Matcha Tea Market Report Scope & Overview:

The Matcha Tea Market Size is valued at USD 4.04 Billion in 2025E and is projected to reach USD 8.79 Billion by 2033, growing at a CAGR of 10.22% during the forecast period 2026–2033.

The Matcha Tea Market analysis report provides a comprehensive overview of market trends, emphasizing premium product adoption, health benefits and functional applications. Growing consumer demand for natural antioxidants, wellness beverages and lifestyle products are anticipated to fuel the market growth over the forecast period.

Matcha Tea consumption reached 35,000 metric tons in 2025, fueled by rising health awareness and growing demand in beverages, supplements, and culinary applications.

Market Size and Forecast:

• Market Size in 2025: USD 4.04 Billion

• Market Size by 2033: USD 8.79 Billion

• CAGR: 10.22% from 2026 to 2033

• Base Year: 2025

• Forecast Period: 2026–2033

• Historical Data: 2022–2024

Matcha Tea Market Trends:

• Consumers are focusing more on their health and immunity proposition, which is stimulating the demand for premium matcha and organic matcha products.

• Rise in adoption of matcha in beverage, bakery, supplements and cosmetics is expanding its application scope.

• Increasing knowledge of antioxidants and health benefits has boosted consumption among health conscious consumers.

• Expansion in market penetration is being enabled by increased product availability online and at specialty retailers.

• Increasing usage in urban life due to growing demand for easy formats such as ready-to-drink and tablets.

• Eco-friendly sourcing and clean label, organic matcha are definitely trending, following trends within eco-conscious consumers.

U.S. Matcha Tea Market Insights:

The U.S. Matcha Tea Market is projected to grow from USD 0.54 Billion in 2025E to USD 1.35 Billion by 2033, at a CAGR of 12.16%. Growth in the market will come from increased health-conscious consumers, growth of functional drinks & organic beverages and rising matcha consumption in cafes, supplements and wellness products.

Matcha Tea Market Growth Drivers:

• Rising health-conscious lifestyles and demand for antioxidant-rich, functional beverages driving matcha tea market growth.

Rising health-conscious lifestyles are a key driver of Matcha Tea Market growth. With the trend of naturally occurring antioxidants and functional immunity, energy and wellness drinks multi-unit operators are on the hunt for high-end organic matcha products. Matcha has been mixed into beverages, added to dietary supplements and blended in recipes for a wide range of potential health benefits from metabolism boosting to cognitive focus. This growing appetite for plant-based, natural health solutions is changing consumer attitudes and impacting market penetration.

Matcha tea demand grew 9.8% in 2025, fueled by rising health consciousness and accelerating adoption of antioxidant-rich functional beverages across retail and wellness channels.

Matcha Tea Market Restraints:

• Limited high-quality matcha supply, price volatility and strict purity standards are constraining consistent market expansion.

Limited high-quality matcha supply, price volatility and strict purity standards pose significant restraints for the Matcha Tea Market. Production relies on certain weather conditions and is labor-intensive, making it difficult to scale up and costly. Different quality control, pesticide limits and organic certification standards also curb market nascent growth. These limitations only add to the sourcing risk for brands, place mass market affordability out of reach and also serve as a barrier to entry for newcomers hoping to take on premium authenticity-driven matcha segments.

Matcha Tea Market Opportunities:

• Rising demand for functional, clean-label wellness beverages creates strong opportunities for premium, fortified and innovative matcha-based product development.

Rising demand for functional, clean-label wellness beverages presents a major opportunity for the Matcha Tea Market. Growing consumer demand for natural antioxidants, detoxification and sustained energy are driving the creation of premium, fortified and innovative matcha offerings. Businesses are incorporating matcha into RTDs, supplements and fusion foods to produce healthier products. This movement toward wellness-inspired, ingredient-transparency products helps drive brand differentiation, increase consumer exposure and create new product categories for sustained growth in the world’s beverage market of health, lifestyle and specialty.

Functional and clean-label matcha beverages accounted for 32% of new product launches in 2025, driven by rising demand for wellness-focused, antioxidant-rich formulations.

Matcha Tea Market Segmentation Analysis:

• By Product Type, Ceremonial Grade held the largest market share of 38.47% in 2025, while Organic is expected to grow at the fastest CAGR of 12.68% during 2026–2033.

• By Form, Powder accounted for the highest market share of 54.29% in 2025, while Capsules are projected to expand at the fastest CAGR of 13.14% during the forecast period.

• By Application, Beverages dominated with a 46.72% share in 2025, while Dietary Supplements are anticipated to record the fastest CAGR of 12.93% through 2026–2033.

• By Distribution Channel, Supermarkets/Hypermarkets held the largest share of 34.51% in 2025, while Online Retail is expected to grow at the fastest CAGR of 14.26% during 2026–2033.

• By End-Use, Home accounted for the largest share of 41.38% in 2025, while Health & Wellness Centers are forecasted to register the fastest CAGR of 11.87% during 2026–2033.

By Product Type, Ceremonial Grade Dominates While Organic Expands Rapidly:

Ceremonial Grade segment dominated the market due to its remarkable purity, bright color and high-end premium beverages & traditional tea ceremonies where it is used. It is increasingly being used for its taste and with consumers' growing focus on health. In 2025, ceremonial-grade matcha surpassed 18,600 tons.

Organic is the fastest growing segment and this demonstrates consumer need for clean, chemical-free and sustainably sourced products. Rising eco-consciousness, rising expectations of transparency and adoption of premium lifestyles are also spurring the growth in this category. In 2025, organic matcha demand reached 9,400 tons.

By Form, Powder Dominates While Capsules Expand Rapidly:

Powder segment dominated the market on account of its versatility and broad applicability for making beverages, bakery products, skincare & supplements. It is easy to blend, forgiving in recipes and comes in a range of grades. In 2025, matcha powder shipments exceeded 82 million units.

Capsules are the fastest growing segment owing to rise in demand for on-the-go functional nutrition. VMS is estimated to grow strongly due to the controlled dose, portability and increasing consumer adoption from wellness lovers pushing demand up to 21 million units in 2025.

By Application, Beverages Dominate While Dietary Supplements Expand Rapidly:

Beverages segment dominated the market on account of increasing consumption of matcha in lattes, smoothies, functional drinks and premium café menus. Its antioxidant foundation and energy credentials have strengthened brand loyalty and distribution. In 2025, matcha beverage applications accounted for 3.1 billion servings.

Dietary Supplements are the fastest growing segment as health-conscious people seek out natural metabolism boosters, detoxifying and cognitive solutions. The high polyphenol content and adaptogenic properties of matcha is also fueling sales for supplements. In 2025, supplement-based matcha consumption reached 510 million capsules.

By Distribution Channel, Supermarkets/Hypermarkets Dominate While Online Retail Expands Rapidly:

Supermarkets and Hypermarkets segment dominated the market as they provide   product visibility, preferred brands and impulsive/repeat purchase culture, hence it dominated FMCG packaging. Their networks of distribution and gorgeous wellness aisles mean they’re more accessible. In 2025, offline retail moved over 126 million matcha units.

Online Retail is the fastest growing segment as a consumer base more readily accepts purchases by the Internet, also subscription models and where there is a demand for specialty/artisanal matcha. Product find and source is an important part of the process through online channels. In 2025, online matcha sales exceeded 64 million units.

By End-Use, Home Consumption Dominates While Health & Wellness Centers Expand Rapidly:

Home segment dominated the market due to matcha have gained popularity as a daily health and wellness necessity for morning preparations beverages, baking & at-home kindled nutrition needs. Trending DIY beverage styles and shopper friendly pricing drive household penetration. In 2025, home-use matcha consumption crossed 2.8 billion servings.

Health & Wellness Centers are the fastest growing segment due to an increase in the consumption of matcha in detox, spa, weight loss and holistic medicinal applications. The chill-and-invigorated vibe is a hit with wellness-minded consumers. In 2025, wellness centers used over 38 million servings.

Matcha Tea Market Regional Analysis:

Asia-Pacific Matcha Tea Market Insights:

The Asia-Pacific Matcha Tea Market dominated with a market share of 45.62% in 2025. Growth is attributed to growing consumer preference for premium or organic matcha, increasing health consciousness and high adoption in beverages, bakery and dietary supplements applications across China, Japan, Republic of Korea and India. With an increasing desire for café culture, wellness-oriented living and investments in sustainable growing practices, the Asia-Pacific region stands as the largest and fastest-growing market in the world for matcha tea.

China Matcha Tea Market Insights:

China’s Matcha Tea Market is driven by growing health awareness, increasing demand for premium and organic products, and expanding café and beverage culture. Growth in attention to functional health beverages, increased availability of tailored, niche products and locally produced high quality matcha marks China as one of the dominant growth contributors in the Asia Pacific matcha tea market.

North America Matcha Tea Market Insights:

North America is the fastest-growing Matcha Tea Market, projected to expand at a CAGR of 12.52% during 2026–2033. Increase in health-conscious consumers, growing demand for functional, RTD beverages and growth in the e-commerce industry are some of the factors fostering the market. This high demand for premium, clean label and organic matcha alongside café developed trends and health-centric lifestyle puts North America on the map as a leading region for new developments, product launches and market creation.

U.S. Matcha Tea Market Insights:

The U.S. Matcha Tea Market is driven by increasing wellness trend, rising demand for functional and anti-oxidant beverage drink besides mount in café culture. Increasing adoption of organic and clean label offerings, combined with new products in ready-to-drink applications and dietary supplements fuel the country's dominance in the North American market for matcha.

Europe Matcha Tea Market Insights:

The Europe Matcha Tea Market is growing on account of increasing health awareness, surge in demand for natural and antioxidant beverages and shifting trend toward premium & organic matcha products. Germany, the UK, France and Italy are leading contributors, driven by a strong café culture, wellness-oriented lifestyles and the development of retail infrastructure. Growing consumption in dietary supplements, bakery and cosmetics also underpins Europe’s position as a key growth market.

Germany Matcha Tea Market Insights:

Germany is a key Matcha Tea market based on a strong health consciousness, increasing demand for organic and premium products and cafés and wellness culture. Increasing penetration in beverages, supplements and bakery, with efforts to source sustainably and impressive product launches further enhance Germany’s foothold over the European matcha market.

Latin America Matcha Tea Market Insights:

The Latin America Matcha Tea Market is anticipated to register the growth with escalating health consciousness, demand for functional, antioxidants beverages and growing café culture in Brazil, Mexico and Argentina. Increasing penetration of premium and organic matcha products and usage in supplements and bakery will surge regional market growth.

Middle East and Africa Matcha Tea Market Insights:

The Middle East & Africa Matcha Tea Market also continues to expand with growing health consciousness, surge in wellness and functional beverages and burgeoning café and retail boom. Expansion into high-end and organic products, and increasing demand from Saudi Arabia, UAE and South Africa are some of the factors contributing to regional market expansion.

Matcha Tea Market Competitive Landscape:

ITO EN, Ltd., headquartered in Tokyo, Japan, is a leader in the tea and matcha industry. It leads the pack with a fully integrated vertical supply chain, quality control from growing to packaging. A wide range of products from conventional powders to ready-to-drink type beverages and health-oriented matcha products are available. Strong R&D, efficacious functional products and strategic expansion including the world’s first publicly listed green tea company ITO EN, have built the foundation for ITO EN to offer superior beverages.

• In September 2025, ITO EN launched Matcha LOVE Cold Brew teas with new Matcha + Lemon Verbena & Peppermint and Matcha + Apple Ginger tea bags, expanding its ready‑to‑drink and convenient matcha options in U.S. specialty retailers and online channels.

Aiya Co., Ltd., based in Nishio, Japan, has been a pioneer in matcha production since 1888. Its market dominance owes to its traditional craftsmanship, strict quality control and outstanding ceremonial-grade and organic matcha. Aiya is dedicated to sustainably producing the highest-quality matcha available and has been an industry leader for over 130 years. Due to the strong relationships, it has with suppliers, retailers, specialty beverage companies across the globe and through product innovation, Aiya's contribution to the world of matcha is unparalleled today.

• In October 2025, Aiya expanded availability of Sweetened Matcha Latte Pods, offering single‑serve, vanilla‑flavored matcha lattes for Keurig machines, aligning with rising demand for convenient premium matcha beverages at home.

Unilever plc, a British multinational, leverages its consumer goods presence to dominate the matcha tea market through brands such as Lipton. The Company’s scale, marketing and distribution in place with mass retailers delivers the potential for a positive significant impact of matcha ready-to-drink and packaged beverages. Unilever meets the needs of today’s consumer by merging heritage flavors with modern wellness consumers across the globe. Its product development, dedication to sustainability and smart expansion make it the leader in the competitive battle for matcha tea supremacy.

• In July 2025, Unilever’s Lipton Teas and Infusions introduced LIPTON Matcha Green Tea, blending matcha with green tea in pyramid tea bags, broadening matcha offerings in mainstream tea formats on key e‑commerce platforms.

Matcha Tea Market Key Players:

Some of the Matcha Tea Market Companies are: 

• ITO EN, Ltd.
• Aiya Co., Ltd.
• Unilever plc
• Nestlé S.A.
• Starbucks Corporation
• Marukyu Koyamaen Co., Ltd.
• DoMatcha
• Jade Leaf Matcha
• Encha
• The AOI Tea Company
• Midori Spring Ltd.
• Mizuba Tea Co.
• Matcha Maiden
• The Republic of Tea
• MatchaBar
• Green Foods Corporation
• Kissa Tea GmbH
• PureChimp
• Grace & Green
• Ippodo Tea Co.