image

REPORT SCOPE & OVERVIEW

The Food Authenticity Market size was USD 7.2 billion in 2022 and is expected to Reach USD 11.28 billion by 2030 and grow at a CAGR of 6.4 % over the forecast period of 2023-2030. 

Food authenticity refers to the process of ensuring that food products are what they claim to be and fulfill the quality and safety requirements that consumers demand. This includes making certain that food goods are not tainted or mislabeled.

Food Authenticity Market Revenue Analysis

PCR-based testing is a molecular approach for identifying and quantifying specific DNA sequences. It is a very strong method for assessing food authenticity, but it can be complicated and costly to perform. The Polymerase Chain Reaction (PCR) based segment held the largest share in 2022 and is predicted to maintain its dominance throughout the forecast period. Furthermore, this segment is expected to grow at the fastest rate of 8.3% throughout the period of projection.

Based on target testing, the market is segmented into Meat Speciation, Adulteration Test, False Labeling, Country of Origin, and Ageing. In 2022, the adulteration testing sector had the biggest market share. This is due to a growth in the combining of original products with low-cost components such as fat and syrup. The meat speciation segment is predicted to experience the highest CAGR of 7.7% from 2022 to 2030. This is owing to its assistance in the identification of various animal species and execution for a variety of reasons including ethnic, economic, and safety concerns.

MARKET DYNAMICS

KEY DRIVERS

  • Increased cases of false labeling & certification

Food fraud is a global issue that costs the food business billions of dollars annually. Consumers may suffer a variety of unpleasant repercussions as a result of the problem of fraudulent labeling and certification. It may cause consumers to pay more for products that are not what they appear to be, and it may also represent a health risk if consumers are allergic to or have an intolerance to a substance not specified on the label.

RESTRAIN

  • Lack of food control infrastructure

Food authenticity refers to the process of ensuring that food products are what they claim to be and fulfill the quality and safety requirements that consumers demand. The systems and processes used to monitor and enforce food safety and quality requirements are referred to as food control infrastructure. In underdeveloped economies, a lack of food control infrastructure has a number of severe effects on the food authenticity market.

OPPORTUNITY

  • Stringent regulations in various countries

To ensure culinary authenticity, many countries have strict rules in place. These rules are intended to protect consumers from fraud and to ensure that food goods are exactly what they claim to be. Stringent food authenticity standards must be strictly enforced in order to safeguard consumers and ensure the integrity of the food supply. Governments worldwide are acting to enforce these standards and combat food fraud. The Food Authenticity Market is driven by the European Union, the Food Safety and Inspection Service (FSIS), Food Standards Australia New Zealand (FSANZ), and other severe food authenticity laws.

CHALLENGES

  • Complexity in testing techniques

The complexity of testing methodologies in PCR-based, LC-MS/MS, isotope technologies, and immunoassay-based testing is a barrier to the food authenticity market. These procedures necessitate specialized equipment and experience, and they can be time-consuming and costly. Because of the intricacy of these testing methodologies, food firms find it difficult to develop food authenticity testing programs, and governments find it difficult to enforce food authenticity rules.

IMPACT ANALYSIS

IMPACT OF RUSSIA UKRAINE WAR

The Russia-Ukraine conflict is having significant effects on the market for food authenticity. Food price increases, increasing food fraud risk, and increased demand for food authenticity testing all contribute to this impact. Since the beginning of the war, the demand for food authenticity testing has surged by more than 15%. This shows that food theft is a growing concern for both food companies and consumers. Since the beginning of the war, the confiscation of counterfeit food goods has surged by more than 20%. This shows that food fraud has become more prevalent.

IMPACT OF ONGOING RECESSION

The influence of a recession on the food authenticity market is complicated and varies on a number of elements, including the severity of the recession, the sorts of food goods most affected, and customer reaction. Since the commencement of the war, global food costs have risen by more than 30%. This has made it more difficult for food firms to retain their profit margins, as well as for consumers to afford authentic food products. Food fraud has become more profitable for thieves as food costs have risen. This includes adulterating food items using lower-quality or cheaper ingredients, as well as mislabeling food goods.

MARKET SEGMENTATION

By Target Testing

  • Meat Speciation

  • Adulteration Test

  • False Labeling

  • Country of Origin and Ageing

By Technology

  • PCR-Based

  • Liquid Chromatography-Mass Spectrometry (LC-MS)

  • Isotope Methods

  • Immunoassay Based/ELISA

  • Other

By Food Target Testing

  • Meat & Meat Products

  • Dairy & Dairy Products

  • Processed Foods

  • Other

Food Authenticity Market Segmentation Analysis

REGIONAL ANALYSIS

North America is the largest market for food authenticity, followed by Europe and Asia Pacific. The North American food authenticity market is driven by the increasing globalization of the food supply chain and the growing awareness of food adulteration among consumers In the United States, the market for food authenticity is anticipated to reach US$2.0 billion in 2022.

The European food authenticity market is driven by the stringent food safety regulations in the European Union (EU) and the growing awareness of food fraud among consumers. Germany is expected to expand at a CAGR of around 6.1% in Europe. The Asia-Pacific market is expected to reach US$2 billion by 2030, led by countries such as India, South Korea, and Australia.

The Asia Pacific food authenticity market is the fastest-growing market in the world. China, the economy that ranks second worldwide, is expected to reach an estimated market value of US$3.3 billion by 2030, with a CAGR of 11.4% from 2022 to 2030. Other major geographic markets include Japan and Canada, which are expected to increase at 5.6% and 6.3%, respectively, between 2022 and 2030.

REGIONAL COVERAGE

North America

  • US

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

KEY PLAYERS

Some major key players in the Food Authenticity Market are SGS, ALS Ltd., Eurofins Scientific SE, Emsl Analytical, Inc., Intertek Group PLC, Merieux NutriSciences Corporation, Romer Labs, Inc., Genetic ID NA, Inc., Microbac Laboratories, Inc., LGC Science, and other key players.

Eurofins Scientific SE-Company Financial Analysis

RECENT DEVELOPMENTS

In July 2023, LIBS Fingerprinting Transforms Analytical Approaches to Uncover Food Authenticity. The report published in Atomic Spectroscopy describes how researchers employed laser-induced breakdown spectroscopy (LIBS) to carry out food quality analysis. The researchers enhanced their method to detect spectral patterns, allowing for precise categorization and identification of food samples.

In June 2023, Paola Dugo of the University of Messina in Italy gave the keynote talk at HPLC 2023 on a cutting-edge technology for analyzing complex food and natural product samples that integrates two-dimensional liquid chromatography with mass spectrometry (MS).

Food Authenticity Market Report Scope:
Report Attributes Details
Market Size in 2022  US$ 7.2 Billion
Market Size by 2030  US$ 11.28 Billion
CAGR   CAGR of 6.4 % From 2023 to 2030
Base Year 2022
Forecast Period  2023-2030
Historical Data  2019-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Target Testing (Meat Speciation, Adulteration Test, False Labeling, Country of Origin, and Ageing)
• By Technology (PCR-Based, LC-MS/MS, Isotope Methods, Immunoassay /ELISA, and Other)
• By Food Target Testing (Meat & Meat Products, Dairy & Dairy Products, Processed Foods, and Other)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Company Profiles SGS, ALS Ltd., Eurofins Scientific SE, Emsl Analytical, Inc., Intertek Group PLC, Merieux NutriSciences Corporation, Romer Labs, Inc., Genetic ID NA, Inc., Microbac Laboratories, Inc., LGC Science
Key Drivers • Increased cases of false labeling & certification
Market Opportunity • Stringent regulations in various countries

 

Frequently Asked Questions

Ans: Food Authenticity Market is anticipated to expand by 6.4 % from 2023 to 2030.

Ans: USD 11.82 billion is expected to grow by 2030.

Ans: Increased cases of false labeling & certification are drivers of the Food Authenticity Market.

Ans: The European region is the second fastest-growing Food Authenticity Market in 2022

Ans: Complexity in testing techniques is the challenge of the Food Authenticity Market.

Table of Contents

1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4.1 Impact of the Russia-Ukraine War
4.2 Impact of Ongoing Recession
4.2.1 Introduction
4.2.2 Impact on Major Economies
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8. Food Authenticity Market Segmentation, By Target Testing
8.1 Meat Speciation
8.2 Adulteration Test
8.3 False Labeling
8.4 Country of Origin and Ageing

9. Food Authenticity Market Segmentation, By Technology
9.1 PCR-Based
9.2 Liquid Chromatography-Mass Spectrometry (LC-MS)
9.3 Isotope Methods
9.4 Immunoassay Based/ELISA
9.5 Other

10. Food Authenticity Market Segmentation, By Food Target Testing
10.1 Meat & Meat Products
10.2 Dairy & Dairy Products
10.3 Processed Foods
10.4 Other

11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 North America Food Authenticity Market by Country
11.2.2 North America Food Authenticity Market by Target Testing
11.2.3 North America Food Authenticity Market by Technology
11.2.4 North America Food Authenticity Market by Food Target Testing
11.2.5 USA
11.2.5.1 USA Food Authenticity Market by Target Testing
11.2.5.2 USA Food Authenticity Market by Technology
11.2.5.3 USA Food Authenticity Market by Food Target Testing
11.2.6 Canada
11.2.6.1 Canada Food Authenticity Market by Target Testing
11.2.6.2 Canada Food Authenticity Market by Technology
11.2.6.3 Canada Food Authenticity Market by Food Target Testing
11.2.7 Mexico
11.2.7.1 Mexico Food Authenticity Market by Target Testing
11.2.7.2 Mexico Food Authenticity Market by Technology
11.2.7.3 Mexico Food Authenticity Market by Food Target Testing
11.3 Europe
11.3.1 Eastern Europe
11.3.1.1 Eastern Europe Food Authenticity Market by Country
11.3.1.2 Eastern Europe Food Authenticity Market by Target Testing
11.3.1.3 Eastern Europe Food Authenticity Market by Technology
11.3.1.4 Eastern Europe Food Authenticity Market by Food Target Testing
11.3.1.5 Poland
11.3.1.5.1 Poland Food Authenticity Market by Target Testing
11.3.1.5.2 Poland Food Authenticity Market by Technology
11.3.1.5.3 Poland Food Authenticity Market by Food Target Testing
11.3.1.6 Romania
11.3.1.6.1 Romania Food Authenticity Market by Target Testing
11.3.1.6.2 Romania Food Authenticity Market by Technology
11.3.1.6.4 Romania Food Authenticity Market by Food Target Testing
11.3.1.7 Turkey
11.3.1.7.1 Turkey Food Authenticity Market by Target Testing
11.3.1.7.2 Turkey Food Authenticity Market by Technology
11.3.1.7.3 Turkey Food Authenticity Market by Food Target Testing
11.3.1.8 Rest of Eastern Europe
11.3.1.8.1 Rest of Eastern Europe Food Authenticity Market by Target Testing
11.3.1.8.2 Rest of Eastern Europe Food Authenticity Market by Technology
11.3.1.8.3 Rest of Eastern Europe Food Authenticity Market by Food Target Testing
11.3.2 Western Europe
11.3.2.1 Western Europe Food Authenticity Market by Target Testing
11.3.2.2 Western Europe Food Authenticity Market by Technology
11.3.2.3 Western Europe Food Authenticity Market by Food Target Testing
11.3.2.4 Germany
11.3.2.4.1 Germany Food Authenticity Market by Target Testing
11.3.2.4.2 Germany Food Authenticity Market by Technology
11.3.2.4.3 Germany Food Authenticity Market by Food Target Testing
11.3.2.5 France
11.3.2.5.1 France Food Authenticity Market by Target Testing
11.3.2.5.2 France Food Authenticity Market by Technology
11.3.2.5.3 France Food Authenticity Market by Food Target Testing
11.3.2.6 UK
11.3.2.6.1 UK Food Authenticity Market by Target Testing
11.3.2.6.2 UK Food Authenticity Market by Technology
11.3.2.6.3 UK Food Authenticity Market by Food Target Testing
11.3.2.7 Italy
11.3.2.7.1 Italy Food Authenticity Market by Target Testing
11.3.2.7.2 Italy Food Authenticity Market by Technology
11.3.2.7.3 Italy Food Authenticity Market by Food Target Testing
11.3.2.8 Spain
11.3.2.8.1 Spain Food Authenticity Market by Target Testing
11.3.2.8.2 Spain Food Authenticity Market by Technology
11.3.2.8.3 Spain Food Authenticity Market by Food Target Testing
11.3.2.9 Netherlands
11.3.2.9.1 Netherlands Food Authenticity Market by Target Testing
11.3.2.9.2 Netherlands Food Authenticity Market by Technology
11.3.2.9.3 Netherlands Food Authenticity Market by Food Target Testing
11.3.2.10 Switzerland
11.3.2.10.1 Switzerland Food Authenticity Market by Target Testing
11.3.2.10.2 Switzerland Food Authenticity Market by Technology
11.3.2.10.3 Switzerland Food Authenticity Market by Food Target Testing
11.3.2.11.1 Austria
11.3.2.11.2 Austria Food Authenticity Market by Target Testing
11.3.2.11.3 Austria Food Authenticity Market by Technology
11.3.2.11.4 Austria Food Authenticity Market by Food Target Testing
11.3.2.12 Rest of Western Europe
11.3.2.12.1 Rest of Western Europe Food Authenticity Market by Target Testing
11.3.2.12.2 Rest of Western Europe Food Authenticity Market by Technology
11.3.2.12.3 Rest of Western Europe Food Authenticity Market by Food Target Testing
11.4 Asia-Pacific
11.4.1 Asia-Pacific Food Authenticity Market by Country
11.4.2 Asia-Pacific Food Authenticity Market by Target Testing
11.4.3 Asia-Pacific Food Authenticity Market by Technology
11.4.4 Asia-Pacific Food Authenticity Market by Food Target Testing
11.4.5 China
11.4.5.1 China Food Authenticity Market by Target Testing
11.4.5.2 China Food Authenticity Market by Food Target Testing
11.4.5.3 China Food Authenticity Market by Technology
11.4.6 India
11.4.6.1 India Food Authenticity Market by Target Testing
11.4.6.2 India Food Authenticity Market by Technology
11.4.6.3 India Food Authenticity Market by Food Target Testing
11.4.7 Japan
11.4.7.1 Japan Food Authenticity Market by Target Testing
11.4.7.2 Japan Food Authenticity Market by Technology
11.4.7.3 Japan Food Authenticity Market by Food Target Testing
11.4.8 South Korea
11.4.8.1 South Korea Food Authenticity Market by Target Testing
11.4.8.2 South Korea Food Authenticity Market by Technology
11.4.8.3 South Korea Food Authenticity Market by Food Target Testing
11.4.9 Vietnam
11.4.9.1 Vietnam Food Authenticity Market by Target Testing
11.4.9.2 Vietnam Food Authenticity Market by Technology
11.4.9.3 Vietnam Food Authenticity Market by Food Target Testing
11.4.10 Singapore
11.4.10.1 Singapore Food Authenticity Market by Target Testing
11.4.10.2 Singapore Food Authenticity Market by Technology
11.4.10.3 Singapore Food Authenticity Market by Food Target Testing
11.4.11 Australia
11.4.11.1 Australia Food Authenticity Market by Target Testing
11.4.11.2 Australia Food Authenticity Market by Technology
11.4.11.3 Australia Food Authenticity Market by Food Target Testing
11.4.12 Rest of Asia-Pacific
11.4.12.1 Rest of Asia-Pacific Food Authenticity Market by Target Testing
11.4.12.2 Rest of Asia-Pacific Food Authenticity Market by Technology
11.4.12.3 Rest of Asia-Pacific Food Authenticity Market by Food Target Testing
11.5 Middle East & Africa
11.5.1 Middle East
11.5.1.1 Middle East Food Authenticity Market by Country
11.5.1.2 Middle East Food Authenticity Market by Target Testing
11.5.1.3 Middle East Food Authenticity Market by Technology
11.5.1.4 Middle East Food Authenticity Market by Food Target Testing
11.5.1.5 UAE
11.5.1.5.1 UAE Food Authenticity Market by Target Testing
11.5.1.5.2 UAE Food Authenticity Market by Technology
11.5.1.5.3 UAE Food Authenticity Market by Food Target Testing
11.5.1.6 Egypt
11.5.1.6.1 Egypt Food Authenticity Market by Target Testing
11.5.1.6.2 Egypt Food Authenticity Market by Technology
11.5.1.6.3 Egypt Food Authenticity Market by Food Target Testing
11.5.1.7 Saudi Arabia
11.5.1.7.1 Saudi Arabia Food Authenticity Market by Target Testing
11.5.1.7.2 Saudi Arabia Food Authenticity Market by Technology
11.5.1.7.3 Saudi Arabia Food Authenticity Market by Food Target Testing
11.5.1.8 Qatar
11.5.1.8.1 Qatar Food Authenticity Market by Target Testing
11.5.1.8.2 Qatar Food Authenticity Market by Technology
11.5.1.8.3 Qatar Food Authenticity Market by Food Target Testing
11.5.1.9 Rest of Middle East
11.5.1.9.1 Rest of Middle East Food Authenticity Market by Target Testing
11.5.1.9.2 Rest of Middle East Food Authenticity Market by Technology
11.5.1.9.3 Rest of Middle East Food Authenticity Market by Food Target Testing
11.5.2 Africa
11.5.2.1 Africa Transfusion Diagnostics Market by Country
11.5.2.2 Africa Food Authenticity Market by Target Testing
11.5.2.3 Africa Food Authenticity Market by Technology
11.5.2.4 Africa Food Authenticity Market by Food Target Testing
11.5.2.5 Nigeria
11.5.2.5.1 Nigeria Food Authenticity Market by Target Testing
11.5.2.5.2 Nigeria Food Authenticity Market by Technology
11.5.2.5.3 Nigeria Food Authenticity Market by Food Target Testing
11.5.2.6 South Africa
11.5.2.6.1 South Africa Food Authenticity Market by Target Testing
11.5.2.6.2 South Africa Food Authenticity Market by Technology
11.5.2.6.3 South Africa Food Authenticity Market by Food Target Testing
11.5.2.7 Rest of Africa
11.5.2.7.1 Rest of Africa Food Authenticity Market by Target Testing
11.5.2.7.2 Rest of Africa Food Authenticity Market by Technology
11.5.2.7.3 Rest of Africa Food Authenticity Market by Food Target Testing
11.6 Latin America
11.6.1 Latin America Food Authenticity Market by Country
11.6.2 Latin America Food Authenticity Market by Target Testing
11.6.3 Latin America Food Authenticity Market by Technology
11.6.4 Latin America Food Authenticity Market by Food Target Testing
11.6.5 Brazil
11.6.5.1 Brazil Food Authenticity Market by Target Testing
11.6.5.2 Brazil Food Authenticity Market by Technology
11.6.5.3 Brazil Food Authenticity Market by Food Target Testing
11.6.6 Argentina
11.6.6.1 Argentina Food Authenticity Market by Target Testing
11.6.6.2 Argentina Food Authenticity Market by Technology
11.6.6.3 Argentina Food Authenticity Market by Food Target Testing
11.6.7 Colombia
11.6.7.1 Colombia Food Authenticity Market by Target Testing
11.6.7.2 Colombia Food Authenticity Market by Technology
11.6.7.3 Colombia Food Authenticity Market by Food Target Testing
11.6.8 Rest of Latin America
11.6.8.1 Rest of Latin America Food Authenticity Market by Target Testing
11.6.8.2 Rest of Latin America Food Authenticity Market by Technology
11.6.8.3 Rest of Latin America Food Authenticity Market by Food Target Testing

12.Company profile
12.1 Eurofins Scientific SE
12.1.1 Company Overview
12.1.2 Financial
12.1.3 Products/ Services Offered
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 Emsl Analytical, Inc.
12.2.1 Company Overview
12.2.2 Financials
12.2.3 Product/Services Offered
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 Intertek Group PLC
12.3.1 Company Overview
12.3.2 Financials
12.3.3 Product/Services Offered
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 SGS
12.4.1 Company Overview
12.4.2 Financials
12.4.3 Product/Services Offered
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 LGC Science
12.5.1 Company Overview
12.5.2 Financials
12.5.3 Product/Services Offered
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 Merieux NutriSciences Corporation
12.6.1 Company Overview
12.6.2 Financials
12.6.3 Product/Services Offered
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 Romer Labs, Inc.
12.7.1 Company Overview
12.7.2 Financials
12.7.3 Product/Services Offered
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8 Genetic ID NA, Inc.
12.8.1 Company Overview
12.8.2 Financials
12.8.3 Product/Services Offered
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9 Microbac Laboratories, Inc.
12.9.1 Company Overview
12.9.2 Financials
12.9.3 Product/Services Offered
12.9.4 SWOT Analysis
12.9.5 The SNS View
12.10 ALS Ltd.
12.10.1 Company Overview
12.10.2 Financials
12.10.3 Product/Services Offered
12.10.4 SWOT Analysis
12.10.5 The SNS View

13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share Analysis
13.3 Recent Developments
13.3.1 Industry News
13.3.2 Company News
13.3.3 Mergers & Acquisitions

14. Use Case and Best Practices

15. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.

 

The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.

Start a Conversation

Hi! Click one of our member below to chat on Phone