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Cloud Computing Market Report Scope & Overview:

Cloud Computing Market size was USD 445.3 billion in 2022 and is expected to Reach USD 1449.84 billion by 2030 and grow at a CAGR of 15.9% over the forecast period of 2023-2030.

Cloud computing is a revolutionary technology that enables the processing, storage, and management of data on a network of remote computers hosted on the Internet. This approach eliminates the need for personal computers or local servers, allowing for a shared storage area that enables all network devices to access data simultaneously. As an IT service delivery approach, cloud computing involves third-party service providers who utilize the internet to supply computing resources and software tools. This service model is highly cost-effective, as customers only pay for the time they spend on the computer, as well as the storage and bandwidth they utilize. With cloud computing, businesses can enjoy a range of benefits, including increased flexibility, scalability, and accessibility. This approach allows for easy collaboration and data sharing, making it an ideal solution for businesses of all sizes.

Cloud Computing Market Revenue Analysis

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Cloud computing is a game-changing technology that is revolutionizing company operations. By leveraging the power of the internet, businesses can enjoy a range of benefits that were previously unavailable, making it an essential tool for success in today's digital age.

Market Dynamics

Drivers

  • Integration of Big Data, AI, and Machine Learning with the Cloud to Enhance Market

The growing use of Big Data, Artificial Intelligence (AI), Machine Learning (ML), and other technologies is likely to fuel market expansion. These technologies are changing the market landscape because they help users monitor, analyze, and visualize raw data. Adopting these emerging technologies in tandem with cloud solutions helps organizations improve their visualization capabilities and make complex data accessible and usable. The extensive use of AI and ML technologies in enterprises has increased data utilization while decreasing data storage concerns. These technologies also help to boost business efficiency, improve decision-making processes, and reduce operating costs.

AI-powered solutions help businesses become more strategic, efficient, and insight-driven. AI can automate repetitive and difficult procedures to enhance productivity and conduct data analysis without the need for human intervention. AI can also be used by IT teams to monitor and supervise critical workflows. Companies that provide cloud solutions and services are continually concentrating on R&D, product updates, and new product releases that incorporate Big Data, AI, and ML.

Restrains

  • Concerns about data privacy and information security associated with cloud solutions will stymie market growth.

Opportunities

  • Government attempts to accelerate cloud use are expanding.

In this day and age, organizations are being compelled to transition to the cloud for cost-effective and flexible on-demand data storage alternatives. As a result, governments around the world are investing in cloud computing delivery models. Cloud computing reduces the cost of purchasing, establishing, running, and maintaining technical services. Governments can significantly enhance productivity by streamlining their technological operations as a result of cloud computing, as evidenced by the time it takes to conduct citizen-facing transactions.

Cloud computing also allows governments to quickly adjust to consumer needs and expand public services as needed.  IoT devices generate data, which must be gathered and processed locally or remotely in a server. In many IoT applications, remote data hosting and analytics offer a more practical and cost-effective solution. Edge computing — maintaining some data processing capacity at the network edge rather than outsourcing everything to the cloud — is gaining popularity as IoT and cloud computing continue to grow.

Challenges

  • Due to a lack of industry standards, vendor lock-in is a key barrier to cloud computing adoption.

Impact Of covid-19

The cloud computing concept is built to handle changing demand and, if properly deployed, should be able to handle increasing requests such as those created by the COVID-19 problem. Because of the epidemic, cloud computing service providers must be aware of the challenges faced by increased demand. Streaming services and digital events in place of live meetings, in addition to remote work, will enhance the already high demand. Shortages caused by the covid in China and other affected locations will have an impact on supply chains, and operational support for cloud solutions will need to be maintained while working remotely or with fewer staff. As a result, there is a high demand for qualified cloud professionals who can administer and maintain cloud-based systems in diverse regions of the world.

Impact of the Russia-Ukraine War

The conflict between Russia and Ukraine has had a significant impact on various industries, The political instability and economic sanctions imposed on Russia have affected the cloud computing market in the region. Many Russian companies have been forced to reduce their IT budgets, resulting in a decrease in demand for cloud services. This has led to a decline in revenue for cloud service providers operating in Russia. The war has also affected the security of cloud computing services. The conflict has led to an increase in cyber-attacks, which has raised concerns about the safety of cloud data. As a result, cloud service providers have had to invest more in security measures to protect their clients' data. the war has also affected the global cloud computing market. The sanctions imposed on Russia have led to a decrease in the supply of IT products and services, which has affected the global cloud computing market. This has resulted in an increase in the cost of cloud services, which has affected the affordability of cloud computing for small and medium-sized enterprises.

The Russia-Ukraine war has had a significant impact on the cloud computing market. The political instability and economic sanctions have affected the demand for cloud services in the region, while the increase in cyber-attacks has raised concerns about the security of cloud data.

Impact of Recession

The global economic downturn has had a significant impact on various industries; However, the recession has caused many companies to re-evaluate their IT budgets, leading to a slowdown in cloud adoption. Despite the challenges, the cloud computing market has continued to grow, albeit at a slower pace. The pandemic has accelerated the adoption of cloud technologies, as remote work and digital transformation become the new norm. As a result, the cloud computing market is likely to recover and maintain its current growth rate in the future years. To stay competitive in this dynamic market, businesses must stay abreast of the latest trends and technologies. Cloud providers must continue to innovate and offer new services to meet the evolving needs of their customers. As the market becomes more crowded, differentiation will be key to success. In conclusion, the impact of the recession on the cloud computing market has been significant, but the industry has shown resilience and adaptability. As businesses continue to embrace digital transformation, the cloud will play an increasingly important role in driving innovation and growth.

Key Market Segmentation

The Cloud Computing Market is segmented into four types on the basis of By Type, By enterprise size, By service, and By Industry.

By Type:

  • Public Cloud

  • Private Cloud

  • Hybrid Cloud

By Enterprise Size

  • Large Enterprises

  • Small & Medium Enterprises

By Service:

By Industry:

  • BFSI

  • IT and Telecommunications

  • Government

  • Consumer Goods and Retail

  • Healthcare

  • Manufacturing

  • Others.

Cloud Computing Market Segmentation Analysis

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Regional Analysis:

North America will dominate the global industry in 2022. The American business community prioritizes digital transformation and is generally seen as an early adopter of technologies such as big data analytics, Augmented Reality (AR), Artificial Intelligence (AI), Virtual Reality (VR), machine learning, and 4G, 5G, and LTE technologies. Companies in the United States are progressively adopting new technology, which is aiding the sector's growth. Several providers, including Oracle Corp., Microsoft Corp., International Business Machines Corp., and Amazon.com Inc., are projected to maintain the region's leadership in the sector.

Asia Pacific is predicted to have the fastest CAGR during the projection period. The rapid economic growth of India and China, as well as the creation of indigenous firms such as Alibaba Group, has expedited regional market growth. Demand for cloud computing has grown in India as a result of programs such as Make in India, which has made significant investments in the manufacturing industry.

REGIONAL COVERAGE:

North America

  • USA

  • Canada

  • Mexico

Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

  • The Netherlands

  • Rest of Europe

Asia-Pacific

  • Japan

  • South Korea

  • China

  • India

  • Australia

  • Rest of Asia-Pacific

The Middle East & Africa

  • Israel

  • UAE

  • South Africa

  • Rest of the Middle East & Africa

Latin America

  • Brazil

  • Argentina

  • Rest of Latin America

Key Players:

The Major players are IBM Corporation (U.S.), AWS (US), SAP SE (Germany), Microsoft (US), VMware, Inc. (U.S.), Google (US), Alibaba Cloud (China), Adobe (US), DigitalOcean (US), Salesforce (US), Oracle (US), Workday (US), Fujitsu (Japan), Sage (UK), Rackspace (US), DXC (US), Tencent (China), NEC (Japan), Joyent (US), Virtustream (US), Skytap (US), Bluelock (US), Navisite (US), CenturyLink (US), OVH (France), Infor (US), Intuit (US), OpenText (Canada), Cisco (US), Box (US), and others.

Microsoft (US)-Company Financial Analysis

Recent development

As part of its regional expansion, Tech Data announced cloud services in Australia in February 2023. The company provides customized offerings for Microsoft's Infrastructure as a Service and Amazon Web Services Platform as a Service business models.

Akamai Technologies, Inc. launches the Akamai Connected Cloud platform for cloud computing, content delivery, and security in February 2023, with the goal of keeping applications close and threats at bay.

Reply expanded Storm Reply, a cloud-based solution provider, to support the AWS partnership in North America in February 2023. Storm Reply supported global clients in the installation of cloud-based technologies as a result of this collaboration.

Cloud Computing Market Report Scope:
Report Attributes Details
Market Size in 2022  US$ 445.3 Bn
Market Size by 2030  US$ 1449.84 Bn
CAGR   CAGR of 15.9% From 2023 to 2030
Base Year  2022
Forecast Period  2023-2030
Historical Data  2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Type (Public Cloud, Private Cloud, Hybrid Cloud)
• By Enterprise Size (Large Enterprises, Small & Medium Enterprises)
• By Service (Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Software as a Service (SaaS))
• By Industry (BFSI, IT and Telecommunications, Government, Consumer Goods, and Retail, Healthcare, Manufacturing, Others)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles IBM Corporation (U.S.), AWS (US), SAP SE (Germany), Microsoft (US), VMware, Inc. (U.S.), Google (US), Alibaba Cloud (China), Adobe (US), DigitalOcean (US), Salesforce (US), Oracle (US), Workday (US), Fujitsu (Japan), VMWare (US), Sage (UK), Rackspace (US), DXC (US), Tencent (China), NEC (Japan), Joyent (US), Virtustream (US), Skytap (US), Bluelock (US), Navisite (US), CenturyLink (US), OVH (France), Infor (US), Intuit (US), OpenText (Canada), Cisco (US), Box (US)
Key Drivers • Integration of Big Data, AI, and Machine Learning with the Cloud to Enhance Market
Market Opportunities • Government attempts to accelerate cloud use are expanding.

 

Frequently Asked Questions

The CAGR of the Cloud Computing Market for the forecast period 2022-2030 is 15.9 %.

The market size value of the Cloud Computing Market was 445.3 billion in 2022

The major worldwide key players in the Cloud Computing Market are IBM Corporation (U.S.), AWS (US), SAP SE (Germany), Microsoft (US), VMware, Inc. (U.S.), Google (US), Alibaba Cloud (China), Adobe (US), DigitalOcean (US), Salesforce (US), Oracle (US), Workday (US), Fujitsu (Japan), VMWare (US), Sage (UK), Rackspace (US), DXC (US), Tencent (China), NEC (Japan), Joyent (US), Virtustream (US), and others in final report.

The forecast period for the Cloud Computing Market is 2023-2030.

Integration of Big Data, AI, and Machine Learning with the Cloud to Enhance Market

Table of Contents

1.Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4.1 COVID-19 Impact Analysis
4.2 Impact of Russia Ukraine war
4.3 Impact of Ongoing Recession
4.3.1 Introduction
4.3.2 Impact on major economies
4.3.2.1 US
4.3.2.2 Canada
4.3.2.3 Germany
4.3.2.4 France
4.3.2.5 United Kingdom
4.3.2.6 China
4.3.2.7 japan
4.3.2.8 South Korea
4.3.2.9 Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8. Cloud Computing Market Segmentation, By Type
8.1 Public Cloud
8.2 Private Cloud
8.3 Hybrid Cloud

9. Cloud Computing Market Segmentation, By Enterprise Size
9.1 Large Enterprises
9.2 Small & Medium Enterprises

10. Cloud Computing Market Segmentation, By Service
10.1 Infrastructure as a Service (IaaS)
10.2 Platform as a Service (PaaS)
10.3 Software as a Service (SaaS)

11. Cloud Computing Market Segmentation, By Industry
11.1 BFSI
11.2 IT and Telecommunications
11.3 Government
11.4 Consumer Goods and Retail
11.5 Healthcare
11.6 Manufacturing
11.7 Others

12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 North America Cloud Computing Market by Country
12.2.2 North America Cloud Computing Market By Type
12.2.3 North America Cloud Computing Market By Enterprise Size
12.2.4 North America Cloud Computing Market By Service
12.2.5 North America Cloud Computing Market By Industry
12.2.6 USA
12.2.6.1 USA Cloud Computing Market By Type
12.2.6.2 USA Cloud Computing Market By Enterprise Size
12.2.6.3 USA Cloud Computing Market By Service
12.2.6.4 USA Cloud Computing Market By Industry
12.2.7 Canada
12.2.7.1 Canada Cloud Computing Market By Type
12.2.7.2 Canada Cloud Computing Market By Enterprise Size
12.2.7.3 Canada Cloud Computing Market By Service
12.2.7.4 Canada Cloud Computing Market By Industry
12.2.8 Mexico
12.2.8.1 Mexico Cloud Computing Market By Type
12.2.8.2 Mexico Cloud Computing Market By Enterprise Size
12.2.8.3 Mexico Cloud Computing Market By Service
12.2.8.4 Mexico Cloud Computing Market By Industry
12.3 Europe
12.3.1 Europe Cloud Computing Market by Country
12.3.2 Europe Cloud Computing Market By Type
12.3.3 Europe Cloud Computing Market By Enterprise Size
12.3.4 Europe Cloud Computing Market By Service
12.3.5 Europe Cloud Computing Market By Industry
12.3.6 Germany
12.3.6.1 Germany Cloud Computing Market By Type
12.3.6.2 Germany Cloud Computing Market By Enterprise Size
12.3.6.3 Germany Cloud Computing Market By Service
12.3.6.4 Germany Cloud Computing Market By Industry
12.3.7 UK
12.3.7.1 UK Cloud Computing Market By Type
12.3.7.2 UK Cloud Computing Market By Enterprise Size
12.3.7.3 UK Cloud Computing Market By Service
12.3.7.4 UK Cloud Computing Market By Industry
12.3.8 France
12.3.8.1 France Cloud Computing Market By Type
12.3.8.2 France Cloud Computing Market By Enterprise Size
12.3.8.3 France Cloud Computing Market By Service
12.3.8.4 France Cloud Computing Market By Industry
12.3.9 Italy
12.3.9.1 Italy Cloud Computing Market By Type
12.3.9.2 Italy Cloud Computing Market By Enterprise Size
12.3.9.3 Italy Cloud Computing Market By Service
12.3.9.4 Italy Cloud Computing Market By Industry
12.3.10 Spain
12.3.10.1 Spain Cloud Computing Market By Type
12.3.10.2 Spain Cloud Computing Market By Enterprise Size
12.3.10.3 Spain Cloud Computing Market By Service
12.3.10.4 Spain Cloud Computing Market By Industry
12.3.11 The Netherlands
12.3.11.1 Netherlands Cloud Computing Market By Type
12.3.11.2 Netherlands Cloud Computing Market By Enterprise Size
12.3.11.3 Netherlands Cloud Computing Market By Service
12.3.11.4 Netherlands Cloud Computing Market By Industry
12.3.12 Rest of Europe
12.3.12.1 Rest of Europe Cloud Computing Market By Type
12.3.12.2 Rest of Europe Cloud Computing Market By Enterprise Size
12.3.12.3 Rest of Europe Cloud Computing Market By Service
12.3.12.4 Rest of Europe Cloud Computing Market By Industry
12.4 Asia-Pacific
12.4.1 Asia Pacific Cloud Computing Market by Country
12.4.2 Asia Pacific Cloud Computing Market By Type
12.4.3 Asia Pacific Cloud Computing Market By Enterprise Size
12.4.4Asia Pacific Cloud Computing Market By Service
12.4.5Asia Pacific Cloud Computing Market By Industry
12.4.6 Japan
12.4.6.1 Japan Cloud Computing Market By Type
12.4.6.2 Japan Cloud Computing Market By Enterprise Size
12.4.6.3 Japan Cloud Computing Market By Service
12.4.6.4 Japan Cloud Computing Market By Industry
12.4.7 South Korea
12.4.7.1 South Korea Cloud Computing Market By Type
12.4.7.2 South Korea Cloud Computing Market By Enterprise Size
12.4.7.3 South Korea Cloud Computing Market By Service
12.4.7.4 South Korea Cloud Computing Market By Industry
12.4.8 China
12.4.8.1 China Cloud Computing Market By Type
12.4.8.2 China Cloud Computing Market By Enterprise Size
12.4.8.3 China Cloud Computing Market By Service
12.4.8.4 China Cloud Computing Market By Industry
12.4.9 India
12.4.9.1 India Cloud Computing Market By Type
12.4.9.2 India Cloud Computing Market By Enterprise Size
12.4.9.3 India Cloud Computing Market By Service
12.4.9.4 India Cloud Computing Market By Industry
12.4.11 Australia
12.4.10.1 Australia Cloud Computing Market By Type
12.4.10.2 Australia Cloud Computing Market By Enterprise Size
12.4.10.3 Australia Cloud Computing Market By Service
12.4.10.4 Australia Cloud Computing Market By Industry
12.4.11 Rest of Asia-Pacific
12.4.11.1 APAC Cloud Computing Market By Type
12.4.11.2 APAC Cloud Computing Market By Enterprise Size
12.4.11.3 APAC Cloud Computing Market By Service
12.4.11.4 APAC Cloud Computing Market By Industry
12.5 The Middle East & Africa
12.5.1 The Middle East & Africa Cloud Computing Market by Country
12.5.2 The Middle East & Africa Cloud Computing Market By Type
12.5.3 The Middle East & Africa Cloud Computing Market By Enterprise Size
12.5.4The Middle East & Africa Cloud Computing Market By Service
12.5.5 The Middle East & Africa Cloud Computing Market By Industry
12.5.6 Israel
12.5.6.1 Israel Cloud Computing Market By Type
12.5.6.2 Israel Cloud Computing Market By Enterprise Size
12.5.6.3 Israel Cloud Computing Market By Service
12.5.6.4 Israel Cloud Computing Market By Industry
12.5.7 UAE
12.5.7.1 UAE Cloud Computing Market By Type
12.5.7.2 UAE Cloud Computing Market By Enterprise Size
12.5.7.3 UAE Cloud Computing Market By Service
12.5.7.4 UAE Cloud Computing Market By Industry
12.5.8South Africa
12.5.8.1 South Africa Cloud Computing Market By Type
12.5.8.2 South Africa Cloud Computing Market By Enterprise Size
12.5.8.3 South Africa Cloud Computing Market By Service
12.5.8.4 South Africa Cloud Computing Market By Industry
12.5.9 Rest of Middle East & Africa
12.5.9.1 Rest of Middle East & Asia Cloud Computing Market By Type
12.5.9.2 Rest of Middle East & Asia Cloud Computing Market By Enterprise Size
12.5.9.3 Rest of Middle East & Asia Cloud Computing Market By Service
12.5.9.4 Rest of Middle East & Asia Cloud Computing Market By Industry
12.6 Latin America
12.6.1 Latin America Cloud Computing Market by Country
12.6.2 Latin America Cloud Computing Market By Type
12.6.3 Latin America Cloud Computing Market By Enterprise Size
12.6.4 Latin America Cloud Computing Market By Service
12.6.5 Latin America Cloud Computing Market By Industry
12.6.6 Brazil
12.6.6.1 Brazil Cloud Computing Market By Type
12.6.6.2 Brazil Africa Cloud Computing Market By Enterprise Size
12.6.6.3 Brazil Cloud Computing Market By Service
12.6.6.4 Brazil Cloud Computing Market By Industry
12.6.7 Argentina
12.6.7.1 Argentina Cloud Computing Market By Type
12.6.7.2 Argentina Cloud Computing Market By Enterprise Size
12.6.7.3 Argentina Cloud Computing Market By Service
12.6.7.4 Argentina Cloud Computing Market By Industry
12.6.8 Rest of Latin America
12.6.8.1 Rest of Latin America Cloud Computing Market By Type
12.6.8.2 Rest of Latin America Cloud Computing Market By Enterprise Size
12.6.8.3 Rest of Latin America Cloud Computing Market By Service
12.6.8.4Rest of Latin America Cloud Computing Market By Industry

13 Company Profile
13.1 IBM Corporation (U.S.).
13.1.1 Market Overview
13.1.2 Financials
13.1.3 Product/Services/Offerings
13.1.4 SWOT Analysis
13.1.5 The SNS View
13.2 AWS (US).
13.2.1 Market Overview
13.2.2 Financials
13.2.3 Product/Services/Offerings
13.2.4 SWOT Analysis
13.2.5 The SNS View
13.3 SAP SE (Germany).
13.3.1 Market Overview
13.3.2 Financials
13.3.3 Product/Services/Offerings
13.3.4 SWOT Analysis
13.3.5 The SNS View
13.4 Microsoft (US).
13.4.1 Market Overview
13.4.2 Financials
13.4.3 Product/Services/Offerings
13.4.4 SWOT Analysis
13.4.5 The SNS View
13.5 VMware, Inc. (U.S.).
13.5.1 Market Overview
13.5.2 Financials
13.5.3 Product/Services/Offerings
13.5.4 SWOT Analysis
13.5.5 The SNS View
13.6 Google (US).
13.6.1 Market Overview
13.6.2 Financials
13.6.3 Product/Services/Offerings
13.6.4 SWOT Analysis
13.6.5 The SNS View
13.7 Alibaba Cloud (China).
13.7.1 Market Overview
13.7.2 Financials
13.7.3 Product/Services/Offerings
13.7.4 SWOT Analysis
13.7.5 The SNS View
13.8 Adobe (US).
13.8.1 Market Overview
13.8.2 Financials
13.8.3 Product/Services/Offerings
13.8.4 SWOT Analysis
13.8.5 The SNS View
13.9 Oracle (US).
13.9.1 Market Overview
13.9.2 Financials
13.9.3 Product/Services/Offerings
13.9.4 SWOT Analysis
13.9.5 The SNS View
13.10 Salesforce (US).
13.10.1 Market Overview
13.10.2 Financials
13.10.3 Product/Services/Offerings
13.10.4 SWOT Analysis
13.10.5 The SNS View

14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Market Share Analysis
14.3 Recent Developments

15. USE Cases and Best Practices

16. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Data Bank Validation

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