Pet Bird Health Market Report Scope & Overview:

The Pet Bird Health Market was valued at USD 1.00 billion in 2024 and is expected to reach USD 1.86 billion by 2032, growing at a CAGR of 8.08% over the forecast period of 2025-2032. 

The increasing humanization of pet birds results in increased spending by owners for high-quality care, including organic food and supplements. Some of the prominent pet bird health market trends considered for research include growing avian veterinary services, including telehealth and exotic pet clinics, which offer better access to specialized care. These changes are leading to higher spending in urban and developed regions for preventive and acute treatments.

For instance, in February 2025, the number of avian and exotic pet clinics in the U.S. grew by 18%, with tele-avian consultations increasing 33% due to urban demand.

To Get More Information On Pet Bird Health Market - Request Free Sample Report

Key Pet Bird Health Market Trends

• Technological advancements drive care and monitoring. Smart feeders, IoT-enabled cages, wearable health trackers, and mobile apps allow real-time monitoring of bird health, behavior, and nutrition.

• Innovations in veterinary products. Advanced nutritional supplements, probiotic formulations, avian-specific medications, and low-stress diagnostic tools improve disease prevention, immune support, and overall well-being.

• Customized and modular health solutions. Tailored diets, species-specific care kits, and modular enrichment setups allow flexible management for parrots, canaries, finches, and exotic birds.

• Rising demand from growing pet bird ownership. Increasing adoption of pet birds, especially in urban households, drives the need for veterinary care, preventive solutions, and specialized health products.

• Emerging regional infrastructure. Asia-Pacific, Latin America, and the Middle East are expanding veterinary clinics, pet bird-focused hospitals, and breeder networks, accelerating access to healthcare solutions.

• Focus on cost-effectiveness and regulatory compliance. Affordable supplements, minimally invasive treatments, and alignment with veterinary health guidelines (AVMA, local authorities) improve care quality while maintaining safety and affordability.

The U.S. Pet Bird Health Market was valued at USD 235.15 million in 2024 and is expected to reach USD 434.00 million by 2032, growing at a CAGR of 7.97% over 2025-2032.

The pet bird health market in the U.S. is led by high pet bird ownership, well-developed veterinary infrastructure, and strong consumer expenditure on premium care. Strong distribution networks and pet insurance for exotics are also driving growth. Recent pet bird health market analysis ranks the U.S. as the frontrunner in following new avian wellness trends, including telehealth, preventive care, and customized nutrition to drive continued market growth.

Pet Bird Health Market Growth Drivers:

• Growth in Avian Veterinary Infrastructure is Driving the Pet Bird Health Market Growth

One of the major factors driving growth in the pet bird health market is to rise in avian veterinary infrastructure. With the advent of bird-specialized clinics, exotic animal hospitals, and tele-avian consultations, access to care has increased dramatically. Treatment using easily accessible products allows for higher treatment rates and consumer confidence, leading to a larger pet bird health market share with an emphasis on urbanised developed areas.

For instance, in February 2025, Avian vet clinics in North America grew 18% (2022–2024), with tele-avian consults up 33%, boosting the pet bird health market share 5.7%.

Pet Bird Health Market Restraints:

• Low Awareness Among Pet Bird Owners is Hampering the Pet Bird Health Market Growth

Low awareness among pet bird owners is a key hindrance to the pet bird health market growth. Most owners miss it when their pet is sick or struggling with behavior until veterinary care comes late in the game. Preventative products, including nutritional supplements, probiotics, and vaccines, are highly under-utilised in developing markets, restricting both demand and health of pet birds and employment within the category.

Pet Bird Health Market Opportunities:

• Species-Specific Veterinary Care Creates Lucrative Opportunities for Innovative Testing Equipment

Species-specific veterinary care remains a significant opportunity, as most avian health products are still generalized. Regarding anatomy, metabolism, and susceptibility to disease, the spectrum of variation is vast among birds. Species-specific diagnostic kits, vaccines, and therapy for psittacines, finches, canaries, and exotic species can enhance patient care. Businesses that bridge this gap can distinguish themselves, build credibility with bird owners, and gain access to high-value customer segments.

For instance, in July 2024, Vetafarm launched species-specific avian probiotics for parrots, finches, and canaries, enhancing gut health, immunity, and stress resistance in pet birds.Top of Form

Pet Bird Health Market Segment Analysis

• By product, pharmaceuticals led the pet bird health market with a 59.94% share in 2024, while diagnostics are the fastest-growing segment with a CAGR of 8.57%.

• By type, the parakeets dominated the market with a 38.83% share in 2024, whereas the macaws segment is expected to grow fastest with a CAGR of 8.71%.

• By application, bacterial infections led the market with a 50.23% share in 2024, while it is registering the fastest growth with a CAGR of 8.39%.

• By distribution channel, veterinary hospital/ clinics held a 49.83% share in 2024, while e-commerce is growing the fastest with a CAGR of 8.65%.

By Product, Pharmaceuticals Lead Market, While Diagnostics Register Fastest Growth

In 2024, pharmaceuticals led the pet bird health market, holding the largest share, owing to their precise pore size, excellent filtration, and good regulation. As demand increases for antibiotics, anti-parasitic, and anti-fungal treatments for respiratory, digestive, and feather conditions, pharmaceuticals are expected to continue leading the market. Primary causes of this trend include the reported higher incidence rates of chronic and infectious diseases in exotic birds, as well as increased contact with avian-specialized veterinarians who prescribe disease-specific medications for long-term care. Diagnostics are experiencing the fastest growth, driven by a growing focus on early disease diagnosis and preventive care. Innovations in avian-specific diagnostic equipment allow for the successful diagnosis of covert diseases.

By Type, Parakeets Dominate, While the Macaws Shows Rapid Growth

By type, parakeets dominate the pet bird health market, owing to their popularity, lower pricing, and urban lifestyle compatibility. High rates of international ownership in them are a significant driver of demand for products that are easily available, including supplements, dewormers, and nutritional support. The macaws are showing rapid growth as they are long-lived, costly to replace, and require specialized management. Premium vet services, chronic disease management, and the latest in nutrition are heavily invested in by pet owners.

By Application, Bacterial Infections Lead, and Register Fastest Growth

By application, bacterial infections lead the pet bird health market, due to their high morbidity, including respiratory and gastrointestinal diseases, avian chlamydiosis, and colibacillosis. These infections frequently demand a prompt antidote. Poor hygiene and overcrowding also increase the risk. At the same time, it is registering the fastest growth, as the number of psittacosis, salmonellosis, and E. coli cases is rising. It’s the threat from their zoonotic potential that motivates diagnostic and preventative investment.

By Distribution Channel, Veterinary Hospital/ Clinics Lead, While E-Commerce Grows Fastest

By distribution channel, veterinary hospitals/clinics lead the pet bird health market, as they provide advanced diagnostics, surgery, and expert care for pet birds. What is driving this trend, he said, is the growing number of avian-trained veterinarians and advanced clinical facilities in these regions. While e-commerce is growing the fastest, due to the ease of purchase, a wide range of products, and convenient availability for supplements or drugs. The motivation is growing digitalization among pet owners, along with an uptick in demand for doorstep delivery of wellness products.

Pet Bird Health Market Regional Analysis:

North America Pet Bird Health Market Insights

In 2024, North America dominated the pet bird health market, accounting for 28.60% of the revenue share. owing to high pet bird adoption, well-established medical facilities, and increasing expenditure on premium healthcare products in the region. The area boasts a widespread network of avian-specialized clinics, high penetration rates for exotic pet insurance, and top companies such as Lafeber and ZuPreem. Increasing awareness, rising prevalence in the adoption of preventive care measures, and high market penetration by online retailers are also expected to drive growth in North America.

Get Customized Report as Per Your Business Requirement - Enquiry Now

U.S. Pet Bird Health Market Insights

The pet bird health market in the U.S. is led by high pet bird ownership, well-developed veterinary infrastructure, and strong consumer expenditure on premium care. Strong distribution networks and pet insurance for exotics are also driving growth.

Asia-Pacific Pet Bird Health Market Insights

Asia-Pacific is expected to witness the fastest growth in the pet bird health market over 2025-2032, with a projected CAGR of 8.77%, fuelled by increased pet bird ownership in urbanising nations, including India, China, Indonesia, and Thailand. With disposable incomes rising, lifestyles changing, and the fascination for exotic and companion birds, including parakeets or cockatoos, finding favour with us, keeping them at home, there is nothing that casts any doubt on avian healthcare. In the region, there's more interest in preventive care and a marked increase in online platforms providing bird supplements, medications, and even diagnostic kits. Moreover, the pet wellness education gets greatly boosted by governments and local NGOs in driving market growth. Although avian veterinary infrastructure lags, the rapid increase in e-commerce accessibility and tele-veterinary services provides wider market penetration.

China Pet Bird Health Market Insights

China is becoming the largest market for pet bird health in the Asia Pacific. Adoption is driven by an increase in urban pet bird ownership, demand for exotic species and greater veterinary capacity. Growing awareness about avian diseases, government focus on zoonotic disease prevention, and widespread use of internet marketing by supplement & diagnostic providers are set to drive market further.

Europe Pet Bird Health Market Insights

Europe holds the second-largest share in the global pet bird health market, owing to its strict laws and regulations, high level of knowledge about animal welfare, and Exotic animal pet culture. In many nations, including Germany, France, and the UK, access to avian vets is also widely available, along with specific bird healthcare products. It is being driven by the area’s focus on preventative health care, backed up with government regulation and EU pet safety standards, alongside a growing consumer demand for well-crafted supplements, diagnostics, and organic avian nutrition that so many urban and rural UK homes want to provide their birds.

Germany Pet Bird Health Market Insights

The European pet bird health market is dominated by Germany, owing to the presence of good veterinary professional infrastructure, stringent animal welfare laws, and high spending on the adoption of exotic pets. Lack of artificial additives and genetically modified ingredients from a company only interested in preventative health, species-specific nutrition, and better diagnosis, leads to better bird care.

Latin America (LATAM) and Middle East & Africa (MEA) Pet Bird Health Market Insights

The Latin American pet bird health market is gaining momentum due to increasing bird keeping culture, growing ownership of exotic birds, and proliferation of veterinary clinics, Vinci concluded. The Middle East & Africa are driven by rising urbanization, higher disposable incomes, and rising interest in ornamental birds, with improved veterinary infrastructure and e-commerce platforms broadening their access to avian health products.

Pet Bird Health Market for Competitive Landscape:

Harrison's Bird Foods is a family of certified organic, formulated avian diets that were created by avian veterinarians and top avian nutritionists with the health of your pet bird in mind. Its premium quality-certified products do more than prevent disease – they help improve health and act as an essential foundation to a healthy lifestyle. Its global distribution and the support of avian veterinarians have positioned the company as a leader in the holistic care of birds.

•  In April 2024, Harrison’s launched an organic African Grey-specific diet enriched with calcium and vitamin D3, directly addressing common nutritional deficiencies in pet parrots and strengthening preventive healthcare for exotic bird owners.

Vetafarm has been serving the needs of parrots, finches, and canaries through all stages of life since 1992. Utilising in-house veterinary knowledge and ongoing research and development, Vetafarm continues to be at the forefront of professional probiotic use, herd management and preventive healthcare products in both the Asia-Pacific region and other worldwide markets.

• In July 2024, Vetafarm released species-specific avian probiotics for parrots, finches, and canaries, improving gut health and stress resistance in captive birds. This innovation enhances preventive care in the growing pet bird health segment.

Species-specific enriched food for large parrots from the US-based manufacturer ZuPreem that promotes higher activity and better health. The manufacturer spends a lot of money on research so you can be sure of a well-thought-out ratio that addresses a parrot or exotic's nutritional needs. With a strong international presence and product base, and a great relationship with veterinarians, ZuPreem is a leading brand in pet bird nutrition.

• In September 2024, ZuPreem introduced fortified pelleted diets with omega fatty acids for parrots and cockatiels, supporting feather health and longevity. The launch reflects increasing consumer demand for specialized avian nutrition solutions globally.

Pet Bird Health Market Key Players:

Some of the pet bird health market Companies

• Harrison’s Bird Foods

• Vetafarm

• ZuPreem

• Lafeber Company

• Kaytee 

• Roudybush Inc.

• Oropharma

• Avitech Exotic Birds

• Morning Bird Products

• Volkman Seed Factory

• BirdCare Company

• Exotic Nutrition Pet Supply Company

• Sleek & Sassy Nutrition

• Ceva Santé Animale

• Zoetis Inc.

• Elanco Animal Health

• Boehringer Ingelheim Animal Health

• Vetoquinol

• MediBird

• Animal Essentials Inc