1. Introduction
1.1 Market Definition & Scope
1.2 Research Assumptions & Abbreviations
1.3 Research Methodology
2. Executive Summary
2.1 Market Snapshot
2.2 Market Absolute $ Opportunity Assessment & Y-o-Y Analysis, 2022–2033
2.3 Market Size & Forecast, By Segmentation, 2022–2033
2.3.1 Market Size By Service Type
2.3.2 Market Size By Technology / Platform
2.3.3 Market Size By End-User / Customer Segment
2.3.4 Market Size By Industry Vertical
2.4 Market Share & Bps Analysis By Region, 2025
2.5 Industry Growth Scenarios – Conservative, Likely & Optimistic
2.6 Industry CxO’s Perspective
3. Market Overview
3.1 Market Dynamics
3.1.1 Drivers
3.1.2 Restraints
3.1.3 Opportunities
3.1.4 Key Market Trends
3.2 Industry PESTLE Analysis
3.3 Key Industry Forces (Porter’s) Impacting Market Growth
3.4 Industry Supply Chain Analysis
3.4.1 Raw Material Suppliers
3.4.2 Manufacturers
3.4.3 Distributors/Suppliers
3.4.4 Customers/End-Users
3.5 Industry Life Cycle Assessment
3.6 Parent Market Overview
3.7 Market Risk Assessment
4. Statistical Insights & Trends Reporting
4.1 Service type and revenue mix metrics
4.1.1 Share (%) of mobile value-added services market revenue by service type including messaging services, content services, mobile advertising and marketing services, and mobile financial services.
4.1.2 Average revenue per user (arpu) (USD) by mobile value-added service category.
4.1.3 Growth rate (%) of mobile financial services compared to messaging and content-based services.
4.2 Technology platform and delivery metrics
4.2.1 Share (%) of mobile value-added services usage by technology and platform including SMS and USSD, mobile applications, mobile web services, and push notification platforms.
4.2.2 Average message or interaction delivery success rate (%) by platform type.
4.2.3 Migration rate (%) from SMS and USSD-based services to app-based and push notification platforms.
4.3 Customer segment and adoption metrics
4.3.1 Share (%) of mobile value-added services revenue by end-user including individual consumers, SMEs, large enterprises and corporates, and advertising and media agencies.
4.3.2 Average monthly service spend (usd) by customer segment.
4.3.3 YoY growth rate (%) of enterprise and agency adoption compared to individual consumer usage.
4.4 Industry vertical and market performance metrics
4.4.1 Share (%) of mobile value-added services revenue by industry vertical including telecommunications and media, BFSI, retail and e-commerce, and healthcare and wellness.
4.4.2 Campaign conversion or engagement rate (%) achieved through mobile value-added services across industry verticals.
4.4.3 Customer churn rate (%) for mobile value-added services by industry vertical.
5. Mobile Value-Added Services Market Segmental Analysis & Forecast, By Service Type, 2022 – 2033, Value (USD Billion)
5.1 Introduction
5.2 Messaging Services (SMS-based alerts, A2P SMS)
5.2.1 Key Trends
5.2.2 Market Size & Forecast, 2022 – 2033
5.3 Content Services (Ringtones, Wallpapers, Video/Audio Downloads)
5.4 Mobile Advertising & Marketing Services
5.5 Mobile Financial Services (Mobile Wallets, Payments, Billing)
6. Mobile Value-Added Services Market Segmental Analysis & Forecast, By Technology / Platform, 2022 – 2033, Value (USD Billion)
6.1 Introduction
6.2 Short Message Service (SMS) & USSD
6.2.1 Key Trends
6.2.2 Market Size & Forecast, 2022 – 2033
6.3 Mobile Applications (iOS/Android Apps)
6.4 Mobile Web Services
6.5 Push Notification Platforms
7. Mobile Value-Added Services Market Segmental Analysis & Forecast, By End-User / Customer Segment, 2022 – 2033, Value (USD Billion)
7.1 Introduction
7.2 Individual Consumers
7.2.1 Key Trends
7.2.2 Market Size & Forecast, 2022 – 2033
7.3 Small & Medium Enterprises (SMEs)
7.4 Large Enterprises / Corporates
7.5 Advertising & Media Agencies
8. Mobile Value-Added Services Market Segmental Analysis & Forecast, By Industry Vertical, 2022 – 2033, Value (USD Billion)
8.1 Introduction
8.2 Telecommunications & Media
8.2.1 Key Trends
8.2.2 Market Size & Forecast, 2022 – 2033
8.3 Banking, Financial Services & Insurance (BFSI)
8.4 Retail & E-Commerce
8.5 Healthcare & Wellness
9. Mobile Value-Added Services Market Segmental Analysis & Forecast By Region, 2021 – 2025, Value (USD Billion)
9.1 Introduction
9.2 North America
9.2.1 Key Trends
9.2.2 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.2.3 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.2.4 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.2.5 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.2.6 Mobile Value-Added Services Market Size & Forecast, By Country, 2022 – 2033
9.2.6.1 USA
9.2.6.1.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.2.6.1.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.2.6.1.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.2.6.1.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.2.6.2 Canada
9.2.6.2.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.2.6.2.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.2.6.2.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.2.6.2.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.3 Europe
9.3.1 Key Trends
9.3.2 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.3.3 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.3.4 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.3.5 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.3.6 Mobile Value-Added Services Market Size & Forecast, By Country, 2022 – 2033
9.3.6.1 Germany
9.3.6.1.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.3.6.1.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.3.6.1.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.3.6.1.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.3.6.2 UK
9.3.6.2.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.3.6.2.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.3.6.2.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.3.6.2.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.3.6.3 France
9.3.6.3.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.3.6.3.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.3.6.3.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.3.6.3.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.3.6.4 Italy
9.3.6.4.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.3.6.4.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.3.6.4.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.3.6.4.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.3.6.5 Spain
9.3.6.5.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.3.6.5.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.3.6.5.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.3.6.5.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.3.6.6 Russia
9.3.6.6.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.3.6.6.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.3.6.6.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.3.6.6.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.3.6.7 Poland
9.3.6.7.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.3.6.7.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.3.6.7.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.3.6.7.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.3.6.8 Rest of Europe
9.3.6.8.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.3.6.8.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.3.6.8.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.3.6.8.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.4 Asia-Pacific
9.4.1 Key Trends
9.4.2 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.4.3 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.4.4 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.4.5 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.4.6 Mobile Value-Added Services Market Size & Forecast, By Country, 2022 – 2033
9.4.6.1 China
9.4.6.1.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.4.6.1.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.4.6.1.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.4.6.1.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.4.6.2 India
9.4.6.2.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.4.6.2.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.4.6.2.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.4.6.2.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.4.6.3 Japan
9.4.6.3.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.4.6.3.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.4.6.3.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.4.6.3.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.4.6.4 South Korea
9.4.6.4.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.4.6.4.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.4.6.4.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.4.6.4.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.4.6.5 Australia
9.4.6.5.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.4.6.5.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.4.6.5.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.4.6.5.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.4.6.6 ASEAN Countries
9.4.6.6.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.4.6.6.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.4.6.6.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.4.6.6.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.4.6.7 Rest of Asia-Pacific
9.4.6.7.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.4.6.7.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.4.6.7.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.4.6.7.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.5 Latin America
9.5.1 Key Trends
9.5.2 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.5.3 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.5.4 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.5.5 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.5.6 Mobile Value-Added Services Market Size & Forecast, By Country, 2022 – 2033
9.5.6.1 Brazil
9.5.6.1.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.5.6.1.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.5.6.1.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.5.6.1.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.5.6.2 Argentina
9.5.6.2.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.5.6.2.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.5.6.2.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.5.6.2.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.5.6.3 Mexico
9.5.6.3.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.5.6.3.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.5.6.3.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.5.6.3.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.5.6.4 Colombia
9.5.6.4.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.5.6.4.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.5.6.4.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.5.6.4.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.5.6.5 Rest of Latin America
9.5.6.5.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.5.6.5.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.5.6.5.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.5.6.5.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.6 Middle East & Africa
9.6.1 Key Trends
9.6.2 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.6.3 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.6.4 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.6.5 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.6.6 Mobile Value-Added Services Market Size & Forecast, By Country, 2022 – 2033
9.6.6.1 UAE
9.6.6.1.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.6.6.1.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.6.6.1.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.6.6.1.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.6.6.2 Saudi Arabia
9.6.6.2.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.6.6.2.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.6.6.2.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.6.6.2.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.6.6.3 Qatar
9.6.6.3.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.6.6.3.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.6.6.3.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.6.6.3.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.6.6.4 Egypt
9.6.6.4.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.6.6.4.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.6.6.4.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.6.6.4.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.6.6.5 South Africa
9.6.6.5.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.6.6.5.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.6.6.5.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.6.6.5.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
9.6.6.6 Rest of Middle East & Africa
9.6.6.6.1 Mobile Value-Added Services Market Size & Forecast, By Service Type, 2022 – 2033
9.6.6.6.2 Mobile Value-Added Services Market Size & Forecast, By Technology / Platform, 2022 – 2033
9.6.6.6.3 Mobile Value-Added Services Market Size & Forecast, By End-User / Customer Segment, 2022 – 2033
9.6.6.6.4 Mobile Value-Added Services Market Size & Forecast, By Industry Vertical, 2022 – 2033
10. Competitive Landscape
10.1 Key Players' Positioning
10.2 Competitive Developments
10.2.1 Key Strategies Adopted (%), By Key Players, 2025
10.2.2 Year-Wise Strategies & Development, 2021 – 2025
10.2.3 Number Of Strategies Adopted By Key Players, 2025
10.3 Market Share Analysis, 2025
10.4 Product/Service & Application Benchmarking
10.4.1 Product/Service Specifications & Features By Key Players
10.4.2 Product/Service Heatmap By Key Players
10.4.3 Application Heatmap By Key Players
10.5 Industry Start-Up & Innovation Landscape
10.6 Key Company Profiles
10.6.1 Vodafone Group Plc.
10.6.1.1 Company Overview & Snapshot
10.6.1.2 Product/Service Portfolio
10.6.1.3 Key Company Financials
10.6.1.4 SWOT Analysis
10.6.2 AT&T Inc.
10.6.3 Apple Inc.
10.6.4 Google LLC
10.6.5 Mahindra Comviva
10.6.6 OnMobile Global Limited
10.6.7 Tencent Holdings Ltd.
10.6.8 ZTE Corporation
10.6.9 Orange S.A.
10.6.10 Verizon Communications Inc.
10.6.11 China Mobile Ltd.
10.6.12 Nokia Corporation
10.6.13 Bharti Airtel Limited
10.6.14 Reliance Jio Infocomm Limited
10.6.15 InMobi Pte. Ltd.
10.6.16 Comverse Technology, Inc.
10.6.17 KongZhong Corporation
10.6.18 One97 Communications Limited
10.6.19 Ericsson
10.6.20 Alibaba Group Holding Limited.
11. Analyst Recommendations
11.1 SNS Insider Opportunity Map
11.2 Industry Low-Hanging Fruit Assessment
11.3 Market Entry & Growth Strategy
11.4 Analyst Viewpoint & Suggestions On Market Growth
12. Assumptions
13. Disclaimer
14. Appendix
14.1 List Of Tables
14.2 List Of Figure
