E-Reader Market Report Scope & Overview:

The E-reader market size was valued at USD 7.28 Bn in 2023 and is expected to reach USD 11.90 Bn by 2031 and grow at a CAGR of 6.34% over the forecast period 2024-2031.

E-Readers, often known as E-books, are electronic devices for reading e-books and periodicals. An E-Reader is a type of digital book that includes text, graphs, images, and tables. It is widely used to read electronic publications such as e-letters, e-magazines, e-journals, and other electronic publications. E-Readers are intended to simulate the experience of reading on paper.

E-reader Market Revenue Analysis

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E-Readers have a range of screen sizes that allow you to read at a magnified size. This reduces eye strain, which is helping to move the global E-Reader market ahead. Students and business professionals who wish to enhance their reading skills are expected to have a high demand for e-books, therefore marketers usually target them to get the most bang for their dollars.



  • In the worldwide education industry, digital progress is being made.

  • Improvements in display technology that increase readability.


  • These gadgets cause eye strain.

  • Data theft is becoming more common.


  • Rapid technical progress and digitalization acceptance in several industries.

  • The arrival of new e-readers with some incredible capabilities will also open doors.


  • The growing popularity of smartphones is putting a strain on the e-reader sector.

  • The expense might be a huge stumbling block.


Despite the fact that the COVID-19 epidemic had an impact on numerous markets throughout the world, the impact on the market was very minor because most schools, universities, and institutions converted to an online education paradigm, which resulted in a tremendous demand for e-readers. As a result, the E-reader Market Share has been steadily increasing. Some manufacturers ran into problems throughout the manufacturing process, but they were able to overcome them quickly with the help of technology.


The global market for E-readers is divided into two categories: E-ink and LCD. According to market analysts, the E-ink screen type segment will dominate the market. All e-reader makers are currently concentrating on producing devices that use E-ink since it uses less power and provides greater text visibility. In terms of connectivity, the market is divided into three categories: 3/4G, Wi-Fi, and 3/4G and Wi-Fi. The 3/4G & Wi-Fi category will expand faster, propelling the E-reader industry forward. These gadgets let users to connect to any accessible network and utilize their e-readers.

The market is segmented between specialized retailers and e-commerce when it comes to distribution channels. People are transferring their shopping preferences from local retailers to e-commerce platforms; therefore, the e-commerce segment is expected to boost market development. Based on the application, the market is divided into four categories: children, employees, students, and seniors. For the time being, the market is dominated by the children's section. During the projected period, however, student segments will lead the market as they move away from traditional books and toward e-books that incorporate historic references and fiction.


On The Basis of Screen         

  • E-ink

  • LCD

On The Basis of Connectivity

  • WI-FI

  • 3/4G & WI-FI

  • 3/4G

On The Basis of Distribution Channel          

  • Specialty Stores

  • E-commerce

On The Basis of Application

  • Kids

  • Workers

  • Students

  • Senior people

E-reader Market Segmentation Analysis

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The worldwide E-reader market has been divided into main regions such as Asia Pacific, Europe, North America, the Middle East, Africa, and Latin America based on geography. In order to perform a proper market study, each regional market has also been separated into country-based markets. North America is expected to emerge as a key regional market, owing to increased demand from the United States of America. At the moment, the North American area has a bigger revenue share of the market. On the other hand, it is expected that the Asia-Pacific market would rise steadily over the projected period. Growing e-reader sales in China and rising popularity in nations like India are the main reasons behind this.


  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America


Lower prices are projected as a consequence of increased rivalry among market competitors, helping the E-Reader Market to develop throughout the forecast period. The major key players are Hanvon Technology Co. Ltd, Amazon, Ematic, Arta tech, Pocketbook International SA, Wexler flex, Bookeen, Onyx international Inc, Barnes & Noble, Aluratec Inc, Ectaco Inc. Innovative technology & Other Players

Pocketbook International SA -Company Financial Analysis

Company Landscape Analysis

E-reader Market Report Scope:
Report Attributes Details
Market Size in 2023  US$ 7.28 Bn
Market Size by 2031  US$ 11.90 Bn
CAGR   CAGR of 6.34% From 2024 to 2031
Base Year  2023
Forecast Period  2024-2031
Historical Data  2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Screen (E-ink and LCD)
• by Connectivity (WI-FI, 3/4G & WI-FI, 3/4G)
• by Distribution Channel (Specialty Stores and E-commerce)
• by Application (Kids, Workers, Students, Senior people)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America)
Company Profiles Hanvon Technology Co. Ltd, Amazon, Ematic, Arta tech, Pocketbook International SA, Wexler flex, Bookeen, Onyx international Inc, Barnes & Noble, Aluratec Inc, Ectaco Inc. Innovative technology
Key Drivers • In the worldwide education industry, digital progress is being made
• Improvements in display technology that increase readability
Market Opportunities • Rapid technical progress and digitalization acceptance in several industries
• The arrival of new e-readers with some incredible capabilities will also open doors

Frequently Asked Questions

Ans: - The E-reader market is to grow at CAGR of 7.13% during the forecast period 2023-2030.

Ans: - The growing popularity of smartphones is putting a strain on the e-reader sector and the expense might be a huge stumbling block.

Ans: - The segments covered in the E-reader Market report for study are on the basis of the Screen, Connectivity, Distribution Channel, and Application.   


Ans: - The major key players are Hanvon Technology Co. Ltd, Amazon, Ematic, Arta tech, Pocketbook International SA, Wexler flex, Bookeen, Onyx international Inc, Barnes & Noble, Aluratec Inc, Ectaco Inc. Innovative technology.

Ans: - Key Stakeholders Considered in the study are Raw material vendors, Regulatory authorities, including government agencies and NGOs, Commercial research, and development (R&D) institutions, Importers and exporters, etc.

Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology


3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis


6. Porter’s 5 forces model


7. PEST Analysis


8. E-reader Market Segmentation, by Screen         

8.1 E-ink

8.2 LCD

9. E-reader Market Segmentation, by Connectivity

9.1 WI-FI

9.2 3/4G & WI-FI

9.3 3/4G

10. E-reader Market Segmentation, by Distribution Channel        

10.1 Specialty Stores

10.2 E-commerce

11. E-reader Market Segmentation, by Application

11.1 Kids

11.2 Workers

11.3 Students

11.4 Senior people

12. Regional Analysis

12.1 Introduction

12.2 North America

12.2.1 USA

12.2.2 Canada

12.2.3 Mexico

12.3 Europe

12.3.1 Germany

12.3.2 UK

12.3.3 France

12.3.4 Italy

12.3.5 Spain

12.3.6 The Netherlands

12.3.7 Rest of Europe

12.4 Asia-Pacific

12.4.1 Japan

12.4.2 South Korea

12.4.3 China

12.4.4 India

12.4.5 Australia

12.4.6 Rest of Asia-Pacific

12.5 The Middle East & Africa

12.5.1 Israel

12.5.2 UAE

12.5.3 South Africa

12.5.4 Rest

12.6 Latin America

12.6.1 Brazil

12.6.2 Argentina

12.6.3 Rest of Latin America

13. Company Profiles

13.1 Hanvon Technology Co. Ltd

13.1.1 Financial

13.1.2 Products/ Services Offered

13.1.3 SWOT Analysis

13.1.4 The SNS view

13.2. Amazon

13.3 Ematic

13.4 Arta tech

13.5 Pocketbook International SA

13.6 Wexler flex

13.7 Bookeen

13.8 Onyx international Inc

13.9 Barnes & Noble

13.10 Aluratec Inc

14. Competitive Landscape

14.1 Competitive Benchmarking

14.2 Market Share Analysis

14.3 Recent Developments

15. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

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We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Data Bank Validation

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