Rice Flour Market Report Scope & Overview:

The Rice Flour Market Size was valued at USD 0.96 Billion in 2025E and is expected to reach USD 1.39 Billion by 2033 and grow at a CAGR of 4.78% over the forecast period 2026-2033.

The Rice Flour Market analysis, driven by the rising preference of consumers for gluten-free and healthier food options, over traditional wheat flour. Growing awareness regarding nutritional benefits like low allergen and high fiber content compounds demand growth. Furthermore, growth in the bakery, baby food, snacks segments is a key driver. According to study, over 50% of surveyed consumers in Asia Pacific consider fiber content and allergen-free properties when selecting flours.

Market Size and Forecast:

• Market Size in 2025: USD 0.96 Billion

• Market Size by 2033: USD 1.39 Billion

• CAGR: 4.78% from 2026 to 2033

• Base Year: 2025

• Forecast Period: 2026–2033

• Historical Data: 2022–2024

Rice Flour Market Trends:

• Increasing gluten-free product demand boosts rice flour usage worldwide rapidly.

• Health-conscious consumers prefer high-fiber, low-allergen rice flour alternatives consistently.

• Bakery and snack segments drive higher adoption of rice flour globally.

• Rising popularity of organic rice flour supports premium product market growth.

• Fortified rice flour for infant nutrition gains traction in urban regions.

• Pre-gelatinized rice flour demand grows due to convenience-focused food applications.

The U.S. Rice Flour Market size was USD 0.14 Billion in 2025E and is expected to reach USD 0.22 Billion by 2033, growing at a CAGR of 6.06% over the forecast period of 2026-2033, due to increasing demand for gluten-free, organic, and fortified products. Rising health-consciousness and preference for nutritious, convenient, and allergen-free bakery, snack, and baby food applications drive market expansion.

Rice Flour Market Growth Drivers:

• Rising Gluten-Free Food Demand Fuels Rice Flour Market Growth Globally

The Rice Flour Market growing driven by, the rise in consumer health consciousness and high incidence of celiac disease, gluten sensitivity or choice to consume wheat alternative for a healthier lifestyle, demand for gluten free items has substantially increased. Rice flour is naturally gluten-free and easily digestible which has led to confusion about whether it can be used in baked goods, snacks, baby foods and breakfast products. It is a preferred choice in Asia Pacific, North America and Europe as it possesses high fiber content, low allergen potential and rising market demand.

Rice Flour Usage in Bakery & Snacks Rice flour accounts for nearly 42% of gluten-free bakery and snack formulations worldwide.

Rice Flour Market Restraints:

• High Production Costs Limit Mass-Market Penetration In Price-Sensitive Regions

One of the major restraints for the Rice Flour Market is cost associated with producing rice into flour such as milling, drying, and converting rice for making entire mild to ultra-fine rice flour powders especially pre-gelatinized, organic, and fortified condition. These steps necessitate sophisticated apparatus and further produce quality control, thereby adding to the cost of production. Hence, products using rice flour are generally costlier than traditional wheat flour, which may hinder the growth in price sensitive markets such as Latin America and Middle East & Africa.

Rice Flour Market Opportunities:

• Growing Organic And Fortified Rice Flour Creates Premium Market Potential

The Rice Flour Market presents a significant opportunity through the development of premium and value-added products. Increasing health consciousness among consumers and growing demand of organic, fortified & vitamin enriched rice flour product will boost market growth. Only health-conscious adults and infanticize foods are the some of the target segments in the urban areas where already penetration can be observed from Asia Pacific & North America. More Innovative baking, snacking and infant food formulations allow competing companies to differentiate their products, demand higher margins and grow market share by capitalising on the increasing interest in functional and fortified rice flour products.

Fortified Rice Flour Adoption Around 25% of baby food products now include vitamin- or mineral-fortified rice flour globally.

Rice Flour Market Segmentation Analysis:

• By Source: In 2025, White Rice led the market with a share of 65.10%, while Brown Rice is the fastest-growing segment with a CAGR of 5.80%.

• By Type: In 2025, Long Grain led the market with a share of 50.04%, while pre-gelatinized is the fastest-growing segment with a CAGR of 6.30%.

• By Nature: In 2025, Conventional led the market with a share of 70.24%, while Organic is the fastest-growing segment with a CAGR of 6.20%.

• By Application: In 2025, Bakery led the market with a share of 40.10%, while Baby Foods is the fastest-growing segment with a CAGR of 6.50%.

By Source, White Rice Lead Market and Brown Rice Fastest Growth

The White Rice lead the market in 2025, due to it is inexpensive, versatile and available to many people; it makes up most of world consumption. It is widely used in bakery goods, snacks, breakfast foods and infant formula. Meanwhile, Brown Rice is emerging as the fastest growing segments focussed on enhanced consumer salience about its health benefits – higher fiber content; anti-oxidant properties and low glycemic index. Growing awareness regarding health, gluten-free; organic products on a rise are driving its fast acceptance.

By Type, Long Grain Lead Market and Pre-gelatinized Fastest Growth

The Long Grain lead the market in 2025, driven by its versatility, partitioned size range and good performance in various applications such as bakery, snacks, breakfast foods and baby foods. Meanwhile, pre-gelatinized is expected to fastest growing segments, of providing rapid solubility, easy digestion and convenient application in ready-to-eat & processed food products. Rapid uptake of pre-gelatinized rice flour is being witnessed owing to growing need for convenient, versatile and value-added products, presenting opportunities for expansion in the market.

By Nature, Conventional Lead Market and Organic Fastest Growth

The Conventional leads the market in 2025, due to its cost effectiveness and easy availability. however, it is also faced with perfunctory quality as well. Meanwhile, Organic is one of the most rapidly growing segments owing to increased consumers 'awareness towards health, wellness and natural food product. Premium and health-oriented lines, including fortified levels of vitamins can be raised and gluten-free items, have seen its demand rise. The move towards organic and unrefined foods is driving fast growth, creating substantial market expansion and value-added product potential.

By Application, Bakery Lead Market and Baby Foods Fastest Growth

The Bakery leads the market in 2025, due to the increasing market for gluten-free bread, snacks, and breakfast products and forms the largest application. Rice flour's adaptability, soft texture, and critical properties contribute to product quality which in turn leads its broad application in the segment. Meanwhile, Baby Foods is projected to be the fastest-growing segment, owing to the rising demand for healthy products that are easy to digest and fortified for infants. Increasing health awareness and demand for organic, gluten-free and value-added products are driving market penetration, making it a key segment to focus on for growth.

Rice Flour Market Regional Analysis:

Asia Pacific Rice Flour Market Insights:

The Asia Pacific dominated the Rice Flour Market in 2025E, with over 45.36% revenue share, due to high demand and rising popularity of rice-based products in the region and increasing Gluten free food awareness among consumers. It benefits from strong demand for bakery products, snacks, breakfast offerings and baby foods all of which are underpinned by a growing health-conscious consumer base. Increasing demand for organic, fortified, and pre-gelatinized rice flour also contributes to the market growth. Product innovation in terms of overall appearance, flavor and particularly texture are some of the latest developments which resulted to strong penetration rates at regional level, ultimately propelling Asia Pacific market position as global leader.

China and India Rice Flour Market Insights

China and India lead the Rice Flour Market due to high rice consumption, traditional rice-based diets, and large population bases. Additionally, rising health awareness, gluten-free demand, and expanding bakery and snack industries drive consistent growth in rice flour production and consumption in these countries.

North America Rice Flour Market Insights:

The North America region is expected to have the fastest-growing CAGR 6.17%, driven by rising consumer health concerns and influence of healthy diets, gluten-free grains. Increasing popularity of organic, fortified, and pre-gelatinized rice flour in bakery, snacks, breakfast foods and baby food products is also driving the market growth. Increasing inclination towards healthy, convenient and allergen-free ingredients will propel the manufacturers to offer various innovatory rice flour types. Increased adoption of premium products, added value types and functional ingredient applications are adding support to growth in North America.

U.S and Canada Rice Flour Market Insights

The U.S. and Canada are the fastest-growing markets for rice flour due to increasing health-consciousness, rising demand for gluten-free and organic products, and expanding bakery, snack, and baby food segments. Consumer preference for nutritious, convenient, and allergen-free ingredients fuels rapid market growth.

Europe Rice Flour Market Insights

The Europe Rice Flour Market is significant share, due to consumer preference towards gluten-free, organic and fortified food & beverage products. The area has high consumption in bakery, snacks, breakfast products and baby foods with a growing health trend and lifestyle-based diets. Rice flour is also appreciated for its digestibility and high fiber content, and byproduct status in gluten free foods. Ongoing product innovation and launch of premium and value-added offerings continue to support uptake. Stable market expansion is anticipated as consumers continue to look for healthier and allergen-free substitutes to traditional flours.

Germany and U.K. Rice Flour Market Insights

The U.K. and Germany are witnessing growth in the Rice Flour Market due to rising consumer awareness of gluten-free and health-focused diets, increasing demand for organic and fortified products, and the popularity of functional bakery, snack, and baby food applications, driving market expansion.

Latin America (LATAM) and Middle East & Africa (MEA) Rice Flour Market Insights

The Rice Flour Market in Latin America (LATAM) and the Middle East & Africa (MEA) is gradually expanding due to increasing consumer demand for gluten free, organic, and fortified food products. Increasing consumer need in bakery, snacks, breakfast offerings and baby foods contributes to growth, with health-inducing trends and the quest for healthy, allergen-free ingredients accelerating uptake. While consumers are price sensitive and penetration of premium products is low, scope remains for convenient-added value rice flour types. Rising urbanisation, changing food habits and the launch of new fortified and pre-gelatinized products is likely to drive market growth in these regions.

Rice Flour Market Competitive Landscape:

ADM is a major player in the Rice Flour Market, leveraging its advanced milling and processing capabilities to deliver consistent quality and performance. With a focus on innovation, traceability, and nutrition, ADM enhances production through initiatives like its Central Milling Laboratory. The company’s expertise in grain sourcing, quality control, and specialty ingredients supports the growing demand for functional, fortified, and gluten-free rice flour in diverse food applications.

• In October 2025, ADM opened a new Central Milling Laboratory at its Specialty Manufacturing Facility in Decatur, Illinois, to enhance quality assurance and performance testing across its flour production network. This initiative reinforces ADM’s commitment to innovation, quality control, and advanced food processing capabilities.

General Mills contributes significantly to the Rice Flour Market through its Gold Medal rice flour line, catering to the expanding demand for gluten-free and premium baking solutions. The company’s focus on product quality, versatility, and innovation supports its strong market reputation. By integrating sustainable sourcing and advanced milling techniques, General Mills effectively serves the bakery, snack, and breakfast product segments, reinforcing its position as a trusted brand in specialty flours.

• In April 2024, General Mills launched Gold Medal Rice Flour Untreated 50 lb, a high-quality, long-grain rice flour provided in an untreated option. This launch strengthens the company’s position in the specialty flour segment, addressing growing demand for premium gluten-free baking ingredients.

Cargill plays a key role in the Rice Flour Market through its SimPure line of clean-label starches and flours, focusing on natural, functional, and gluten-free solutions. The company emphasizes innovation and sustainability, addressing growing consumer demand for healthier and allergen-free ingredients. Its advanced processing and product diversification strengthen Cargill’s global presence, positioning it as a leader in the functional and specialty flour segment.

• In July 2024, Cargill introduced SimPure™ 92260, a soluble rice flour recognized with a 2023 Silver Edison Award for innovation in food and agricultural advancements. This launch highlights Cargill’s focus on clean-label, functional ingredients designed to meet the rising demand for natural and gluten-free food formulations.

Rice Flour Market Key Players:

Some of the Rice Flour Market Companies are:

• Ingredion Inc.

• Cargill, Inc.

• General Mills Inc.

• Bunge

• Wilmar International Limited

• Archer Daniels Midland Company (ADM)

• Tata Global Beverages

• Associated British Foods plc

• Bob’s Red Mill Natural Foods, Inc.

• The Hain Celestial Group

• Amira Nature Foods Ltd.

• Riceland Foods, Inc.

• Axiom Foods, Inc.

• SunOpta Inc.

• Ricemill Ltd.

• Olam International Ltd.

• SunStar Foods Pvt. Ltd.

• Royal Ingredients Group plc

• KRBL Limited

• Lal Qilla Rice