Digestive Health Products Market Report Scope & Overview:

The Digestive Health Products Market Size was esteemed at USD 47.60 billion in 2022 and is supposed to arrive at USD 89.69 billion by 2030 and develop at a CAGR of 7.95 % over the forecast period 2023-2030.

The market for digestive health supplements has expanded significantly as people place more importance on their overall wellness and gut health. These supplements cover a variety of items, such as probiotics, prebiotics, enzymes, and fiber supplements, all of which work to enhance gastrointestinal function and support digestion. Rising knowledge of the gut-brain link, dietary changes, and the incidence of digestive problems are factors influencing market expansion.

The development of inventive formulations and delivery systems has improved the market for digestive health supplements. Encapsulation techniques have improved the viability and stability of probiotic strains, enhancing their efficacy. Additionally, important trends like personalized nutrition and microbiome testing are emerging that let clients tailor their supplement choices to suit their individual requirements.

One of the challenges the business for digestive health supplements has is handling regulatory standards for health claims as well as worries about the efficacy and quality of products. The correct strain selection and dose optimization are crucial for achieving the intended health outcomes. Market saturation and the potential for exaggerated marketing claims can provide challenges for manufacturers and consumers. By solving these challenges via careful research, transparent labelling, and respect to regulatory standards, the market for digestive health supplements may continue to grow at its current rate.

Market Dynamics:

Driving Factors:

• The majority now follow unusual eating patterns and examples as a result of their busy schedules and evolving lifestyles.

• A rise in the prevalence of illnesses and gastrointestinal problems such as malabsorption, bacterial overgrowth, and other gastrointestinal infections.

Public health worries have been sparked by the rise in the incidence of diseases including malabsorption, bacterial overgrowth, and gastrointestinal infections. These issues may result in intestinal pain, nutritional deficits, and problems with general well-being. A multifaceted strategy comprising medical intervention, dietary modifications, and increased knowledge of hygiene practices is required to address these concerns.

Restraining Factors:

• Requirements that producers of nutrients and enhancers must meet before shipping a product.

• Prior to marketing the modifications, the manufacturers must provide their permission.

Manufacturers must expressly approve any alterations before introducing them. This process makes certain that modifications to goods or procedures are consistent with their quality requirements, branding, and legal issues. Businesses retain integrity, reduce risks, and ensure consistency in their services by gaining manufacturer clearance and encouraging a cooperative and responsible approach to innovation.

Opportunities:

• Fostering consciousness towards the potential harm to wellbeing caused by the internet's accessibility to medical information.

• Increased focus on outreach initiatives by medical services groups to improve the general public's receptivity to medical services.

To increase public acceptance of healthcare services, organizations providing medical services are stepping up their outreach initiatives. They endeavor to close knowledge gaps, build trust, and promote proactive health-seeking behavior through focused marketing, instruction, and community participation. A more educated and responsive society might result from this deliberate outreach strategy

Challenges:

• Over the past few years, the tax on supplements for digestive health has increased by 5–10%.

• The lack of manufacturers of nutrients for the stomach.

There is a significant vacuum in the healthcare and dietary supplement markets due to the lack of producers who specialize in nutrients related to the stomach. The provision of specialized dietary treatments for many gastrointestinal diseases is hampered by this limitation. To close this gap, research, and innovation are needed to create goods that address certain stomach-related requirements, with the potential to improve customers' digestive health and general well-being.

Impact of COVID-19:

Both government and private business organizations are affected due to the covid-19 outbreak. It has a negative impact on the global economy. The imposition of lockdown and social distancing guidelines across many countries has affected the production of products. The digestive health products market had a mixed impact due to the Covid-19 pandemic. Despite the restrictions faced by the countries, the demand for natural digestive health supplements is increasing rapidly. With the coronavirus outbreak, people are trying to maintain healthy habits and consuming nutritional health products. People are now aware of the health benefits of core health products digestive health during this pandemic. The consumption of healthy beverages has increased, according to the beverages and supplements report 2020. But due to lack of production due to the shortage of laborers and lockdown, the demand for digestive health products reduced. So, the covid-19 pandemic had a mixed impact on the market. But the digestive health products market will show huge growth in the forecast period owing to the need for digestive health supplements.

Impact of Ongoing Recession

The market for digestive health products has been impacted by consumers' decisions to focus their money on basics rather than specialty health items. Reduced demand for these products as a result of diminishing disposable income and unclear economic conditions has restricted market expansion. Businesses in the sector struggle to navigate these challenging economic times and must adjust their approach, maybe through pricing modifications and innovative marketing.

The recession has increased the cost of healthy items, which directly affects people's budgets and keeps them from buying healthy products. Dairy companies increased the cost of milk and milk-related goods by 15% during the preceding 15 months. This increase is due to both the rising demand for foods heavy in fat and the rising manufacturing costs brought on by the recession.

Healthy items have been negatively impacted by the recession. Prices for non-alcoholic drinks and beverage components (such as ground coffee and tea bags) increased by 5.4%, while prices for cereal and bakery goods increased by 7%. At-home "other" food costs also increased by 5.4%.

Impact of Russia Ukraine War

The market for digestive health products is impacted by the geopolitical unrest caused by the Russia-Ukraine war. Trade disruptions, currency volatility, and fears about the state of the world economy are having an effect on supply chains and consumer purchasing power. Effective marketing strategies, attentive market monitoring, and supply chain diversity are necessary for this environment to overcome the shifting barriers and maintain the market's stability.

The Russia-Ukraine war has had a significant influence on the cost of healthy commodities, and as a result, many people are unable to buy healthy goods because of excessively high or rising costs. Since last year, milk's average retail price has grown by 12%. Due to the crisis in Ukraine and Russia, dairy prices will increase by 9% and continue to grow for the next three years.

Due to the impact of Russia Ukraine war, the price of healthy food items has increased, Fruit climbed by 23.4%, vegetables and legumes by 20.5% and 34.9%, and grain (cereal-mostly wholegrain) items by 15.6% and 11.4%.

Market Segmentation:

By Ingredient:

• Prebiotics

• Probiotics

• Food Enzymes

  • Animal-based

  • Plant-based

• Microbial-based

By Product:

• Dairy Products

• Bakery & Cereals

• Non-Alcoholic Beverages

• Supplements

• Others

Regional Analysis:

North America dominated the market for products promoting digestive health with a highest share. The existence of a substantial number of digestive health product producers as well as better customer awareness of the availability of various digestive health products have both greatly assisted the growth of the North American industry. Additionally, quick door-to-door delivery of goods, new product developments, and technological advancements have all helped to expand the market for digestive health.

Asia Pacific is predicted to have the fastest growth in the market for digestive health products over the next several years. The increased penetration of various health products by producers in developed nations like China, Japan, and India is promoting market growth in the Asia Pacific region. The substantial client base, rising disposable income, rapid urbanization, and growing working population are further factors that support the region's market growth.

REGIONAL COVERAGE:

North America

• US

• Canada

• Mexico

Europe

• Eastern Europe

  • Poland

  • Romania

  • Hungary

  • Turkey

  • Rest of Eastern Europe

• Western Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Netherlands

  • Switzerland

  • Austria

  • Rest of Western Europe

Asia Pacific

• China

• India

• Japan

• South Korea

• Vietnam

• Singapore

• Australia

• Rest of Asia Pacific

Middle East & Africa

• Middle East

  • UAE

  • Egypt

  • Saudi Arabia

  • Qatar

  • Rest of Middle East

• Africa

  • Nigeria

  • South Africa

  • Rest of Africa

Latin America

• Brazil

• Argentina

• Colombia

• Rest of Latin America 

Key Players:

BASF SE, Chr. Hansen Holdings A/S, Nestle SA, DuPont, Bayer AG, Sanofi, Danone, Deerland Probiotics & Enzymes Inc, Arla Foods, Inc, Cargill, Inc, General Mills, Inc.

Hansen Holdings A/S-Company Financial Analysis

Recent Development:

• The European Commission and EPA announced a new strategy in 2022 to promote the use of goods made from natural sources in response to the rising greenhouse gas emissions.

• Daily pack supplements, developed by Organic India in February 2022, are transportable supplements containing whole herb formulas meant to manage stress and mood swings, immunity, as well as concerns with the brain and digestive system.