The Video Encoder Market Size was valued at USD 2.47 billion in 2023 and is expected to reach USD 4.47 billion by 2031 and grow at a CAGR of 7.7% over the forecast period 2024-2031.
The video encoder market is witnessing significant growth, primarily propelled by the widespread adoption of digitalization and video content delivery networks (CDNs) across various industries. Moreover, the increasing utilization of cloud services presents abundant opportunities for market expansion, thus accelerating global market development in the forecast period. These devices are essential in situations where multiple cameras are installed, such as CCTV. The video encoder consists of an analog video input, a processor, memory for firmware storage, an Ethernet/power over Ethernet port, a serial port, and input/output connectors. The high internet penetration rates globally serve as a key driver for the market, as the extensive use of the internet has sparked a surge in demand for video content consumption. Content creators leverage video encoder technology to produce high-quality videos to attract a larger audience.
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KEY DRIVERS:
The growing population density in urban areas and the rising demand for high-quality video processing applications are pushing broadcast and communication networks to their bandwidth and performance limits. However, adding more equipment to manage these video streams poses economic challenges. Consequently, operators, service providers, and content providers are turning to cloud services for data storage. Embracing cloud services helps reduce business costs and enhances accessibility to applications from any location.
RESTRAINTS:
The limited availability of 4K content in broadcasting and streaming networks hampers the realization of their full potential. Streaming 4K content remains challenging even at bandwidths of 12–15 Mbps unless there's a 40% efficiency in HEVC encoding. Although OTT providers like Netflix, Hulu, and Prime offer some 4K content, accessing it requires strong internet connections, high bandwidth, and efficient video coding. Current internet infrastructure often falls short of meeting these requirements, hindering widespread 4K utilization. While Ultra HD (UHD) content can be compressed by reducing frame rates or sacrificing quality theoretically, the low adoption of high-efficiency encoders like H.266 and AV1 further limits the streaming and broadcasting of 4K content.
OPPORTUNITIES:
The proliferation of mobile-based video streaming is on the rise.
Digitization has increased significantly, as has the usage of video content delivery networks (CDNs) across several industries. As a result, mobile network infrastructure is quickly developing to enable the transmission of video content, voice, and data applications. Mobile providers are under pressure to increase bandwidth capacity to satisfy rising data service demand. Several reasons contribute to this spike, including the widespread deployment of high-speed 4G networks, the predominance of HD displays, and the rising reliance on smartphones, all of which encourage more video creation.
CHALLENGES:
The latest advancement in video compression technology, HEVC or H.265, offers superior efficiency compared to earlier standards like MPEG-4 and MPEG-2. However, transitioning between video codecs introduces uncertainties in patent licensing terms, alongside bandwidth advantages and implementation costs, thereby presenting challenges for the market. The rising costs associated with these transitions could potentially impact the overall profitability of end users. Broadcasters, in particular, may encounter difficulties when switching from one video codec to another.
IMPACT OF RUSSIAN-UKRAINE WAR
The ongoing crisis between Russia and Ukraine has significant implications for the video encoder market. Disruptions in the supply chain, particularly concerning raw materials such as neon gas crucial for semiconductor production in video encoders, can lead to chip shortages and price increases. Moreover, sanctions imposed on Russia might restrict their access to high-tech video encoder equipment, potentially hindering market growth in the region. Export restrictions on encoder technologies by various countries could further limit global supply. Additionally, the heightened global security situation resulting from the conflict may drive up demand for video encoders, especially for surveillance purposes in conflict zones and neighboring countries. However, the crisis may also prompt governments and businesses to redirect resources away from non-essential projects like video encoder upgrades due to economic strain. Furthermore, cybersecurity concerns arising from the conflict could potentially boost demand for secure video encoder solutions. Overall, while short-term disruptions are anticipated, long-term growth prospects for the video encoder market may emerge from increased demand for surveillance and secure encoding solutions.
IMPACT OF ECONOMIC SLOWDOWN
The ongoing economic slowdown is poised to have a notable impact on the video encoder market. With businesses tightening their budgets during such periods, the demand for new video encoders, especially for non-essential applications like advanced security systems in low-risk environments, is expected to decrease. Companies may defer upgrades to existing encoder systems to cut costs. Moreover, heightened price sensitivity among businesses during economic downturns could intensify competition among video encoder vendors, potentially leading to price reductions as manufacturers focus on providing more budget-friendly options. Businesses will likely prioritize investments with a clear return on investment, favoring video encoder solutions that promise long-term cost savings through improved efficiency or remote management capabilities. Furthermore, disruptions in the global supply chain due to the economic slowdown may cause delays in the delivery of video encoders and components, affecting project timelines and potentially increasing costs. However, certain sectors such as healthcare, education, and retail may continue to drive demand for video encoders, particularly for applications like remote patient monitoring, telehealth, remote learning, virtual classrooms, security, and loss prevention.
BY TYPE
Rack-mounted
Standalone
The Video Encoder Market segmentation is categorized based on type into stand-alone and rack-mounted options. The dominant segment is the rack-mounted category, primarily due to its superior scalability and flexibility compared to stand-alone encoders. Rack-mounted video encoders offer a cost-effective solution for large-scale deployments and can be easily adjusted by adding or removing encoders from the rack, making them ideal for applications with fluctuating video streaming requirements.
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BY NUMBER OF CHANNEL
1-channel
2-channels
4-channels
8-channels
16-channels
BY COMPONENT
Software Video Encoders
Hardware Video Encoders
BY APPLICATION
Surveillance
Broadcast
In the Asia Pacific region, the Video Encoder Market is set to dominate, driven by the swift uptake of surveillance technologies across sectors like hospitality, healthcare, corporate, and retail. This trend is poised to propel regional market expansion and foster market growth. Notably, China leads the way in the Video Encoder market, boasting the largest market share, while India emerges as the fastest-growing market in the Asia-Pacific region.
In Europe, the Video Encoder market claims the second-largest market share, buoyed by ongoing advancements in communication networks. Within Europe, Germany commands the largest market share, with the UK emerging as the fastest-growing market.
Meanwhile, the North American Video Encoder market is anticipated to register the highest compound annual growth rate (CAGR). This growth trajectory is attributed to the escalating adoption of the HEVC standard for video encoding and the increasing sales of cameras, driving expansion throughout the forecast period.
REGIONAL COVERAGE:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of the Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
KEY PLAYERS:
The key players in the video encoder market are eRightSoft, Telairity, Datavideo, Coconut, Anvato, Polidea, Panasonic Security Solutions, March Networks, Elecard, Cathexis Technologies & Other Players.
Coconut, Anvato-Company Financial Analysis
RECENT DEVELOPMENT
In April 2022: VITEC unveiled its latest broadcast-quality openGear (OG) card encoder, the MGW diamond+ OG. This encoder supports 4k/multichannel HD and offers HEVC, H.264, and MPEG-2 encoding capabilities. It features SDI and SMPTE-2110 input in an openGear card format.
In March 2022: Matrox introduced the Monarch EDGE 4K/Multi-HD H.264 webcasting and remote production encoder. Capable of delivering broadcast-quality video resolutions up to 3840x2160 at 60 fps or quad 1920x1080 at 60 fps, this encoder provides high-performance video encoding for various applications
| Report Attributes | Details |
|---|---|
| Market Size in 2023 | US$ 2.47 Billion |
| Market Size by 2031 | US$ 4.47 Billion |
| CAGR | CAGR of 7.7% From 2024 to 2031 |
| Base Year | 2023 |
| Forecast Period | 2024-2031 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Type (Rack-Mounted, Standalone) • By Number Of Channel (1-Channel, 2-Channels, 4-Channels, 8-Channels, 16-Channels) • By Component (Software Video Encoders, Hardware Video Encoders) • By Application (Surveillance, Broadcast) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | eRightSoft, Telairity, Datavideo, Coconut, Anvato, Polidea, Panasonic Security Solutions, March Networks, Elecard, and Cathexis Technologies. |
| Key Drivers | • The utilization of cloud services for storing expanding volumes of data. |
| OPPORTUNITIES | • Restricted capacity for delivering 4K streaming and broadcasting services. |
The Video Encoder Market was valued at USD 2.47 billion in 2023.
The expected CAGR of the global Video Encoder Market during the forecast period is 7.7%.
The North America region is anticipated to record the Fastest Growing in the Video Encoder Market.
The Rack-mounted segment is leading in the market revenue share in 2023.
The Asia-Pacific region with the Highest Revenue share in 2023.
TABLE OF CONTENTS
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Industry Flowchart
3. Research Methodology
4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
5. Impact Analysis
5.1 Impact of Russia-Ukraine Crisis
5.2 Impact of Economic Slowdown on Major Countries
5.2.1 Introduction
5.2.2 United States
5.2.3 Canada
5.2.4 Germany
5.2.5 France
5.2.6 UK
5.2.7 China
5.2.8 Japan
5.2.9 South Korea
5.2.9 India
6. Value Chain Analysis
7. Porter’s 5 Forces Model
8. Pest Analysis
9. Video Encoder Market, By Type
9.1 Introduction
9.2 Trend Analysis
9.3 Rack-mounted
9.4 Standalone
10. Video Encoder Market, By Number of Channel
10.1 Introduction
10.2 Trend Analysis
10.3 1-channel
10.4 2-channels
10.5 4-channels
10.5 8-channels
10.6 16-channels
11. Video Encoder Market, By Component
11.1 Introduction
11.2 Trend Analysis
11.3 Software Video Encoders
11.4 Hardware Video Encoders
12. Video Encoder Market, By Application
12.1 Aerospace & Defense
12.2 Healthcare
12.3 Surveillance
12.4 Broadcast
13. Regional Analysis
13.1 Introduction
14.2 North America
14.2.1 USA
14.2.2 Canada
14.2.3 Mexico
14.3 Europe
14.3.1 Eastern Europe
14.3.1.1 Poland
14.3.1.2 Romania
14.3.1.3 Hungary
14.3.1.4 Turkey
14.3.1.5 Rest of Eastern Europe
14.3.2 Western Europe
14.3.2.1 Germany
14.3.2.2 France
14.3.2.3 UK
14.3.2.4 Italy
14.3.2.5 Spain
14.3.2.6 Netherlands
14.3.2.7 Switzerland
14.3.2.8 Austria
14.3.2.9 Rest of Western Europe
14.4 Asia-Pacific
14.4.1 China
14.4.2 India
14.4.3 Japan
14.4.4 South Korea
14.4.5 Vietnam
14.4.6 Singapore
14.4.7 Australia
14.4.8 Rest of Asia Pacific
14.5 The Middle East & Africa
14.5.1 Middle East
14.5.1.1 UAE
14.5.1.2 Egypt
14.5.1.3 Saudi Arabia
14.5.1.4 Qatar
14.5.1.5 Rest of the Middle East
14.5.2 Africa
14.5.2.1 Nigeria
14.5.2.2 South Africa
14.5.2.3 Rest of Africa
14.6 Latin America
14.6.1 Brazil
14.6.2 Argentina
14.6.3 Colombia
14.6.4 Rest of Latin America
15. Company Profiles
15.1 eRightSoft
15.1.1 Company Overview
15.1.2 Financials
15.1.3 Products/ Services Offered
15.1.4 SWOT Analysis
15.1.5 The SNS View
15.2 Telairity
15.2.1 Company Overview
15.2.2 Financials
15.2.3 Products/ Services Offered
15.2.4 SWOT Analysis
15.2.5 The SNS View
15.3 Datavideo
15.3.1 Company Overview
15.3.2 Financials
15.3.3 Products/ Services Offered
15.3.4 SWOT Analysis
15.3.5 The SNS View
15.4 Coconut
15.4 Company Overview
15.4.2 Financials
15.4.3 Products/ Services Offered
15.4.4 SWOT Analysis
15.4.5 The SNS View
15.5 Anvato
15.5.1 Company Overview
15.5.2 Financials
15.5.3 Products/ Services Offered
15.5.4 SWOT Analysis
15.5.5 The SNS View
15.6 Polidea
15.6.1 Company Overview
15.6.2 Financials
15.6.3 Products/ Services Offered
15.6.4 SWOT Analysis
15.6.5 The SNS View
15.7 Panasonic Security Solutions
15.7.1 Company Overview
15.7.2 Financials
15.7.3 Products/ Services Offered
15.7.4 SWOT Analysis
15.7.5 The SNS View
15.8 March Networks
15.8.1 Company Overview
15.8.2 Financials
15.8.3 Products/ Services Offered
15.8.4 SWOT Analysis
15.8.5 The SNS View
15.9 Elecard
15.9.1 Company Overview
15.9.2 Financials
15.9.3 Products/ Services Offered
15.9.4 SWOT Analysis
15.9.5 The SNS View
15.10 Cathexis Technologies
15.10.1 Company Overview
15.10.2 Financials
15.10.3 Products/ Services Offered
15.10.4 SWOT Analysis
15.10.5 The SNS View
16. Competitive Landscape
16.1 Competitive Benchmarking
16.2 Market Share Analysis
16.3 Recent Developments
16.3.1 Industry News
16.3.2 Company News
16.3.3 Mergers & Acquisitions
17. USE Cases and Best Practices
18. Conclusion
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