The Ready-to-Drink Beverages Market size was USD 710.56 billion in 2022 and is expected to Reach USD 1149.7 billion by 2030 and grow at a CAGR of 6.2 % over the forecast period of 2023-2030.
Ready-to-drink (RTD) beverages are those that have been packaged and are ready to drink without further preparation. They are usually marketed in single-serve containers like cans, bottles, or pouches. RTD drinks can be alcoholic or non-alcoholic. Consumers, particularly fitness freaks, are shifting toward ready-to-drink beverages with functional benefits as health and wellness trends rise. Functional ready-to-drink beverages are high in protein, probiotics, and antioxidants while being low in sugar. Furthermore, dairy-free and vegan drinks are gaining popularity among lactose-intolerant persons as healthful on-the-go beverages. According to Nielsen, enhanced RTDs will account for 15% of overall impulse category sales in 2023.
Ready-to-drink tea will most certainly be the next functional crowd-pleaser as new varieties such as herbal tea, iced tea, black tea, and others are produced to service the world's large consumer base. Furthermore, producers are developing low-calorie items or including zero-calorie sweeteners such as stevia. In order to improve the functionality of the items, they are also integrating herbs and Ayurvedic substances. This, together with the growing diabetes population around the world, is expected to fuel demand for these drinks as an alternative to carbonated beverages.
KEY DRIVERS
The rising popularity of functional beverages
Increased Promotional and Advertisement Activities for beverages
Social media has changed consumer purchasing behavior all around the world. As a result, increased promotions of ready-to-drink beverages such as RTD Tea, Coffee, Dairy products, Energy and sports drinks, Fortified Water, Carbonated drinks, and other types of beverages on various social media channels help market growth. Leading businesses, including Coca-Cola, Nestle, and Tropicana, have turned to social media platforms such as Facebook, Instagram, and YouTube in recent years to engage a broad consumer base through promotional efforts. Social media platforms also serve to expand the reach of smaller businesses or start-up brands that require larger advertising budgets or, in some situations, an offline presence.
RESTRAIN
High cost of beverages and strict regulations of some RTD products
High taxes on RTD beverages can make them more expensive for consumers, resulting in lower demand. In India, for example, the excise duty on carbonated soft drinks is 40%, one of the highest in the world. Many nations have strict rules that limit the quantity of caffeine and sugar that can be used in RTD beverages. The European Union, for example, limits the caffeine amount in RTD beverages to 150 milligrams per 100 milliliters. As a result, India's use of carbonated soft drinks has decreased. RTD beverages must also be labeled with information such as the ingredients, nutritional value, and caffeine content.
OPPORTUNITY
Premium drinks and different flavors of beverages
Customers are increasingly willing to spend more for premium RTD beverages with higher taste, quality, and packaging, as well as a wide range of flavors. The growing desire for luxury beverages, the appeal of ethnic cuisines, and the growing understanding of the health advantages of various fruits and vegetables are driving this trend. RTD beverage makers are responding to this trend by introducing new premium and flavored RTD beverages, as well as improving the quality of their existing RTD beverages.
CHALLENGES
Supply of counterfeit products
The increasing demand for healthier beverages
Customers are increasingly seeking better beverage options, and RTD beverages are under pressure to provide more healthy options. This is resulting in the development of new RTD beverages with less sugar, calories, or fat, or with added vitamins, minerals, or other nutrients.
The war between Russia and Ukraine has had a substantial influence on the ready-to-drink (RTD) beverage sector. The war has hampered the supply of coffee from Ukraine, a significant supplier of coffee beans, as well as the supply of energy drinks from Russia, another key manufacturer of energy drinks. Some RTD beverage manufacturers have had to hike their prices as a result of the scarcity of materials. For example, since the commencement of the conflict, the price of Red Bull in Europe has risen by 15%. This is because the cost of raw ingredients, packaging materials, and transportation has risen. Some countries have seen a decrease in RTD beverage consumption as a result of the war. This is owing to the war's economic slump as well as the interruption of
Customers' purchasing habits have been influenced by the recession. Recessions can have a mixed effect on energy drink demand. On the one hand, during a recession, customers may resort to functional beverages and energy drinks for a pick-me-up. Consumers, on the other hand, may reduce their spending on beverages. The average yearly rate of inflation for food and drink was 19.2% in 2023, according to the Office of National Statistics (ONS). Food price increases have indirectly raised the prices of ready-to-drink beverages.
by Product Type
RTD Tea
TRD Coffee
Dairy products
Energy drinks
Fortified and Flavoured Water
Carbonated drinks
Other
By Distribution Channel
Convenience/Grocery Stores
Specialty Retail Stores
Supermarkets/Hypermarkets
Online Stores
Other
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The Asia-Pacific region dominates the market for ready-to-drink beverages. The region's growing population, increased health consciousness, and rising per capita income are some of the primary reasons driving demand for ready-to-drink beverages in the Asia-Pacific region. Furthermore, sugar-free or lower-sugar energy drinks and natural ingredients are projected to prosper and continue to pique the curiosity of more people suffering from medical conditions such as diabetes.
Because of increased disease concerns, consumers prefer naturally sweetened or sugar-free ready-to-drink beverages in North America, which is driving rapid growth in the RTD beverages industry. The United States is North America's largest RTD beverage market, followed by Canada. According to new data, more than two-thirds (70%) of American customers choose a vodka-based ready-to-drink (RTD) beverage over any other liquor. Customers prefer gut health-improving and functional beverages such as energy drinks, Kombucha, and so on.
Europe has the substantial growth in the RTD beverage market due to concerns about environmental sustainability and the growing popularity of plant-based diets. As a result, industry participants are starting to increase their visibility in the RTD beverage market for plant-based products.
Latin America and Middle East and Africa regional market has a growing demand for beverages among customers due to rising awareness about the potential benefits of functional beverages and the nutritional value of fruits in drinks.
REGIONAL COVERAGE
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
The Coca-Cola Company, Abbott Laboratories Inc, Bacardi Limited, Pernod Richard, Suntory Holdings Ltd, Yakult Honsha Co. Ltd, PepsiCo, Del Monte Foods, Inc, Monster Beverage Corporation, Diageo PLC, Red Bull GmbH, Nestlé S.A. and other key players are mentioned in the final report
In 2023 The Coca-Cola brand partnered with whiskey Jack Daniel's, with RTD alcoholic cans reaching retailers across the UK market. The Coca-Cola Company intends to expand its presence in the alcoholic ready-to-drink sector.
In 2023 Tata Coffee Cold Brew was introduced by NourishCo, a subsidiary of Tata Consumer Products Limited (TPCL), as part of its effort to expand its functional beverages market. Tata Coffee Cold Brew, a reduced sugar content version priced at ₹125.
In 2023 Salud Beverages plans to invest capital of $1.5 million in order to expand its beverages in 10 new Indian markets.
In 2023 Global Brands-owned Hooch revealed a new range of caffeinated ready-to-drink (RTD) alcoholic beverages, called Soopa Hooch. The launch of Soopa Hooch comes with the enhanced RTD category, which comprises beverages promoted as alcoholic energy drinks, in the UK.
| Report Attributes | Details |
| Market Size in 2022 | US$ 710.56 Billion |
| Market Size by 2030 | US$ 1149.7 Billion |
| CAGR | CAGR of 6.2 % From 2023 to 2030 |
| Base Year | 2022 |
| Forecast Period | 2023-2030 |
| Historical Data | 2019-2021 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Product Type (RTD Tea, TRD Coffee, Dairy products, Energy drinks, Fortified and Flavoured Water, Carbonated drinks, Other) • By Distribution Channel (Convenience/Grocery Stores, Specialty Retail Stores, Supermarkets/Hypermarkets, Online Stores, and Other) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Company Profiles | The Coca-Cola Company, Abbott Laboratories Inc, Bacardi Limited, Pernod Richard, Suntory Holdings Ltd, Yakult Honsha Co. Ltd, PepsiCo, Del Monte Foods, Inc, Monster Beverage Corporation, Diageo PLC, Red Bull GmbH, Nestlé S.A. |
| Key Drivers | • The rising popularity of functional beverages • Increased Promotional and Advertisement Activities for beverages |
| Market Challenges | • Supply of counterfeit products • The increasing demand for healthier beverages |
Ans: Ready-to-Drink Beverages Market is anticipated to expand by 6.2 % from 2023 to 2030.
Ans: Asia Pacific is dominating the market.
Ans: Ready-to-Drink Beverages Market size was valued at USD 710.56 billion in 2022
Ans: USD 1149.7 billion is expected to grow by 2030.
Ans: Challenges are Supply of counterfeit products and The increasing demand for healthier beverages
TABLE OF CONTENT
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of Ukraine- Russia War
4.2 Impact of Ongoing Recession
4.3. Introduction
4.3.1 Impact on major economies
4.3.1.1 US
4.3.1.2 Canada
4.3.1.3 Germany
4.3.1.4 France
4.3.1.5 United Kingdom
4.3.1.6 China
4.3.1.7 Japan
4.3.1.8 South Korea
4.3.1.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Ready-to-Drink Beverages Market Segmentation, By Product Type
8.1 RTD Tea
8.2 TRD Coffee
8.3 Dairy products
8.4 Energy drinks
8.5 Fortified and Flavoured Water
8.6 Carbonated drinks
8.7 Other
9. Ready-to-Drink Beverages Market Segmentation, By Distribution Channel
9.1 Convenience/Grocery Stores
9.2 Specialty Retail Stores
9.3 Supermarkets/Hypermarkets
9.4 Online Stores
9.5 Other
10. Regional Analysis
10.1 Introduction
10.2 North America
10.2.1 North America Ready-to-Drink Beverages Market by Country
10.2.2 North America Ready-to-Drink Beverages Market by Product Type
10.2.3 North America Ready-to-Drink Beverages Market by Distribution Channel
10.2.4 USA
10.2.4.1 USA Ready-to-Drink Beverages Market by Product Type
10.2.4.2 USA Ready-to-Drink Beverages Market by Distribution Channel
10.2.5 Canada
10.2.5.1 Canada Ready-to-Drink Beverages Market by Product Type
10.2.5.2 Canada Ready-to-Drink Beverages Market by Distribution Channel
10.2.6 Mexico
10.2.6.1 Mexico Ready-to-Drink Beverages Market by Product Type
10.2.6.2 Mexico Ready-to-Drink Beverages Market by Distribution Channel
10.3 Europe
10.3.1 Eastern Europe
10.3.1.1 Eastern Europe Ready-to-Drink Beverages Market by Country
10.3.1.2 Eastern Europe Ready-to-Drink Beverages Market by Product Type
10.3.1.3 Eastern Europe Ready-to-Drink Beverages Market by Distribution Channel
10.3.1.4 Poland
10.3.1.4.1 Poland Ready-to-Drink Beverages Market by Product Type
10.3.1.4.2 Poland Ready-to-Drink Beverages Market by Distribution Channel
10.3.1.5 Romania
10.3.1.5.1 Romania Ready-to-Drink Beverages Market by Product Type
10.3.1.5.2 Romania Ready-to-Drink Beverages Market by Distribution Channel
10.3.1.6 Hungary
10.3.1.6.1 Hungary Ready-to-Drink Beverages Market by Product Type
10.3.1.6.2 Hungary Ready-to-Drink Beverages Market by Distribution Channel
10.3.1.7 Turkey
10.3.1.7.1 Turkey Ready-to-Drink Beverages Market by Product Type
10.3.1.7.2 Turkey Ready-to-Drink Beverages Market by Distribution Channel
10.3.1.8 Rest of Eastern Europe
10.3.1.8.1 Rest of Eastern Europe Ready-to-Drink Beverages Market by Product Type
10.3.1.8.2 Rest of Eastern Europe Ready-to-Drink Beverages Market by Distribution Channel
10.3.2 Western Europe
10.3.2.1 Western Europe Ready-to-Drink Beverages Market by Country
10.3.2.2 Western Europe Ready-to-Drink Beverages Market by Product Type
10.3.2.3 Western Europe Ready-to-Drink Beverages Market by Distribution Channel
10.3.2.4 Germany
10.3.2.4.1 Germany Ready-to-Drink Beverages Market by Product Type
10.3.2.4.2 Germany Ready-to-Drink Beverages Market by Distribution Channel
10.3.2.5 France
10.3.2.5.1 France Ready-to-Drink Beverages Market by Product Type
10.3.2.5.2 France Ready-to-Drink Beverages Market by Distribution Channel
10.3.2.6 UK
10.3.2.6.1 UK Ready-to-Drink Beverages Market by Product Type
10.3.2.6.2 UK Ready-to-Drink Beverages Market by Distribution Channel
10.3.2.7 Italy
10.3.2.7.1 Italy Ready-to-Drink Beverages Market by Product Type
10.3.2.7.2 Italy Ready-to-Drink Beverages Market by Distribution Channel
10.3.2.8 Spain
10.3.2.8.1 Spain Ready-to-Drink Beverages Market by Product Type
10.3.2.8.2 Spain Ready-to-Drink Beverages Market by Distribution Channel
10.3.2.9 Netherlands
10.3.2.9.1 Netherlands Ready-to-Drink Beverages Market by Product Type
10.3.2.9.2 Netherlands Ready-to-Drink Beverages Market by Distribution Channel
10.3.2.10 Switzerland
10.3.2.10.1 Switzerland Ready-to-Drink Beverages Market by Product Type
10.3.2.10.2 Switzerland Ready-to-Drink Beverages Market by Distribution Channel
10.3.2.11 Austria
10.3.2.11.1 Austria Ready-to-Drink Beverages Market by Product Type
10.3.2.11.2 Austria Ready-to-Drink Beverages Market by Distribution Channel
10.3.2.12 Rest of Western Europe
10.3.2.12.1 Rest of Western Europe Ready-to-Drink Beverages Market by Product Type
10.3.2.12.2 Rest of Western Europe Ready-to-Drink Beverages Market by Distribution Channel
10.4 Asia-Pacific
10.4.1 Asia Pacific Ready-to-Drink Beverages Market by Country
10.4.2 Asia Pacific Ready-to-Drink Beverages Market by Product Type
10.4.3 Asia Pacific Ready-to-Drink Beverages Market by Distribution Channel
10.4.4 China
10.4.4.1 China Ready-to-Drink Beverages Market by Product Type
10.4.4.2 China Ready-to-Drink Beverages Market by Distribution Channel
10.4.5 India
10.4.5.1 India Ready-to-Drink Beverages Market by Product Type
10.4.5.2 India Ready-to-Drink Beverages Market by Distribution Channel
10.4.6 Japan
10.4.6.1 Japan Ready-to-Drink Beverages Market by Product Type
10.4.6.2 Japan Ready-to-Drink Beverages Market by Distribution Channel
10.4.7 South Korea
10.4.7.1 South Korea Ready-to-Drink Beverages Market by Product Type
10.4.7.2 South Korea Ready-to-Drink Beverages Market by Distribution Channel
10.4.8 Vietnam
10.4.8.1 Vietnam Ready-to-Drink Beverages Market by Product Type
10.4.8.2 Vietnam Ready-to-Drink Beverages Market by Distribution Channel
10.4.9 Singapore
10.4.9.1 Singapore Ready-to-Drink Beverages Market by Product Type
10.4.9.2 Singapore Ready-to-Drink Beverages Market by Distribution Channel
10.4.10 Australia
10.4.10.1 Australia Ready-to-Drink Beverages Market by Product Type
10.4.10.2 Australia Ready-to-Drink Beverages Market by Distribution Channel
10.4.11 Rest of Asia-Pacific
10.4.11.1 Rest of Asia-Pacific Ready-to-Drink Beverages Market by Product Type
10.4.11.2 Rest of Asia-Pacific Ready-to-Drink Beverages Market by Distribution Channel
10.5 Middle East & Africa
10.5.1 Middle East
10.5.1.1 Middle East Ready-to-Drink Beverages Market by Country
10.5.1.2 Middle East Ready-to-Drink Beverages Market by Product Type
10.5.1.3 Middle East Ready-to-Drink Beverages Market by Distribution Channel
10.5.1.4 UAE
10.5.1.4.1 UAE Ready-to-Drink Beverages Market by Product Type
10.5.1.4.2 UAE Ready-to-Drink Beverages Market by Distribution Channel
10.5.1.5 Egypt
10.5.1.5.1 Egypt Ready-to-Drink Beverages Market by Product Type
10.5.1.5.2 Egypt Ready-to-Drink Beverages Market by Distribution Channel
10.5.1.6 Saudi Arabia
10.5.1.6.1 Saudi Arabia Ready-to-Drink Beverages Market by Product Type
10.5.1.6.2 Saudi Arabia Ready-to-Drink Beverages Market by Distribution Channel
10.5.1.7 Qatar
10.5.1.7.1 Qatar Ready-to-Drink Beverages Market by Product Type
10.5.1.7.2 Qatar Ready-to-Drink Beverages Market by Distribution Channel
10.5.1.8 Rest of Middle East
10.5.1.8.1 Rest of Middle East Ready-to-Drink Beverages Market by Product Type
10.5.1.8.2 Rest of Middle East Ready-to-Drink Beverages Market by Distribution Channel
10.5.2 Africa
10.5.2.1 Africa Ready-to-Drink Beverages Market by Country
10.5.2.2 Africa Ready-to-Drink Beverages Market by Product Type
10.5.2.3 Africa Ready-to-Drink Beverages Market by Distribution Channel
10.5.2.4 Nigeria
10.5.2.4.1 Nigeria Ready-to-Drink Beverages Market by Product Type
10.5.2.4.2 Nigeria Ready-to-Drink Beverages Market by Distribution Channel
10.5.2.5 South Africa
10.5.2.5.1 South Africa Ready-to-Drink Beverages Market by Product Type
10.5.2.5.2 South Africa Ready-to-Drink Beverages Market by Distribution Channel
10.5.2.6 Rest of Africa
10.5.2.6.1 Rest of Africa Ready-to-Drink Beverages Market by Product Type
10.5.2.6.2 Rest of Africa Ready-to-Drink Beverages Market by Distribution Channel
10.6 Latin America
10.6.1 Latin America Ready-to-Drink Beverages Market by Country
10.6.2 Latin America Ready-to-Drink Beverages Market by Product Type
10.6.3 Latin America Ready-to-Drink Beverages Market by Distribution Channel
10.6.4 Brazil
10.6.4.1 Brazil Ready-to-Drink Beverages Market by Product Type
10.6.4.2 Brazil Ready-to-Drink Beverages Market by Distribution Channel
10.6.5 Argentina
10.6.5.1 Argentina Ready-to-Drink Beverages Market by Product Type
10.6.5.2 Argentina Ready-to-Drink Beverages Market by Distribution Channel
10.6.6 Colombia
10.6.6.1 Colombia Ready-to-Drink Beverages Market by Product Type
10.6.6.2 Colombia Ready-to-Drink Beverages Market by Distribution Channel
10.6.7 Rest of Latin America
10.6.7.1 Rest of Latin America Ready-to-Drink Beverages Market by Product Type
10.6.7.2 Rest of Latin America Ready-to-Drink Beverages Market by Distribution Channel
11 Company Profile
11.1 The Coca-Cola Company
11.1.1 Company Overview
11.1.2 Financials
11.1.3 Product/Services Offered
11.1.4 SWOT Analysis
11.1.5 The SNS View
11.2 Bacardi Limited
11.2.1 Company Overview
11.2.2 Financials
11.2.3 Product/Services Offered
11.2.4 SWOT Analysis
11.2.5 The SNS View
11.3 Abbott Laboratories Inc
11.3.1 Company Overview
11.3.2 Financials
11.3.3 Product/Services Offered
11.3.4 SWOT Analysis
11.3.5 The SNS View
11.4 Suntory Holdings Ltd
11.4 Company Overview
11.4.2 Financials
11.4.3 Product/Services Offered
11.4.4 SWOT Analysis
11.4.5 The SNS View
11.5 Pernod Richard
11.5.1 Company Overview
11.5.2 Financials
11.5.3 Product/Services Offered
11.5.4 SWOT Analysis
11.5.5 The SNS View
11.6 Nestlé S.A.
11.6.1 Company Overview
11.6.2 Financials
11.6.3 Product/Services Offered
11.6.4 SWOT Analysis
11.6.5 The SNS View
11.7 PepsiCo
11.7.1 Company Overview
11.7.2 Financials
11.7.3 Product/Services Offered
11.7.4 SWOT Analysis
11.7.5 The SNS View
11.8 Yakult Honsha Co. Ltd
11.8.1 Company Overview
11.8.2 Financials
11.8.3 Product/Services Offered
11.8.4 SWOT Analysis
11.8.5 The SNS View
11.9 Monster Beverage Corporation
11.9.1 Company Overview
11.9.2 Financials
11.9.3 Product/ Services Offered
11.9.4 SWOT Analysis
11.9.5 The SNS View
11.10 Red Bull GmbH
11.10.1 Company Overview
11.10.2 Financials
11.10.3 Product/Services Offered
11.10.4 SWOT Analysis
11.10.5 The SNS View
11.11 Diageo PLC.
11.11.1 Company Overview
11.11.2 Financials
11.11.3 Product/Services Offered
11.11.4 SWOT Analysis
11.11.5 The SNS View
11.12 Del Monte foods, Inc
11.12.1 Company Overview
11.12.2 Financials
11.12.3 Product/Services Offered
11.12.4 SWOT Analysis
11.12.5 The SNS View
12. Competitive Landscape
12.1 Competitive Benchmarking
12.2 Market Share Analysis
12.3 Recent Developments
12.3.1 Industry News
12.3.2 Company News
12.3.3 Mergers & Acquisitions
13. USE Cases and Best Practices
14. Conclusion
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