Food Authenticity Market Report Scope And Overview:

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The Food Authenticity Market was valued at USD 7.66 billion in 2023 and is expected to reach USD 13.38 billion by 2032 and grow at a CAGR of 7.01% over the forecast period 2024-2032.

Food authenticity refers to the process of ensuring that food products are what they claim to be and fulfill the quality and safety requirements that consumers demand. This includes making certain that food goods are not tainted or mislabeled.

PCR-based testing is a molecular approach for identifying and quantifying specific DNA sequences. It is a very strong method for assessing food authenticity, but it can be complicated and costly to perform. The Polymerase Chain Reaction (PCR) based segment held the largest share in 2022 and is predicted to maintain its dominance throughout the forecast period. Furthermore, this segment is expected to grow at the fastest rate of 8.3% throughout the period of projection.

Based on target testing, the market is segmented into Meat Speciation, Adulteration Test, False Labeling, Country of Origin, and Ageing. In 2022, the adulteration testing sector had the biggest market share. This is due to a growth in the combining of original products with low-cost components such as fat and syrup. The meat speciation segment is predicted to experience the highest CAGR of 7.7% from 2022 to 2030. This is owing to its assistance in the identification of various animal species and execution for a variety of reasons including ethnic, economic, and safety concerns.

MARKET DYNAMICS

KEY DRIVERS

• Increased cases of false labeling & certification

Food fraud is a global issue that costs the food business billions of dollars annually. Consumers may suffer a variety of unpleasant repercussions as a result of the problem of fraudulent labeling and certification. It may cause consumers to pay more for products that are not what they appear to be, and it may also represent a health risk if consumers are allergic to or have an intolerance to a substance not specified on the label.

RESTRAIN

• Lack of food control infrastructure

Food authenticity refers to the process of ensuring that food products are what they claim to be and fulfill the quality and safety requirements that consumers demand. The systems and processes used to monitor and enforce food safety and quality requirements are referred to as food control infrastructure. In underdeveloped economies, a lack of food control infrastructure has a number of severe effects on the food authenticity market.

OPPORTUNITY

• Stringent regulations in various countries

To ensure culinary authenticity, many countries have strict rules in place. These rules are intended to protect consumers from fraud and to ensure that food goods are exactly what they claim to be. Stringent food authenticity standards must be strictly enforced in order to safeguard consumers and ensure the integrity of the food supply. Governments worldwide are acting to enforce these standards and combat food fraud. The Food Authenticity Market is driven by the European Union, the Food Safety and Inspection Service (FSIS), Food Standards Australia New Zealand (FSANZ), and other severe food authenticity laws.

CHALLENGES

• Complexity in testing techniques

The complexity of testing methodologies in PCR-based, LC-MS/MS, isotope technologies, and immunoassay-based testing is a barrier to the food authenticity market. These procedures necessitate specialized equipment and experience, and they can be time-consuming and costly. Because of the intricacy of these testing methodologies, food firms find it difficult to develop food authenticity testing programs, and governments find it difficult to enforce food authenticity rules.

IMPACT OF RUSSIA UKRAINE WAR

The Russia-Ukraine conflict is having significant effects on the market for food authenticity. Food price increases, increasing food fraud risk, and increased demand for food authenticity testing all contribute to this impact. Since the beginning of the war, the demand for food authenticity testing has surged by more than 15%. This shows that food theft is a growing concern for both food companies and consumers. Since the beginning of the war, the confiscation of counterfeit food goods has surged by more than 20%. This shows that food fraud has become more prevalent.

IMPACT OF ONGOING RECESSION

The influence of a recession on the food authenticity market is complicated and varies on a number of elements, including the severity of the recession, the sorts of food goods most affected, and customer reaction. Since the commencement of the war, global food costs have risen by more than 30%. This has made it more difficult for food firms to retain their profit margins, as well as for consumers to afford authentic food products. Food fraud has become more profitable for thieves as food costs have risen. This includes adulterating food items using lower-quality or cheaper ingredients, as well as mislabeling food goods.

MARKET SEGMENTATION

By Target Testing

• Meat Speciation

• Adulteration Test

• False Labeling

• Country of Origin and Ageing

By Technology

• PCR-Based

• Liquid Chromatography-Mass Spectrometry (LC-MS)

• Isotope Methods

• Immunoassay Based/ELISA

• Other

By Food Target Testing

• Meat & Meat Products

• Dairy & Dairy Products

• Processed Foods

• Other

REGIONAL ANALYSIS

North America is the largest market for food authenticity, followed by Europe and Asia Pacific. The North American food authenticity market is driven by the increasing globalization of the food supply chain and the growing awareness of food adulteration among consumers In the United States, the market for food authenticity is anticipated to reach US$2.0 billion in 2023.

The European food authenticity market is driven by the stringent food safety regulations in the European Union (EU) and the growing awareness of food fraud among consumers. Germany is expected to expand at a CAGR of around 6.1% in Europe. The Asia-Pacific market is expected to reach US$2 billion by 2032, led by countries such as India, South Korea, and Australia.

The Asia Pacific food authenticity market is the fastest-growing market in the world. China, the economy that ranks second worldwide, is expected to reach an estimated market value of US$3.3 billion by 2032, with a CAGR of 11.4% from 2024 to 2032. Other major geographic markets include Japan and Canada, which are expected to increase at 5.6% and 6.3%, respectively, between 2024 and 2032.

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REGIONAL COVERAGE

North America

• US

• Canada

• Mexico

Europe

• Eastern Europe

  • Poland

  • Romania

  • Hungary

  • Turkey

  • Rest of Eastern Europe

• Western Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Netherlands

  • Switzerland

  • Austria

  • Rest of Western Europe

Asia Pacific

• China

• India

• Japan

• South Korea

• Vietnam

• Singapore

• Australia

• Rest of Asia Pacific

Middle East & Africa

• Middle East

  • UAE

  • Egypt

  • Saudi Arabia

  • Qatar

  • Rest of Middle East

• Africa

  • Nigeria

  • South Africa

  • Rest of Africa

Latin America

• Brazil

• Argentina

• Colombia

• Rest of Latin America

KEY PLAYERS

Some major key players in the Food Authenticity Market are SGS, ALS Ltd., Eurofins Scientific SE, Emsl Analytical, Inc., Intertek Group PLC, Merieux NutriSciences Corporation, Romer Labs, Inc., Genetic ID NA, Inc., Microbac Laboratories, Inc., LGC Science, and other key players.

RECENT DEVELOPMENTS

In July 2023, LIBS Fingerprinting Transforms Analytical Approaches to Uncover Food Authenticity. The report published in Atomic Spectroscopy describes how researchers employed laser-induced breakdown spectroscopy (LIBS) to carry out food quality analysis. The researchers enhanced their method to detect spectral patterns, allowing for precise categorization and identification of food samples.

In June 2023, Paola Dugo of the University of Messina in Italy gave the keynote talk at HPLC 2023 on a cutting-edge technology for analyzing complex food and natural product samples that integrates two-dimensional liquid chromatography with mass spectrometry (MS).