Ciscom Corp., a technology and ICT investor with a focus on data‑driven media and analytics, has announced strategic leadership changes aimed at strengthening its AI‑powered media and cloud computing capabilities within the rapidly evolving digital ecosystem. Effective January 29, 2026, Dave Mathews has been appointed Chief Commercial Officer (CCO) of Ciscom, and Sheri Rogers has been named President of Prospect Media Group, a division of Ciscom that specializes in integrated omni‑channel services and advanced analytics. This leadership transition reflects the company’s priority to expand its cloud‑based solutions, artificial intelligence analytics, and automation technologies across its platforms to better serve clients and accelerate market innovation.
Setting the Stage for Cloud and AI‑Enabled Growth:
The appointments come at a pivotal moment, as businesses increasingly rely on AI, automation, and cloud computing to handle large datasets, optimize media spend, and deliver personalized customer experiences. Prospect Media has been transforming its service capabilities using AI‑supported audience modeling, predictive measurement, automated optimization, and omni‑channel activation frameworks — all supported by advanced cloud infrastructure that enhances data processing, scalability, and real‑time analytics.
Under Sheri Rogers’ leadership as President, Prospect Media will continue to sharpen its AI and automation roadmap, building on a 28‑year analytics foundation while integrating cloud‑enabled technologies to empower smarter, faster decision‑making for clients. Rogers is recognized for her track record in driving innovation and measurable outcomes through technology‑enhanced media strategies. Her role is expected to deepen Prospect’s ability to turn complex, cloud‑hosted datasets into high‑impact, revenue‑driving insights.
Dave Mathews to Drive Commercial Strategy Across the Platform:
As Chief Commercial Officer, Dave Mathews will oversee Ciscom’s commercial strategy and revenue growth, aligning business development priorities across the company’s portfolio, including cloud and AI‑driven solutions. Mathews’ responsibilities will involve fostering partnerships, scaling technology‑enabled services, and enhancing client engagement as Ciscom expands its footprint in cloud computing, predictive analytics, and automated digital activation services. His leadership connects the broader commercial strategy with the technological evolution that accelerates digital transformation for clients.
Mathews also expressed confidence in the expanded leadership team’s ability to leverage AI and cloud technologies to deliver transformative enhancements in media, analytics, and automation, critical differentiators in a technology landscape driven by data fluidity and real‑time decision tools.
Why This Matters in a Tech‑Driven Market
The ICT and digital media market is undergoing rapid transformation, driven by advancements in artificial intelligence, cloud computing, and data analytics. Companies that can combine these technologies effectively are better positioned to meet increasing demand for automated insights, predictive modeling, and scalable digital campaigns that deliver measurable outcomes. Ciscom’s leadership change highlights its ambition to be at the forefront of this shift.
For clients across retail, QSR (quick‑service restaurants), financial services, B2B, and pharmaceutical sectors, accelerated adoption of AI and cloud technologies enables smarter media planning, reduced operational friction, and improved return on ad spend (ROAS). Prospect’s frameworks that are enabled by artificial intelligence (AI) and supported by robust cloud infrastructure, enable teams to process large volumes of first‑party data and deliver insights faster than traditional analytics approaches.
Leadership Vision Rooted in Technology and Data:
Sheri Rogers emphasized that this is an “exciting moment” to lead Prospect, especially as the convergence of media, data, and technology accelerates at unprecedented speed. By leveraging AI, automation, and first‑party data, Prospect aims to help clients “cut through complexity and focus on what drives performance.” This direction resonates with broader industry trends where cloud‑based AI analytics and automation are core to future growth.
Meanwhile, Michel Pepin, President, CEO, and Director of Ciscom Corp., highlighted that the combined leadership strengths of Mathews and Rogers position the company to “capitalize on the fast-evolving landscape,” particularly as it scales technology‑enabled solutions and partnerships. This suggests a cohesive strategy where commercial growth, cloud computing, and AI‑driven innovations work in tandem.
What’s Next for Ciscom and Prospect Media
With these appointments, industry watchers should pay attention to several key areas in 2026:
expansion of cloud‑based analytics and automation platforms across Ciscom’s service offerings,
new AI‑enabled media solutions tailored to measurable business outcomes,
enhanced integration of first‑party data with predictive modeling and omni‑channel activation,
partnerships and technology investments that accelerate growth in digital transformation services.
These strategic initiatives could reshape how Ciscom competes in the competitive ICT and digital marketing landscape while delivering value through scalable cloud computing and artificial intelligence enhancements.
Conclusion:
Ciscom Corp’s appointment of Dave Mathews as CCO and Sheri Rogers as President of Prospect Media signals a clear strategic pivot toward cloud computing, artificial intelligence, and automation technologies. This leadership evolution is poised to strengthen the company’s ability to harness data, deliver smarter media strategies, and respond to evolving client needs in a technology‑driven market. As AI and cloud continue to define the future of data analytics and digital activation, Ciscom’s enhanced leadership team could be its key differentiator.
Source – CISCOM Corp
