Report Scope & Overview:

People Counting System Market Size was valued at USD 1.31 billion in 2022, and is expected to reach USD 2.71 billion by 2030, and grow at a CAGR of 9.5% over the forecast period 2023-2030.

The People counter is an electronic device, used to measure the downside which means the number of people passing through a particular corridor or entrance. It is used in a variety of footprint and line management systems such as retailers, transports, supermarkets, bricks and car dealerships. Different types of human calculators are available that can be customized according to budget convenience and demand for stores such as WIFI trackers, hot photography systems, simple hand-held buttons, infrared bars, and video counters. There are many technologies associated with human calculation systems such as infrared beams, thermal sensors, video, and more.

People Counting System Market Revenue Analysis

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The people counting system market is expected to witness growth from 2023 to 2030 due to increased awareness of sales statistics to understand customer behavior and popularity in the retail, hospitality and entertainment sectors. The fast-growing retail industry and the adoption of digital-enabled technology compel retailers to use advanced human calculators. The proliferation of automated systems in a number of industries influences the census system to achieve the popularity of transportation and retail applications. Various vendors introduce 2D & 3D video-based calculation systems that provide accurate traffic scale results for the transmission of cameras and stereo vision sensors. So, all of these factors are responsible for market growth.



  • As a result of the COVID-19 outbreak, there is an increase in the use of people counting systems in retail establishments and public spaces to maintain occupancy restrictions for social distance.

  • Due to the long-term advantages of placing public counters, businesses, libraries, and transportation hubs are putting more of an emphasis on doing so.


  • High Costs Involved in The Advanced People Counting Systems.


  • 4D technology integration with video-based people counters.

  • Installation of workplace people counting systems.


  • Negative impact of COVID-19 on inventory management and manufacturing capacity of people counting devices.

  • The usefulness of video-based counters is limited by differential store metrics.


COVID-19 has had a severe impact on the global economy as well as all industries. To stop the plague from spreading, governments in several countries have established borders. The initial phase of the epidemic's global shutdown in many countries has had a significant influence on people's lives and quality of life. As a result, the global supply chain has been shattered. The global economy has shrunk as commodity demand has decreased considerably. Due to the outbreak, which has caused a lack of immature materials, production in all industries has been slowed. Productivity declines are caused by variables such as depreciation and supply chain disruption. 

Based on Type,

the bidirectional segment holds the largest share in the census system market, and a similar trend may be observed during forecasting. Growth was due to programs such as sales statistics, line management, staff improvement, and space utilization. These census systems can detect when a person enters or exits the door. Allows end users to calculate the number of guests on the floor or in another location, as well as how they used to enter / exit. Sensors used in dual-directed human computation systems can scan areas 200 times / second, allowing them to operate at more than 92% accuracy.

Based on Technology,

Market video-based demographics are expected to record the highest CAGR from 2023 to 2030. Growth can be attributed to a significant need for accuracy as these technologies are able to provide a more accurate number of visitors compared to other technologies. These systems are 95% accurate and can count on both indicators; they may be linked to modern analytics systems that help end users with store statistics, stay time, line management, etc.

Based on Offering,

the hardware component holds the largest share in the census system market, and this trend is expected to continue during the forecast period. The ability to collect the more accurate data needed to provide the exact number of visitors plays an important role in expanding the hardware supply market. Companies are investing heavily in the development of additional technologies that can operate in complex environments without compromising the efficiency of census systems.


by Offering

  • Hardware

  • Software

by Technology

by End Use

  • Transportation

  • Hospitality

  • Industrial

  • Retail

  • Others

by type

  • Unidirectional

  • Bidirectional

by mounting platform

  • Ceiling

  • Wall

  • Floor

People Counting System Market Segmentation Analysis

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North America is likely to lead the market for people counting systems during the forecast period. The presence of technologically advanced stadiums, banks, amusement parks, and retail outlets is credited for driving up the adoption of people counters in the area. Due to the existence of a sizable number of airports that require visitor counting and tracking systems, it is also expected to develop at a noticeably high rate. Additionally, some significant firms have their headquarters in North America, including Infrared Integrated Systems Ltd (IRISYS), Retail Next, and Teledyne FLIR LLC. To maintain or strengthen their market position, these businesses are implementing a balanced combination of organic and inorganic growth tactics.


  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America


The key players in the people counting system market are Hella Aglaia Mobile Vision, Retailnext, Eurotech, Axis Communications, Infrared Integrated Systems, Shoppertrak, Axiomatic Technology, Dilax Intelcom, Countwise, Infodev Electronic Designers International & Other Players.

Axis Communications-Company Financial Analysis

People Counting System Market Report Scope:

Report Attributes Details
Market Size in 2022 US$ 1.31 Billion
Market Size by 2030 US$ 2.71 Billion
CAGR CAGR of 9.5% From 2023 to 2030
Base Year 2022
Forecast Period 2023-2030
Historical Data 2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Type (Programmable (FPGA & PLD) DSP IC, Application-Specific DSP IC, General-Purpose DSP IC)
• By Offering (Hardware And Software)
• By Technology (Infrared Beam, Thermal Imaging, Video Based, And Others)
• By End-Use (Transportation, Hospitality, Industrial, Retail, And Others)
• By Type (Unidirectional, Bidirectional)
• By Mounting Platform (Ceiling, Wall, Floor)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Hella Aglaia Mobile Vision, Retailnext, Eurotech, Axis Communications, Infrared Integrated Systems, Shoppertrak, Axiomatic Technology, Dilax Intelcom, Countwise and Infodev Electronic Designers International.
Key Drivers • As a result of the COVID-19 outbreak, there is an increase in the use of people counting systems in retail establishments and public spaces to maintain occupancy restrictions for social distance.
Restraints • High Costs Involved in The Advanced People Counting Systems.

Frequently Asked Questions

The Industrial Refrigeration Market size was valued at USD 1.31 billion in 2022 at a CAGR of 9.5%.

The market value is expected to reach USD 2.71 billion by 2030.

The market has been segmented with respect to type, technology, offering and end-user.

Top-down research, bottom-up research, qualitative research, quantitative research, and Fundamental research.

Manufacturers, Consultants, Association, Research Institutes, private and university libraries, suppliers, and distributors of the product.

Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis


6. Porter’s 5 forces model


7.  PEST Analysis


8. People Counting System Market Segmentation, by offering


8.2 Hardware

8.3 Software

9. People Counting System Market Segmentation, by technology


9.2 Infrared Beam

9.3 Thermal Imaging

9.4 Video Based

9.5 Others

10. People Counting System Market Segmentation, by end use

10.1 Introduction

10.2 Transportation

10.3 Hospitality

10.4 Industrial

10.5 Retail

10.6 Others

11. People Counting System Market Segmentation, by type

11.1 Introduction

11.2 Unidirectional

11.3 Bidirectional

12. People Counting System Market Segmentation, by mounting platform

12.1 Introduction

12.2 Ceiling

12.3 Wall

12.4 Floor

13. Regional Analysis

13.1 Introduction

13.2 North America

13.2.1 USA

13.2.2 Canada

13.2.3 Mexico

13.3 Europe

13.3.1 Germany

13.3.2 UK

13.3.3 France

13.3.4 Italy

13.3.5 Spain

13.3.6 The Netherlands

13.3.7 Rest of Europe

13.4 Asia-Pacific

13.4.1 Japan

13.4.2 South Korea

13.4.3 China

13.4.4 India

13.4.5 Australia

13.4.6 Rest of Asia-Pacific

13.5 The Middle East & Africa

13.5.1 Israel

13.5.2 UAE

13.5.3 South Africa

13.5.4 Rest

13.6 Latin America

13.6.1 Brazil

13.6.2 Argentina

13.6.3 Rest of Latin America

14.Company Profiles

14.1 Shoppertrak

14.1.1 Financial

14.1.2 Products/ Services Offered

14.1.3 SWOT Analysis

14.1.4 The SNS view

14.2 Hella Aglaia Mobile Vision

14.3 Retailnext

14.4 Eurotech

14.5 Axis Communications

14.6 Infrared Integrated Systems

14.7 Axiomatic Technology

14.8 Dilax Intelcom

14.9 Countwise

4.10 Infodev Electronic Designers International

15.Competitive Landscape

15.1 Competitive Benchmark

15.2 Market Share analysis

15.3 Recent Developments


An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.


The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

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