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REPORT SCOPE & OVERVIEW

The Customer Success Platform Market size was USD 1.5 billion in 2022 and is expected to Reach USD 6.6 billion by 2030 and grow at a CAGR of  20.5  % over the forecast period of 2023-2030.

Customer success platform is a software solution that helps businesses manage and improve the customer experience. CSPs typically offer a variety of features CSPs help businesses collect, store, and analyse customer data. This data can be used to understand customer behaviour, identify churn risks, and personalize the customer experience. CSPs help businesses on-board new customers and ensure that they have a positive experience. This can help businesses reduce churn and increase customer satisfaction. CSPs help businesses collect and analyse customer feedback. This feedback can be used to improve products and services and to identify areas where businesses can improve the customer experience. The enterprise segment is expected to dominate the customer success platform market in 2022, accounting for 45.3% of the market. This is due to Enterprises have more complex customer needs and requirements, which require a more sophisticated customer success platform. Enterprises have more data and resources to invest in customer success platforms.

Customer Success Platform Market Revenue Analysis

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MARKET DYNAMICS

KEY DRIVERS

  • The increasing adoption of cloud computing and SaaS solutions: Cloud computing and SaaS solutions are becoming increasingly popular, as they offer businesses a more flexible and cost-effective way to deliver their products and services. This is driving the demand for customer success platforms, as these platforms can be used to manage and optimize the customer experience for cloud-based products and services.

  • The growing need for personalized and customized customer experiences

RESTRAIN

  • The difficulty of integrating customer success platforms with other business systems

  • The high cost of customer success platforms

Customer success platforms need to be integrated with other business systems, such as CRM and ERP systems. This can be a challenge for some businesses.

OPPORTUNITY

Subscription-based businesses are becoming increasingly popular, as they offer customers a more convenient and flexible way to consume products and services. This is creating new opportunities for customer success platforms, as these platforms can be used to manage and optimize the customer experience for subscription-based businesses.

CHALLENGES

  • The need to measure the ROI of customer success platforms

  • The need to keep up with the latest trends

Businesses need to be able to measure the ROI of customer success platforms in order to justify the investment. This can be a challenge, as it can be difficult to quantify the benefits of customer success platforms.

IMPACT OF RUSSIA UKRAINE WAR

The war has had a disproportionate impact on the enterprise segment, as many of these companies have operations in Russia or Ukraine.  The war has led to financial challenges for many customer success platform companies, as they have lost revenue from customers in Russia and Ukraine. These companies have had to suspend or relocate their operations in the region, which has led to revenue losses and customer churn. On June 2, 2023, Medallia announced that it would be slowing its growth plans in response to the war. Some of the leading customer success platform vendors, such as Gainsight and Salesforce, have had to suspend their operations in Russia. This has led to revenue losses for these vendors, as well as challenges in supporting their customers in the region.

IMPACT OF ONGOING RECESSION

As businesses tighten their budgets, they are likely to cut back on spending on non-essential services, such as CSPs. A recent survey by Gainsight found that 40% of SaaS companies expect their sales to decrease by 10% or more in the next year. When businesses are struggling financially, they are more likely to cancel their subscriptions to CSPs. A study by ChurnZero found that churn rates for SaaS businesses can increase by up to 30% during a recession. CSPs will need to shift their focus from acquiring new customers to retaining existing customers. This means providing more personalized and value-added services to customers. Businesses will be more focused on getting value from their CSPs. This means that CSPs will need to demonstrate how their services can help businesses save money or increase revenue. CSPs will need to use data more effectively to track customer engagement and identify areas for improvement. This will help them to provide better customer service and prevent churn.

KEY MARKET SEGMENTATION

By Component

  • Solution

  • Services 

By Application

By Organization Size

  • Large Enterprise

  • Small and Medium Size Enterprise

By End-User

  • BFSI

  • IT

  • Telecom

  • Media

  • Entertainment

  • Healthcare

  • Retail

  • Manufacturing

  • Government

  • Others

Customer Success Platform Market Segmentation Analysis

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Region Coverage:

North America

  • USA

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of the Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

REGIONAL ANALYSIS

The North American region is expected to dominate the customer success platform market in 2022. This is due to the following factors The North American region has a large number of large enterprises that are adopting customer success platforms The North American region has a mature IT infrastructure that supports the adoption of customer success platforms. The presence of a number of leading vendors of customer success platforms in the region. The North American region has a number of leading vendors of customer success platforms. Recent developments in the region include The launch of new customer success platforms by leading vendors, such as Salesforce and Oracle. The increasing adoption of customer success platforms by SMEs in the region.

 The Asia Pacific customer success platform market is the second largest in the world, accounting for 30% of the market in 2022. The market is driven by the following factors The growing adoption of cloud computing and SaaS solutions in the region. The increasing demand for personalized and customized customer experiences in the region. The rising cost of customer acquisition in the region. The increasing adoption of customer success platforms by BFSI and healthcare organizations in the region.

KEY PLAYERS

The major players are Salesforce Inc., Totango Ltd., Strikedeck Inc., Client Success, Churn Zero, Cisco Systems Inc., Wootric Inc., Planhat AB, Customer Success Box, Zoom Info, and other players.

Salesforce Inc-Company Financial Analysis

RECENT DEVELOPMENTS

Crelate:

In May 19, 2023, Crelate acquired Upland Software, a customer relationship management platform. This acquisition will help Crelate to provide its customers with a more integrated solution for managing their customer relationships.

Totango:

In July 14, 2023, Totango acquired ProfitWell, a subscription metrics and analytics platform. This acquisition will help Totango to provide its customers with a more comprehensive view of their subscription businesses.

Customer Success Platform Market Report Scope:
Report Attributes Details
Market Size in 2022  US$ 1.5 Billion
Market Size by 2030  US$ 6.6 Billion
CAGR   CAGR of 20.5 % From 2023 to 2030
Base Year  2022
Forecast Period  2023-2030
Historical Data  2019-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Component (Solution, Services)
• By Application (Sales & Marketing Optimization, Risk Management, Reporting, Analytics)
• By Organization Size (Large Enterprise, Small and medium-sized size Enterprise)
• By End-User (BFSI, IT, Telecom, Media, Entertainment, Healthcare, Retail, Manufacturing, Government, Others)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Company Profiles Salesforce Inc., Totango Ltd., Strikedeck Inc., Client Success, Churn Zero, Cisco Systems Inc., Wootric Inc., Planhat AB, Customer Success Box, Zoom Info
Key Drivers • The increasing adoption of cloud computing and SaaS solutions
• The growing need for personalized and customized customer experiences
Market Opportunity • The growing popularity of subscription-based businesses
• The increasing use of artificial intelligence and machine learning

 

Frequently Asked Questions

Ans. The Customer Success Platform Market is to grow at a CAGR of 20.5% From 2023 to 2030.

Ans. The Customer Success Platform Market size was valued at USD 1.5 billion in 2022.

Ans. The major key players in the Customer Success Platform Market are Salesforce Inc., Totango Ltd., Strikedeck Inc., Client Success, Churn Zero, Cisco Systems Inc., Wootric Inc., Planhat AB, Customer Success Box, Zoom Info, Intercom, Walk Me, Akita, Custify, and SmartKarrot Inc. and other players.

Ans. A customer success platform is a software solution that helps businesses manage and optimize their customer success operations. It typically includes features such as customer data management, analytics, and automation tools to help businesses improve customer satisfaction, retention, and revenue growth.

Ans. Some upcoming industry applications and trends for customer success platforms include the integration of artificial intelligence and machine learning to improve customer insights and automate routine tasks, the expansion of customer success operations beyond SaaS companies to other industries, and the adoption of cloud-based solutions for greater scalability and flexibility.

TABLE OF CONTENTS

1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4.1 Impact of Ukraine- Russia War
4.2 Impact of Recession
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8. Customer Success Platform Market Segmentation, by Component
8.1 Solution
8.2 Services

9. Customer Success Platform Market Segmentation, by Application
9.1 Sales & Marketing Optimization
9.2 Risk Management
9.3 Reporting
9.4 Analytics

10. Customer Success Platform Market Segmentation, by Organization Size
10.1 Large Enterprise
10.2 Small and Medium Size Enterprise

11. Customer Success Platform Market Segmentation, by End-User
11.1 BFSI
11.2 IT
11.3 Telecom
11.4 Media
11.5 Entertainment
11.6 Healthcare
11.7 Retail
11.8 Manufacturing
11.9 Government
11.10 Others

12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 North America Customer Success Platform Market by Country
12.2.2 North America Customer Success Platform Market by Component
12.2.3 North America Customer Success Platform Market by Application
12.2.4 North America Customer Success Platform Market by Organization Size
12.2.5 North America Customer Success Platform Market by End-User
12.2.6 USA
12.2.6.1 USA Customer Success Platform Market by Component
12.2.6.2 USA Customer Success Platform Market by Application
12.2.6.3 USA Customer Success Platform Market by Organization Size
12.2.6.4 USA Customer Success Platform Market by End-User
12.2.7 Canada
12.2.7.1 Canada Customer Success Platform Market by Component
12.2.7.2 Canada Customer Success Platform Market by Application
12.2.7.3 Canada Customer Success Platform Market by Organization Size
12.2.7.4 Canada Customer Success Platform Market by End-User
12.2.8 Mexico
12.2.8.1 Mexico Customer Success Platform Market by Component
12.2.8.2 Mexico Customer Success Platform Market by Application
12.2.8.3 Mexico Customer Success Platform Market by Organization Size
12.2.8.4 Mexico Customer Success Platform Market by End-User
12.3 Europe
12.3.1 Eastern Europe
12.3.1.1 Eastern Europe Customer Success Platform Market by Country
12.3.1.2 Eastern Europe Customer Success Platform Market by Component
12.3.1.3 Eastern Europe Customer Success Platform Market by Application
12.3.1.4 Eastern Europe Customer Success Platform Market by Organization Size
12.3.1.5 Eastern Europe Customer Success Platform Market by End-User
12.3.1.6 Poland
12.3.1.6.1 Poland Customer Success Platform Market by Component
12.3.1.6.2 Poland Customer Success Platform Market by Application
12.3.1.6.3 Poland Customer Success Platform Market by Organization Size
12.3.1.6.4 Poland Customer Success Platform Market by End-User
12.3.1.7 Romania
12.3.1.7.1 Romania Customer Success Platform Market by Component
12.3.1.7.2 Romania Customer Success Platform Market by Application
12.3.1.7.3 Romania Customer Success Platform Market by Organization Size
12.3.1.7.4 Romania Customer Success Platform Market by End-User
12.3.1.8 Hungary
12.3.1.8.1 Hungary Customer Success Platform Market by Component
12.3.1.8.2 Hungary Customer Success Platform Market by Application
12.3.1.8.3 Hungary Customer Success Platform Market by Organization Size
12.3.1.8.4 Hungary Customer Success Platform Market by End-User
12.3.1.9 Turkey
12.3.1.9.1 Turkey Customer Success Platform Market by Component
12.3.1.9.2 Turkey Customer Success Platform Market by Application
12.3.1.9.3 Turkey Customer Success Platform Market by Organization Size
12.3.1.9.4 Turkey Customer Success Platform Market by End-User
12.3.1.10 Rest of Eastern Europe
12.3.1.10.1 Rest of Eastern Europe Customer Success Platform Market by Component
12.3.1.10.2 Rest of Eastern Europe Customer Success Platform Market by Application
12.3.1.10.3 Rest of Eastern Europe Customer Success Platform Market by Organization Size
12.3.1.10.4 Rest of Eastern Europe Customer Success Platform Market by End-User
12.3.2 Western Europe
12.3.2.1 Western Europe Customer Success Platform Market by Country
12.3.2.2 Western Europe Customer Success Platform Market by Component
12.3.2.3 Western Europe Customer Success Platform Market by Application
12.3.2.4 Western Europe Customer Success Platform Market by Organization Size
12.3.2.5 Western Europe Customer Success Platform Market by End-User
12.3.2.6 Germany
12.3.2.6.1 Germany Customer Success Platform Market by Component
12.3.2.6.2 Germany Customer Success Platform Market by Application
12.3.2.6.3 Germany Customer Success Platform Market by Organization Size
12.3.2.6.4 Germany Customer Success Platform Market by End-User
12.3.2.7 France
12.3.2.7.1 France Customer Success Platform Market by Component
12.3.2.7.2 France Customer Success Platform Market by Application
12.3.2.7.3 France Customer Success Platform Market by Organization Size
12.3.2.7.4 France Customer Success Platform Market by End-User
12.3.2.8 UK
12.3.2.8.1 UK Customer Success Platform Market by Component
12.3.2.8.2 UK Customer Success Platform Market by Application
12.3.2.8.3 UK Customer Success Platform Market by Organization Size
12.3.2.8.4 UK Customer Success Platform Market by End-User
12.3.2.9 Italy
12.3.2.9.1 Italy Customer Success Platform Market by Component
12.3.2.9.2 Italy Customer Success Platform Market by Application
12.3.2.9.3 Italy Customer Success Platform Market by Organization Size
12.3.2.9.4 Italy Customer Success Platform Market by End-User
12.3.2.10 Spain
12.3.2.10.1 Spain Customer Success Platform Market by Component
12.3.2.10.2 Spain Customer Success Platform Market by Application
12.3.2.10.3 Spain Customer Success Platform Market by Organization Size
12.3.2.10.4 Spain Customer Success Platform Market by End-User
12.3.2.11 Netherlands
12.3.2.11.1 Netherlands Customer Success Platform Market by Component
12.3.2.11.2 Netherlands Customer Success Platform Market by Application
12.3.2.11.3 Netherlands Customer Success Platform Market by Organization Size
12.3.2.11.4 Netherlands Customer Success Platform Market by Industry Vertical
12.3.2.12 Switzerland
12.3.2.12.1 Switzerland Customer Success Platform Market by Component
12.3.2.12.2 Switzerland Customer Success Platform Market by Application
12.3.2.12.3 Switzerland Customer Success Platform Market by Organization Size
12.3.2.12.4 Switzerland Customer Success Platform Market by End-User
12.3.2.13 Austria
12.3.2.13.1 Austria Customer Success Platform Market by Component
12.3.2.13.2 Austria Customer Success Platform Market by Application
12.3.2.13.3 Austria Customer Success Platform Market by Organization Size
12.3.2.13.4 Austria Customer Success Platform Market by End-User
12.3.2.14 Rest of Western Europe
12.3.2.14.1 Rest of Western Europe Customer Success Platform Market by Component
12.3.2.14.2 Rest of Western Europe Customer Success Platform Market by Application
12.3.2.14.3 Rest of Western Europe Customer Success Platform Market by Organization Size
12.3.2.14.4 Rest of Western Europe Customer Success Platform Market by End-User
12.4 Asia-Pacific
12.4.1 Asia Pacific Customer Success Platform Market by Country
12.4.2 Asia Pacific Customer Success Platform Market by Component
12.4.3 Asia Pacific Customer Success Platform Market by Application
12.4.4 Asia Pacific Customer Success Platform Market by Organization Size
12.4.5 Asia Pacific Customer Success Platform Market by End-User
12.4.6 China
12.4.6.1 China Customer Success Platform Market by Component
12.4.6.2 China Customer Success Platform Market by Application
12.4.6.3 China Customer Success Platform Market by Organization Size
12.4.6.4 China Customer Success Platform Market by End-User
12.4.7 India
12.4.7.1 India Customer Success Platform Market by Component
12.4.7.2 India Customer Success Platform Market by Application
12.4.7.3 India Customer Success Platform Market by Organization Size
12.4.7.4 India Customer Success Platform Market by End-User
12.4.8 Japan
12.4.8.1 Japan Customer Success Platform Market by Component
12.4.8.2 Japan Customer Success Platform Market by Application
12.4.8.3 Japan Customer Success Platform Market by Organization Size
12.4.8.4 Japan Customer Success Platform Market by End-User
12.4.9 South Korea
12.4.9.1 South Korea Customer Success Platform Market by Component
12.4.9.2 South Korea Customer Success Platform Market by Application
12.4.9.3 South Korea Customer Success Platform Market by Organization Size
12.4.9.4 South Korea Customer Success Platform Market by End-User
12.4.10 Vietnam
12.4.10.1 Vietnam Customer Success Platform Market by Component
12.4.10.2 Vietnam Customer Success Platform Market by Application
12.4.10.3 Vietnam Customer Success Platform Market by Organization Size
12.4.10.4 Vietnam Customer Success Platform Market by End-User
12.4.11 Singapore
12.4.11.1 Singapore Customer Success Platform Market by Component
12.4.11.2 Singapore Customer Success Platform Market by Application
12.4.11.3 Singapore Customer Success Platform Market by Organization Size
12.4.11.4 Singapore Customer Success Platform Market by End-User
12.4.12 Australia
12.4.12.1 Australia Customer Success Platform Market by Component
12.4.12.2 Australia Customer Success Platform Market by Application
12.4.12.3 Australia Customer Success Platform Market by Organization Size
12.4.12.4 Australia Customer Success Platform Market by End-User
12.4.13 Rest of Asia-Pacific
12.4.13.1 Rest of Asia-Pacific Customer Success Platform Market by Component
12.4.13.2 Rest of Asia-Pacific APAC Customer Success Platform Market by Application
12.4.13.3 Rest of Asia-Pacific Customer Success Platform Market by Organization Size
12.4.13.4 Rest of Asia-Pacific Customer Success Platform Market by End-User
12.5 Middle East & Africa
12.5.1 Middle East
12.5.1.1 Middle East Customer Success Platform Market by Country
12.5.1.2 Middle East Customer Success Platform Market by Component
12.5.1.3 Middle East Customer Success Platform Market by Application
12.5.1.4 Middle East Customer Success Platform Market by Organization Size
12.5.1.5 Middle East Customer Success Platform Market by End-User
12.5.1.6 UAE
12.5.1.6.1 UAE Customer Success Platform Market by Component
12.5.1.6.2 UAE Customer Success Platform Market by Application
12.5.1.6.3 UAE Customer Success Platform Market by Organization Size
12.5.1.6.4 UAE Customer Success Platform Market by End-User
12.5.1.7 Egypt
12.5.1.7.1 Egypt Customer Success Platform Market by Component
12.5.1.7.2 Egypt Customer Success Platform Market by Application
12.5.1.7.3 Egypt Customer Success Platform Market by Organization Size
12.5.1.7.4 Egypt Customer Success Platform Market by End-User
12.5.1.8 Saudi Arabia
12.5.1.8.1 Saudi Arabia Customer Success Platform Market by Component
12.5.1.8.2 Saudi Arabia Customer Success Platform Market by Application
12.5.1.8.3 Saudi Arabia Customer Success Platform Market by Organization Size
12.5.1.8.4 Saudi Arabia Customer Success Platform Market by End-User
12.5.1.9 Qatar
12.5.1.9.1 Qatar Customer Success Platform Market by Component
12.5.1.9.2 Qatar Customer Success Platform Market by Application
12.5.1.9.3 Qatar Customer Success Platform Market by Organization Size
12.5.1.9.4 Qatar Customer Success Platform Market by End-User
12.5.1.10 Rest of Middle East
12.5.1.10.1 Rest of Middle East Customer Success Platform Market by Component
12.5.1.10.2 Rest of Middle East Customer Success Platform Market by Application
12.5.1.10.3 Rest of Middle East Customer Success Platform Market by Organization Size
12.5.1.10.4 Rest of Middle East Customer Success Platform Market by End-User
12.5.2. Africa
12.5.2.1 Africa Customer Success Platform Market by Country
12.5.2.2 Africa Customer Success Platform Market by Component
12.5.2.3 Africa Customer Success Platform Market by Application
12.5.2.4 Africa Customer Success Platform Market by Organization Size
12.5.2.5 Africa Customer Success Platform Market by Industry Vertical
12.5.2.6 Nigeria
12.5.2.6.1 Nigeria Customer Success Platform Market by Component
12.5.2.6.2 Nigeria Customer Success Platform Market by Application
12.5.2.6.3 Nigeria Customer Success Platform Market by Organization Size
12.5.2.6.4 Nigeria Customer Success Platform Market by End-User
12.5.2.7 South Africa
12.5.2.7.1 South Africa Customer Success Platform Market by Component
12.5.2.7.2 South Africa Customer Success Platform Market by Application
12.5.2.7.3 South Africa Customer Success Platform Market by Organization Size
12.5.2.7.4 South Africa Customer Success Platform Market by End-User
12.5.2.8 Rest of Africa
12.5.2.8.1 Rest of Africa Customer Success Platform Market by Component
12.5.2.8.2 Rest of Africa Customer Success Platform Market by Application
12.5.2.8.3 Rest of Africa Customer Success Platform Market by Organization Size
12.5.2.8.4 Rest of Africa Customer Success Platform Market by End-User
12.6. Latin America
12.6.1 Latin America Customer Success Platform Market by Country
12.6.2 Latin America Customer Success Platform Market by Component
12.6.3 Latin America Customer Success Platform Market by Application
12.6.4 Latin America Customer Success Platform Market by Organization Size
12.6.5 Latin America Customer Success Platform Market by End-User
12.6.6 Brazil
12.6.6.1 Brazil Customer Success Platform Market by Component
12.6.6.2 Brazil Customer Success Platform Market by Application
12.6.6.3 Brazil Customer Success Platform Market by Organization Size
12.6.6.4 Brazil Customer Success Platform Market by End-User
12.6.7 Argentina
12.6.7.1 Argentina Customer Success Platform Market by Component
12.6.7.2 Argentina Customer Success Platform Market by Application
12.6.7.3 Argentina Customer Success Platform Market by Organization Size
12.6.7.4 Argentina Customer Success Platform Market by End-User
12.6.8 Colombia
12.6.8.1 Colombia Customer Success Platform Market by Component
12.6.8.2 Colombia Customer Success Platform Market by Application
12.6.8.3 Colombia Customer Success Platform Market by Organization Size
12.6.8.4 Colombia Customer Success Platform Market by End-User
12.6.9 Rest of Latin America
12.6.9.1 Rest of Latin America Customer Success Platform Market by Component
12.6.9.2 Rest of Latin America Customer Success Platform Market by Application
12.6.9.3 Rest of Latin America Customer Success Platform Market by Organization Size
12.6.9.4 Rest of Latin America Customer Success Platform Market by End-User

13 Company profile
13.1 Salesforce Inc.
13.1.1 Company Overview
13.1.2 Financials
13.1.3Product/Services/Offerings
13.1.4 SWOT Analysis
13.1.5 The SNS View
13.2 Totango Ltd.
13.2.1 Company Overview
13.2.2 Financials
13.2.3Product/Services/Offerings
13.2.4 SWOT Analysis
13.2.5 The SNS View
13.3 Strikedeck Inc.
13.3.1 Company Overview
13.3.2 Financials
13.3.3Product/Services/Offerings
13.3.4 SWOT Analysis
13.3.5 The SNS View
13.4 Client Success
13.4.1 Company Overview
13.4.2 Financials
13.4.3Product/Services/Offerings
13.4.4 SWOT Analysis
13.4.5 The SNS View
13.5 Churn Zero
13.5.1 Company Overview
13.5.2 Financials
13.5.3Product/Services/Offerings
13.5.4 SWOT Analysis
13.5.5 The SNS View
13.6 Cisco Systems Inc.
13.6.1 Company Overview
13.6.2 Financials
13.6.3Product/Services/Offerings
13.6.4 SWOT Analysis
13.6.5 The SNS View
13.7 Wootric Inc.
13.7.1 Company Overview
13.7.2 Financials
13.7.3Product/Services/Offerings
13.7.4 SWOT Analysis
13.7.5 The SNS View
13.8 Planhat AB
13.8.1 Company Overview
13.8.2 Financial
13.8.3Product/Services/Offerings
13.8.4 SWOT Analysis
13.8.5 The SNS View
13.9 Customer Success Box
13.9.1 Company Overview
13.9.2 Financials
13.9.3 Product/Service/Offerings
13.9.4 SWOT Analysis
13.9.5 The SNS View
13.10 Zoom Info
13.10.1 Company Overview
13.10.2 Financials
13.10.3 Product/Service/Offerings
13.10.4 SWOT Analysis
13.10.5 The SNS View

14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Company Share Analysis
14.3 Recent Developments
14.3.1 Industry News
14.3.2 Company News
14.3.3 Mergers & Acquisitions

15. USE Cases and Best Practices

16. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.

 

The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.

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