Asia, and the United States. This Contention has significantly disrupted trade dynamics and harmed people's lives and livelihoods. It is anticipated that the continued conflict and unpredictability in Eastern Europe would negatively affect Ukraine and have severe, long-lasting impacts on Russia. The paper reveals the effects on demand-supply balances, pressure on pricing variations, influence on import/export and trade, and short-term suggestions to the global digital market. Holography Market analyses the most recent information about the situation and the responses from across the world.

IMPACT OF ONGOING RECESSION

Over the past two years, prices have increased significantly as a result of the high inflation rates in industrialized nations throughout the world. It is anticipated that the aggregate buying power would considerably affect emerging economies and is thought to be beneficial in many ways. The paper reveals how high inflation affects the long-term health of the global economy and offers information on the fiscal measures that may be taken to lessen its short-term effects on demand/supply, cash flow, and currency exchange. The analysis of the global digital holography market predicts considerable inflation. taking into account the corresponding effects of cost-push and demand-pull inflation.

KEY MARKET SEGMENTS

By Process Type

  • Digital Recording

  • Reconstruction

By Techniques

  • Off-axis Holography

  •  In-line (Gabor) Holography

By Offering

  • Hardware

  • Software

By Vertical

  • Medical

  • Commercial

  • Aerospace & Defense

  • Automotive

  • Consumer

  • Others (Industrial, Metrology, etc.)

By Application

  • Digital Holography Microscopy

  • Digital Holographic Displays

  • Holographic Telepresence

Digital Holography Market Segmentation Analysis

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REGIONAL ANALYSIS

In terms of revenue, the UK dominated the digital holography market in Europe in 2021, and it is anticipated that this trend would continue during the projected period. The development of technology across industry verticals is a critical factor that contributes to the growth of digital holography and thus creates lucrative growth opportunities for the digital holography market in Germany. Nevertheless, Germany is expected to emerge as the fastest-growing country in Europe's digital holography with a notable CAGR.

The United States is anticipated to become an important market for the North American digital holography sector, and manufacturers are making considerable R&D investments to find ways to use holographic technology to overcome technical obstacles like bandwidth requirements and computing. On January 13, 2021, Ikin, a holographic technology U.S.-based company recently revealed plans to create Ryz, a holographic glasses-free device that links to phones and allows users to share 3D images with others.

REGIONAL COVERAGE:

North America

  • US

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of the Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

KEY PLAYERS

The Major Players are Geola Digital Uab, Holoxica Limited, Leia Inc., Lyncee TEC SA, ovizio imaging systems, Holmarc Opto-Mechatronics, EON Reality, Inc., RealView Imaging, Phase Holographic Imaging AB (PHI), Holotech Switzerland AG and other players are listed in final report.

EON Reality Inc-Company Financial Analysis

Company Landscape Analysis

 RECENT DEVELOPMENT

  • Looking Glass unveiled the biggest holographic display in the world in June 2022. The five-screen, 65-inch, 8-K display is many times larger than any prior 3D holographic display and requires no additional viewing technology. The new screen is "group viewable," differentiating it from some rival products that only one person can view at once.

  • An Indian business called PORTL, an Intelligent Home Mirror, announced intentions to create cabinet-sized holographic screens for use in potential applications like retail, conference rooms, and possibly classrooms in October 2022. One submission for Full-body video chatting, product browsing, and evaluation are all possible on these PORTL EPIC devices before a 4G) Mordor Intelligence purchase.

Digital Holography Market Report Scope:
Report Attributes Details
Market Size in 2022  US$ 3.9 Bn
Market Size by 2030  US$ 16.65 Bn
CAGR   CAGR of 19.9 % From 2023 to 2030
Base Year 2022
Forecast Period  2023-2030
Historical Data  2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Process Type (Digital Recording, Reconstruction)
• By Techniques (Off-axis Holography, In-line (Gabor) Holography)
• By Offering (Hardware, Software)
• By Vertical (Medical, Commercial, Aerospace & Defense, Automotive, Consumer, Others (Industrial, Metrology, etc.))
• By Application (Digital Holography Microscopy, Digital Holographic Displays, Holographic Telepresence)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Company Profiles Geola Digital Uab, Holoxica Limited, Leia Inc., Lyncee TEC SA, ovizio imaging systems, Holmarc Opto-Mechatronics, EON Reality, Inc., RealView Imaging, Phase Holographic Imaging AB (PHI), Holotech Switzerland AG
Key Drivers • Demand for holography displays for medical applications
• Increased usage of digital holography microscopy for precise measurement is the driving force.
Market Restraints • Lack of awareness about holographic display act
• Expensive digital holographic items

 

Frequently Asked Questions

Ans Digital Holography Market is anticipated to expand by 19.9 % from 2023 to 2030.

Ans: The Digital Holography Market is to reach USD 16.65 billion by 2030.

Ans: Digital Holography Market size was valued at USD 3.9 billion in 2022

Ans: UK has dominated the market.

Ans: Lack of awareness about holographic display act AND Expensive digital holographic items.

Table of Contents

1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4.1 COVID-19 Impact Analysis
4.2 Impact of Ukraine- Russia War
4.3 Impact of Ongoing Recession
4.3.1 Introduction
4.3.2 Impact on major economies
4.3.2.1 US
4.3.2.2 Canada
4.3.2.3 Germany
4.3.2.4 France
4.3.2.5 United Kingdom
4.3.2.6 China
4.3.2.7 Japan
4.3.2.8 South Korea
4.3.2.9 Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8. Digital Holography Market Segmentation, By Process Type
8.1 Digital Recording
8.2 Reconstruction

9. Digital Holography Market Segmentation, By Techniques
9.1 Off-axis Holography
9.2 In-line (Gabor) Holography

10. Digital Holography Market Segmentation, By Offering
10.1 Hardware
10.2 Software

11. Digital Holography Market Segmentation, By Vertical
11.1 Medical
11.2 Commercial
11.3 Aerospace & Defense
11.4 Automotive
11.5 Consumer
11.6 Others (Industrial, Metrology, etc.)

12. Digital Holography Market Segmentation, By Application
12.1 Digital Holography Microscopy
12.2 Digital Holographic Displays
12.3 Holographic Telepresence

13. Regional Analysis
13.1 Introduction
13.2 North America
13.2.1 North America Digital Holography Market Segmentation, by Country
13.2.2North America Digital Holography Market by Process Type
13.2.3 North America Digital Holography Market by Techniques
13.2.4 North America Digital Holography Market by Offerings
13.2.5 North America Digital Holography Market by Vertical
13.2.6 North America Digital Holography Market by Application
13.2.7 USA
13.2.7.1 USA Digital Holography Market by Process Type
13.2.7.2 USA Digital Holography Market by Techniques
13.2.7.3 USA Digital Holography Market by Offerings
13.2.7.4 USA Digital Holography Market by Vertical
13.2.7.5 USA Digital Holography Market by Application
13.2.8 Canada
13.2.8.1 Canada Digital Holography Market by Process Type
13.2.8.2 Canada Digital Holography Market by Techniques
13.2.8.3 Canada Digital Holography Market by Offerings
13.2.8.4 Canada Digital Holography Market by Vertical
13.2.8.5 Canada Digital Holography Market by Application
13.2.9 Mexico
13.2.9.1 Mexico Digital Holography Market by Process Type
13.2.9.2 Mexico Digital Holography Market by Techniques
13.2.9.3 Mexico Digital Holography Market by Offerings
13.2.9.4 Mexico Digital Holography Market by Vertical
13.2.9.5 Mexico Digital Holography Market by Application
13.3 Europe
13.3.1 Europe Digital Holography Market by Country
1.3.3.2 Europe Digital Holography Market by Process Type
13.3.3 Europe Digital Holography Market by Techniques
13.3.4 Europe Digital Holography Market by Offerings
13.3.5 Europe Digital Holography Market by Vertical
13.3.6 Europe Digital Holography Market by Application
13.3.7 Germany
13.3.7.1 Germany Digital Holography Market by Process Type
13.3.7.2 Germany Digital Holography Market by Techniques
13.3.7.3 Germany Digital Holography Market by Offerings
13.3.7.4 Germany Digital Holography Market by Vertical
13.3.7.5 Germany Digital Holography Market by Application
13.3.8 UK
13.3.8.1 UK Digital Holography Market by Process Type
13.3.8.2 UK Digital Holography Market by Techniques
13.3.8.3 UK Digital Holography Market by Offerings
13.3.8.4 UK Digital Holography Market by Vertical
13.3.8.5 UK Digital Holography Market by Application
13.3.9 France
13.3.9.1 France Digital Holography Market by Process Type
13.3.9.2 France Digital Holography Market by Techniques
13.3.9.3 France Digital Holography Market by Offerings
13.3.9.4 France Digital Holography Market by Vertical
13.3.9.5 France Digital Holography Market by Application
13.3.10 Italy
13.3.10.1 Italy Digital Holography Market by Process Type
13.3.10.2 Italy Digital Holography Market by Techniques
13.3.10.3 Italy Digital Holography Market by Offerings
13.3.10.4 Italy Digital Holography Market by Vertical
13.3.10.5 Italy Digital Holography Market by Application
13.3.11 Spain
13.3.11.1 Spain Digital Holography Market by Process Type
13.3.11.2 Spain Digital Holography Market by Techniques
13.3.11.3 Spain Digital Holography Market by Offerings
13.3.11.4 Spain Digital Holography Market by Vertical
13.3.11.5 Spain Digital Holography Market by Application
13.3.12 The Netherlands
13.3.12.1 Netherlands Digital Holography Market by Process Type
13.3.12.2 Netherlands Digital Holography Market by Techniques
13.3.12.3 Netherlands Digital Holography Market by Offerings
13.3.12.4 Netherlands Digital Holography Market by Vertical
13.3.12.5 Netherlands Digital Holography Market by Application
13.3.13 Rest of Europe
13.3.13.1 Rest of Europe Digital Holography Market by Process Type
13.3.13.2 Rest of Europe Digital Holography Market by Techniques
13.3.13.3 Rest of Europe Digital Holography Market by Offerings
13.3.13.4 Rest of Europe Digital Holography Market by Vertical
13.3.13.5 Rest of Europe Digital Holography Market by Application
13.4 Asia-Pacific
13.4.1 Asia Pacific Digital Holography Market by Country
13.4.2 Asia Pacific Digital Holography Market by Process Type
13.4.3 Asia Pacific Digital Holography Market by Techniques
13.4.4 Asia Pacific Digital Holography Market by Offerings
13.4.5 Asia Pacific Digital Holography Market by Vertical
13.4.6 Asia Pacific Digital Holography Market by Application
13.4.7 Japan
13.4.7.1 Japan Digital Holography Market by Process Type
13.4.7.2 Japan Digital Holography Market by Techniques
13.4.7.3 Japan Digital Holography Market by Offerings
13.4.7.4 Japan Digital Holography Market by Vertical
13.4.7. 5Japan Digital Holography Market by Application
13.4.8 South Korea
13.4.8.1 South Korea Digital Holography Market by Process Type
13.4.8.2 South Korea Digital Holography Market by Techniques
13.4.8.3 South Korea Digital Holography Market by Offerings
13.4.8.4 South Korea Digital Holography Market by Vertical
13.4.8.5 South Korea Digital Holography Market by Application
13.4.9 China
13.4.9.1 China Digital Holography Market by Process Type
13.4.9.2 China Digital Holography Market by Techniques
13.4.9.3 China Digital Holography Market by Offerings
13.4.9.4 China Digital Holography Market by Vertical
13.4.9.5 China Digital Holography Market by Application
13.4.10 India
13.4.10.1 India Digital Holography Market by Process Type
13.4.10.2 India Digital Holography Market by Techniques
13.4.10.3 India Digital Holography Market by Offerings
13.4.10.4 India Digital Holography Market by Vertical
13.4.10.5 India Digital Holography Market by Application
13.4.11 Australia
13.4.11.1 Australia Digital Holography Market by Process Type
13.4.11.2 Australia Digital Holography Market by Techniques
13.4.11.3 Australia Digital Holography Market by Offerings
13.4.11.4 Australia Digital Holography Market by Vertical
13.4.11.5 Australia Digital Holography Market by Application
13.4.12 Rest of Asia-Pacific
13.4.12.1 APAC Digital Holography Market by Process Type
13.4.12.2 APAC Digital Holography Market by Techniques
13.4.12.3 APAC Digital Holography Market by Offerings
13.4.12.4 APAC Digital Holography Market by Vertical
13.4.12.5 APAC Digital Holography Market by Application
13.5 The Middle East & Africa
13.5.1 The Middle East & Africa Digital Holography Market by Country
13.5.2 The Middle East & Africa Digital Holography Market by Process Type
13.5.3 The Middle East & Africa Digital Holography Market by Techniques
13.5.4 The Middle East & Africa Digital Holography Market by Offerings
13.5.5 The Middle East & Africa Digital Holography Market by Vertical
13.5.6 The Middle East & Africa Digital Holography Market by Application
13.5.7 Israel
13.5.7.1 Israel Digital Holography Market by Process Type
13.5.7.2 Israel Digital Holography Market by Techniques
13.5.7.3 Israel Digital Holography Market by Offerings
13.5.7.4 Israel Digital Holography Market by Vertical
13.5.7.5 Israel Digital Holography Market by Application
13.5.8 UAE
13.5.8.1 UAE Digital Holography Market by Process Type
13.5.8.2 UAE Digital Holography Market by Techniques
13.5.8.3 UAE Digital Holography Market by Offerings
13.5.8.4 UAE Digital Holography Market by Vertical
13.5.8.5 UAE Digital Holography Market by Application
13.5.9South Africa
13.5.9.1 South Africa Digital Holography Market by Process Type
13.5.9.2 South Africa Digital Holography Market by Techniques
13.5.9.3 South Africa Digital Holography Market by Offerings
13.5.9.4 South Africa Digital Holography Market by Vertical
13.5.9.5 South Africa Digital Holography Market by Application
13.5.10 Rest of Middle East & Africa
13.5.10.1 Rest of Middle East & Asia Digital Holography Market by Process Type
13.5.10.2 Rest of Middle East & Asia Digital Holography Market by Techniques
13.5.10.3 Rest of Middle East & Asia Digital Holography Market Offerings
13.5.10.4 Rest of Middle East & Asia Digital Holography Market by Vertical
13.5.10.5 Rest of Middle East & Asia Digital Holography Market by Application
13.6 Latin America
13.6.1 Latin America Digital Holography Market by Country
13.6.2 Latin America Digital Holography Market by Process Type
13.6.3 Latin America Digital Holography Market by Techniques
13.6.4 Latin America Digital Holography Market by Offerings
13.6.5 Latin America Digital Holography Market by Vertical
13.6.6 Latin America Digital Holography Market by Application
13.6.7 Brazil
13.6.7.1 Brazil Digital Holography Market by Process Type
13.6.7.2 Brazil Africa Digital Holography Market by Techniques
13.6.7.3 Brazil Digital Holography Market by Offerings
13.6.7.4 Brazil Digital Holography Market by Vertical
13.6.7.5 Brazil Digital Holography Market by Application
13.6.8 Argentina
13.6.8.1 Argentina Digital Holography Market by Process Type
13.6.8.2 Argentina Digital Holography Market by Techniques
13.6.8.3 Argentina Digital Holography Market by Offerings
13.6.8.4 Argentina Digital Holography Market by Vertical
13.6.8.5 Argentina Digital Holography Market by Application
13.6.9 Rest of Latin America
13.6.9.1 Rest of Latin America Digital Holography Market by Process Type
13.6.9.2 Rest of Latin America Digital Holography Market by Techniques
13.6.9.3 Rest of Latin America Digital Holography Market by Offerings
13.6.9.4 Rest of Latin America Digital Holography Market by Vertical
13.6.9.5 Rest of Latin America Digital Holography Market by Application

14. Company Profile
14.1 Geola Digital Uab,
14.1.1 Market Overview
14.1.2 Financials
14.1.3 Product/Services/Offerings
14.1.4 SWOT Analysis
14.1.5 The SNS View
14.2 Holoxica Limited,
14.2.1 Market Overview
14.2.2 Financials
14.2.3 Product/Services/Offerings
14.2.4 SWOT Analysis
14.2.5 The SNS View
14.3 Leia Inc.,
14.3.1 Market Overview
14.3.2 Financials
14.3.3 Product/Services/Offerings
14.3.4 SWOT Analysis
14.3.5 The SNS View
14.4 Lyncee TEC SA,
14.4.1 Market Overview
14.4.2 Financials
14.4.3 Product/Services/Offerings
14.4.4 SWOT Analysis
14.4.5 The SNS View
14.5 ovizio imaging systems
14.5.1 Market Overview
14.5.2 Financials
14.5.3 Product/Services/Offerings
14.5.4 SWOT Analysis
14.5.5 The SNS View
14.6 Holmarc Opto-Mechatronics
14.6.1 Market Overview
14.6.2 Financials
14.6.3 Product/Services/Offerings
14.6.4 SWOT Analysis
14.6.5 The SNS View
14.7 EON Reality, Inc.
14.7.1 Market Overview
14.7.2 Financials
14.7.3 Product/Services/Offerings
14.7.4 SWOT Analysis
14.7.5 The SNS View
14.8 RealView Imaging,
14.8.1 Market Overview
14.8.2 Financials
14.8.3 Product/Services/Offerings
14.8.4 SWOT Analysis
14.8.5 The SNS View
14.9 Phase Holographic Imaging AB (PHI),
14.9.1 Market Overview
14.9.2 Financials
14.9.3 Product/Services/Offerings
14.9.4 SWOT Analysis
14.9.5 The SNS View
14.10 Holotech Switzerland AG
14.10.1 Market Overview
14.10.2 Financials
14.10.3 Product/Services/Offerings
14.10.4 SWOT Analysis
14.10.5 The SNS View

15. Competitive Landscape
15.1 Competitive Benchmarking
15.2 Market Share Analysis
15.3 Recent Developments
15.3.1 Industry News
15.3.2 Company News
15.3.3 Mergers & Acquisitions

16. USE Cases and Best Practices

17. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

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Data Bank Validation

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