Table Of Contents
1. Introduction
1.1 Market Definition & Scope
1.2 Research Assumptions & Abbreviations
1.3 Research Methodology
2. Executive Summary
2.1 Market Snapshot
2.2 Market Absolute $ Opportunity Assessment & Y-o-Y Analysis, 2022 – 2035
2.3 Market Size & Forecast, By Segmentation, 2022 – 2035
2.3.1 Market Size By Genre
2.3.2 Market Size By Format / Type
2.3.3 Market Size By Distribution Channel
2.3.4 Market Size By End-User / Audience
2.4 Market Share & Bps Analysis By Region, 2025
2.5 Industry Growth Scenarios – Conservative, Likely & Optimistic
2.6 Industry CxO’s Perspective
3. Market Overview
3.1 Market Dynamics
3.1.1 Drivers
3.1.2 Restraints
3.1.3 Opportunities
3.1.4 Key Market Trends
3.2 Industry PESTLE Analysis
3.3 Key Industry Forces (Porter’s) Impacting Market Growth
3.4 Industry Supply Chain Analysis
3.4.1 Raw Material Suppliers
3.4.2 Manufacturers
3.4.3 Distributors/Suppliers
3.4.4 Customers/End-Users
3.5 Industry Life Cycle Assessment
3.6 Parent Market Overview
3.7 Market Risk Assessment
4. Statistical Insights & Trends Reporting
4.1 Genre and content category metrics
4.1.1 Share (%) of manga market revenue by genre including shōnen, shōjo, seinen, josei, and others.
4.1.2 Average selling price (usd) per volume by manga genre and target audience.
4.1.3 Growth rate (%) of emerging genres such as fantasy, romance, and sports compared to traditional core genres.
4.2 Format and monetization structure metrics
4.2.1 Share (%) of manga market revenue by format including printed manga, digital manga, merchandise and collectibles, and adaptations.
4.2.2 Average revenue per user (arpu) (usd) across printed, digital, and adaptation-based manga formats.
4.2.3 Growth rate (%) of digital manga and adaptation-driven revenue compared to printed manga formats.
4.3 Distribution channel and access metrics
4.3.1 Share (%) of manga sales by distribution channel including bookstores and retail outlets, online platforms and e-commerce, specialty stores and comic shops, and libraries and subscription services.
4.3.2 YoY growth rate (%) of online and subscription-based manga distribution compared to physical retail channels.
4.3.3 Contribution (%) of direct-to-consumer digital platforms to total manga market revenue.
4.4 Audience behavior and market performance metrics
4.4.1 Share (%) of manga consumption by end-user including teenagers and young adults, adults (18+), collectors and hobbyists, and educational and academic institutions.
4.4.2 Average consumption frequency (volumes or chapters per month) by end-user group.
4.4.3 Repeat purchase and engagement rate (%) across physical, digital, and collectible-based manga offerings.
5. Manga Market Segmental Analysis & Forecast, By Genre, 2022 – 2035, Value (USD Billion)
5.1 Introduction
5.2 Shōnen (targeted at young males)
5.2.1 Key Trends
5.2.2 Market Size & Forecast, 2022 – 2035
5.3 Shōjo (targeted at young females)
5.4 Seinen (targeted at adult males)
5.5 Josei (targeted at adult females)
5.6 Others (e.g., horror, sports, fantasy, romance)
6. Manga Market Segmental Analysis & Forecast, By Format / Type, 2022 – 2035, Value (USD Billion)
6.1 Introduction
6.2 Printed Manga (Books, Magazines, Comics)
6.2.1 Key Trends
6.2.2 Market Size & Forecast, 2022 – 2035
6.3 Digital Manga (Webtoons, e-books, apps)
6.4 Merchandise & Collectibles (figurines, posters, apparel)
6.5 Adaptations (Anime, movies, games based on manga)
7. Manga Market Segmental Analysis & Forecast, By Distribution Channel, 2022 – 2035, Value (USD Billion)
7.1 Introduction
7.2 Bookstores & Retail Outlets
7.2.1 Key Trends
7.2.2 Market Size & Forecast, 2022 – 2035
7.3 Online Platforms & E-commerce
7.4 Broadcasting & Media Houses
7.5 Specialty Stores & Comic Shops
7.6 Libraries & Subscription Services
8. Manga Market Segmental Analysis & Forecast, By End-User / Audience, 2022 – 2035, Value (USD Billion)
8.1 Introduction
8.2 Teenagers & Young Adults
8.2.1 Key Trends
8.2.2 Market Size & Forecast, 2022 – 2035
8.3 Adults (18+)
8.4 Collectors & Hobbyists
8.5 Educational / Academic Institutions
9. Manga Market Segmental Analysis & Forecast By Region, 2022 – 2035, Value (USD Billion)
9.1 Introduction
9.2 North America
9.2.1 Key Trends
9.2.2 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.2.3 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.2.4 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.2.5 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.2.6 Manga Market Size & Forecast, By Country, 2022 – 2035
9.2.6.1 USA
9.2.6.1.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.2.6.1.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.2.6.1.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.2.6.1.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.2.6.2 Canada
9.2.6.2.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.2.6.2.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.2.6.2.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.2.6.2.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.3 Europe
9.3.1 Key Trends
9.3.2 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.3.3 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.3.4 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.3.5 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.3.6 Manga Market Size & Forecast, By Country, 2022 – 2035
9.3.6.1 Germany
9.3.6.1.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.3.6.1.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.3.6.1.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.3.6.1.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.3.6.2 UK
9.3.6.2.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.3.6.2.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.3.6.2.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.3.6.2.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.3.6.3 France
9.3.6.3.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.3.6.3.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.3.6.3.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.3.6.3.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.3.6.4 Italy
9.3.6.4.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.3.6.4.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.3.6.4.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.3.6.4.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.3.6.5 Spain
9.3.6.5.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.3.6.5.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.3.6.5.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.3.6.5.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.3.6.6 Russia
9.3.6.6.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.3.6.6.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.3.6.6.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.3.6.6.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.3.6.7 Poland
9.3.6.7.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.3.6.7.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.3.6.7.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.3.6.7.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.3.6.8 Rest of Europe
9.3.6.8.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.3.6.8.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.3.6.8.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.3.6.8.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.4 Asia-Pacific
9.4.1 Key Trends
9.4.2 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.4.3 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.4.4 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.4.5 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.4.6 Manga Market Size & Forecast, By Country, 2022 – 2035
9.4.6.1 China
9.4.6.1.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.4.6.1.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.4.6.1.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.4.6.1.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.4.6.2 India
9.4.6.2.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.4.6.2.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.4.6.2.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.4.6.2.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.4.6.3 Japan
9.4.6.3.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.4.6.3.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.4.6.3.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.4.6.3.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.4.6.4 South Korea
9.4.6.4.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.4.6.4.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.4.6.4.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.4.6.4.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.4.6.5 Australia
9.4.6.5.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.4.6.5.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.4.6.5.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.4.6.5.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.4.6.6 ASEAN Countries
9.4.6.6.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.4.6.6.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.4.6.6.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.4.6.6.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.4.6.7 Rest of Asia-Pacific
9.4.6.7.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.4.6.7.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.4.6.7.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.4.6.7.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.5 Latin America
9.5.1 Key Trends
9.5.2 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.5.3 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.5.4 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.5.5 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.5.6 Manga Market Size & Forecast, By Country, 2022 – 2035
9.5.6.1 Brazil
9.5.6.1.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.5.6.1.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.5.6.1.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.5.6.1.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.5.6.2 Argentina
9.5.6.2.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.5.6.2.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.5.6.2.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.5.6.2.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.5.6.3 Mexico
9.5.6.3.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.5.6.3.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.5.6.3.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.5.6.3.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.5.6.4 Colombia
9.5.6.4.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.5.6.4.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.5.6.4.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.5.6.4.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.5.6.5 Rest of Latin America
9.5.6.5.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.5.6.5.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.5.6.5.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.5.6.5.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.6 Middle East & Africa
9.6.1 Key Trends
9.6.2 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.6.3 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.6.4 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.6.5 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.6.6 Manga Market Size & Forecast, By Country, 2022 – 2035
9.6.6.1 UAE
9.6.6.1.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.6.6.1.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.6.6.1.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.6.6.1.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.6.6.2 Saudi Arabia
9.6.6.2.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.6.6.2.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.6.6.2.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.6.6.2.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.6.6.3 Qatar
9.6.6.3.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.6.6.3.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.6.6.3.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.6.6.3.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.6.6.4 Egypt
9.6.6.4.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.6.6.4.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.6.6.4.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.6.6.4.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.6.6.5 South Africa
9.6.6.5.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.6.6.5.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.6.6.5.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.6.6.5.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
9.6.6.6 Rest of Middle East & Africa
9.6.6.6.1 Manga Market Size & Forecast, By Genre, 2022 – 2035
9.6.6.6.2 Manga Market Size & Forecast, By Format / Type, 2022 – 2035
9.6.6.6.3 Manga Market Size & Forecast, By Distribution Channel, 2022 – 2035
9.6.6.6.4 Manga Market Size & Forecast, By End-User / Audience, 2022 – 2035
10. Competitive Landscape
10.1 Key Players' Positioning
10.2 Competitive Developments
10.2.1 Key Strategies Adopted (%), By Key Players, 2025
10.2.2 Year-Wise Strategies & Development, 2022 – 2035
10.2.3 Number Of Strategies Adopted By Key Players, 2025
10.3 Market Share Analysis, 2025
10.4 Product/Service & Application Benchmarking
10.4.1 Product/Service Specifications & Features By Key Players
10.4.2 Product/Service Heatmap By Key Players
10.4.3 Application Heatmap By Key Players
10.5 Industry Start-Up & Innovation Landscape
10.6 Key Company Profiles
10.6.1 Shueisha Inc.
10.6.1.1 Company Overview & Snapshot
10.6.1.2 Product/Service Portfolio
10.6.1.3 Key Company Financials
10.6.1.4 SWOT Analysis
10.6.2 Kodansha Ltd.
10.6.3 Shogakukan Inc.
10.6.4 Kadokawa Corporation
10.6.5 VIZ Media LLC
10.6.6 Yen Press LLC
10.6.7 Seven Seas Entertainment Inc.
10.6.8 Akita Publishing Co., Ltd.
10.6.9 Hakusensha Inc.
10.6.10 Futabasha Publishers Ltd.
10.6.11 Nihon Bungeisha Co., Ltd.
10.6.12 Houbunsha Co., Ltd.
10.6.13 Media Factory Inc.
10.6.14 Mag Garden Corporation
10.6.15 Tokyopop LLC
10.6.16 Digital Manga Inc.
10.6.17 Crunchyroll, Inc.
10.6.18 ComiXology (Amazon)
10.6.19 Lezhin Comics
10.6.20 Bilibili Comics
11. Analyst Recommendations
11.1 SNS Insider Opportunity Map
11.2 Industry Low-Hanging Fruit Assessment
11.3 Market Entry & Growth Strategy
11.4 Analyst Viewpoint & Suggestions On Market Growth
12. Assumptions
13. Disclaimer
14. Appendix
14.1 List Of Tables
14.2 List Of Figures
