Surfactants Market Report Scope & Overview:

The Surfactants Market Size was valued at USD 48.16 billion in 2023 and is expected to reach USD 69.0 billion by 2031 and grow at a CAGR of 4.6% over the forecast period 2024-2031. Surfactants are organic chemicals that are widely used in the soap and detergent business, as well as the lubricant, textile, food and beverage, and paint industries. These surface-active chemicals improve liquid wettability while simultaneously acting as emulsifiers, dispersants, and other additives.

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The global market is experiencing a surge in demand for this product across a range of applications, including home care, textiles, and food & beverage. The home care sector, in particular, is a major driving force behind this market growth, due to the increasing consumer awareness of the importance of hygiene. This product provides excellent protection against infections and helps prevent the spread of diseases. As a result, there is a rising demand for sanitizers, detergents, cleaning products, shampoo, and hand wash, which is further fueling the market's expansion. Moreover, in the industrial cleaning process, various chemical ingredients are utilized to effectively remove different types of soils and by-products that are generated during the manufacturing process. The growing population has also led to an increased demand for food & beverages. Consequently, manufacturers have ramped up their production to meet this growing demand. This product is commonly used as an additive in the food & beverage industry, creating additional opportunities for market growth.

Market Dynamics:


  • Increasing demand for surfactants for various applications

  • Growing concern about personal cleanliness and hygiene

Growing concern about personal cleanliness and hygiene has emerged as a significant driving factor for the surfactant market. This trend is due to the increasing awareness and importance placed on maintaining optimal cleanliness levels in our daily lives. The surfactant market has witnessed a surge in demand due to the expanding range of personal care products available in the market. From shampoos and body washes to facial cleansers and hand sanitizers, surfactants are essential ingredients that enable effective cleansing and hygiene across a wide array of products. These factors drive the surfactant market significantly.


  • Harmful environmental effects of synthetic surfactants


  •  Increasing adoption of bio-based surfactants


  • Fluctuation in the raw material prices

The volatility of raw material prices is expected to hamper the growth of the surfactant market. The fluctuation in the price is mainly due to environmental concerns, as well as fluctuations in crude oil prices. The adverse impact of surfactants on the environment, including issues related to degradability and toxicity, significantly influences the cost of raw materials. Moreover, numerous regional governments have implemented regulations aimed at safeguarding the environment and promoting responsible resource utilization.


Impact of Russia-Ukraine War:

The Russia-Ukraine war has disrupted the supply chain of surfactants, leading to shortages and price fluctuations. Ukraine is a key producer of surfactants, and the conflict has resulted in the disruption of production facilities and transportation routes. This has created a ripple effect throughout the market, causing delays in the delivery of surfactants to manufacturers and ultimately affecting the availability of products for consumers. Furthermore, the political instability in the region has also impacted the demand for surfactants. As the conflict escalates, businesses and consumers become more cautious about their spending, leading to a decrease in demand for non-essential products. This has directly affected industries that heavily rely on surfactants, such as the personal care and household cleaning sectors. In addition to the supply and demand challenges, the Russia-Ukraine war has also created uncertainty and risk for businesses operating in the surfactants market. The geopolitical tensions have raised concerns about the stability of the region, making it difficult for companies to make long-term investment decisions. This has resulted in a slowdown in innovation and expansion within the industry, as businesses prioritize risk mitigation over growth opportunities.

Impact of Economic Downturn:

The economic downturn affected the surfactants market. Surfactants, which are widely used in various industries such as personal care, household cleaning, and agriculture, have experienced a decline in demand due to the economic downturn. One of the main reasons for this decline is the decrease in consumer spending. As people tighten their budgets and prioritize essential items, the demand for non-essential products like personal care and household cleaning products has decreased. This has directly affected the surfactants market, as these products heavily rely on surfactants for their formulation. Furthermore, the economic downturn has also affected the manufacturing sector, which is a major consumer of surfactants. With reduced production and lower consumer demand, manufacturers have scaled back their operations, resulting in a decreased need for surfactants.

Market Segmentation:

By Type

  • Cationic Surfactants

  • Anionic Surfactants

    • Linear alkyl benzene

    • Fatty alcohol ether sulfates

    • Fatty alcohol sulfates

    • Sulfosuccinates

    • Other

  • Non-ionic Surfactants

    • Fatty alcohol ethoxylates (FAE)

    • Alkyl phenol ethoxylates (APE)

    • Others

  • Amphoteric surfactants

  • Others

By type, the anionic surfactants segment dominated the global surfactants market with the highest revenue share of about 40% in 2022. Anionic surfactants serve as important components in a wide range of cleaning products, ranging from laundry detergents and dishwashing liquids to household cleaners. As both consumers and industries increasingly prioritize cleanliness and hygiene, the demand for potent cleaning agents has witnessed a significant surge. Furthermore, anionic surfactants find extensive usage in personal care items like shampoos, body washes, and toothpaste. The personal care industry continues to experience high growth, thereby increasing the demand for surfactants. Moreover, anionic surfactants play a pivotal role in emulsifying and stabilizing food products, particularly within the food and beverage sector. These factors collectively serve as catalysts propelling the growth of the anionic surfactants segment.

By Application

  • Household Detergents

  • Personal Care

  • Industrial & Institutional Cleaners

  • Food Processing

  • Oilfield Chemicals

  • Agricultural Chemicals

  • Textiles

  • Plastics

  • Paints & Coatings

  • Adhesives

  • Others

By Substrate

  • Synthetic surfactants

  • Bio-based surfactants

The synthetic surfactants segment led the surfactants market with the highest revenue share of more than 60% in 2022. These synthetic surfactants play a crucial role in a wide range of cleaning products, such as laundry detergents, dishwashing liquids, and surface cleaners, as well as personal care items like shampoos and body washes. The industrial and institutional cleaning sector, encompassing cleaning services, healthcare facilities, and food processing industries, heavily relies on synthetic surfactants to ensure cleanliness and hygiene standards are met. The expansion of these sectors further fuels the demand for surfactants. Moreover, synthetic surfactants find extensive application in agriculture, where they enhance the effectiveness of pesticides, herbicides, and other agricultural chemicals. This utilization in the agricultural sector further contributes to the growing demand for surfactants.

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Regional Analysis:

Asia Pacific dominated the Surfactants Market with the highest revenue share of about 42% in 2022 due to the increasing demand for home care and personal care products from developing countries like China, Japan, and India. The economic development in these countries has significantly improved the lifestyle of consumers, leading to a surge in demand for personal care items such as shampoo, shaving cream, and hand washing. This trend has created a lucrative market for surfactants. China, in particular, is the major consumer and net importer of nonionic products, indicating immense growth potential in the market.

North America is expected to hold a significant share during the forecast period owing to the region's rapid industrialization and increasing disposable income. The market is being driven by the rising number of manufacturers of bio-based surfactants, which is facilitated by the region's favorable economic conditions. Moreover, the market size in this region will be propelled by the growing demand for home care and cosmetics products, as well as shifts in consumer lifestyles.


North America

  • US

  • Canada

  • Mexico


  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of the Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

Key Players:

BASF SE, CRODA INTERNATIONAL PLC, Kao Corporation, STEPAN COMPANY, DOW, INC., Evonik Industries AG, Huntsman International LLC, NOURYON, CLARIANT AG, Lonza Group AG, and other players.

Kao Corporation-Company Financial Analysis

Recent Development:

  • In October 2022, BASF and Hannong Chemicals planned to establish a joint venture for the commercial production of non-ionic surfactants in the Asia Pacific region.

  • In September 2022, Stepan Company announced the successful acquisition of the surfactant business and associated assets of PerformanX Specialty Chemicals, LLC.

  • In March 2022, Dow announced the introduction of a new product extension, VORASURF™ Silicone Surfactants, to meet the increasing demand for energy-efficient and sustainable solutions in the rigid polyurethane foam market. This extension will specifically target spray and construction applications.

Recent Trend in the Surfactant Sector:

  • The increasing demand for sustainable technologies has resulted in the adoption of alternatives to petroleum-based synthetic products. One such alternative is bio-surfactants, which have a wide range of potential applications, including as emulsifying agents, biocides for sulfate-reducing bacteria, and anticorrosive agents. These innovative bio-surfactants are versatile and efficient, making them suitable for use in various industries such as home care, industrial cleaning, and food & beverages.

  • Bio-based agents are expected to gain recognition as multifunctional materials derived from microorganism substrates that can mix with both hydrophilic and oily/hydrocarbon-type carbon sources in the culture medium. Biotechnology plays a crucial role in the development of bio-based products that can replace petroleum-based alternatives while also being environmentally friendly. The growing concerns about the environment and the need for resource preservation are further driving the demand for these bio-based products.


Surfactants Market Report Scope:
Report Attributes Details
Market Size in 2023 US$ 48.16 Billion
Market Size by 2031 US$ 69.0 Billion
CAGR CAGR of 4.6% From 2024 to 2031
Base Year 2023
Forecast Period 2024-2031
Historical Data 2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Type (Cationic Surfactants, Anionic Surfactants, Non-ionic Surfactants, Amphoteric surfactants, Others)
• By Application (Household Detergents, Personal Care, Industrial & Institutional Cleaners, Food Processing, Oilfield Chemicals, Agricultural Chemicals, Textiles, Plastics, Paints & Coatings, Adhesives, Others)
• By substrate (Synthetic surfactants, Bio-based surfactants)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America)
Company Profiles BASF SE, CRODA INTERNATIONAL PLC, Kao Corporation, STEPAN COMPANY, DOW, INC., Evonik Industries AG, Huntsman International LLC, NOURYON, CLARIANT AG, Lonza Group AG, and other players.
DRIVERS • Increasing demand for surfactants for various applications.
• Growing concern about personal cleanliness and hygiene.
Restraints • Harmful environmental effects of synthetic surfactants.

Frequently Asked Questions

Ans: Manufacturers, Consultant, aftermarket players, association, Research institute, private and universities libraries, suppliers and distributors of the product.


Ans: BASF SE, CRODA INTERNATIONAL PLC, Kao Corporation, STEPAN COMPANY, DOW, INC., Evonik Industries AG, Huntsman International LLC, NOURYON, CLARIANT AG and  Lonza Group AG are the major key players of Surfactants Market.

Ans: Covid 19 has a significant impact on the global surfactants market. The period's economic downturn reduced people's purchasing power. As a result, demand for many surfactant end products, particularly personal care items, plummeted. Because of the temporary travel restrictions, the supply chain suffered. It also caused fluctuations in demand and supply rates. Furthermore, the suspension of vehicular traffic during this time reduced the usage of lubricant, and the lubricant sector is a major user of surfactants. The worldwide surfactants market was also influenced by the lubricant industry's negative growth.

Ans: Surfactant intake can be increased by properties such as dispersion, emulsion, wettability, and stability are the opportunity for Surfactants Market.

Ans: The Surfactants Market Size was valued at USD 48.16 billion in 2023 and is expected to reach USD 69.0 billion by 2031 and grow at a CAGR of 4.6% over the forecast period 2024-2031.


1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Industry Flowchart

3. Research Methodology

4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges

5. Impact Analysis
5.1 Impact of Russia-Ukraine Crisis
5.2 Impact of Economic Slowdown on Major Countries
5.2.1 Introduction
5.2.2 United States
5.2.3 Canada
5.2.4 Germany
5.2.5 France
5.2.6 UK
5.2.7 China
5.2.8 Japan
5.2.9 South Korea
5.2.10 India

6. Value Chain Analysis

7. Porter’s 5 Forces Model

8.  Pest Analysis

9. Surfactants Market, By Type
9.1 Introduction
9.2 Trend Analysis
9.3 Cationic Surfactants
9.4 Anionic Surfactants
9.4.1 Linear alkyl benzene
9.4.2 Fatty alcohol ether sulfates
9.4.3 Fatty alcohol sulfates
9.4.4 Sulfosuccinates
9.4.5 Other
9.5 Non-ionic Surfactants
9.5.1 Fatty alcohol ethoxylates (FAE)
9.5.2 Alkyl phenol ethoxylates (APE)
9.5.3 Others
9.6 Amphoteric surfactants
9.7 Others

10. Surfactants Market, By Substrate
10.1 Introduction
10.2 Trend Analysis
10.3 Synthetic surfactants
10.4 Bio-based surfactants
10.4.1 Chemically Synthesized Bio-based Surfactants
10.4.2 Biosurfactants

11. Surfactants Market, By Application
11.1 Introduction
11.2 Trend Analysis
11.3 Household Detergents
11.4 Personal Care
11.5 Industrial & Institutional Cleaners
11.6 Food Processing
11.7 Oilfield Chemicals
11.8 Agricultural Chemicals
11.9 Textiles
11.10 Plastics
11.11 Paints & Coatings
11.12 Adhesives
11.13 Others

12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 Trend Analysis
12.2.2 North America Surfactants Market by Country
12.2.3 North America Surfactants Market By Type
12.2.4 North America Surfactants Market By Substrate
12.2.5 North America Surfactants Market By Application
12.2.6 USA USA Surfactants Market By Type USA Surfactants Market By Substrate USA Surfactants Market By Application
12.2.7 Canada Canada Surfactants Market By Type Canada Surfactants Market By Substrate Canada Surfactants Market By Application
12.2.8 Mexico Mexico Surfactants Market By Type Mexico Surfactants Market By Substrate Mexico Surfactants Market By Application
12.3 Europe
12.3.1 Trend Analysis
12.3.2 Eastern Europe Eastern Europe Surfactants Market by Country Eastern Europe Surfactants Market By Type Eastern Europe Surfactants Market By Substrate Eastern Europe Surfactants Market By Application Poland Poland Surfactants Market By Type Poland Surfactants Market By Substrate Poland Surfactants Market By Application Romania Romania Surfactants Market By Type Romania Surfactants Market By Substrate Romania Surfactants Market By Application Hungary Hungary Surfactants Market By Type Hungary Surfactants Market By Substrate Hungary Surfactants Market By Application Turkey Turkey Surfactants Market By Type Turkey Surfactants Market By Substrate Turkey Surfactants Market By Application Rest of Eastern Europe Rest of Eastern Europe Surfactants Market By Type Rest of Eastern Europe Surfactants Market By Substrate Rest of Eastern Europe Surfactants Market By Application
12.3.3 Western Europe Western Europe Surfactants Market by Country Western Europe Surfactants Market By Type Western Europe Surfactants Market By Substrate Western Europe Surfactants Market By Application Germany Germany Surfactants Market By Type Germany Surfactants Market By Substrate Germany Surfactants Market By Application France France Surfactants Market By Type France Surfactants Market By Substrate France Surfactants Market By Application UK UK Surfactants Market By Type UK Surfactants Market By Substrate UK Surfactants Market By Application Italy Italy Surfactants Market By Type Italy Surfactants Market By Substrate Italy Surfactants Market By Application Spain Spain Surfactants Market By Type Spain Surfactants Market By Substrate Spain Surfactants Market By Application Netherlands Netherlands Surfactants Market By Type Netherlands Surfactants Market By Substrate Netherlands Surfactants Market By Application Switzerland Switzerland Surfactants Market By Type Switzerland Surfactants Market By Substrate Switzerland Surfactants Market By Application Austria Austria Surfactants Market By Type Austria Surfactants Market By Substrate Austria Surfactants Market By Application Rest of Western Europe Rest of Western Europe Surfactants Market By Type Rest of Western Europe Surfactants Market By Substrate Rest of Western Europe Surfactants Market By Application
12.4 Asia-Pacific
12.4.1 Trend Analysis
12.4.2 Asia-Pacific Surfactants Market by Country
12.4.3 Asia-Pacific Surfactants Market By Type
12.4.4 Asia-Pacific Surfactants Market By Substrate
12.4.5 Asia-Pacific Surfactants Market By Application
12.4.6 China China Surfactants Market By Type China Surfactants Market By Substrate China Surfactants Market By Application
12.4.7 India India Surfactants Market By Type India Surfactants Market By Substrate India Surfactants Market By Application
12.4.8 Japan Japan Surfactants Market By Type Japan Surfactants Market By Substrate Japan Surfactants Market By Application
12.4.9 South Korea South Korea Surfactants Market By Type South Korea Surfactants Market By Substrate South Korea Surfactants Market By Application
12.4.10 Vietnam Vietnam Surfactants Market By Type Vietnam Surfactants Market By Substrate Vietnam Surfactants Market By Application
12.4.11 Singapore Singapore Surfactants Market By Type Singapore Surfactants Market By Substrate Singapore Surfactants Market By Application
12.4.12 Australia Australia Surfactants Market By Type Australia Surfactants Market By Substrate Australia Surfactants Market By Application
12.4.13 Rest of Asia-Pacific Rest of Asia-Pacific Surfactants Market By Type Rest of Asia-Pacific Surfactants Market By Substrate Rest of Asia-Pacific Surfactants Market By Application
12.5 Middle East & Africa
12.5.1 Trend Analysis
12.5.2 Middle East Middle East Surfactants Market by Country Middle East Surfactants Market By Type Middle East Surfactants Market By Substrate Middle East Surfactants Market By Application UAE UAE Surfactants Market By Type UAE Surfactants Market By Substrate UAE Surfactants Market By Application Egypt Egypt Surfactants Market By Type Egypt Surfactants Market By Substrate Egypt Surfactants Market By Application Saudi Arabia Saudi Arabia Surfactants Market By Type Saudi Arabia Surfactants Market By Substrate Saudi Arabia Surfactants Market By Application Qatar Qatar Surfactants Market By Type Qatar Surfactants Market By Substrate Qatar Surfactants Market By Application Rest of Middle East Rest of Middle East Surfactants Market By Type Rest of Middle East Surfactants Market By Substrate Rest of Middle East Surfactants Market By Application
12.5.3 Africa Africa Surfactants Market by Country Africa Surfactants Market By Type Africa Surfactants Market By Substrate Africa Surfactants Market By Application Nigeria Nigeria Surfactants Market By Type Nigeria Surfactants Market By Substrate Nigeria Surfactants Market By Application South Africa South Africa Surfactants Market By Type South Africa Surfactants Market By Substrate South Africa Surfactants Market By Application Rest of Africa Rest of Africa Surfactants Market By Type Rest of Africa Surfactants Market By Substrate Rest of Africa Surfactants Market By Application
12.6 Latin America
12.6.1 Trend Analysis
12.6.2 Latin America Surfactants Market by country
12.6.3 Latin America Surfactants Market By Type
12.6.4 Latin America Surfactants Market By Substrate
12.6.5 Latin America Surfactants Market By Application
12.6.6 Brazil Brazil Surfactants Market By Type Brazil Surfactants Market By Substrate Brazil Surfactants Market By Application
12.6.7 Argentina Argentina Surfactants Market By Type Argentina Surfactants Market By Substrate Argentina Surfactants Market By Application
12.6.8 Colombia Colombia Surfactants Market By Type Colombia Surfactants Market By Substrate Colombia Surfactants Market By Application
12.6.9 Rest of Latin America Rest of Latin America Surfactants Market By Type Rest of Latin America Surfactants Market By Substrate Rest of Latin America Surfactants Market By Application

13. Company Profiles
13.1 BASF SE

13.1.1 Company Overview
13.1.2 Financial
13.1.3 Products/ Services Offered
13.1.4 SWOT Analysis
13.1.5 The SNS View
13.2.1 Company Overview
13.2.2 Financial
13.2.3 Products/ Services Offered
13.2.4 SWOT Analysis
13.2.5 The SNS View
13.3 Kao Corporation
13.3.1 Company Overview
13.3.2 Financial
13.3.3 Products/ Services Offered
13.3.4 SWOT Analysis
13.3.5 The SNS View
13.4.1 Company Overview
13.4.2 Financial
13.4.3 Products/ Services Offered
13.4.4 SWOT Analysis
13.4.5 The SNS View
13.5 DOW
13.5.1 Company Overview
13.5.2 Financial
13.5.3 Products/ Services Offered
13.5.4 SWOT Analysis
13.5.5 The SNS View
13.6 Evonik Industries AG
13.6.1 Company Overview
13.6.2 Financial
13.6.3 Products/ Services Offered
13.6.4 SWOT Analysis
13.6.5 The SNS View
13.7 Huntsman International LLC
13.7.1 Company Overview
13.7.2 Financial
13.7.3 Products/ Services Offered
13.7.4 SWOT Analysis
13.7.5 The SNS View
13.8.1 Company Overview
13.8.2 Financial
13.8.3 Products/ Services Offered
13.8.4 SWOT Analysis
13.8.5 The SNS View
13.9.1 Company Overview
13.9.2 Financial
13.9.3 Products/ Services Offered
13.9.4 SWOT Analysis
13.9.5 The SNS View
13.10 Lonza Group AG
13.10.1 Company Overview
13.10.2 Financial
13.10.3 Products/ Services Offered
13.10.4 SWOT Analysis
13.10.5 The SNS View

14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Market Share Analysis
14.3 Recent Developments
14.3.1 Industry News
14.3.2 Company News
14.3.3 Mergers & Acquisitions

15. Use Case and Best Practices

16. Conclusion

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Secondary Research

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Primary Research

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Data Bank Validation

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