Report Id: SNS/ICT/2154 | July 2022 | Region: Global | 132 Pages
Online Video Platform Market Overview:
The Online Video Platform Market size was valued at USD5.71 Bn in 2021 and is expected to reach USD18.09 Bn by 2028, and grow at a CAGR of 17.91% over the forecast period 2022-2028.
An Online Video Platform allows a user to search, save, post, broadcast, and monetize videos via the internet for a price in order to reach a larger audience. It consists of an in-built video player which makes streaming compatible across many devices. HTML5 technology is a prominent platform for some of the most familiar video players such as the player.
The first stage in the operation of an Online Video Platform is the uploading of a video and its associated data by a user on it. Next, copies of that videos are made in multiple resolutions so that it helps the web hosting platform maintain the maximize the quality of the video within the available bandwidth. Finally, the video's characteristics, such as title, favorable keywords, tags, category, and so on, are posted to the Online Video Platform. This is done to guarantee that the video is the most relevant to any online searches conducted by any user.
Uploading and live streaming films are becoming a significant part of many firms' business strategy, as they aid in expressing the main benefits of utilizing their goods to a larger audience. An online video platform allows for B2C and B2B communication, which aids in the creation of brand awareness among customers. Live Streaming videos have also been popular as more and more young people strive to persuade their audiences to support or oppose a certain topic that is the subject of debates or conversations.
The need for video monetization platforms is increasing.
Professional and managed services are increasingly being implemented.
Increased investment in online video advertising.
Open-source and free internet video platforms are available.
High network congestion as a result of sluggish network.
Rising interest in internet video content.
Video analytics tools are in high demand.
Concerns about data security.
Government limitations on internet video material are stringent.
IMPACT OF COVID-19:
COVID-19 has had a negative impact on economies and businesses in a number of nations, resulting in lockdowns, travel bans, and business closures. The closure of numerous facilities and companies has disrupted global supply chains, severely impacting manufacturing, delivery schedules, and product sales in the worldwide market. Few corporations have already acknowledged anticipated delays in product deliveries and a drop in future product sales. The COVID-19 epidemic has increased demand for online video services, owing to lockdown limitations enforced by various government entities. Because of the work-from-home and social distancing regulations, the majority of the audience shifted to the internet video platform for consuming and generating online content.
In terms of components, the solution category generated the most revenue in 2021. This is due to an increase in demand for subscription-based video content via the OTT platform, as well as an increase in demand for live streaming video platforms. Over the projection period, the service category is predicted to increase significantly. This might be due to the growing demand for professional and managed video streaming platform services. Data security vulnerabilities are expanding in tandem with the expansion of cloud-based video content.
In 2021, the video processing category generated the most income. Platforms for video processing combine capabilities like fast IP conversion, high-density transcoding, adaptive bitrate packaging, encryption, and streaming into a modular and visible solution. These systems provide broadcasters with a cost-effective means to provide online video solutions, including live streaming and video-on-demand. In terms of revenue, the video management category accounted for the second-largest proportion of the online video platform market in 2021. The increasing popularity of video management solutions may be due to features such as enhanced search capabilities, which simplify video indexing when dealing with large-size video files.
The video-on-demand category generated the most revenue in 2021. The simple accessibility of videos through the cloud, which allows for real-time video streaming from any place, can be credited to the increase. As a rising number of sports streaming events with customized chat room features attract more users, live video streaming is becoming increasingly popular. the growing popularity of live video game broadcasting platforms This trend is being used by gaming platform suppliers to diversify their income streams, such as ad-based streaming, paid subscriptions, and badge sales.
The media and entertainment sector will have the largest market share in 2021. During the forecast period, the category is likely to maintain its dominance. The category has grown significantly as a result of increasing mobile internet access and global expenditures in enhancing OTT infrastructure. In terms of revenue, education will be the second-largest end-user category in 2021. The section is also predicted to grow at the fastest rate over the projection period. Keeping track of learning progress and live engagement has gotten considerably easier with the development of powerful learning analytics dashboards on e-learning systems.
KEY MARKET SEGMENT:
On The Basis of Component
On The Basis of Type
On The Basis of Streaming Type
Live Streaming Type
Video on Demand
On The Basis of End-user
Media & Entertainment
IT and Telecom
In terms of revenue, North America dominated the market. Asia Pacific is the most appealing and fastest-growing consumer electronics market, and internet service providers are constantly increasing their operations in this region. Furthermore, large emerging markets in telecommunications and information technology may be found throughout Asia Pacific. China, India, Japan, South Korea, and Taiwan, among others, are key contributors to this region's market. According to this market research analysis, the increased use of social media networks is one of the most important reasons that will have a positive influence on the growth of the online video platform market in the future years.
Rest of Europe
Rest of Asia-Pacific
The Middle East & Africa
Rest of Middle East & Africa
Rest of Latin America
The major key players are Akamai Technologies, Inc., Alphabet, Inc., Brightcove, Inc., Comcast Corporation, Frame.io, Inc., Kaltura, Inc., Limelight Networks, Inc., MEDIAMELON, INC., Ooyala, Inc., Panopto
|Market Size in 2021||US$ 5.71 Bn|
|Market Size by 2028||US$ 18.09 Bn|
|CAGR||CAGR of 17.91% From 2022 to 2028|
|Report Scope & Coverage||Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook|
|Key Segments|| • By Component (Solution and Services), by Type (Video Processing, Video Management, Video Distribution, Video Analytics, and Others)
• By Streaming Type (Live Streaming Type and Video on Demand)
• By End-user (Media & Entertainment, BFSI, Retail, Education, IT and Telecom, Others)
|Regional Analysis/Coverage||North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
|Company Profiles||Akamai Technologies, Inc., Alphabet, Inc., Brightcove, Inc., Comcast Corporation, Frame.io, Inc., Kaltura, Inc., Limelight Networks, Inc., MEDIAMELON, INC., Ooyala, Inc., Panopto|
|Key Drivers||• The need for video monetization platforms is increasing.
• Professional and managed services are increasingly being implemented.
|Challenges||• Concerns about data security.
• Government limitations on internet video material are stringent.
Frequently Asked Questions (FAQ) :
Ans: - The Online Video Platform Market size was valued at USD5.71 Bn in 2021.
Ans: - Rising interest in internet video content and video analytics tools are in high demand.
Ans: - In terms of revenue, North America dominated the market.
Ans: - The major key players are Akamai Technologies, Inc., Alphabet, Inc., Brightcove, Inc., Comcast Corporation, Frame.io, Inc., Kaltura, Inc., Limelight Networks, Inc., MEDIAMELON, INC., Ooyala, Inc., Panopto.
Ans: - Key Stakeholders Considered in the study are Raw material vendors, Regulatory authorities, including government agencies and NGOs, Commercial research, and development (R&D) institutions, Importers and exporters, etc.
Table of Contents
1.1 Market Definition
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
4. Impact Analysis
4.1 COVID 19 Impact Analysis
4.2 Impact of the Ukraine- Russia war
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Online Video Platform Market Segmentation, by Component
9. Online Video Platform Market Segmentation, by Type
9.1 Video Processing
9.2 Video Management
9.3 Video Distribution
9.4 Video Analytics
10. Online Video Platform Market Segmentation, by Streaming Type
10.1 Live Streaming Type
10.2 Video on Demand
11. Online Video Platform Market Segmentation, by End-user
11.1 Media & Entertainment
11.5 IT and Telecom
12. Regional Analysis
12.2 North America
12.3.6 The Netherlands
12.3.7 Rest of Europe
12.4.2 South Korea
12.4.6 Rest of Asia-Pacific
12.5 The Middle East & Africa
12.5.3 South Africa
12.6 Latin America
12.6.3 Rest of Latin America
13. Company Profiles
13.1 Akamai Technologies, Inc.
13.1.2 Products/ Services Offered
13.1.3 SWOT Analysis
13.1.4 The SNS view
13.2. Alphabet, Inc.
13.3. Brightcove, Inc.
13.4 Comcast Corporation
13.5 Frame.io, Inc.
13.6 Kaltura, Inc.
13.7 Limelight Networks, Inc.
13.8 MEDIAMELON, INC.
13.9 Ooyala, Inc.
14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Market Share analysis
14.3 Recent Developments
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