Online Video Platform Market Report Scope & Overview:

Online Video Platform Market size was valued at USD 6.73 Bn in 2022 and is expected to reach USD 25.15 Bn by 2030, and grow at a CAGR of 17.91% over the forecast period 2023-2030.

An Online Video Platform allows a user to search, save, post, broadcast, and monetize videos via the internet for a price in order to reach a larger audience. It consists of an in-built video player which makes streaming compatible across many devices. HTML5 technology is a prominent platform for some of the most familiar video players such as the player.

Online Video Platform Market Revenue Analysis

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The first stage in the operation of an Online Video Platform is the uploading of a video and its associated data by a user on it. Next, copies of that videos are made in multiple resolutions so that it helps the web hosting platform maintain the maximize the quality of the video within the available bandwidth. Finally, the video's characteristics, such as title, favorable keywords, tags, category, and so on, are posted to the Online Video Platform. This is done to guarantee that the video is the most relevant to any online searches conducted by any user.

Uploading and live streaming films are becoming a significant part of many firms' business strategy, as they aid in expressing the main benefits of utilizing their goods to a larger audience. An online video platform allows for B2C and B2B communication, which aids in the creation of brand awareness among customers. Live Streaming videos have also been popular as more and more young people strive to persuade their audiences to support or oppose a certain topic that is the subject of debates or conversations.



  • The need for video monetization platforms is increasing.

  • Professional and managed services are increasingly being implemented.

  • Increased investment in online video advertising.


  • Open-source and free internet video platforms are available.

  • High network congestion as a result of sluggish network.


  • Rising interest in internet video content.

  • Video analytics tools are in high demand.


  • Concerns about data security.

  • Government limitations on internet video material are stringent.


COVID-19 has had a negative impact on economies and businesses in a number of nations, resulting in lockdowns, travel bans, and business closures. The closure of numerous facilities and companies has disrupted global supply chains, severely impacting manufacturing, delivery schedules, and product sales in the worldwide market. Few corporations have already acknowledged anticipated delays in product deliveries and a drop in future product sales. The COVID-19 epidemic has increased demand for online video services, owing to lockdown limitations enforced by various government entities. Because of the work-from-home and social distancing regulations, the majority of the audience shifted to the internet video platform for consuming and generating online content.


In terms of components, the solution category generated the most revenue in 2022. This is due to an increase in demand for subscription-based video content via the Over-The-Top platform, as well as an increase in demand for live streaming video platforms. Over the projection period, the service category is predicted to increase significantly. This might be due to the growing demand for professional and managed video streaming platform services. Data security vulnerabilities are expanding in tandem with the expansion of cloud-based video content.

In 2022, the video processing category generated the most income. Platforms for video processing combine capabilities like fast IP conversion, high-density transcoding, adaptive bitrate packaging, encryption, and streaming into a modular and visible solution. These systems provide broadcasters with a cost-effective means to provide online video solutions, including live streaming and video-on-demand. In terms of revenue, the video management category accounted for the second-largest proportion of the online video platform market in 2022. The increasing popularity of video management solutions may be due to features such as enhanced search capabilities, which simplify video indexing when dealing with large-size video files.

The video-on-demand category generated the most revenue in 2022. The simple accessibility of videos through the cloud, which allows for real-time video streaming from any place, can be credited to the increase. As a rising number of sports streaming events with customized chat room features attract more users, live video streaming is becoming increasingly popular. the growing popularity of live video game broadcasting platforms This trend is being used by gaming platform suppliers to diversify their income streams, such as ad-based streaming, paid subscriptions, and badge sales.

The media and entertainment sector will have the largest market share in 2022. During the forecast period, the category is likely to maintain its dominance. The category has grown significantly as a result of increasing mobile internet access and global expenditures in enhancing OTT infrastructure. In terms of revenue, education will be the second-largest end-user category in 2022. The section is also predicted to grow at the fastest rate over the projection period. Keeping track of learning progress and live engagement has gotten considerably easier with the development of powerful learning analytics dashboards on e-learning systems.


On The Basis of Component

  • Solution

  • Services

On The Basis of Type

  • Video Processing

  • Video Management

  • Video Distribution

  • Video Analytics

  • Others

On The Basis of Streaming Type

  • Live Streaming Type

  • Video on Demand

On The Basis of End-user

  • Media & Entertainment

  • BFSI

  • Retail

  • Education

  • IT and Telecom

  • Others

Online Video Platform Market Segmentation Analysis

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In terms of revenue, North America dominated the market. Asia Pacific is the most appealing and fastest-growing consumer electronics market, and internet service providers are constantly increasing their operations in this region. Furthermore, large emerging markets in telecommunications and information technology may be found throughout Asia Pacific. China, India, Japan, South Korea, and Taiwan, among others, are key contributors to this region's market. According to this market research analysis, the increased use of social media networks is one of the most important reasons that will have a positive influence on the growth of the online video platform market in the future years.


  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America


The major key players are Akamai Technologies, Inc., Alphabet, Inc., Brightcove, Inc., Comcast Corporation,, Inc., Kaltura, Inc., Limelight Networks, Inc., MEDIAMELON, INC., Ooyala, Inc., Panopto and Other Players.

Alphabet, Inc-Company Financial Analysis

Company Landscape Analysis

Online Video Platform Market Report Scope:
Report Attributes Details
 Market Size in 2022  US$ 6.73 Bn
 Market Size by 2030  US$ 25.15 Bn
 CAGR   CAGR of 17.91% From 2023 to 2030
 Base Year  2022
 Forecast Period  2023-2030
 Historical Data  2020-2021
 Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
 Key Segments  • By Component (Solution and Services), by Type (Video   Processing, Video Management, Video Distribution, Video   Analytics, and Others)
  • By Streaming Type (Live Streaming Type and Video on   Demand)
  • By End-user (Media & Entertainment, BFSI, Retail,   Education, IT and Telecom, Others)
 Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
 Company Profiles Akamai Technologies, Inc., Alphabet, Inc., Brightcove, Inc., Comcast Corporation,, Inc., Kaltura, Inc., Limelight Networks, Inc., MEDIAMELON, INC., Ooyala, Inc., Panopto
 Key Drivers • The need for video monetization platforms is increasing.
• Professional and managed services are increasingly being implemented.
 Challenges • Concerns about data security.
• Government limitations on internet video material are stringent.


Frequently Asked Questions

Ans: - The Online Video Platform Market size was valued at USD 6.73 Bn in 2022.

Ans: - The Online Video Platform Market is to grow at a CAGR of 17.91% over the forecast period 2023-2030.

Ans: - In terms of revenue, North America dominated the market.

Ans: - The major key players are Akamai Technologies, Inc., Alphabet, Inc., Brightcove, Inc., Comcast Corporation,, Inc., Kaltura, Inc., Limelight Networks, Inc., MEDIAMELON, INC., Ooyala, Inc., Panopto.

Ans: - Key Stakeholders Considered in the study are Raw material vendors, Regulatory authorities, including government agencies and NGOs, Commercial research, and development (R&D) institutions, Importers and exporters, etc.

Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology


3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis


6. Porter’s 5 forces model


7. PEST Analysis


8. Online Video Platform Market Segmentation, by Component

8.1 Solution

8.2 Services


9. Online Video Platform Market Segmentation, by Type

9.1 Video Processing

9.2 Video Management

9.3 Video Distribution

9.4 Video Analytics

9.5 Others

10. Online Video Platform Market Segmentation, by Streaming Type

10.1 Live Streaming Type

10.2 Video on Demand

11. Online Video Platform Market Segmentation, by End-user

11.1 Media & Entertainment

11.2 BFSI

11.3 Retail

11.4 Education

11.5 IT and Telecom

11.6 Others


12. Regional Analysis

12.1 Introduction

12.2 North America

12.2.1 USA

12.2.2 Canada

12.2.3 Mexico

12.3 Europe

12.3.1 Germany

12.3.2 UK

12.3.3 France

12.3.4 Italy

12.3.5 Spain

12.3.6 The Netherlands

12.3.7 Rest of Europe

12.4 Asia-Pacific

12.4.1 Japan

12.4.2 South Korea

12.4.3 China

12.4.4 India

12.4.5 Australia

12.4.6 Rest of Asia-Pacific

12.5 The Middle East & Africa

12.5.1 Israel

12.5.2 UAE

12.5.3 South Africa

12.5.4 Rest

12.6 Latin America

12.6.1 Brazil

12.6.2 Argentina

12.6.3 Rest of Latin America

13. Company Profiles

13.1 Akamai Technologies, Inc.

13.1.1 Financial

13.1.2 Products/ Services Offered

13.1.3 SWOT Analysis

13.1.4 The SNS view

13.2. Alphabet, Inc.

13.3. Brightcove, Inc.

13.4 Comcast Corporation

13.5, Inc.

13.6 Kaltura, Inc.

13.7 Limelight Networks, Inc.


13.9 Ooyala, Inc.

13.10 Panopto

14. Competitive Landscape

14.1 Competitive Benchmarking

14.2 Market Share Analysis

14.3 Recent Developments

15. Conclusion

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Data Bank Validation

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