Flavor Capsule Cigarette Market Report Scope & Overview:

The Flavor Capsule Cigarette Market size was valued at US$ 10.63 Bn in 2022, and to reach U$ 24.85 Bn by 2030, with a CAGR of 11.2% over the forecast period 2023-2030.

The Flavor Capsule Cigarettes are the kind of Cigarettes that accompanies flavor-changing capsule in the channel. For the most part Capsule cigarettes are seen as tasting better, being smoother on the throat because of low nicotine content, more amusing to smoke, and more appealing contrasted with non-seasoned cigarettes. Developing interest for flavor-based cigarettes and overhauled limited time techniques and new item dispatches by driving business sector players are key drivers for the development of Flavor Capsule Cigarette market. For example, as per World Health Organization (WHO's) gauges starting around 2021, Menthol enhanced cigarettes represent around 10% of the worldwide cigarette market.

Flavour Capsule Cigarette Market Revenue Analysis

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Additionally, according to Tobacco-Free Kids Organization (An American non-benefit enrollment association) TRENDS IN TOBACCO INDUSTRY MARKETING 2020 report-in 2020, tobacco organizations spent USD 8.4 billion to showcasing of their items which is over USD 23 million every day. In 2020, over USD 7.8 billion was spent on cigarette showcasing alone, around 98% of this USD 7.8 billion was spent on cost limits, retail location publicizing, and in offering special recompenses to make cigarettes more reasonable and guarantee prime retail space. Additionally, with the rising reception of online deals channels and developing concentration over better smoking advancements, the reception and interest for Flavor Capsule Cigarette is probably going to build the market development during the estimated time frame. Be that as it may, severe unofficial laws and boycotts obstruct the development of the market over the estimated time of 2022-2028.

Market Dynamics:

Market Drivers:

  • The reappearance of HTP innovation has helped the cigarette flavor capsule market.

  • The millennial inclination to pick enhanced capsule cigarettes over the previous.

Market Restraints:

  • The rising number of individuals deciding to smoke.

  • The main players in the market are likewise zeroing in on creating triple flavor capsule cigarettes to expand the smoking meeting of the client.

Market challenges:

  • Different measures are taken by government bodies to moderate tobacco items.

  • Changing the visual picture on the packs to wealth the smoker to stop smoking.

Covid-19 Impact:

The COVID-19 emergency will have long-haul social, financial, and well-being outcomes in the worldwide market. The tobacco business has not been seriously affected in most provincial business sectors temporarily.

Expanded tobacco charges by state-run administrations during and after the pandemic are probably going to cause variances, which will definitely intensify the ongoing shopper slump. The insight for an expansive scope of cultural well-being activity may drive extra legitimate imperatives in specific business sectors.

In spite of insufficient proof smokers who are hospitalized for COVID-19 are supposed to have a higher gamble of extreme results than nonsmokers. In any case, purchasers keep on purchasing tobacco items as indicated by British American Tobacco (BAT).

Key Market Segments:

By Flavour:

  • Menthol Flavoured

  • Clove Flavoured

  • Fruit Flavoured

  • Others

By Product Type:

  • Single Capsule

  • Double Capsule

By Price Range:

  • Economic

  • Premium

By Distribution Channel:

  • Direct Sales

  • Indirect Sales

  • foods & beverages

  • Pharmaceutical

  • Textiles

  • Petrochemicals

  • Adhesives

  • Others

By Age group:

  • Adolescent

  • Young

  • Middle Age

  • Senior

Flavor Capsule Cigarette Market Segmentation Analysis

The menthol cigarette segment held a dominant share in the year 2020. It is owing to the fact that the following flavor has pre-existed in the market before the invention of “capsules,” and the adult populace frequently favor the following taste owing to lessen throat irritation and harshness post smoke. Moreover, brands such as BAT, ITC, and Marlboro have had menthol-flavored capsules within its product offerings from the last 10 years and have regularly encouraged the same.

The cigarette flavor capsule market in light old enough gathering can be additionally fragmented into teenagers, youthful, center, and senior. Notwithstanding, the youthful section overwhelmed the market in the year 2020. It is inferred able from the outrageous item makers' spotlight to advance items on the age gathering's preferences. Additionally, according to the different analysts, the accompanying age fragment has liked to smoke because of better taste-52%, for a smoother throat feel-41%, and happiness for tapping the capsule25%.

Regional Analysis:

  1. North America (U.S., Canada, Mexico)

  2. Europe (Germany, United Kingdom (U.K.) France, Italy, Spain, Russia, and Rest of Europe)

  3. Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific)

  4. South America (Brazil, Argentina, and Rest of South America), Rest of the World (the Middle East, and Africa)

Europe's cigarette flavor capsule market held a predominant portion of the overall industry of 37% when contrasted with different locales. It is infer able from the way that the locale had the most noteworthy pervasiveness of smoking among youthful grown-ups, which is around 28%. In addition, the female greater part of smokers in the area is 2.5x the worldwide proportion. Furthermore, Russia had a male smoking pace of 59% and a female smoking pace of 22.80%, which have assisted the area with holding the predominant piece of the pie.

Be that as it may, Asia-Pacific is set to develop at a rewarding development. Coming up next is attributable to the rising more youthful populace in the accompanying district. For instance, 35% of the Indian populace's age bunch is between 15-44, of which 356 million individuals have a place with the age section of 10-24. Furthermore, China is the biggest maker of tobacco and is possibly behind India's young populace. In addition, the rising youthful populace will incline toward seasoned capsule cigarettes, and the public authority's less severe arrangements will incline toward the development of the accompanying business sector.


  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America

Key Players:

Major key players included in Flavour Capsule Cigarette Market are Marlboro, Kent, ITC Ltd, Benson & Hedge, L & M, Camel Double, British American Tobacco, Pall Mall, Lucky Strike Company, Dunhill.

Kent-Company Financial Analysis

Company Landscape Analysis

Flavor Capsule Cigarette Market Report Scope:
Report Attributes Details
Market Size in 2022 US$ 10.63 Bn
Market Size by 2030 US$ 24.85 Bn
CAGR CAGR 11.2% From 2023 to 2030
Base Year 2022
Forecast Period 2023-2030
Historical Data 2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Flavour (Menthol Flavoured, Clove Flavoured, Fruit Flavoured, Others)
• by Product Type (Single Capsule, Double Capsule)
• by Price Range (Economic, Premium) by Distribution Channel (Direct Sales, Indirect Sales)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Marlboro, Kent, ITC Ltd, Benson & Hedge, L & M, Camel Double, British American Tobacco, Pall Mall, Lucky Strike Company, Dunhill.
Key Drivers •The reappearance of HTP innovation has helped the cigarette flavor capsule market.
•The millennial inclination to pick enhanced capsule cigarettes over the previous.
Restraints •The rising number of individuals deciding to smoke.

Frequently Asked Questions

Ans: There is expanding center around better smoking advances on the lookout. Organizations are zeroing in on menthol contributions to meet purchaser inclinations.

Ans: Driving makers of flavor container cigarettes incorporate Argentina, Japan, Brazil, Chile, Guatemala, and Peru.


Ans: Flavor capsule cigarette market is segmented into Flavors, Product Type, Price Range, Distribution Channel, and Age group

Ans: The reappearance of HTP innovation has helped the cigarette flavor capsule market and the millennial inclination to pick enhanced capsule cigarettes over the previous, drives the market

Ans: The flavor capsule cigarette market size is supposed to reach US$ 16.4 billion by 2028.

Table of Contents

1. Introduction

1.1Market Definition


1.3Research Assumptions

2. Research Methodology

3. Market Dynamics




4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis


6. Porter’s 5 forces model


7. PEST Analysis

8. Flavour Capsule Cigarette, By Flavour

8.1 Menthol Flavoured

8.2 Clove Flavoured

8.3 Fruit Flavoured

8.4 Others

9. Flavour Capsule Cigarette, By Product Type

9.1 Single Capsule

9.2 Double Capsule

10. Flavour Capsule Cigarette: By Price Range

10.1 Economic

10.2 Premium

11. Flavour Capsule Cigarette, By Distribution Channel

11.1 Direct Sales

11.2 Indirect Sales

11.3 foods & beverages

11.4 Pharmaceutical

11.5 Textiles

11.6 Petrochemicals

11.7 Adhesives

11.8 Others

12. Flavour Capsule Cigarette, By Age group

12.1 Adolescent

12.2 Young

12.3 Middle Age

12.4 Senior.

13. Regional Analysis

13.1 Introduction

13.2 North America

13.2.1 USA

13.2.2 Canada

13.2.3 Mexico

13.3 Europe

13.3.1 Germany

13.3.2 UK

13.3.3 France

13.3.4 Italy

13.3.5 Spain

13.3.6 The Netherlands

13.3.Rest of Europe

13.4 Asia-Pacific


13.4.2South Korea




13.4.6Rest of Asia-Pacific

13.5 The Middle East & Africa



13.5.3South Africa


13.6 Latin America



13.6.3Rest of Latin America  

14. Company Profiles

14.1 Marlboro

14.1.1 Financial

14.1.2 Products/ Services Offered

14.1.3 SWOT Analysis

14.1.4 The SNS view

14.2 Kent

14.3 ITC Ltd

14.4 Benson & Hedge

14.5 L & M

14.6 Camel Double

14.7 British American Tobacco

14.8 Pall Mall

14.9 Lucky Strike Company

14.10 Dunhill.

15. Competitive Landscape

15.1 Competitive Bench marking

15.2 Market Share analysis

15.3 Recent Developments

16. Conclusion

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Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

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Primary Research

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Data Bank Validation

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