Hair Styling Tools Market Report Scope & Overview:

The Hair Styling Tools Market size was valued at USD 41.13 billion in 2024 and is expected to reach USD 61.21 billion by 2032, growing at a CAGR of 5.10% over the forecast period of 2025-2032.

The hair styling tools market is experiencing robust momentum driven by rising consumer emphasis on personal grooming, smart innovations, and the desire for salon-level results at home. Across the globe, electric styling tools used as hair dryers, straighteners, curling irons, brushes, and combs rule the landscape through speed, versatility, and often precision heat control. With adjustable temperature hair tools, ceramic/tourmaline-coated plates, and ionic and infrared technologies, hair damage is avoided as much as possible, and customized results are provided. There is even the growing popularity of auto-curling and smart tools integrated with sensors or Bluetooth for app-based personalization. Shoppers are putting a focus on healthier hair, so brands are leaning toward low-heat styling technology (that incorporates wet-to-dry capability and temperature control that's safe on the scalp, similar to GHD Duet or Dyson Airstrait). Influencer-led TikTok and Instagram have driven the mainstreaming of multi-functional tools that dry, smooth, and volumize in one step.

As the Hair Styling Tools Industry grows, the more mature regions are getting saturated, that persuading manufacturers to focus on compact and portable design, eco-friendly material, and energy-saving modules. Especially, the electric hair dryers are still the fastest growing category, due to the demand for tools that work better and also less harm to the environment. A recent global hair styling tools market forecast noted steady hair styling tools market growth, including a 20% year-over-year surge in online searches for heated styling brushes, driven by evolving hair styling tools market trends.

In June 2025, WIRED featured top thermal brushes like the Wavytalk Heatwave Pro and Amika Blowout Babe, known for their adjustable heat settings and frizz-reducing technology. These tools use infrared heat to style dry hair while preserving moisture. The article highlights their growing popularity for achieving smooth, second-day hair at home.

In May 2025: The New York Post reported a 25% discount on the Shark Speed Style Pro hair dryer available via Amazon. This high-velocity dryer features ionic technology to significantly reduce frizz and includes a Scalp Shield to protect heat-sensitive roots, all while maintaining a lightweight design that enhances usability. Users have praised its salon-grade performance without the hefty price tag, noting fast dry times and durable build for everyday styling.

Hair Styling Tools Market Dynamics:

Drivers

• Technological Advancements Drive Smart, Safe, and Personalized Hair Styling Solutions Worldwide

Technological progress is witnessing the over-hair styling devices market as modernized options like ceramic and ionic heating, digital heat controls, smart sensors, and wireless technology are emphasizing efficiency and safety. These days, the ceramic and ionic technologies are highly preferred, and almost 70% of consumers select ionic-enabled tools to reduce frizz and achieve smoother results. From 2023 through 2024, more than 160 new styling tools debuted worldwide, many of which incorporated anti-scald ceramic technologies. Cordless innovations are riding high too, with almost 40 new models with USB-C charging and even longer-lasting batteries to be more portable and convenient. For instance, smart app-connected tools like Philips and Tineco have pioneered the concept of personalized styling by using sensors to sense hair moisture & temperature in real time and style hair accordingly. These innovations not only contribute to the health of the hair by avoiding overheating but also correspond to a consumer trend increasingly seeking intelligent, effective, and damage-reducing grooming solutions.

Restraint

• High Pricing of Advanced Hair Styling Tools Limits Mass Adoption, Catering Primarily to Affluent Consumers and Professionals.

Advanced hair-styling tools like Dyson, GHD, and T3 are designed women, start at all-around USD 400–USD 600 per USD, to include intelligent heat-control technology, Coanda airflow, ceramic plates, and app integration. The Dyson Airwrap, for example, launched in the U.S. at USD 599.99 and in the U.K. at about USD 610; the Airwrap, however, is marketed by Dyson as USD 540–USD 552, respectively, in India. This pricing matches the consumer behavior trends: this category represents about 36% of the U.S. sales in electric hair tools. 72% professionals want to buy tools for more than USD 200 that provide unique features and high performance. But, at least in price-sensitive markets like India and in some parts of Southeast Asia, roughly 60% of consumers prefer more affordable options over brand image. Consequently, this makes penetration in the broader market tough as the demand is then limited only to uneasy priced affluent users and professionals.

Hair Styling Tools Market Segmentation Outlook:

By Product

The curling irons segment dominated the market and accounted for 25% of the hair styling tools market share. These heaters are popular because they are used simply and quickly, and important that you can get a variety of curls and waves with them without difficulty. Curling irons are commonly used by personal and professional consumers alike in everyday haircare. In addition, demand has been further increased by innovations such as adjustable temperature, ceramic and tourmaline coatings, and safety features. Moreover, growing awareness towards beauty and a rising number of social and professional gatherings are prompting consumers to purchase durable curling equipment, strengthening the segment's dominance.

Multistylers, on the other hand, are the fastest-growing product segment, driven by the rising consumer preference for multifunctional and space-saving tools. Cost-effective, travel-friendly, these devices combine the functionalities of a curler, straightener, dryer, and volumizer in one product. Premium brands such as Dyson and GHD further promote their growth by offering advancements in technology such as Coanda airflow, smart regulation of heat, and app-based customization. They have also witnessed a rise in adoption due to the influence of social media, beauty bloggers, and the growing prevalence of DIY styling culture, especially amongst Gen Z and millennials who want to achieve salon results from home.

By Distribution Channel

Hypermarkets & Supermarkets led the distribution channel segment in 2024, accounting for 32% of the market share. These big retail outlets basically bring the benefit of product quick availability, direct comparison, and other brands and price points to the consumer. This is especially true in cities and semi-urban areas where consumers like to check hair styling tools by hand before buying them. Sales through this channel are further enhanced by in-store promotions, bundled discounts, and assistance received from retail staff. The continued growth of the platforms, particularly in emerging markets, seems to solidify their street cred when it comes to what the overall distribution landscape looks like.

The Online segment is witnessing the fastest growth, propelled by the increasing penetration of e-commerce platforms, smartphone usage, and digital payment systems. Included in the benefits are an increased variety of products, convenience, and access to international products, and in many cases, customer reviews, virtual try-ons, and lower prices through internet channels compared to brick-and-mortar stores in most countries. The digital marketing brought by the beauty influencers has made it very attractive for younger consumers to just go online. Apart from that, region-wide availability of flash sales along with online exclusivity and hassle-free return policies further intensifies the dominance of this category as the preferred choice of a rising number of tech-savvy shoppers, especially in regions with a strong internet backbone.

Hair Styling Tools Market Regional Analysis:

In 2024, Asia-Pacific emerged as the dominant region in the hair styling tools market, accounting for 35.00% of the global share. This growth is driven by the booming urbanization, increasing disposable income, and the growing importance of personal care, such as in countries like China, India, Japan, and South Korea. Combined with the rise of salons, beauty influencers, and e-commerce, consumers have been afforded access to tools. The increase in working women and especially young consumers who are starting to use both traditional and trendy hair styling practices is also expected to propel demand. Further, lower manufacturing costs and higher growth opportunities of the market supported the expansion of domestic brands and international players in this region.

China is the dominant country; it holds the largest market share due to its massive population, rising disposable income, increasing beauty consciousness, and rapid urbanization. Additionally, the strong presence of both international and domestic brands, coupled with a booming e-commerce sector, supports China’s leadership in this region.

North America is the fastest-growing region in the hair styling tools market due to heightened consumer awareness, increasing focus on hair health, and rapid adoption of technologically advanced devices. Innovations in smart styling tools powered by brands like Dyson, Revlon, and GHD, with features like heat control, ionic technology, and multifunctional use. In addition, at-home grooming trends following the pandemic have also made consumers spend on premium and mid-range tools. U.S. and Canada accounted for the major market, leading with strong distribution across online and offline channels. Demand continues to be driven across demographics by hand, social media marketing, influencers, and a quickly changing trend among people.

The U.S. hair styling tools market is valued at USD 6.97 billion in 2024 and is expected to reach USD 10.10 billion by 2032, growing at a CAGR of 4.76%. Growth is fueled by strong demand for advanced styling tools, premium brand offerings, and rising grooming awareness. Technological innovation and online retail penetration further drive market expansion.

Europe holds a significant share in the global hair styling tools market, backed by a strong beauty culture and high consumer spending on personal care products. Countries like Germany, the U.K., France and Italy are the key contributors in the region market with a matured salon industry and highest penetration of global hair styling brands. With European consumers becoming more attracted to sustainable and quality products, the demand for energy-efficient and eco-friendly styling tools is growing. Constant innovations in the product lineup and government regulations offering safety essentials to consumers also drives the market rire. The trend of a personalized solution for beauty, in addition to the developed aspect of hair care of the region, remain a significant contribution in the global market by Europe.

Key Players in the Hair Styling Tools Market are:

Hair styling tools companies are Dyson Limited, Philips N.V., WAHL Clipper Corporation, GHD, Panasonic, Helen of Troy Limited, Andis Company, Remington, Conair LLC, Procter & Gamble

Recent Development:

• In April 2025: TechRadar reviewed the Dyson Airwrap i.d. and praised it as a major improvement over the original. Key upgrades include the i.d. curl switch, app-based personalization, and a twistable barrel for easier styling. The tool delivers longer-lasting curls with minimal heat damage. Though priced at USD 599.99, it’s called “way better than the old version” and one of the best multi-stylers available.

• In February 2025: Philips India launched the 2-in-1 Airstyler (BHA531/10), designed to deliver salon-style blow-dried hair with reduced breakage. Priced at INR 4,495, it features Even-Heat Technology, argan oil-infused ceramic plates, and 4x ionic conditioning. The tool promises up to 3x more volume and 50% less hair damage. It’s targeted at users seeking safe, stylish, and efficient at-home hair styling.