Online Video Platform Market size was valued at USD 6.73 Bn in 2022 and is expected to reach USD 25.15 Bn by 2030, and grow at a CAGR of 17.91% over the forecast period 2023-2030.
An Online Video Platform allows a user to search, save, post, broadcast, and monetize videos via the internet for a price in order to reach a larger audience. It consists of an in-built video player which makes streaming compatible across many devices. HTML5 technology is a prominent platform for some of the most familiar video players such as the player.
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The first stage in the operation of an Online Video Platform is the uploading of a video and its associated data by a user on it. Next, copies of that videos are made in multiple resolutions so that it helps the web hosting platform maintain the maximize the quality of the video within the available bandwidth. Finally, the video's characteristics, such as title, favorable keywords, tags, category, and so on, are posted to the Online Video Platform. This is done to guarantee that the video is the most relevant to any online searches conducted by any user.
Uploading and live streaming films are becoming a significant part of many firms' business strategy, as they aid in expressing the main benefits of utilizing their goods to a larger audience. An online video platform allows for B2C and B2B communication, which aids in the creation of brand awareness among customers. Live Streaming videos have also been popular as more and more young people strive to persuade their audiences to support or oppose a certain topic that is the subject of debates or conversations.
KEY DRIVERS:
The need for video monetization platforms is increasing.
Professional and managed services are increasingly being implemented.
Increased investment in online video advertising.
RESTRAINTS:
Open-source and free internet video platforms are available.
High network congestion as a result of sluggish network.
OPPORTUNITY:
Rising interest in internet video content.
Video analytics tools are in high demand.
CHALLENGES:
Concerns about data security.
Government limitations on internet video material are stringent.
COVID-19 has had a negative impact on economies and businesses in a number of nations, resulting in lockdowns, travel bans, and business closures. The closure of numerous facilities and companies has disrupted global supply chains, severely impacting manufacturing, delivery schedules, and product sales in the worldwide market. Few corporations have already acknowledged anticipated delays in product deliveries and a drop in future product sales. The COVID-19 epidemic has increased demand for online video services, owing to lockdown limitations enforced by various government entities. Because of the work-from-home and social distancing regulations, the majority of the audience shifted to the internet video platform for consuming and generating online content.
MARKET ESTIMATION:
In terms of components, the solution category generated the most revenue in 2022. This is due to an increase in demand for subscription-based video content via the Over-The-Top platform, as well as an increase in demand for live streaming video platforms. Over the projection period, the service category is predicted to increase significantly. This might be due to the growing demand for professional and managed video streaming platform services. Data security vulnerabilities are expanding in tandem with the expansion of cloud-based video content.
In 2022, the video processing category generated the most income. Platforms for video processing combine capabilities like fast IP conversion, high-density transcoding, adaptive bitrate packaging, encryption, and streaming into a modular and visible solution. These systems provide broadcasters with a cost-effective means to provide online video solutions, including live streaming and video-on-demand. In terms of revenue, the video management category accounted for the second-largest proportion of the online video platform market in 2022. The increasing popularity of video management solutions may be due to features such as enhanced search capabilities, which simplify video indexing when dealing with large-size video files.
The video-on-demand category generated the most revenue in 2022. The simple accessibility of videos through the cloud, which allows for real-time video streaming from any place, can be credited to the increase. As a rising number of sports streaming events with customized chat room features attract more users, live video streaming is becoming increasingly popular. the growing popularity of live video game broadcasting platforms This trend is being used by gaming platform suppliers to diversify their income streams, such as ad-based streaming, paid subscriptions, and badge sales.
The media and entertainment sector will have the largest market share in 2022. During the forecast period, the category is likely to maintain its dominance. The category has grown significantly as a result of increasing mobile internet access and global expenditures in enhancing OTT infrastructure. In terms of revenue, education will be the second-largest end-user category in 2022. The section is also predicted to grow at the fastest rate over the projection period. Keeping track of learning progress and live engagement has gotten considerably easier with the development of powerful learning analytics dashboards on e-learning systems.
On The Basis of Component
Solution
Services
On The Basis of Type
Video Processing
Video Management
Video Distribution
Video Analytics
Others
On The Basis of Streaming Type
Live Streaming Type
Video on Demand
On The Basis of End-user
Media & Entertainment
BFSI
Retail
Education
IT and Telecom
Others
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In terms of revenue, North America dominated the market. Asia Pacific is the most appealing and fastest-growing consumer electronics market, and internet service providers are constantly increasing their operations in this region. Furthermore, large emerging markets in telecommunications and information technology may be found throughout Asia Pacific. China, India, Japan, South Korea, and Taiwan, among others, are key contributors to this region's market. According to this market research analysis, the increased use of social media networks is one of the most important reasons that will have a positive influence on the growth of the online video platform market in the future years.
REGIONAL COVERAGE:
North America
USA
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
The Netherlands
Rest of Europe
Asia-Pacific
Japan
south Korea
China
India
Australia
Rest of Asia-Pacific
The Middle East & Africa
Israel
UAE
South Africa
Rest of Middle East & Africa
Latin America
Brazil
Argentina
Rest of Latin America
The major key players are Akamai Technologies, Inc., Alphabet, Inc., Brightcove, Inc., Comcast Corporation, Frame.io, Inc., Kaltura, Inc., Limelight Networks, Inc., MEDIAMELON, INC., Ooyala, Inc., Panopto and Other Players.
| Report Attributes | Details |
| Market Size in 2022 | US$ 6.73 Bn |
| Market Size by 2030 | US$ 25.15 Bn |
| CAGR | CAGR of 17.91% From 2023 to 2030 |
| Base Year | 2022 |
| Forecast Period | 2023-2030 |
| Historical Data | 2020-2021 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Component (Solution and Services), by Type (Video Processing, Video Management, Video Distribution, Video Analytics, and Others) • By Streaming Type (Live Streaming Type and Video on Demand) • By End-user (Media & Entertainment, BFSI, Retail, Education, IT and Telecom, Others) |
| Regional Analysis/Coverage | North America (USA, Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (Japan, South Korea, China, India, Australia, Rest of Asia-Pacific), The Middle East & Africa (Israel, UAE, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America) |
| Company Profiles | Akamai Technologies, Inc., Alphabet, Inc., Brightcove, Inc., Comcast Corporation, Frame.io, Inc., Kaltura, Inc., Limelight Networks, Inc., MEDIAMELON, INC., Ooyala, Inc., Panopto |
| Key Drivers | • The need for video monetization platforms is increasing. • Professional and managed services are increasingly being implemented. |
| Challenges | • Concerns about data security. • Government limitations on internet video material are stringent. |
Ans: - The Online Video Platform Market size was valued at USD 6.73 Bn in 2022.
Ans: - The Online Video Platform Market is to grow at a CAGR of 17.91% over the forecast period 2023-2030.
Ans: - In terms of revenue, North America dominated the market.
Ans: - The major key players are Akamai Technologies, Inc., Alphabet, Inc., Brightcove, Inc., Comcast Corporation, Frame.io, Inc., Kaltura, Inc., Limelight Networks, Inc., MEDIAMELON, INC., Ooyala, Inc., Panopto.
Ans: - Key Stakeholders Considered in the study are Raw material vendors, Regulatory authorities, including government agencies and NGOs, Commercial research, and development (R&D) institutions, Importers and exporters, etc.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 COVID-19 Impact Analysis
4.2 Impact of Ukraine- Russia war
4.3 Impact of ongoing Recession
4.3.1 Introduction
4.3.2 Impact on major economies
4.3.2.1 US
4.3.2.2 Canada
4.3.2.3 Germany
4.3.2.4 France
4.3.2.5 United Kingdom
4.3.2.6 China
4.3.2.7 Japan
4.3.2.8 South Korea
4.3.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Online Video Platform Market Segmentation, by Component
8.1 Solution
8.2 Services
9. Online Video Platform Market Segmentation, by Type
9.1 Video Processing
9.2 Video Management
9.3 Video Distribution
9.4 Video Analytics
9.5 Others
10. Online Video Platform Market Segmentation, by Streaming Type
10.1 Live Streaming Type
10.2 Video on Demand
11. Online Video Platform Market Segmentation, by End-user
11.1 Media & Entertainment
11.2 BFSI
11.3 Retail
11.4 Education
11.5 IT and Telecom
11.6 Others
12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 USA
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 Germany
12.3.2 UK
12.3.3 France
12.3.4 Italy
12.3.5 Spain
12.3.6 The Netherlands
12.3.7 Rest of Europe
12.4 Asia-Pacific
12.4.1 Japan
12.4.2 South Korea
12.4.3 China
12.4.4 India
12.4.5 Australia
12.4.6 Rest of Asia-Pacific
12.5 The Middle East & Africa
12.5.1 Israel
12.5.2 UAE
12.5.3 South Africa
12.5.4 Rest
12.6 Latin America
12.6.1 Brazil
12.6.2 Argentina
12.6.3 Rest of Latin America
13. Company Profiles
13.1 Akamai Technologies, Inc.
13.1.1 Financial
13.1.2 Products/ Services Offered
13.1.3 SWOT Analysis
13.1.4 The SNS view
13.2. Alphabet, Inc.
13.3. Brightcove, Inc.
13.4 Comcast Corporation
13.5 Frame.io, Inc.
13.6 Kaltura, Inc.
13.7 Limelight Networks, Inc.
13.8 MEDIAMELON, INC.
13.9 Ooyala, Inc.
13.10 Panopto
14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Market Share Analysis
14.3 Recent Developments
15. Conclusion
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