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Smart Irrigation Market Report Scope & Overview:

The Smart Irrigation Market size was valued at USD 1.56 billion in 2023 and is expected to grow to USD 4.65 billion by 2031 and grow at a CAGR of 14.5% over the forecast period of 2024-2031.

The smart irrigation system is a cutting-edge technology, into your current irrigation system. They automate, monitor, and analyse your water usage, assisting in waste reduction, leak detection, and warning you of any possible issues. Instead of relying on conventional, manual methods of watering, you can leverage external inputs like soil moisture levels and weather conditions to build irrigation schedules based on your plants' actual demands by using a smart system that integrates all water-related operations. By lessening runoff, erosion, and evaporation, this aids in water conservation.

Smart Irrigation Market Revenue Analysis

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In contrast to conventional automatic system timers, which irrigate according to a user-determined set schedule, smart irrigation controllers and sensors have been created to reduce outdoor water usage by irrigation based on plant water need. This technology can be used to construct a smart controller by attaching a sensor to an existing irrigation timer or as a whole controller. 

The landscape's need for irrigation is determined by smart irrigation technology using weather information or data on soil moisture. Intelligent irrigation technique consists of by minimizing water waste, these solutions increase the effectiveness of irrigation while preserving plant health and quality. Utilizing smart irrigation technology in the landscape may help to cut back on water usage outside. Both tiny, private landscapes and huge, professionally managed landscapes can benefit from this technology. The sections that follow describe the features of each product as well as their benefits and drawbacks.  Homeowners and irrigation managers should be aware that for optimal water savings, smart irrigation systems will need to be frequently adjusted and maintained.

MARKET DYNAMICS

KEY DRIVERS: 

  • Growing demand for water conservation

  • Groving relevance of effective watering techniques

Due to rising water consciousness, the global market for smart irrigation has grown recently. Conservation in order to increase the coverage of irrigation controllers, smart irrigation systems use the most recent technologies, including sprinklers, sensors, and controllers. Utilizing cutting-edge technology, such as loT, improves water efficiency. Depending on how moist the soil is, the water levels will change.

RESTRAIN:

  • High Installation cost

  • Lack of skilled workforce

OPPORTUNITY:

  • Growing the use of smart irrigation system

Smart irrigation systems receive local meteorological information and analyse it to decide whether or not the landscape needs to be watered., It avoids the wastage of water and energy resources. The use of intelligent irrigation systems also offers the chance to preserve water, resulting in the creation of an environment that is sustainable and kind to the environment.

CHALLENGES:

  • High initial investment and maintenance cost

  • Inadequate standards in the industrial

Through a variety of interfaces, technologies, and protocols, smart irrigation devices connect with one another. Data misrepresentation may occur as a result of the absence of standardization of various communication interfaces and protocols. Additionally, it makes system integration more difficult and makes it more difficult for unconnected systems to plug and play with one another. The majority of equipment manufacturers, for instance, utilize their own interface protocols for communication, which has an impact on the communication between devices made by other equipment manufacturers.

IMPACT OF RUSSIAN UKRAINE WAR

Water levels at the enormous Kakhovka Reservoir in southern Ukraine should be rising quickly. The reservoir fills when winter snowmelt and rain runoff into the Dnipro River, allowing farmers to use it later on in the year during the hot, dry summer. But this spring, Kakhovka's water levels are still much below average. The lower end of the reservoir contains a hydroelectric power station that is under Russian control. Water levels at Kakhovka have fallen to lows not seen in decades since the plant's sluice gates have been left open since November. The southern Ukraine depends on the reservoir. In addition to supplying water to the local cities and villages, it also irrigates some 500,000 acres of farmland where cereals and vegetables are grown. It provides cooling water for the Zaporizhzhia nuclear power plant as well. According to experts, the situation at the reservoir shows how Russia's war is having an increasingly negative influence on Ukraine's water supply. Millions of Ukrainians have lost access to clean water as a result of deliberate attacks on water treatment and wastewater collection facilities. Top of Form

MARKET SEGMENTATION

By Component

  • Controllers

    • (Evapotranspiration) ET-Based

    • Soil Sensor-Based

  • Sensors

    • Soil Moisture Sensors

    • Temperature Sensors

    • Rain/Freeze Sensors

    • Fertigation Sensors

    • Others

  • Water Flow Meters

  • Others (includes gateways, routers, and wireless communication equipment)

By System Type

  • Weather-based

  • Sensor-based

By Application

  • Agricultural

  • Greenhouses

  • Open-fields

  • Non-Agricultural

  • Residential

  • Turf & Landscape

  • Golf Courses

  • Others

REGIONAL ANALYSIS

During the forecast period, North America is anticipated to have the largest market share and the fastest rate of growth.

Smart irrigation is a growing market, and Asia Pacific is predicted to grow at the quickest rate over the projection period. China, Japan, Australia, India, Singapore, and Indonesia are important nations in the Asia-Pacific region. These nations have launched a number of initiatives and organizations to encourage the development of cutting-edge agricultural practices, which will positively impact market trends for smart irrigation. In the Asia Pacific, Australia and China have held the top two positions.

The market for smart irrigation in North America held the greatest proportion in 2023, with about 36.1%. This is attributed to several factors, including the steady increase in disposable income, the expansion of urbanization, the rise in the use of loT-based irrigation techniques in nations like the United States and Canada, the rapid uptake of smartphones and other devices for remotely accessing field data, and increased investment in the local ag-tech sector.

Smart-Irrigation-Market-By-Region

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REGIONAL COVERAGE:

North America

  • US

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

KEY PLAYERS

Major vendors in the smart irrigation companies include Rain Bird Corporation (US), The Toro Company (US), Hunter Industries (US), Netafim (Israel), HydroPoint (US), Manna Irrigation (Israel), Stevens Water Monitoring Systems (US), Galcon (Israel), Rachio (US), Weathermatic (US), and other players are listed in a final report.

The Toro Company (US)-Company Financial Analysis

Company Landscape Analysis

RECENT DEVELOPMENT

  • A cutting-edge precision irrigation system with A-based autonomous capabilities was unveiled by Viridix in April 2022.

  • The Toro Company (US) purchased Left Hand Robotics Inc. in May 2021. The purchase supports the business's plan to be a leader in emerging technologies including automation, smart networking, and alternative energy.

  • In order to integrate FluroSat's remote sensing technology into Netbeat, Netafim's digital irrigation management platform, FluroSat and Netafim (Israel) entered a cooperation in March 2020. 

Smart Irrigation Market Report Scope:
Report Attributes Details
Market Size in 2023  US$ 1.56 Bn
Market Size by 2031  US$ 4.65 Bn
CAGR   CAGR of 14.5 % From 2023 to 2030
Base Year 2022 
Forecast Period  2024-2031
Historical Data  2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Component (Controllers, (Evapotranspiration) ET-Based, Soil Sensor-Based, Sensors, Soil Moisture Sensors, Temperature Sensors, Rain/Freeze Sensors, Fertigation Sensors, Others, Water Flow Meters, Others (includes gateways, routers, and wireless communication equipment))
• By System Type (Weather-based, Sensor-based)
• By Application (Agricultural, Greenhouses, Open-fields, Non-Agricultural, Residential, Turf & Landscape, Golf Courses, Others
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Company Profiles Rain Bird Corporation (US), The Toro Company (US), Hunter Industries (US), Netafim (Israel), HydroPoint (US), Manna Irrigation (Israel), Stevens Water Monitoring Systems (US), Galcon (Israel), Rachio (US), Weathermatic (US)
Key Drivers • Growing demand for water conservation
• Groving relevance of effective watering techniques
Market Restraints • High Installation cost
• Lack of skilled workforce

 

Frequently Asked Questions

Ans: Smart Irrigation Market is anticipated to expand by 14.5 % from 2024 to 2031.

Ans:   USD 4.65 billion is expected to grow by 2031.

Ans: Smart Irrigation Market size was valued at USD 1.56 billion in 2023

Ans: High Installation cost and Lack of skilled workforce

Ans: Growing demand for water conservation and Groving relevance of effective watering techniques

Table of Contents

1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4.1 Impact of the Ukraine- Russia war
4.2 Impact of ongoing Recession
4.2.1 Introduction
4.2.2 Impact on major economies
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8. Smart Irrigation Market Segmentation, By Component
8.1 Controllers
8.1.1 ET-Based (Evapotranspiration)
8.1.2 Soil Sensor-Based
8.2 Sensors
8.2.1 Soil Moisture Sensors
8.2.2 Temperature Sensors
8.2.3 Rain/Freeze Sensors
8.2.4 Fertigation Sensors
8.2.5 Others
8.3 Water Flow Meters
8.4Others (includes gateways, routers, and wireless communication equipment)

9. Smart Irrigation Market Segmentation, By System Type
9.1    Weather-based
9.2    Sensor-based

10. Smart Irrigation Market Segmentation, By Application
10.1 Agricultural
10.2 Greenhouses
10.3 Open-fields
10.4 Non-Agricultural
10.5 Residential
10.6 Turf & Landscape
10.7 Golf Courses
10.8 Others

11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 North America Smart Irrigation Market by Country
11.2.2North America Smart Irrigation Market by Component
11.2.3 North America Smart Irrigation Market by System Type
11.2.4 North America Smart Irrigation Market by Application
11.2.5 USA
11.2.5.1 USA Smart Irrigation Market by Component
11.2.5.2 USA Smart Irrigation Market by System Type
11.2.5.3 USA Smart Irrigation Market by Application
11.2.6 Canada
11.2.6.1 Canada Smart Irrigation Market by Component
11.2.6.2 Canada Smart Irrigation Market by System Type
11.2.6.3 Canada Smart Irrigation Market by Application
11.2.7 Mexico
11.2.7.1 Mexico Smart Irrigation Market by Component
11.2.7.2 Mexico Smart Irrigation Market by System Type
11.2.7.3 Mexico Smart Irrigation Market by Application
11.3 Europe
11.3.1 Eastern Europe
11.3.1.1 Eastern Europe Smart Irrigation Market by Country
11.3.1.2 Eastern Europe Smart Irrigation Market by Component
11.3.1.3 Eastern Europe Smart Irrigation Market by System Type
11.3.1.4 Eastern Europe Smart Irrigation Market by Application
11.3.1.5 Poland
11.3.1.5.1 Poland Smart Irrigation Market by Component
11.3.1.5.2 Poland Smart Irrigation Market by System Type
11.3.1.5.3 Poland Smart Irrigation Market by Application
11.3.1.6 Romania
11.3.1.6.1 Romania Smart Irrigation Market by Component
11.3.1.6.2 Romania Smart Irrigation Market by System Type
11.3.1.6.4 Romania Smart Irrigation Market by Application
11.3.1.7 Turkey
11.3.1.7.1 Turkey Smart Irrigation Market by Component
11.3.1.7.2 Turkey Smart Irrigation Market by System Type
11.3.1.7.3 Turkey Smart Irrigation Market by Application
11.3.1.8 Rest of Eastern Europe
11.3.1.8.1 Rest of Eastern Europe Smart Irrigation Market by Component
11.3.1.8.2 Rest of Eastern Europe Smart Irrigation Market by System Type
11.3.1.8.3 Rest of Eastern Europe Smart Irrigation Market by Application
11.3.2 Western Europe
11.3.2.1 Western Europe Smart Irrigation Market by Component
11.3.2.2 Western Europe Smart Irrigation Market by System Type
11.3.2.3 Western Europe Smart Irrigation Market by Application
11.3.2.4 Germany
11.3.2.4.1 Germany Smart Irrigation Market by Component
11.3.2.4.2 Germany Smart Irrigation Market by System Type
11.3.2.4.3 Germany Smart Irrigation Market by Application
11.3.2.5 France
11.3.2.5.1 France Smart Irrigation Market by Component
11.3.2.5.2 France Smart Irrigation Market by System Type
11.3.2.5.3 France Smart Irrigation Market by Application
11.3.2.6 UK
11.3.2.6.1 UK Smart Irrigation Market by Component
11.3.2.6.2 UK Smart Irrigation Market by System Type
11.3.2.6.3 UK Smart Irrigation Market by Application
11.3.2.7 Italy
11.3.2.7.1 Italy Smart Irrigation Market by Component
11.3.2.7.2 Italy Smart Irrigation Market by System Type
11.3.2.7.3 Italy Smart Irrigation Market by Application
11.3.2.8 Spain
11.3.2.8.1 Spain Smart Irrigation Market by Component
11.3.2.8.2 Spain Smart Irrigation Market by System Type
11.3.2.8.3 Spain Smart Irrigation Market by Application
11.3.2.9 Netherlands
11.3.2.9.1 Netherlands Smart Irrigation Market by Component
11.3.2.9.2 Netherlands Smart Irrigation Market by System Type
11.3.2.9.3 Netherlands Smart Irrigation Market by Application
11.3.2.10 Switzerland
11.3.2.10.1 Switzerland Smart Irrigation Market by Component
11.3.2.10.2 Switzerland Smart Irrigation Market by System Type
11.3.2.10.3 Switzerland Smart Irrigation Market by Application
11.3.2.11.1 Austria
11.3.2.11.2 Austria Smart Irrigation Market by Component
11.3.2.11.3 Austria Smart Irrigation Market by System Type
11.3.2.11.4 Austria Smart Irrigation Market by Application
11.3.2.12 Rest of Western Europe
11.3.2.12.1 Rest of Western Europe Smart Irrigation Market by Component
11.3.2.12.2 Rest of Western Europe Smart Irrigation Market by System Type
11.3.2.12.3 Rest of Western Europe Smart Irrigation Market by Application
11.4 Asia-Pacific
11.4.1 Asia-Pacific Smart Irrigation Market by Country
11.4.2 Asia-Pacific Smart Irrigation Market by Component
11.4.3 Asia-Pacific Smart Irrigation Market by System Type
11.4.4 Asia-Pacific Smart Irrigation Market by Application
11.4.5 China
11.4.5.1 China Smart Irrigation Market by Component
11.4.5.2 China Smart Irrigation Market by Application
11.4.5.3 China Smart Irrigation Market by System Type
11.4.6 India
11.4.6.1 India Smart Irrigation Market by Component
11.4.6.2 India Smart Irrigation Market by System Type
11.4.6.3 India Smart Irrigation Market by Application
11.4.7 Japan
11.4.7.1 Japan Smart Irrigation Market by Component
11.4.7.2 Japan Smart Irrigation Market by System Type
11.4.7.3 Japan Smart Irrigation Market by Application
11.4.8 South Korea
11.4.8.1 South Korea Smart Irrigation Market by Component
11.4.8.2 South Korea Smart Irrigation Market by System Type
11.4.8.3 South Korea Smart Irrigation Market by Application
11.4.9 Vietnam
11.4.9.1 Vietnam Smart Irrigation Market by Component
11.4.9.2 Vietnam Smart Irrigation Market by System Type
11.4.9.3 Vietnam Smart Irrigation Market by Application
11.4.10 Singapore
11.4.10.1 Singapore Smart Irrigation Market by Component
11.4.10.2 Singapore Smart Irrigation Market by System Type
11.4.10.3 Singapore Smart Irrigation Market by Application
11.4.11 Australia
11.4.11.1 Australia Smart Irrigation Market by Component
11.4.11.2 Australia Smart Irrigation Market by System Type
11.4.11.3 Australia Smart Irrigation Market by Application
11.4.12 Rest of Asia-Pacific
11.4.12.1 Rest of Asia-Pacific Smart Irrigation Market by Component
11.4.12.2 Rest of Asia-Pacific Smart Irrigation Market by System Type
11.4.12.3 Rest of Asia-Pacific Smart Irrigation Market by Application
11.5 Middle East & Africa
11.5.1 Middle East
11.5.1.1 Middle East Smart Irrigation Market by Country
11.5.1.2 Middle East Smart Irrigation Market by Component
11.5.1.3 Middle East Smart Irrigation Market by System Type
11.5.1.4 Middle East Smart Irrigation Market by Application
11.5.1.5 UAE
11.5.1.5.1 UAE Smart Irrigation Market by Component
11.5.1.5.2 UAE Smart Irrigation Market by System Type
11.5.1.5.3 UAE Smart Irrigation Market by Application
11.5.1.6 Egypt
11.5.1.6.1 Egypt Smart Irrigation Market by Component
11.5.1.6.2 Egypt Smart Irrigation Market by System Type
11.5.1.6.3 Egypt Smart Irrigation Market by Application
11.5.1.7 Saudi Arabia
11.5.1.7.1 Saudi Arabia Smart Irrigation Market by Component
11.5.1.7.2 Saudi Arabia Smart Irrigation Market by System Type
11.5.1.7.3 Saudi Arabia Smart Irrigation Market by Application
11.5.1.8 Qatar
11.5.1.8.1 Qatar Smart Irrigation Market by Component
11.5.1.8.2 Qatar Smart Irrigation Market by System Type
11.5.1.8.3 Qatar Smart Irrigation Market by Application
11.5.1.9 Rest of Middle East
11.5.1.9.1 Rest of Middle East Smart Irrigation Market by Component
11.5.1.9.2 Rest of Middle East Smart Irrigation Market by System Type
11.5.1.9.3 Rest of Middle East Smart Irrigation Market by Application
11.5.2 Africa
11.5.2.1 Africa Transfusion Diagnostics Market by Country
11.5.2.2 Africa Smart Irrigation Market by Component
11.5.2.3 Africa Smart Irrigation Market by System Type
11.5.2.4 Africa Smart Irrigation Market by Application
11.5.2.5 Nigeria
11.5.2.5.1 Nigeria Smart Irrigation Market by Component
11.5.2.5.2 Nigeria Smart Irrigation Market by System Type
11.5.2.5.3 Nigeria Smart Irrigation Market by Application
11.5.2.6 South Africa
11.5.2.6.1 South Africa Smart Irrigation Market by Component
11.5.2.6.2 South Africa Smart Irrigation Market by System Type
11.5.2.6.3 South Africa Smart Irrigation Market by Application
11.5.2.7 Rest of Africa
11.5.2.7.1 Rest of Africa Smart Irrigation Market by Component
11.5.2.7.2 Rest of Africa Smart Irrigation Market by System Type
11.5.2.7.3 Rest of Africa Smart Irrigation Market by Application
11.6 Latin America
11.6.1 Latin America Smart Irrigation Market by Country
11.6.2 Latin America Smart Irrigation Market by Component
11.6.3 Latin America Smart Irrigation Market by System Type
11.6.4 Latin America Smart Irrigation Market by Application
11.6.5 Brazil
11.6.5.1 Brazil America Smart Irrigation Market by Component
11.6.5.2 Brazil America Smart Irrigation Market by System Type
11.6.5.3 Brazil America Smart Irrigation Market by Application
11.6.6 Argentina
11.6.6.1 Argentina America Smart Irrigation Market by Component
11.6.6.2 Argentina America Smart Irrigation Market by System Type
11.6.6.3 Argentina America Smart Irrigation Market by Application
11.6.7 Colombia
11.6.7.1 Colombia America Smart Irrigation Market by Component
11.6.7.2 Colombia America Smart Irrigation Market by System Type
11.6.7.3 Colombia America Smart Irrigation Market by Application
11.6.8 Rest of Latin America
11.6.8.1 Rest of Latin America Smart Irrigation Market by Component
11.6.8.2 Rest of Latin America Smart Irrigation Market by System Type
11.6.8.3 Rest of Latin America Smart Irrigation Market by Application

12. Company profile
12.1 Rain Bird Corporation (US)
12.1.1 Company Overview
12.1.2 Financial
12.1.3 Products/ Services Offered
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 The Toro Company (US)
12.2.1 Company Overview
12.2.2 Financials
12.2.3 Product/Services Offered
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 Hunter Industries (US)
12.3.1 Company Overview
12.3.2 Financials
12.3.3 Product/Services Offered
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 Netafim (Israel)
12.4.1 Company Overview
12.4.2 Financials
12.4.3 Product/Services Offered
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 HydroPoint (US)
12.5.1 Company Overview
12.5.2 Financials
12.5.3 Product/Services Offered
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 Manna Irrigation (Israel)
12.6.1 Company Overview
12.6.2 Financials
12.6.3 Product/Services Offered
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 Stevens Water Monitoring Systems (US)
12.7.1 Company Overview
12.7.2 Financials
12.7.3 Product/Services Offered
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8 Galcon (Israel)
12.8.1 Company Overview
12.8.2 Financials
12.8.3 Product/Services Offered
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9 Rachio (US)
12.9.1 Company Overview
12.9.2 Financials
12.9.3 Product/Services Offered
12.9.4 SWOT Analysis
12.9.5 The SNS View
12.10 Weathermatic (US)
12.10.1 Company Overview
12.10.2 Financials
12.10.3 Product/Services Offered
12.10.4 SWOT Analysis
12.10.5 The SNS View

13. Competitive Landscape
13.1 Competitive Bench marking
13.2 Market Share Analysis
13.3 Recent Developments
13.3.1 Industry News
13.3.2 Company News
13.3.3 Mergers & Acquisitions

14. Use Case and Best Practices

15. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Data Bank Validation

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