Potato Chips & Crisps Market Report Scope & Overview:

Potato Chips & Crisps Market Size was valued at USD 38.46 billion in 2022 and is expected to reach USD 55.96 billion by 2030, and grow at a CAGR of 4.8% over the forecast period 2023-2030.

Potato chips and crisps are quite possibly the most famous nibble food eaten around the world. Throughout the long term, the potato chips and fresh market has seen significant development, transforming it into a multibillion-dollar market. In any case, the potato chips and crisps market is seeing a change in utilization designs, a variance in the cost of unrefined components, and serious rivalry from substitutes. Makers in the market are supposed to meet accomplishment by creating more up-to-date items and rapidly altering elements of existing items to satisfy changes in shopper needs. The advancement of more current flavors to meet the taste inclinations of different shoppers is the way to making due in the worldwide potato chips and crisps market.

Potato Chips & Crisps Market Revenue Analysis

Buyers are looking for better tidbits, which they can enjoy, attributable to their bustling ways of life. In this manner, more modest bundles that are versatile, and helpful are sought after. Potato chips, which have customarily been a reasonable bite, are famous among all age gatherings, particularly the youthful populace. The last option is showing a positive reaction to new kinds of chips and crisps.

Market Dynamics:

Driving Factors:

  • The expanded interest for nibble items.

  • Changing ways of life and long working hours have decreased the propensity of shoppers to have elaborate dinners.

Restraining Factors:

  • An ascent in wellbeing awareness among purchasers has supported a shift towards better eating designs.


  • Ascend in occupied ways of life, developing requirement for an in a hurry tidbit, and quick urbanization.

  • Rising interest for bundled merchandise, monetary development in emerging nations, rising expendable salaries of purchasers, and urbanization.


  • There are many substitutes for potato chips and crisps.

Impact of Covid-19:

The event of the COVID-19 pandemic prompted a significant worldwide emergency. The effect impacted more than 200 nations. The pandemic has proactively affected the worldwide economy. With the fast development in the COVID-19 cases, the market confronted a significant decrease popular around the world.

What's more, with the execution of lockdowns and venture limitations across most of the nations around the world, the market confronted a significant deficiency of unrefined substances prompting falling in the creation level.

Market Estimation:

The potato chips market has been portioned based on various sorts of items accessible for shoppers including plain and enhanced. At present, plain potato chips are the most favored sort of potato chips across the globe.

In light of the distribution channel, potato chips can be acquired by customers through different means like stores/hypermarkets, odds and ends shops, specialty food stores, and online stores. Among these, grocery stores/hypermarkets address the biggest fragment because of the accessibility of a wide assortment of item types and brands.

Key Market Segmentation:

By Product Type:

  • Baked

  • Fried

By Flavor:

  • Plain/Salted

  • Flavored

By Distribution Channel:

  • Supermarkets/Hypermarkets

  • Convenience Stores

  • Online Retail Stores

  • Other Distribution Channels

Potato Chips & Crisps Market Segmentation Analysis

Regional Coverage:

  • North America

    • The USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • The UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America           

Regional Analysis:

The North American market is supposed to hold a significant income share in the worldwide potato chips and crisps market and is projected to keep up with its predominance over the gauge time frame.

This is basically because of the rising interest in potato chips and crisps among the functioning populace and rising discretionary cash flow in the North American locale.

Furthermore, developing buyer inclination for solid snacks for energy sponsors and the presence of sound nibble producers in nations, such for example, the US and Canada are factors driving the development of the objective market in the area.

The Asia Pacific market is supposed to enlist the quickest development rate in the objective market because of the rising populace and expanding food and refreshments area, particularly in arising economies like India and China, in the locale.

The market for potato chips and crisps in Europe, Latin America, the Middle East, and Africa is supposed to represent moderate development over the estimated time frame.

Key Players:

The worldwide potato chips market is exceptionally divided with the presence of various little and enormous makers who contend regarding costs and quality. A portion of the main players working in the market are: Pepsico, Kraft Foods, Kellogs, Diamond, General Mills, Nestle.

Pepsico-Company Financial Analysis

Company Landscape Analysis

Potato Chips & Crisps Market Report Scope:
Report Attributes Details
Market Size in 2022 US$ 38.46 Billion
Market Size by 2030 US$ 55.96 Billion
CAGR CAGR 4.8% From 2023 to 2030
Base Year 2022
Forecast Period 2023-2030
Historical Data 2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Product Type (Baked, Fried)
• by Flavor (Plain/Salted, Flavored)
• by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Other Distribution Channels)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, +D11UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Pepsico, Kraft Foods, Kellogs, Diamond, General Mills, Nestle.
Key Drivers •The expanded interest for nibble items.
Market Opportunities •Ascend in occupied ways of life, developing requirement for an in a hurry tidbit, and quick urbanization.

Frequently Asked Questions

Ans: Plain/Salted potato chips segment is projected to make a foothold in the worldwide Potato Chips & Crisps Market.

Ans: The expanded interest for nibble items and ascend in occupied ways of life, developing requirement for an in a hurry tidbit, and quick urbanization are the elements driving and resulting in opportunities for the Potato Chips & Crisps Market.

 Ans: Product Type, Flavor, and Distribution Channel segments are covered in the Potato Chips & Crisps Market.

Ans: Manufacturers, Research Institutes, university libraries, suppliers, and distributors of the product.

Ans: The Global Potato Chips & Crisps Market Size was valued at USD 36.7 billion in 2021

Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value chain analysis

6. Porter’s 5 forces model

7.  PEST analysis

8. Global Potato Chips & Crisps Market segmentation, by Product Type

8.1 Baked

8.2 Fried

9.  Global Potato Chips & Crisps Market segmentation, by Flavor

9.1 Plain/Salted

9.2 Flavored

10. Global Potato Chips & Crisps Market segmentation, by Distribution Channel

10.1 Supermarkets/Hypermarkets

10.2 Convenience Stores

10.3 Online Retail Stores

10.4 Other Distribution Channels

11. Global Potato Chips & Crisps Market, by region/ country

11.1 Introduction

11.2 North America

11.2.1 USA

11.2.2 Canada

11.2.3 Mexico

11.3 Europe

11.3.1 Germany

11.3.2 UK

11.3.3 France

11.3.4 Italy

11.3.5 Spain

11.3.6 The Netherlands

11.3.7 Rest of Europe

11.4 Asia-Pacific

11.4.1 Japan

11.4.2 South Korea

11.4.3 China

11.4.4 India

11.4.5 Australia

11.4.6 Rest of Asia-Pacific

11.5 The Middle East & Africa

11.5.1 Israel

11.5.2 UAE

11.5.3 South Africa

11.5.4 Rest

11.6 Latin America

11.6.1 Brazil

11.6.2 Argentina

11.6.3 Rest of Latin America

12. Company profiles

12.1 Pepsico

12.1.1 Financial

12.1.2 Products/ Services Offered

12.1.3 Swot Analysis

12.1.4 The SNS View

12.2 Kraft Foods

12.3 Kellogs

12.4 Diamond

12.5 General Mills

12.6 Nestle

13. Competitive Landscape

13.1 Competitive Bench Marking

13.2 Market Share Analysis

13.3 Recent Developments

14. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.


The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

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