AD Network Software Market size was valued at USD 2.10 billion in 2024 and is expected to reach USD 4.85 billion by 2032, growing at a CAGR of 11.13% from 2025-2032.
The AD Network Software Market growth is driven by the rising adoption of programmatic advertising, increasing demand for targeted and personalized ads, and the rapid expansion of digital content consumption across platforms. As businesses focus more on ROI-driven campaigns and data-driven strategies, ad networks are evolving with AI, automation, and analytics capabilities. Additionally, the surge in mobile and video advertising further propels market expansion globally.
InMobi, high-attention placements delivered up to 5× higher click-through rates (CTR) and 50% higher view-through rates.
In early 2024, Google Ads launched the "Ads Power Pair" initiative, combining Search and Performance Max AI-powered tools to enhance campaign bidding, targeting, and creative asset generation through machine learning and first-party data.
A case study from AdMob highlights that CookApps, a mobile gaming publisher, increased its ad revenue by 86% and achieved a 4%+ rise in ARPDAU by leveraging rewarded video ads and mediation strategies.
U.S. AD Network Software Market size was valued at USD 0.63 billion in 2024 and is expected to reach USD 1.44 billion by 2032, growing at a CAGR of 10.91% from 2025-2032.
The U.S. AD Network Software Market is growing due to increased digital ad spending, widespread adoption of programmatic advertising, and rising demand for real-time audience targeting. The growth of e-commerce, mobile usage, and data-driven marketing strategies further accelerates market expansion across industries.
A U.S. survey by the IAB revealed that 85% of advertisers and 72% of publishers currently use programmatic auction strategies, with expectations rising to 91% of advertisers and 83% of publishers over the next two years.
According to IAB's “State of Data 2025” report, 30% of U.S. agencies, brands, and publishers have fully integrated AI across the campaign lifecycle.
Drivers
Programmatic advertising adoption accelerates demand for automation, real-time bidding, and AI optimization in ad network software ecosystems globally.
The rapid shift toward programmatic advertising is significantly increasing the demand for automated tools that streamline ad placement, targeting, and ROI tracking. Ad network software enables real-time bidding, personalized ad delivery, and performance monitoring, which aligns well with the programmatic model. Businesses are embracing AI-powered features that optimize bidding strategies and consumer targeting, boosting campaign efficiency. This driver is particularly influential in sectors heavily invested in digital transformation, such as e-commerce and media. As digital ad budgets rise, programmatic methods supported by intelligent ad network solutions become indispensable to advertisers seeking competitive performance metrics.
In 2024, a striking 88.2% of all display ads in the U.S. are purchased programmatically, reflecting a 15.9% year-over-year growth in programmatic digital display spend. However, according to IAB's State of Data 2025, only 30% of agencies, brands, and publishers have fully integrated AI across the full media campaign lifecycle, indicating significant potential for further optimization.
Restraints
Rising ad fraud and invalid traffic undermine advertiser confidence and strain the reliability of ad network performance metrics.
Ad fraud including click fraud, bot traffic, and domain spoofing—continues to plague the ad network ecosystem, inflating ad spend without real engagement. This issue not only wastes advertiser budgets but also skews performance analytics, reducing trust in reported outcomes. Sophisticated fraud tactics make detection harder and necessitate constant software upgrades and third-party verification tools. For advertisers, the presence of high invalid traffic devalues ad impressions and raises concerns about ROI. Consequently, market growth is restrained by persistent skepticism and the ongoing need for enhanced fraud prevention infrastructure in ad network solutions.
Opportunities
Integration of AI and machine learning enables predictive targeting, budget optimization, and automated campaign performance enhancement.
Artificial intelligence is revolutionizing how ad networks operate by providing deeper consumer insights and smarter automation capabilities. Machine learning algorithms analyze behavioral data in real time to fine-tune audience targeting, dynamically allocate ad spend, and forecast campaign outcomes. These capabilities reduce manual effort, increase campaign efficiency, and support decision-making with actionable insights. As advertisers demand more intelligent, performance-driven solutions, ad networks incorporating AI features gain competitive advantage. This technological advancement positions providers to deliver greater ROI and customization, attracting tech-savvy clients seeking agile, adaptive, and cost-efficient digital advertising strategies.
Google Ads Smart Bidding results show that over 80% of Google advertisers now leverage automated bidding strategies, with those switching from Target CPA to Target ROAS reporting an average 14% more conversion value while maintaining similar ad spend effectiveness.
Additionally, Reddit introduced Conversation Summary Add-ons and Reddit Community Intelligence, AI-powered tools that surface positive community commentary under ads and enable real-time social listening from over 22 billion posts and comments, further illustrating the growing role of AI in driving ad relevance and performance.
Challenges
Fragmentation of digital advertising channels complicates cross-platform campaign management and data consistency for ad network providers.
The explosion of platforms ranging from mobile apps and OTT services to social media and gaming makes unified ad delivery more complex. Ad networks must integrate with diverse ecosystems, ensure ad format compatibility, and maintain coherent user tracking across devices. This fragmentation leads to data silos, inconsistent reporting, and measurement difficulties that hinder campaign optimization. As advertisers demand omnichannel strategies, ad network providers face increasing technical and operational complexity. Ensuring seamless, scalable solutions across fragmented digital environments remains a major challenge to delivering reliable performance and client satisfaction in a competitive market.
By End-User
Retail and e-commerce segment dominated the AD Network Software Market with a 29% revenue share in 2024 due to its higher dependence on performance-driven digital marketing, extensive product assortment, and competitive customer data analytics. And this drive to push online conversions, retarget customers, and result in optimized dynamic ad placements via programmatic platforms has continued to make ad networks indispensable for retail players especially during seasonal campaigns, flash sales, and personalized promotions across multiple digital channels.
Media and entertainment segment is expected to grow at the fastest CAGR of 13.06% from 2025–2032, due to high consumption of digital content over OTT platforms, social media and online gaming. Media companies are turning to ad networks to leverage their reach and make it more personable as growing demand for customized content discovery, monetization of user-generated-content, and increasing global streaming audiences drive the need for immersive and contextually rich experiences across diverse formats, increasing targeted ad delivery and ultimate engagement rates.
By Type of Ad Network
Display Ad Networks segment led the AD Network Software Market with a 28% revenue share in 2024 due to its growing adoption in various industries as a scalable and cost-efficient advertising tool. With expansive inventory coverage on websites and apps, these networks allow businesses to expose mass audiences via banner and image ads. They are the best option for running brand awareness ad and traffic acquisition as they support retargeting, contextual placements and programmatic buying at relatively low costs.
Video Ad Networks segment is expected to grow at the fastest CAGR of 13.54% from 2025–2032 due to surging video consumption on platforms like YouTube, TikTok, and OTT services. Brands are progressively reallocating advertising from traditional platforms to video formats to increase engagement, storytelling, and emotional attachment with consumers. As part of a strategic channel to reach users in lucrative moments, video ad networks incorporate features such as advanced targeting, skippable and interactive formats, and measurable performance.
By Deployment Model
Programmatic Ad Networks segment dominated the AD Network Software Market with a 69% revenue share in 2024 and is projected to grow at the fastest CAGR of 11.71% from 2025–2032 due to their efficient ad buying, automated processes, and real-time bidding capabilities. Allowing for data-driven targeting, better ROI, and scale across channel (or across channels), these networks can be a critical ingredient for advertisers looking for personalization and for performance. With the proliferation of AI, dynamic creatives, and omnichannel campaigns, adoption will only continue to increase, establishing programmatic solutions as the connective tissue of modern digital advertising strategies across industries.
North America dominated the AD Network Software Market with a 42% revenue share in 2024 due to its mature digital infrastructure, high ad-tech investment, and presence of major advertising platforms and tech giants. The region benefits from early adoption of programmatic advertising, advanced data analytics, and strong regulatory frameworks. High digital ad spending by enterprises and continuous innovation in targeting and personalization tools further reinforce North America’s leadership in the global market.
The US dominated the AD Network Software Market due to high digital ad spending, advanced programmatic infrastructure, and strong presence of major tech companies.
Asia Pacific is expected to grow at the fastest CAGR of 12.87% from 2025–2032, driven by rapid digitalization, smartphone penetration, and expanding internet access across emerging economies. Rising e-commerce activity, mobile-first consumer behavior, and increasing investments from global brands in local markets are fueling demand for ad network software. Countries like India, China, and Southeast Asian nations are witnessing accelerated growth in digital advertising, making the region a hotspot for future market expansion.
China is dominating the AD Network Software Market in Asia Pacific due to its massive online user base, strong e-commerce ecosystem, and advanced digital advertising infrastructure.
Europe is experiencing robust growth in the AD Network Software Market due to rising digital transformation, expanding online retail, and increasing use of data-driven advertising. The region benefits from mature internet infrastructure, growing programmatic adoption, and compliance-focused innovation supporting targeted, privacy-conscious ad delivery across industries.
Germany is dominating the AD Network Software Market in Europe due to its strong digital economy, high ad-tech adoption, and large base of advertising-driven enterprises.
Middle East & Africa and Latin America are emerging markets in the AD Network Software space, driven by increasing internet penetration, growing mobile usage, and rising investments in digital advertising. Expanding e-commerce and social media engagement are further fueling regional market growth.
AD Network Software Market companies are Google AdSense, Amazon Publisher Services, SmartyAds SSP, AppLovin, Equativ, PubMatic, Smaato, InMobi, Media.net, Criteo, Sharethrough, AdSupply, CJ Affiliate, MaxBounty, Switch, Tradedoubler, AdJug, Clickbooth, Convert2Media, Intent Media, Jebbit
In 2025, Equativ fully integrates Sharethrough, unifying operations and brand after the 2024 acquisition. The merger expands global reach and reinforces its position as an end‑to‑end media platform
In January 2025, Equativ launched its AI-powered programmatic platform “Maestro by Equativ,” developed following feedback from over 500 clients to enhance campaign performance, automation, and user experience.
| Report Attributes | Details |
|---|---|
| Market Size in 2024 | USD 2.10 Billion |
| Market Size by 2032 | USD 4.85 Billion |
| CAGR | CAGR of 11.13% From 2025 to 2032 |
| Base Year | 2024 |
| Forecast Period | 2025-2032 |
| Historical Data | 2021-2023 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Type (Display Ad Networks, Search Ad Networks, Video Ad Networks, Mobile Ad Networks, Native Ad Networks) • By Deployment Model (Programmatic Ad Networks, Direct Ad Networks) • By End-User (BFSI, Healthcare, Retail and E-commerce, Media and Entertainment, IT and Telecommunications, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, Poland, Turkey, Rest of Europe), Asia Pacific (China, India, Japan, South Korea, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America) |
| Company Profiles | Google AdSense, Amazon Publisher Services, SmartyAds SSP, AppLovin, Equativ, PubMatic, Smaato, InMobi, Media.net, Criteo, Sharethrough, AdSupply, CJ Affiliate, MaxBounty, Switch, Tradedoubler, AdJug, Clickbooth, Convert2Media, Intent Media, Jebbit |
Ans: The AD Network Software Market is expected to grow at a CAGR of 11.13% from 2025 to 2032, driven by programmatic advertising adoption.
Ans: The global AD Network Software Market was valued at USD 2.10 billion in 2024, led by high digital ad spending and AI-powered tools.
Ans: Key growth is driven by rising programmatic advertising, increasing demand for personalized ads, and mobile-video ad expansion across digital platforms.
Ans: Programmatic Ad Networks led the market in 2024 with a 69% share and will grow fastest with a CAGR of 11.71%.
Ans: North America dominated in 2024 with a 42% revenue share, fueled by mature infrastructure, tech adoption, and high enterprise ad spending.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope (Inclusion and Exclusions)
1.3 Research Assumptions
2. Executive Summary
2.1 Market Overview
2.2 Regional Synopsis
2.3 Competitive Summary
3. Research Methodology
3.1 Top-Down Approach
3.2 Bottom-up Approach
3.3. Data Validation
3.4 Primary Interviews
4. Market Dynamics Impact Analysis
4.1 Market Driving Factors Analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2 PESTLE Analysis
4.3 Porter’s Five Forces Model
5. Statistical Insights and Trends Reporting
5.1 Ad Fraud Rate / Invalid Traffic Rate
5.2 Cross-Device Conversion Rate
5.3 Frequency of API Calls per Campaign
5.4 Ad Inventory Utilization Rate
5.5 Multi-Ad Stack Conflict Rate
6. Competitive Landscape
6.1 List of Major Companies, By Region
6.2 Market Share Analysis, By Region
6.3 Product Benchmarking
6.3.1 Product specifications and features
6.3.2 Pricing
6.4 Strategic Initiatives
6.4.1 Marketing and promotional activities
6.4.2 Distribution and Supply Chain Strategies
6.4.3 Expansion plans and new Product launches
6.4.4 Strategic partnerships and collaborations
6.5 Technological Advancements
6.6 Market Positioning and Branding
7. AD Network Software Market Segmentation By Type of Ad Network
7.1 Chapter Overview
7.2 Display Ad Networks
7.2.1 Display Ad Networks Market Trends Analysis (2021-2032)
7.2.2 Display Ad Networks Market Size Estimates and Forecasts to 2032 (USD Billion)
7.3 Search Ad Networks
7.3.1 Search Ad Networks Market Trends Analysis (2021-2032)
7.3.2 Search Ad Networks Market Size Estimates and Forecasts to 2032 (USD Billion)
7.4 Video Ad Networks
7.4.1 Video Ad Networks Market Trends Analysis (2021-2032)
7.4.2 Video Ad Networks Market Size Estimates and Forecasts to 2032 (USD Billion)
7.5 Mobile Ad Networks
7.5.1 Mobile Ad Networks Market Trends Analysis (2021-2032)
7.5.2 Mobile Ad Networks Market Size Estimates and Forecasts to 2032 (USD Billion)
7.6 Native Ad Networks
7.6.1 Native Ad Networks Market Trends Analysis (2021-2032)
7.6.2 Native Ad Networks Market Size Estimates and Forecasts to 2032 (USD Billion)
8. AD Network Software Market Segmentation By Deployment Model
8.1 Chapter Overview
8.2 Programmatic Ad Networks
8.2.1 Programmatic Ad Networks Market Trend Analysis (2021-2032)
8.2.2 Programmatic Ad Networks Market Size Estimates and Forecasts to 2032 (USD Billion)
8.3 Direct Ad Networks
8.3.1 Direct Ad Networks Market Trends Analysis (2021-2032)
8.3.2 Direct Ad Networks Market Size Estimates and Forecasts to 2032 (USD Billion)
9. AD Network Software Market Segmentation By End-User
9.1 Chapter Overview
9.2 BFSI
9.2.1 BFSI Market Trends Analysis (2021-2032)
9.2.2 BFSI Market Size Estimates and Forecasts to 2032 (USD Billion)
9.3 Retail and E-commerce
9.3.1 Retail and E-commerce Market Trends Analysis (2021-2032)
9.3.2 Retail and E-commerce Market Size Estimates and Forecasts to 2032 (USD Billion)
9.4 Media and Entertainment
9.4.1 Media and Entertainment Market Trends Analysis (2021-2032)
9.4.2 Media and Entertainment Market Size Estimates and Forecasts to 2032 (USD Billion)
9.5 IT and Telecommunications
9.5.1 IT and Telecommunications Market Trends Analysis (2021-2032)
9.5.2 IT and Telecommunications Market Size Estimates and Forecasts to 2032 (USD Billion)
9.6 Healthcare
9.6.1 Healthcare Market Trends Analysis (2021-2032)
9.6.2 Healthcare Market Size Estimates and Forecasts to 2032 (USD Billion)
9.8 Others
9.7.1 Others Market Trends Analysis (2021-2032)
9.7.2 Others Market Size Estimates and Forecasts to 2032 (USD Billion)
10. Regional Analysis
10.1 Chapter Overview
10.2 North America
10.2.1 Trends Analysis
10.2.2 North America AD Network Software Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
10.2.3 North America AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.2.4 North America AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.2.5 North America AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.2.6 USA
10.2.6.1 USA AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.2.6.2 USA AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.2.6.3 USA AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.2.7 Canada
10.2.7.1 Canada AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.2.7.2 Canada AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.2.7.3 Canada AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.2.8 Mexico
10.2.8.1 Mexico AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.2.8.2 Mexico AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.2.8.3 Mexico AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.3 Europe
10.3.1 Trends Analysis
10.3.2 Europe AD Network Software Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
10.3.3 Europe AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.3.4 Europe AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.3.5 Europe AD Network Software Market Estimates and Forecasts, By End-User(2021-2032) (USD Billion)
10.3.6 Germany
10.3.1.6.1 Germany AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.3.1.6.2 Germany AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.3.1.6.3 Germany AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.3.7 France
10.3.7.1 France AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.3.7.2 France a AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.3.7.3 France AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.3.8 UK
10.3.8.1 UK AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.3.8.2 UK AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.3.8.3 UK AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.3.9 Italy
10.3.9.1 Italy AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.3.9.2 Italy AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.3.9.3 Italy AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.3.10 Spain
10.3.10.1 Spain AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.3.10.2 Spain AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.3.10.3 Spain AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.3.12 Poland
10.3.12.1 Poland AD Network Software Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
10.3.12.1 Poland AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.3.12.3 Poland AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.3.12.3 Poland AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.3.13 Turkey
10.3.13.1 Turkey AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.3.13.2 Turkey AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.3.13.3 Turkey AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.3.14 Rest of Europe
10.3.14.1 Rest of Europe AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.3.14.2 Rest of Europe AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.3.14.3 Rest of Europe AD Network Software Market Estimates and Forecasts, By End-User(2021-2032) (USD Billion)
10.4 Asia-Pacific
10.4.1 Trends Analysis
10.4.2 Asia-Pacific AD Network Software Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
10.4.3 Asia-Pacific AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.4.4 Asia-Pacific AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.4.5 Asia-Pacific AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.4.6 China
10.4.6.1 China AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.4.6.2 China AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.4.6.3 China AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.4.7 India
10.4.7.1 India AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.4.7.2 India AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.4.7.3 India AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.4.8 Japan
10.4.8.1 Japan AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.4.8.2 Japan AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.4.8.3 Japan AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.4.9 South Korea
10.4.9.1 South Korea AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.4.9.2 South Korea AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.4.9.3 South Korea AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.4.10 Singapore
10.4.10.1 Singapore AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.4.10.2 Singapore AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.4.10.3 Singapore AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.4.11 Australia
10.4.11.1 Australia AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.4.11.2 Australia AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.4.11.3 Australia AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.4.12 Rest of Asia-Pacific
10.4.12.1 Rest of Asia-Pacific AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.4.12.2 Rest of Asia-Pacific AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.4.12.3 Rest of Asia-Pacific AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.5 Middle East and Africa
10.5.1 Trends Analysis
10.5.2 Middle East and Africa East AD Network Software Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
10.5.3Middle East and Africa AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.5.4 Middle East and Africa AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.5.5 Middle East and Africa AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.5.6 UAE
10.5.6.1 UAE AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.5.6.2 UAE AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.5.6.3 UAE AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.5.7 Saudi Arabia
10.5.7.1 Saudi Arabia AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.5.7.2 Saudi Arabia AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.5.7.3 Saudi Arabia AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.5.8 Qatar
10.5.8.1 Qatar AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.5.8.2 Qatar AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.5.8.3 Qatar AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.5.9 South Africa
10.5.9 1 South Africa AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.5.9 2 South Africa AD Network Software Market Estimates and Forecasts By Deployment Model (2021-2032) (USD Billion)
10.5.9 3 South Africa AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.5.10 Rest of Middle East & Africa
10.5.10.1 Rest of Middle East & Africa AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.5.10.2 Rest of Middle East & Africa AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.5.10.3 Rest of Middle East & Africa AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.6 Latin America
10.6.1 Trends Analysis
10.6.2 Latin America AD Network Software Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
10.6.3 Latin America AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.6.4 Latin America AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.6.5 Latin America AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.6.6 Brazil
10.6.6.1 Brazil AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.6.6.2 Brazil AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.6.6.3 Brazil AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.6.7 Argentina
10.6.7.1 Argentina AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.6.7.2 Argentina AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.6.7.3 Argentina AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
10.6.8 Rest of Latin America
10.6.8.1 Rest of Latin America AD Network Software Market Estimates and Forecasts, By Type of Ad Network (2021-2032) (USD Billion)
10.6.8.2 Rest of Latin America AD Network Software Market Estimates and Forecasts, By Deployment Model (2021-2032) (USD Billion)
10.6.8.3 Rest of Latin America AD Network Software Market Estimates and Forecasts, By End-User (2021-2032) (USD Billion)
12. Company Profiles
12.1 Google AdSense
12.1.1 Company Overview
12.1.2 Financial
12.1.3 Products/ Services Offered
12.1.4 SWOT Analysis
12.2 Amazon Publisher Services
12.2.1 Company Overview
12.2.2 Financial
12.2.3 Products/ Services Offered
12.2.4 SWOT Analysis
12.3 SmartyAds SSP
12.3.1 Company Overview
12.3.2 Financial
12.3.3 Products/ Services Offered
12.3.4 SWOT Analysis
12.4 AppLovin
12.4.1 Company Overview
12.4.2 Financial
12.4.3 Products/ Services Offered
12.4.4 SWOT Analysis
12.5 Equativ
12.5.1 Company Overview
12.5.2 Financial
12.5.3 Products/ Services Offered
12.5.4 SWOT Analysis
12.6 PubMatic
12.6.1 Company Overview
12.6.2 Financial
12.6.3 Products/ Services Offered
12.6.4 SWOT Analysis
12.7 Smaato
12.7.1 Company Overview
12.7.2 Financial
12.7.3 Products/ Services Offered
12.7.4 SWOT Analysis
12.8 InMobi
12.8.1 Company Overview
12.8.2 Financial
12.8.3 Products/ Services Offered
12.8.4 SWOT Analysis
12.9 Media.net
12.9.1 Company Overview
12.9.2 Financial
12.9.3 Products/ Services Offered
12.9.4 SWOT Analysis
12.10 Criteo
12.10.1 Company Overview
12.10.2 Financial
12.10.3 Products/ Services Offered
12.10.4 SWOT Analysi
12. Use Cases and Best Practices
13. Conclusion
An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.
Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.
The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
Step 3: Data Bank Validation
Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.
Step 4: QA/QC Process
After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.
Step 5: Final QC/QA Process:
This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.
Key Segments:
By Type of Ad Network
Display Ad Networks
Search Ad Networks
Video Ad Networks
Mobile Ad Networks
Native Ad Networks
By Deployment Model
Programmatic Ad Networks
Direct Ad Networks
By End-User
BFSI
Healthcare
Retail and E-commerce
Media and Entertainment
IT and Telecommunications
Others
Request for Segment Customization as per your Business Requirement: Segment Customization Request
Regional Coverage:
North America
US
Canada
Mexico
Europe
Germany
France
UK
Italy
Spain
Poland
Turkey
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
UAE
Saudi Arabia
Qatar
South Africa
Rest of Middle East & Africa
Latin America
Brazil
Argentina
Rest of Latin America
Request for Country Level Research Report: Country Level Customization Request
Available Customization
With the given market data, SNS Insider offers customization as per the company’s specific needs. The following customization options are available for the report:
Detailed Volume Analysis
Criss-Cross segment analysis (e.g. Product X Application)
Competitive Product Benchmarking
Geographic Analysis
Additional countries in any of the regions
Customized Data Representation
Detailed analysis and profiling of additional market players