image

Food Emulsifiers Market Report Scope & Overview:

The Food Emulsifiers Market size was USD 3.49 billion in 2022 and is expected to Reach USD 5.07 billion by 2030 and grow at a CAGR of 4.8 % over the forecast period of 2023-2030. 

Food emulsifiers are synthetic or natural food additives that aid in the stabilization and production of emulsions by decreasing surface tension at the oil-water interface. Food emulsifiers are the most frequently used to improve the taste and texture of food products, particularly baked foods.

Food Emulsifiers Market Revenue Analysis

By Type, the lecithin segment has dominated the market and is predicted to expand at the fastest CAGR in the forecasting period. Lethcin, a natural phospholipid found in many foods, is commonly utilized in the food industry to stabilize oil-water mixes, improving the texture and appearance of many foods.

Based on application, the bakery products sector accounted for 60% of the market share and is expected to be the largest segment due to several factors including rising demand for bakery products and the potential benefits of emulsifiers in improving product shelf life and texture. Emulsifiers help to stabilize air bubbles created during the baking process, resulting in lighter and more visually pleasing baked items.

MARKET DYNAMICS

KEY DRIVERS

  • Increase in consumption of convenience foods

The demand for food emulsifiers is rising as consumers shift more and more to convenience and processed foods including candy, baked goods, dairy, and sauces. the need for food emulsifiers is rising due to the growing demand for packaged and processed food products. Emulsifiers are essential in the manufacturing of these items because they improve their texture, stability, and shelf life.

RESTRAIN

  • High costs associated with the extraction of emulsifiers

Emulsifiers are typically derived from animal or plant fats, which can be both expensive and difficult to extract in large quantities. This can lead to higher production expenses and result in higher prices for the end consumers. In addition, the extraction process can also be harmful to the environment. For example, the extraction of palm oil, a common source of emulsifiers, has been linked to deforestation and violations of human rights.

OPPORTUNITY

  • Use of food emulsifiers in baked goods

The entire food and beverage industry's macro trend of clean-label products is driving demand for organic ingredients, creating a great opportunity for growth in the food emulsifiers market. The increasing demand for healthy beverages such as protein drinks and juices is one of the expanding categories in the food processing goods market category, which generates market revenue potential for food emulsifiers. Food and beverage manufacturers are investing heavily in research and development to increase the nutritional and multifunctional character of food items with several health benefits, which is driving the worldwide food emulsifier market growth.

  • Innovations in products led to better stability 

CHALLENGES

  • Health concerns by consumption of emulsifier

Some of the health risks related to emulsifiers include gastrointestinal issues, obesity, and allergies. Certain emulsifiers, such as polysorbates, may cause allergic reactions in some individuals. Hives, itching, swelling, and trouble breathing are all symptoms of an allergic reaction to emulsifiers. Ingredients in emulsifiers are linked to an increase in cancer risk. Emulsifiers are frequently employed in high-calorie, high-fat processed meals. Obesity has been linked to processed food consumption.

IMPACT OF RUSSIA UKRAINE WAR

Russia and Ukraine war has impacted agriculture commodities which have indirectly impacted the food emulsifier market. Wheat, corn, and other agricultural commodities required to make food emulsifiers have seen significant price increases as a result of the war. However, the 2022 Russia-Ukraine war put unforeseen pressure on the European market and worldwide supply chain, as prices for essential food commodities such as sunflower oil and its derived ingredients surged. While sunflower lecithin currently has a price that is more expensive than soy lecithin, the food ingredient sector is seeing an increase in demand for allergen-free, organic, and non-GMO alternatives.

IMPACT OF ONGOING RECESSION

In 2022, the food emulsifier sector will be impacted by the recession. This war has interrupted raw material channels utilized in food emulsifiers. Food emulsifiers can be found in a wide range of foods, including mayonnaise, ice cream, chocolate, peanut butter, and creamy sauces. Price increases in these goods may result in price increases in emulsifiers. They reached nearly 6% of GDP during the lockdown quarter, and 5.3% in the most recent quarter.

MARKET SEGMENTATION

By Type

  • Lecithin

  • Monoglyceride

  • Diglyceride

  • Derivatives

  • Sorbitan Ester

  • Polyglycerol Ester

  • Other

By Source

  • Plant

  • Animal

By Application

  • Dairy Products

  • Bakery & Confectionery

  • Convenience Foods

  • Meat product

Food Emulsifiers Market Segmentation Analysis

REGIONAL ANALYSIS

North America had the majority of the market share of 32.2% of the food emulsifiers market in 2022, owing to rising demand for processed foods as well as natural and organic products. Food emulsifiers are used as stabilizing agents and drug carriers in the pharmaceutical and cosmetic industries. This will very certainly increase market growth in this region. Emulsifiers smooth out and prevent separation in salad dressings, ice cream, mayonnaise, and baked products.

Asia-Pacific regional food emulsifier market will have a significant revenue share of 24%, owing to the rising popularity of natural emulsifiers as well as low-fat ingredients. Many emulsifier manufacturers have entered the market, as food emulsifiers are commonly used in the Food & Beverage industries in countries such as China, India, and Japan, where there is a rising demand for processed food items, particularly Ready-to-Eat and low-fat foods.

In 2022, Europe took the lion's share, followed closely by North America and Asia Pacific. It is projected that the economies of Germany, Eastern Europe, and France, will have an impact on the industry's growth during the forecasted period. For dairy and bakery applications, the regional demand for emulsifying agents, such as sorbitan esters and stearoyl lactylates, is anticipated to grow at a consistent CAGR in the next few years. Associations were established to support and promote the use of emulsifiers made for the European food industry, such as the European Food Emulsifier Manufacturers Association.

REGIONAL COVERAGE

North America

  • US

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

KEY PLAYERS

Some major key players in the Food Emulsifiers Market are Archer Daniels Midland Company, Riken Vitamin Co. Ltd, Lonza Group AG, Stepan Co., BASF SE, Ingredion Incorporated, ADM, Corbion NV, Kerry Group, Cargill Inc., and other key players.

Archer Daniels Midland Company-Company Financial Analysis

RECENT DEVELOPMENTS

In 2023, Dupont introduced a new product line of clean-label emulsifiers.

In 2023, Vantage Food announced the release of its SIMPLY KAKE emulsifier, a patent-pending replacement for traditional baking aids that has been developed to support food makers' efforts to produce products with cleaner labels while producing taller, lighter, and more uniformly baked cakes and sweets.

In 2022, Kerry introduced Puremul, an acacia-based emulsifier that can replace sunflower lecithin and mono- and diglycerides in food and beverage applications. PuremulTM, a novel texture system from Kerry, replaces sunflower lecithin and mono- and diglycerides.

Food Emulsifiers Market Report Scope:

Report Attributes Details
Market Size in 2022  US$ 3.49 Billion
Market Size by 2030  US$ 5.07 Billion
CAGR   CAGR of 4.8 % From 2023 to 2030
Base Year 2022
Forecast Period  2023-2030
Historical Data  2019-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Type (Lecithin, Monoglyceride, Diglyceride, and Derivatives, Sorbitan Ester, Polyglycerol Ester, and Other Types)
• By Source (Plant, Animal)
• By Application (Dairy Products, Bakery & Confectionery, Convenience Foods, Meat product)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Company Profiles Archer Daniels Midland Company, Riken Vitamin Co. Ltd, Lonza Group AG, Stepan Co., BASF SE, Ingredion Incorporated, ADM, Corbion NV, Kerry Group, Cargill Inc.
Key Drivers • Increase in consumption of convenience foods
Market Challenges • Health concerns by consumption of emulsifier

 

Frequently Asked Questions

Ans: Food Emulsifiers Market is anticipated to expand by 4.8 % from 2023 to 2030.

Ans: USD 5.07 billion is expected to grow by 2030.

Ans: Opportunities are the use of food emulsifiers in baked goods and innovations in products that lead to better stability.

Ans: North American region dominates the Food Emulsifiers Market in 2022

Ans: Challenges are Health concerns by consumption of emulsifier

Table of Contents

1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4.1 Impact of the Russia-Ukraine War
4.2 Impact of Ongoing Recession
4.2.1 Introduction
4.2.2 Impact on Major Economies
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8. Food Emulsifiers Market Segmentation, By Type
8.1 Lecithin
8.2 Monoglyceride
8.3 Diglyceride
8.4 Derivatives
8.5 Sorbitan Ester
8.6 Polyglycerol Ester
8.7 Other

9. Food Emulsifiers Market Segmentation, By Source
9.1 Plant
9.2 Animal

10. Food Emulsifiers Market Segmentation, By Application
10.1 Dairy Products
10.2 Bakery & Confectionery
10.3 Convenience Foods
10.4 Meat product

11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 North America Food Emulsifiers Market by Country
11.2.2 North America Food Emulsifiers Market by Type
11.2.3 North America Food Emulsifiers Market by Source
11.2.4 North America Food Emulsifiers Market by Application
11.2.5 USA
11.2.5.1 USA Food Emulsifiers Market by Type
11.2.5.2 USA Food Emulsifiers Market by Source
11.2.5.3 USA Food Emulsifiers Market by Application
11.2.6 Canada
11.2.6.1 Canada Food Emulsifiers Market by Type
11.2.6.2 Canada Food Emulsifiers Market by Source
11.2.6.3 Canada Food Emulsifiers Market by Application
11.2.7 Mexico
11.2.7.1 Mexico Food Emulsifiers Market by Type
11.2.7.2 Mexico Food Emulsifiers Market by Source
11.2.7.3 Mexico Food Emulsifiers Market by Application
11.3 Europe
11.3.1 Eastern Europe
11.3.1.1 Eastern Europe Food Emulsifiers Market by Country
11.3.1.2 Eastern Europe Food Emulsifiers Market by Type
11.3.1.3 Eastern Europe Food Emulsifiers Market by Source
11.3.1.4 Eastern Europe Food Emulsifiers Market by Application
11.3.1.5 Poland
11.3.1.5.1 Poland Food Emulsifiers Market by Type
11.3.1.5.2 Poland Food Emulsifiers Market by Source
11.3.1.5.3 Poland Food Emulsifiers Market by Application
11.3.1.6 Romania
11.3.1.6.1 Romania Food Emulsifiers Market by Type
11.3.1.6.2 Romania Food Emulsifiers Market by Source
11.3.1.6.4 Romania Food Emulsifiers Market by Application
11.3.1.7 Turkey
11.3.1.7.1 Turkey Food Emulsifiers Market by Type
11.3.1.7.2 Turkey Food Emulsifiers Market by Source
11.3.1.7.3 Turkey Food Emulsifiers Market by Application
11.3.1.8 Rest of Eastern Europe
11.3.1.8.1 Rest of Eastern Europe Food Emulsifiers Market by Type
11.3.1.8.2 Rest of Eastern Europe Food Emulsifiers Market by Source
11.3.1.8.3 Rest of Eastern Europe Food Emulsifiers Market by Application
11.3.2 Western Europe
11.3.2.1 Western Europe Food Emulsifiers Market by Type
11.3.2.2 Western Europe Food Emulsifiers Market by Source
11.3.2.3 Western Europe Food Emulsifiers Market by Application
11.3.2.4 Germany
11.3.2.4.1 Germany Food Emulsifiers Market by Type
11.3.2.4.2 Germany Food Emulsifiers Market by Source
11.3.2.4.3 Germany Food Emulsifiers Market by Application
11.3.2.5 France
11.3.2.5.1 France Food Emulsifiers Market by Type
11.3.2.5.2 France Food Emulsifiers Market by Source
11.3.2.5.3 France Food Emulsifiers Market by Application
11.3.2.6 UK
11.3.2.6.1 UK Food Emulsifiers Market by Type
11.3.2.6.2 UK Food Emulsifiers Market by Source
11.3.2.6.3 UK Food Emulsifiers Market by Application
11.3.2.7 Italy
11.3.2.7.1 Italy Food Emulsifiers Market by Type
11.3.2.7.2 Italy Food Emulsifiers Market by Source
11.3.2.7.3 Italy Food Emulsifiers Market by Application
11.3.2.8 Spain
11.3.2.8.1 Spain Food Emulsifiers Market by Type
11.3.2.8.2 Spain Food Emulsifiers Market by Source
11.3.2.8.3 Spain Food Emulsifiers Market by Application
11.3.2.9 Netherlands
11.3.2.9.1 Netherlands Food Emulsifiers Market by Type
11.3.2.9.2 Netherlands Food Emulsifiers Market by Source
11.3.2.9.3 Netherlands Food Emulsifiers Market by Application
11.3.2.10 Switzerland
11.3.2.10.1 Switzerland Food Emulsifiers Market by Type
11.3.2.10.2 Switzerland Food Emulsifiers Market by Source
11.3.2.10.3 Switzerland Food Emulsifiers Market by Application
11.3.2.11.1 Austria
11.3.2.11.2 Austria Food Emulsifiers Market by Type
11.3.2.11.3 Austria Food Emulsifiers Market by Source
11.3.2.11.4 Austria Food Emulsifiers Market by Application
11.3.2.12 Rest of Western Europe
11.3.2.12.1 Rest of Western Europe Food Emulsifiers Market by Type
11.3.2.12.2 Rest of Western Europe Food Emulsifiers Market by Source
11.3.2.12.3 Rest of Western Europe Food Emulsifiers Market by Application
11.4 Asia-Pacific
11.4.1 Asia-Pacific Food Emulsifiers Market by Country
11.4.2 Asia-Pacific Food Emulsifiers Market by Type
11.4.3 Asia-Pacific Food Emulsifiers Market by Source
11.4.4 Asia-Pacific Food Emulsifiers Market by Application
11.4.5 China
11.4.5.1 China Food Emulsifiers Market by Type
11.4.5.2 China Food Emulsifiers Market by Application
11.4.5.3 China Food Emulsifiers Market by Source
11.4.6 India
11.4.6.1 India Food Emulsifiers Market by Type
11.4.6.2 India Food Emulsifiers Market by Source
11.4.6.3 India Food Emulsifiers Market by Application
11.4.7 Japan
11.4.7.1 Japan Food Emulsifiers Market by Type
11.4.7.2 Japan Food Emulsifiers Market by Source
11.4.7.3 Japan Food Emulsifiers Market by Application
11.4.8 South Korea
11.4.8.1 South Korea Food Emulsifiers Market by Type
11.4.8.2 South Korea Food Emulsifiers Market by Source
11.4.8.3 South Korea Food Emulsifiers Market by Application
11.4.9 Vietnam
11.4.9.1 Vietnam Food Emulsifiers Market by Type
11.4.9.2 Vietnam Food Emulsifiers Market by Source
11.4.9.3 Vietnam Food Emulsifiers Market by Application
11.4.10 Singapore
11.4.10.1 Singapore Food Emulsifiers Market by Type
11.4.10.2 Singapore Food Emulsifiers Market by Source
11.4.10.3 Singapore Food Emulsifiers Market by Application
11.4.11 Australia
11.4.11.1 Australia Food Emulsifiers Market by Type
11.4.11.2 Australia Food Emulsifiers Market by Source
11.4.11.3 Australia Food Emulsifiers Market by Application
11.4.12 Rest of Asia-Pacific
11.4.12.1 Rest of Asia-Pacific Food Emulsifiers Market by Type
11.4.12.2 Rest of Asia-Pacific Food Emulsifiers Market by Source
11.4.12.3 Rest of Asia-Pacific Food Emulsifiers Market by Application
11.5 Middle East & Africa
11.5.1 Middle East
11.5.1.1 Middle East Food Emulsifiers Market by Country
11.5.1.2 Middle East Food Emulsifiers Market by Type
11.5.1.3 Middle East Food Emulsifiers Market by Source
11.5.1.4 Middle East Food Emulsifiers Market by Application
11.5.1.5 UAE
11.5.1.5.1 UAE Food Emulsifiers Market by Type
11.5.1.5.2 UAE Food Emulsifiers Market by Source
11.5.1.5.3 UAE Food Emulsifiers Market by Application
11.5.1.6 Egypt
11.5.1.6.1 Egypt Food Emulsifiers Market by Type
11.5.1.6.2 Egypt Food Emulsifiers Market by Source
11.5.1.6.3 Egypt Food Emulsifiers Market by Application
11.5.1.7 Saudi Arabia
11.5.1.7.1 Saudi Arabia Food Emulsifiers Market by Type
11.5.1.7.2 Saudi Arabia Food Emulsifiers Market by Source
11.5.1.7.3 Saudi Arabia Food Emulsifiers Market by Application
11.5.1.8 Qatar
11.5.1.8.1 Qatar Food Emulsifiers Market by Type
11.5.1.8.2 Qatar Food Emulsifiers Market by Source
11.5.1.8.3 Qatar Food Emulsifiers Market by Application
11.5.1.9 Rest of Middle East
11.5.1.9.1 Rest of Middle East Food Emulsifiers Market by Type
11.5.1.9.2 Rest of Middle East Food Emulsifiers Market by Source
11.5.1.9.3 Rest of Middle East Food Emulsifiers Market by Application
11.5.2 Africa
11.5.2.1 Africa Transfusion Diagnostics Market by Country
11.5.2.2 Africa Food Emulsifiers Market by Type
11.5.2.3 Africa Food Emulsifiers Market by Source
11.5.2.4 Africa Food Emulsifiers Market by Application
11.5.2.5 Nigeria
11.5.2.5.1 Nigeria Food Emulsifiers Market by Type
11.5.2.5.2 Nigeria Food Emulsifiers Market by Source
11.5.2.5.3 Nigeria Food Emulsifiers Market by Application
11.5.2.6 South Africa
11.5.2.6.1 South Africa Food Emulsifiers Market by Type
11.5.2.6.2 South Africa Food Emulsifiers Market by Source
11.5.2.6.3 South Africa Food Emulsifiers Market by Application
11.5.2.7 Rest of Africa
11.5.2.7.1 Rest of Africa Food Emulsifiers Market by Type
11.5.2.7.2 Rest of Africa Food Emulsifiers Market by Source
11.5.2.7.3 Rest of Africa Food Emulsifiers Market by Application
11.6 Latin America
11.6.1 Latin America Food Emulsifiers Market by Country
11.6.2 Latin America Food Emulsifiers Market by Type
11.6.3 Latin America Food Emulsifiers Market by Source
11.6.4 Latin America Food Emulsifiers Market by Application
11.6.5 Brazil
11.6.5.1 Brazil Food Emulsifiers Market by Type
11.6.5.2 Brazil Food Emulsifiers Market by Source
11.6.5.3 Brazil Food Emulsifiers Market by Application
11.6.6 Argentina
11.6.6.1 Argentina Food Emulsifiers Market by Type
11.6.6.2 Argentina Food Emulsifiers Market by Source
11.6.6.3 Argentina Food Emulsifiers Market by Application
11.6.7 Colombia
11.6.7.1 Colombia Food Emulsifiers Market by Type
11.6.7.2 Colombia Food Emulsifiers Market by Source
11.6.7.3 Colombia Food Emulsifiers Market by Application
11.6.8 Rest of Latin America
11.6.8.1 Rest of Latin America Food Emulsifiers Market by Type
11.6.8.2 Rest of Latin America Food Emulsifiers Market by Source
11.6.8.3 Rest of Latin America Food Emulsifiers Market by Application

12. Company profile
12.1 Cargill Inc
12.1.1 Company Overview
12.1.2 Financial
12.1.3 Products/ Services Offered
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 Corbion NV
12.2.1 Company Overview
12.2.2 Financials
12.2.3 Product/Services Offered
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 Archer Daniels Midland Company
12.3.1 Company Overview
12.3.2 Financials
12.3.3 Product/Services Offered
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 Lonza Group AG
12.4.1 Company Overview
12.4.2 Financials
12.4.3 Product/Services Offered
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 Riken Vitamin Co. Ltd
12.5.1 Company Overview
12.5.2 Financials
12.5.3 Product/Services Offered
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 BASF SE
12.6.1 Company Overview
12.6.2 Financials
12.6.3 Product/Services Offered
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 Ingredion Incorporated
12.7.1 Company Overview
12.7.2 Financials
12.7.3 Product/Services Offered
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8 ADM
12.8.1 Company Overview
12.8.2 Financials
12.8.3 Product/Services Offered
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9 Kerry Group
12.9.1 Company Overview
12.9.2 Financials
12.9.3 Product/Services Offered
12.9.4 SWOT Analysis
12.9.5 The SNS View
12.10 Stepan Co.
12.10.1 Company Overview
12.10.2 Financials
12.10.3 Product/Services Offered
12.10.4 SWOT Analysis
12.10.5 The SNS View

13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share Analysis
13.3 Recent Developments
13.3.1 Industry News
13.3.2 Company News
13.3.3 Mergers & Acquisitions

14. Use Case and Best Practices

15. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.

 

The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.

Start a Conversation

Hi! Click one of our member below to chat on Phone