Animal Wound Care Market Size & Overview

The Animal Wound Care Market was valued at USD 1.32 billion in 2023 and is expected to reach USD 2.55 billion by 2032, growing at a CAGR of 7.55% from 2024 to 2032.

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Animal Wound Care Market is gaining major traction as a result of a rise in pet ownership, an increase in the number of veterinary procedures, and a rapid advancement of technologies in the management of wounds. "The range includes surgical instruments and therapy, among many other products, as needed for injury treatment and healing in pets and even livestock. Open wound products include sutures, wound closure devices, and hemostatic agents, that support tissue repair. Therapy devices such as negative pressure wound therapy systems and various advanced bandages cater to healing and preventing the wound from getting infected.

The rise in pet ownership has greatly influenced this boom, with households increasingly seeking veterinary care from practices internationally, including surgical procedures that rely on proper wound management. According to NAPHIA’s State of the Industry Report 2024, pet insurance premiums in the U.S. reached USD 3.9 billion in 2023. Additionally, nearly 5.7 million pets were insured by the end of 2023, reflecting a 17% increase compared to 2022. The American Animal Hospital Association estimates that millions of pets undergo surgical procedures each year, driving demand for post-operative care. In addition, an increase in the number of veterinary infrastructure is propelling the demand for wound care of high quality.

Education initiatives, like those offered in workshops and conferences by companies like Essity, help vet interests and awareness of best practices. It also aids in disseminating knowledge regarding advances in wound care practices and promotes the use of the latest products on the clinical front, which aids market growth.

Market developments are fueled by product innovations and regulatory approvals as well. Vet Aid's eco-friendly wound care products, introduced in November 2024, fill a demand for natural, sustainable alternatives to chemical-based treatments. Research and development activities are expanding as well, like the USD 34.2 million grant that Health Care just received to help advance infection prevention solutions. This will also reflect the rising partnerships, such as that of Epiq Animal Health with KeraVet Bio which will accelerate the growth of the market.

Animal Wound Care Market Dynamics

Drivers

• Increasing Pet Ownership and Veterinary Care Demand

• The increasing number of pet owners worldwide is significantly contributing to the growth of the animal wound care market.

According to the American Pet Products Association (APPA), over 67% of U.S. households own a pet, and this figure is steadily increasing. As pet ownership rises, so does the demand for veterinary services, particularly surgeries that require effective wound management. More pets are undergoing surgery every year. Advanced wound care solutions, such as surgical devices and post-operative therapy systems, are thus called for. With this increase in demand, the veterinary wound care products market is being driven upward as owners try to get their pets the best possible treatment after an injury.

• Growing attention to Natural and Sustainable Wound Management Products propels the animal wound care market

Animal wound care of natural and eco-friendly products is a trend. Consumer demand for safer, more sustainable alternatives triggered this trend. A survey conducted by the American Pet Products Association in 2023 revealed that 35% of pet owners prefer natural and organic pet care products over synthetic options. This can be seen more in the veterinary wound treatment market where companies like Vet Aid have focused on creating natural solutions like their "Vet Aid Wound Care Spray and Foam" made of Red Sea minerals. The growing inclination towards holistic and environmentally friendly care also adds to the rising demand for these products and thereby fuels market growth. Growing awareness of sustainable practices among both veterinarians and pet owners means there is a call for effective yet eco-friendly products, and this has spurred innovation in the sector.

Restraint

• The cost of advanced wound care products and technologies poses another key restraint to the animal wound care market. 

Advanced wound care products may consist of negative pressure wound therapy systems, advanced bandages, and surgical devices, among others. Such products are costly and, consequently, may be out of reach for most veterinary practices in developing regions. Such expensive treatments are likely to be cost-prohibitive for pet owners and livestock farmers who have many animals or limited funds to afford good quality care. This is one of the major reasons that these advanced solutions would be adopted at a slower rate, which can further restrict market growth in those areas.

Animal Wound Care Market Segmentation Analysis

By Animal Type

In the animal wound care market, the segment of companion animals segment witnessed a maximum market share of 38% in 2023. This participation is owing to the course of the pet population throughout the world and the growing burden of veterinarians for their pets. The increasing investment in pet healthcare, from advanced wound care solutions to new medications, showcases a deep commitment to improving the well-being of the animals. Wound care products such as dressings are increasingly used in non-healing wounds, which are most frequently found on the limbs of animals, such as wounds caused by cuts, abrasions, surgical wounds, or chronic ailments that include diabetes. Innovative advancements in companion animal care, like antimicrobial dressings, hydrogel therapies, and pain management solutions, are also driving the market growth. The rise in disposable income and the increasing willingness of pet owners to spend on premium-range veterinary procedures further cements the companion animal segment’s significant share in the animal wound care market.

By animal type, the livestock segment is expected to grow at the fastest rate of 7.55% CAGR during the forecast period. This growth is attributed to growing awareness among farmers and veterinary professionals regarding the importance of advanced wound care. Many market participants are investing in and raising funds for the development of wound care solutions specifically designed for livestock animals. For instance, in March 2023, NoBACZ Healthcare Ltd. designed USD 3.4 million in seed funding to commercialize wound care solutions for dairy and beef cattle. The investment would help the company to grow and advance its development of wound-dressing solutions for horses and companion animals as well. Such strategic partnerships and investments are anticipated to propel the growth of the livestock animal segment during the forecast period.

By End Use

Veterinary hospitals and clinics segment dominated the market, accounting for 42% of the market share in 2023, as there is a huge volume of surgeries performed in veterinary hospitals and clinics, which require effective wound management solutions. Veterinary hospitals and clinics are well-equipped with the required infrastructure and human resources to deliver a variety of therapies, including sutures, staples, dressings, and others. The professional environment ensures that the animals receive appropriate care and monitoring during recovery, which has put the segment at the top.

The homecare segment is projected to grow at the fastest CAGR over the forecast period. The increasing demand for at-home treatment options among pet owners drives this growth. Increasing costs of clinical visits, convenience, and user-friendly wound care products all contribute to this trend. For instance, there is wound spray and gel as well as bandage products designed to be easily used at home so that minor wounds can be managed effectively with post-operative care. Further development in telemedicine and remote consultation with veterinary services also support this segment because professional guidance will also be given by veterinarians through remote means of communication for administering proper wound care at home. The homecare segment is an important growth driver in the animal wound care industry, mainly due to the increasing emphasis on reducing stress for animals during recovery and the demand for cost-effective treatment options.

Regional Analysis

North America dominated the animal wound care market in 2023 with the highest market share of 35%. This is mainly because of the high adoption rates of pets and the region's advanced veterinary healthcare infrastructure. Major industry players are expected to increase their efforts toward enhancing their product portfolios and ensuring high-quality standards, which will further drive the demand for wound care solutions in the region. It even includes, in the list, U.S. based Armis Biopharma, developing such a professional, a wound cleanser for animals termed as VeriClenz.

Asia-Pacific is estimated to grow at the fastest CAGR of 8.85% CAGR during the forecast period, becoming the most potentially growing animal wound care market; this is backed by pet acquisition, high disposal incomes, along improvements taking place in countries like China and India in vet healthcare infra, and the improving veterinary healthcare conditions in Japan. There is also a significant demand due to the heavy dependency of the region on agricultural production and exports, coupled with the high population of farm animals. In addition, increasing awareness regarding livestock animal health and continuous healthcare infrastructure upgrades are likely to provide huge growth opportunities over the forecast period.

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Key Market Players

• 3M (Vetrap Bandaging Tape, Tegaderm Transparent Film Dressing)

• Boehringer Ingelheim (Vetera Wound Spray, Equitrol II Wound Ointment)

• Zoetis (DermaGel Spray, Tri-Otic Ointment)

• Elanco Animal Health (Fly Ban Wound Treatment, Synovex Wound Dressing)

• Ceva Animal Health (Logic Wound Gel, DOUXO S3 CALM Spray)

• Virbac (CORTAVANCE Spray, Epiotic Advanced Ear Cleanser)

• Dechra Pharmaceuticals (CleanAural Ear Cleaner, Malaseb Medicated Shampoo)

• Henry Schein (Hexa-Caine Spray, Animalintex Poultice)

• Huvepharma (Vetramil Honey Cream, Tetravet Wound Powder)

• Vetoquinol (Flexivet Advanced, T8 Keto Wound Solution)

• Innovacyn (Vetericyn Plus Antimicrobial Hydrogel, Vetericyn Plus Wound and Skin Care)

• Neogen Corporation (AluShield Aerosol Bandage, BotVax B Wound Vaccine)

• KRUUSE (Buster Collars, Wound Care Manuka Honey Dressing)

• Merial (Acarexx, UlcerGard)

• Bayer Animal Health (Drontal Plus Topical Cream, Advantage Wound Ointment)

• Farnam (Wound-Kote Blue Lotion Spray, Aloe Heal Veterinary Cream)

• Absorbine (Silver Honey Rapid Wound Repair, Veterinary Liniment Gel)

• Ecoplus (Aloe Vera Wound Gel, Silver Wound Spray)

• Animal Ethics Pty Ltd (MEPORE Film Dressing, RapidHeal Ointment)

• Nutri-Vet (Liquid Bandage for Dogs, Bitter Bandage Wound Wrap)

Key suppliers

These suppliers ensure the availability of products across veterinary hospitals, clinics, e-commerce platforms, and retail stores.

• Fisher Scientific

• Patterson Veterinary

• Medline Industries

• Vetoquinol USA Distributor

• Henry Schein Veterinary Solutions

• MWI Animal Health

• Covetrus

• Zoetis Supply Chain Partners

• Huvepharma Distribution Channels

• VetOne

Recent Developments

• In January 2024, 3M Health Care's Medical Solutions Division, a global leader in advanced wound care, secured a USD 34.2 million grant from the U.S. Army Medical Research Acquisition Activity. The funding will support the development of innovative solutions for infection prevention, wound management, and wound healing.

• In November 2024, Boehringer Ingelheim introduced VETMEDIN Solution (pimobendan oral solution), the first FDA-approved oral solution for the treatment of congestive heart failure in dogs, marking a significant milestone in veterinary medicine.

• In September 2024, Zoetis and Danone unveiled a joint business development initiative aimed at promoting sustainability in the dairy industry. This collaboration leverages Danone’s environmental stewardship and Zoetis’ expertise in animal genetics to advance sustainable breeding practices for healthier cows on modern dairy farms.

• In May 2024, epiq Animal Health partnered with KeraVet Bio to broaden the distribution of an animal wound care product. This collaboration underscores epiq’s mission to work with manufacturers and distributors to bring innovative solutions to veterinary professionals and pet owners.