The Kava Root Extract Market size was USD 1.07 billion in 2022 and is expected to Reach USD 3.48 billion by 2030 and grow at a CAGR of 15.9 % over the forecast period of 2023-2030.
Kava is a plant-based beverage or extract derived from the Piper methysticum plant. It's a popular drink in the South Pacific, where it's utilized in relaxing ceremonies. Due to its anti-inflammatory, analgesic, and anxiolytic characteristics, kava root extract is utilized as an ingredient in a variety of food products, including beverages, baked products, and confectionery. In addition, due to the therapeutic properties of kava root extract, it is also included in many pharmaceutical and health products.
Kava root powder extract is an organic flavoring agent. It is non-toxic and harmless in nature. The present commercial product was created by extracting and fractionating "Kavalactone," an active component found in kava.
By product type, the kava root powder extract accounts for a market value of USD 352.4 million in 2022 this is attributed to easy availability and ease of utilization. It is often consumed in the form of tea which is good for weight loss, enhanced immunity, and digestion. Due to its euphoric effects and lack of caffeine, which lowers stress levels, the popularity of kava is rising among people as a substitute for normal tea. Also, it has wide applications in dietary supplements and personal care sectors which drive the growth.
Kava Root Liquid Extract is also witnessing growth in the food and beverages sector as it is used to enhance its nutritional value.
KEY DRIVERS
Rising applications in the pharmaceutical industry
Kava root extract is being investigated as a potential material for treating anxiety disorders. Several studies have shown that it can be as effective as conventional anti-anxiety medications, such as benzodiazepines, with fewer side effects. Also, Kava root extract can be used as a natural sleep aid and It can be used to relieve pain caused by a variety of conditions, such as headaches, muscle pain, and arthritis. Therefore, kava extract has a rising demand in the pharmaceutical industry.
Growing popularity of kava-based beverages
RESTRAIN
Fluctuation in prices of kava root extract
The price of kava root extract is affected by several factors, including the supply and demand of kava root, the cost of handling, production, and the regulatory environment. The price of kava root extract can also be affected by the availability of substitutes. If other products can be used to achieve the same benefits as kava root extract, then the price of kava root extract will be lower.
OPPORTUNITY
Increased research on the health benefits of kava root extract
Kava includes biologically active kalvactones that have the highest medicinal properties and are extracted with organic solvents. Kava is mostly used as an herbal supplement, and its popularity has grown in tandem with its increased availability in health food stores and through internet outlets. Kava can generate non-narcotic anesthetic effects by inducing skeletal muscle relaxation without causing depression in the Central Nervous System. As a result, an increasing number of clinical trials and research are being conducted to investigate the role of kava in cancer prevention and therapy.
Expansion of the market in an untapped market
CHALLENGES
Side effects of kava root extract
The kava root extract adverse effects may stymie the kava root extract business. This is due to the fact that some people may be hesitant to consume kava root extract if they are aware of the potential side effects. Drowsiness, dizziness, headache, rash, allergic response, and upset stomach are all possible symptoms. Companies that sell kava root extract products must be open and honest about the potential negative effects of kava root extract and ensure that consumers are informed of the dangers before taking kava root extract.
The market for kava root extract is significantly being impacted by the Russia-Ukraine conflict. The South Pacific islands are home to the kava plant, and Fiji and Vanuatu are the two nations that generate the most kava root extract. Both countries are heavily dependent on exports of kava root extract but the war has disrupted supply networks. Many people are turning to kava as a natural approach to reducing stress and anxiety, which are regular aftereffects of conflict. Supply networks have been hampered by the war which has led to an increase in the prices of kava root extract.
The impact of a recession on the kava root extract market is difficult to predict. The rise in the price of kava root extract has lowered the demand in the pharmaceutical and cosmetic sectors. Among end-user’s Pharmaceutical sector was the major market constituting approximately 21 % of the market share in 2022 which is declining due to the surge in prices of kava root extract used in medicine. Manufacturers may search for an alternative option to kava root which has the same functional properties.
by Type
Kava Root Powder Extract
Kava Root Liquid Extract
by End-User
Individuals
Pharmaceuticals
Food & Beverages
cosmetics
Personal care products
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North America is expected to register significant revenue growth in the forecasting period this is attributed to the rising demand for kava root extract as a non-alcoholic beverage. Additionally, the current legislation that permits the import of kava into Australia will benefit the sector.
Europe is anticipated to account for a sizable revenue share in the global market owing to the rapidly expanding use of kava root extract in pharmacology clinical studies highlighting the therapeutic benefits of kava root extracts. Also, Rising consumer preference towards healthy beverages such as kava tea.
Asia Pacific is predicted to have robust revenue CAGR due to the increased use of kava root extract in personal care products, the popularity of kava tea as a non-alcoholic beverage, and the expansion of the pharmaceutical industry in the region.
Fiji is located in the South Pacific Ocean's Melanesia subregion of Oceania. The majority of the world's kava root extract is produced and exported by Fiji. Kava root extract has long been used throughout the nation for traditional medical treatments. There are several conditions that can be treated with kava root extract, such as stress, sleeplessness, and anxiety. The private sector is pondering upon kava anti-anxiety medicines and nurseries to promote its consumption and plantation. Over 20,000kg of kava were imported into Australia from Fiji in June 2022, whereas less than 15,000kg were noted in July, according to the Fiji Consulate General & Trade Commission report
Vanuatu is also a major exporter of kava root extract. The export industry is being driven by the rising demand for kava root extract in the global market. Vanuatu has employed kava root extract as a traditional remedy for several illnesses for generations. The recent surge in kava bars in the United States serves as an example.
REGIONAL COVERAGE
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
Some major key players in the kava root extract Market are NOW Foods, Botanica, Gaia Herbs, Taos Herb Company, Botanica, Bolise Co. Ltd, CuraScientific, Natural Factors, Best Nutrition Product, Kona Kava Farm, Kava King Products, Best Nutrition Products, Inc., Root of Happiness, and Nutragreenlife Biotechnology, Co. Ltd., and other key players.
In 2023 CuraScientific manufactures its kava extract while proposing a $150 million expansion of its kava market. Over the following five years, the business plans to build 30 Kava Bars and sell kava extract for $150 million.
| Report Attributes | Details |
| Market Size in 2022 | US$ 1.07 Billion |
| Market Size by 2030 | US$ 3.48 Billion |
| CAGR | CAGR of 15.9 % From 2023 to 2030 |
| Base Year | 2022 |
| Forecast Period | 2023-2030 |
| Historical Data | 2019-2021 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Type (Kava Root Powder Extract, Kava Root Liquid Extract) • By End-User (Individuals, Pharmaceuticals, Food & Beverages, and cosmetics and Personal care products) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Company Profiles | NOW Foods, Botanica, Gaia Herbs, Taos Herb Company, Botanica, Bolise Co. Ltd, CuraScientific, Natural Factors, Best Nutrition Product, Kona Kava Farm, Kava King Products, Best Nutrition Products, Inc., Root of Happiness, and Nutragreenlife Biotechnology, Co. Ltd. |
| Key Drivers | • Rising applications in the pharmaceutical industry • Growing popularity of kava-based beverages |
| Market Opportunity | • Increased research on the health benefits of kava root extract • Expansion of the market in an untapped market |
Ans: The CAGR value of the Kava Root Extract Market is 15.9 % in the forecast period.
Ans: USD 3.48 billion is expected to grow by 2030.
Ans: Kava Root Extract Market size was valued at USD 1.07 billion in 2022
Ans: Challenges are Side effects of kava root extract
Ans. Opportunities are the expansion of the market in an untapped market and increased research on the health benefits of kava root extract
TABLE OF CONTENT
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of Russia- Ukraine War
4.2 Impact of Ongoing Recession
4.3. Introduction
4.3.1 Impact on Major Economies
4.3.1.1 US
4.3.1.2 Canada
4.3.1.3 Germany
4.3.1.4 France
4.3.1.5 United Kingdom
4.3.1.6 China
4.3.1.7 Japan
4.3.1.8 South Korea
4.3.1.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Kava Root Extract Market Segmentation, By Type
8.1 Kava Root Powder Extract
8.2 Kava Root Liquid Extract
9. Kava Root Extract Market Segmentation, By End-User
9.1 Individuals
9.2 Pharmaceuticals
9.3 Food & Beverages
9.4 cosmetics
9.5 Personal care products
10. Regional Analysis
10.1 Introduction
10.2 North America
10.2.1 North America Kava Root Extract Market by Country
10.2.2 North America Kava Root Extract Market by Type
10.2.3 North America Kava Root Extract Market by End-User
10.2.4 USA
10.2.4.1 USA Kava Root Extract Market by Type
10.2.4.2 USA Kava Root Extract Market by End-User
10.2.5 Canada
10.2.5.1 Canada Kava Root Extract Market by Type
10.2.5.2 Canada Kava Root Extract Market by End-User
10.2.6 Mexico
10.2.6.1 Mexico Kava Root Extract Market by Type
10.2.6.2 Mexico Kava Root Extract Market by End-User
10.3 Europe
10.3.1 Eastern Europe
10.3.1.1 Eastern Europe Kava Root Extract Market by Country
10.3.1.2 Eastern Europe Kava Root Extract Market by Type
10.3.1.3 Eastern Europe Kava Root Extract Market by End-User
10.3.1.4 Poland
10.3.1.4.1 Poland Kava Root Extract Market by Type
10.3.1.4.2 Poland Kava Root Extract Market by End-User
10.3.1.5 Romania
10.3.1.5.1 Romania Kava Root Extract Market by Type
10.3.1.5.2 Romania Kava Root Extract Market by End-User
10.3.1.6 Hungary
10.3.1.6.1 Hungary Kava Root Extract Market by Type
10.3.1.6.2 Hungary Kava Root Extract Market by End-User
10.3.1.7 Turkey
10.3.1.7.1 Turkey Kava Root Extract Market by Type
10.3.1.7.2 Turkey Kava Root Extract Market by End-User
10.3.1.8 Rest of Eastern Europe
10.3.1.8.1 Rest of Eastern Europe Kava Root Extract Market by Type
10.3.1.8.2 Rest of Eastern Europe Kava Root Extract Market by End-User
10.3.2 Western Europe
10.3.2.1 Western Europe Kava Root Extract Market by Country
10.3.2.2 Western Europe Kava Root Extract Market by Type
10.3.2.3 Western Europe Kava Root Extract Market by End-User
10.3.2.4 Germany
10.3.2.4.1 Germany Kava Root Extract Market by Type
10.3.2.4.2 Germany Kava Root Extract Market by End-User
10.3.2.5 France
10.3.2.5.1 France Kava Root Extract Market by Type
10.3.2.5.2 France Kava Root Extract Market by End-User
10.3.2.6 UK
10.3.2.6.1 UK Kava Root Extract Market by Type
10.3.2.6.2 UK Kava Root Extract Market by End-User
10.3.2.7 Italy
10.3.2.7.1 Italy Kava Root Extract Market by Type
10.3.2.7.2 Italy Kava Root Extract Market by End-User
10.3.2.8 Spain
10.3.2.8.1 Spain Kava Root Extract Market by Type
10.3.2.8.2 Spain Kava Root Extract Market by End-User
10.3.2.9 Netherlands
10.3.2.9.1 Netherlands Kava Root Extract Market by Type
10.3.2.9.2 Netherlands Kava Root Extract Market by End-User
10.3.2.10 Switzerland
10.3.2.10.1 Switzerland Kava Root Extract Market by Type
10.3.2.10.2 Switzerland Kava Root Extract Market by End-User
10.3.2.11 Austria
10.3.2.11.1 Austria Kava Root Extract Market by Type
10.3.2.11.2 Austria Kava Root Extract Market by End-User
10.3.2.12 Rest of Western Europe
10.3.2.12.1 Rest of Western Europe Kava Root Extract Market by Type
10.3.2.12.2 Rest of Western Europe Kava Root Extract Market by End-User
10.4 Asia-Pacific
10.4.1 Asia Pacific Kava Root Extract Market by Country
10.4.2 Asia Pacific Kava Root Extract Market by Type
10.4.3 Asia Pacific Kava Root Extract Market by End-User
10.4.4 China
10.4.4.1 China Kava Root Extract Market by Type
10.4.4.2 China Kava Root Extract Market by End-User
10.4.5 India
10.4.5.1 India Kava Root Extract Market by Type
10.4.5.2 India Kava Root Extract Market by End-User
10.4.6 Japan
10.4.6.1 Japan Kava Root Extract Market by Type
10.4.6.2 Japan Kava Root Extract Market by End-User
10.4.7 South Korea
10.4.7.1 South Korea Kava Root Extract Market by Type
10.4.7.2 South Korea Kava Root Extract Market by End-User
10.4.8 Vietnam
10.4.8.1 Vietnam Kava Root Extract Market by Type
10.4.8.2 Vietnam Kava Root Extract Market by End-User
10.4.9 Singapore
10.4.9.1 Singapore Kava Root Extract Market by Type
10.4.9.2 Singapore Kava Root Extract Market by End-User
10.4.10 Australia
10.4.10.1 Australia Kava Root Extract Market by Type
10.4.10.2 Australia Kava Root Extract Market by End-User
10.4.11 Rest of Asia-Pacific
10.4.11.1 Rest of Asia-Pacific Kava Root Extract Market by Type
10.4.11.2 Rest of Asia-Pacific Kava Root Extract Market by End-User
10.5 Middle East & Africa
10.5.1 Middle East
10.5.1.1 Middle East Kava Root Extract Market by Country
10.5.1.2 Middle East Kava Root Extract Market by Type
10.5.1.3 Middle East Kava Root Extract Market by End-User
10.5.1.4 UAE
10.5.1.4.1 UAE Kava Root Extract Market by Type
10.5.1.4.2 UAE Kava Root Extract Market by End-User
10.5.1.5 Egypt
10.5.1.5.1 Egypt Kava Root Extract Market by Type
10.5.1.5.2 Egypt Kava Root Extract Market by End-User
10.5.1.6 Saudi Arabia
10.5.1.6.1 Saudi Arabia Kava Root Extract Market by Type
10.5.1.6.2 Saudi Arabia Kava Root Extract Market by End-User
10.5.1.7 Qatar
10.5.1.7.1 Qatar Kava Root Extract Market by Type
10.5.1.7.2 Qatar Kava Root Extract Market by End-User
10.5.1.8 Rest of Middle East
10.5.1.8.1 Rest of Middle East Kava Root Extract Market by Type
10.5.1.8.2 Rest of Middle East Kava Root Extract Market by End-User
10.5.2 Africa
10.5.2.1 Africa Kava Root Extract Market by Country
10.5.2.2 Africa Kava Root Extract Market by Type
10.5.2.3 Africa Kava Root Extract Market by End-User
10.5.2.4 Nigeria
10.5.2.4.1 Nigeria Kava Root Extract Market by Type
10.5.2.4.2 Nigeria Kava Root Extract Market by End-User
10.5.2.5 South Africa
10.5.2.5.1 South Africa Kava Root Extract Market by Type
10.5.2.5.2 South Africa Kava Root Extract Market by End-User
10.5.2.6 Rest of Africa
10.5.2.6.1 Rest of Africa Kava Root Extract Market by Type
10.5.2.6.2 Rest of Africa Kava Root Extract Market by End-User
10.6 Latin America
10.6.1 Latin America Kava Root Extract Market by Country
10.6.2 Latin America Kava Root Extract Market by Type
10.6.3 Latin America Kava Root Extract Market by End-User
10.6.4 Brazil
10.6.4.1 Brazil Kava Root Extract Market by Type
10.6.4.2 Brazil Kava Root Extract Market by End-User
10.6.5 Argentina
10.6.5.1 Argentina Kava Root Extract Market by Type
10.6.5.2 Argentina Kava Root Extract Market by End-User
10.6.6 Colombia
10.6.6.1 Colombia Kava Root Extract Market by Type
10.6.6.2 Colombia Kava Root Extract Market by End-User
10.6.7 Rest of Latin America
10.6.7.1 Rest of Latin America Kava Root Extract Market by Type
10.6.7.2 Rest of Latin America Kava Root Extract Market by End-User
11. Company Profile
11.1 Botanica
11.1.1 Company Overview
11.1.2 Financials
11.1.3 Product/Services Offered
11.1.4 SWOT Analysis
11.1.5 The SNS View
11.2 NOW Foods
11.2.1 Company Overview
11.2.2 Financials
11.2.3 Product/Services Offered
11.2.4 SWOT Analysis
11.2.5 The SNS View
11.3 Taos Herb Company
11.3.1 Company Overview
11.3.2 Financials
11.3.3 Product/Services Offered
11.3.4 SWOT Analysis
11.3.5 The SNS View
11.4 Gaia Herbs
11.4 Company Overview
11.4.2 Financials
11.4.3 Product/Services Offered
11.4.4 SWOT Analysis
11.4.5 The SNS View
11.5 Bolise Co. Ltd
11.5.1 Company Overview
11.5.2 Financials
11.5.3 Product/Services Offered
11.5.4 SWOT Analysis
11.5.5 The SNS View
11.6 CuraScientific
11.6.1 Company Overview
11.6.2 Financials
11.6.3 Product/Services Offered
11.6.4 SWOT Analysis
11.6.5 The SNS View
11.7 Best Nutrition Product
11.7.1 Company Overview
11.7.2 Financials
11.7.3 Product/Services Offered
11.7.4 SWOT Analysis
11.7.5 The SNS View
11.8 Kona Kava Farm
11.8.1 Company Overview
11.8.2 Financials
11.8.3 Product/Services Offered
11.8.4 SWOT Analysis
11.8.5 The SNS View
11.9 Kava King Products
11.9.1 Company Overview
11.9.2 Financials
11.9.3 Product/ Services Offered
11.9.4 SWOT Analysis
11.9.5 The SNS View
11.10 Nutragreenlife Biotechnology Co. Ltd
11.10.1 Company Overview
11.10.2 Financials
11.10.3 Product/Services Offered
11.10.4 SWOT Analysis
11.10.5 The SNS View
11.11 Root of Happiness
11.11.1 Company Overview
11.11.2 Financials
11.11.3 Product/Services Offered
11.11.4 SWOT Analysis
11.11.5 The SNS View
11.12 Best Nutrition Products, Inc
11.12.1 Company Overview
11.12.2 Financials
11.12.3 Product/Services Offered
11.12.4 SWOT Analysis
11.12.5 The SNS View
11. Natural Factors, Inc
11.13.1 Company Overview
11.13.2 Financials
11.13.3 Product/Services Offered
11.13.4 SWOT Analysis
11.13.5 The SNS View
12. Competitive Landscape
12.1 Competitive Benchmarking
12.2 Market Share Analysis
12.3 Recent Developments
12.3.1 Industry News
12.3.2 Company News
12.3.3 Mergers & Acquisitions
13. USE Cases and Best Practices
14. Conclusion
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