The Virtual Fitting Room Market size was valued at USD 4.89 Billion in 2023 and is projected to reach USD 23.08 Billion by 2031, growing at a CAGR of 21.4% from 2024 to 2031.
A virtual fitting room was introduced to the fashion retail business and started off slowly as 2D overlays. It is an online representation of an in-store changing environment. Nevertheless, the sector has experienced significant demand since the introduction of 3D technologies that use a mannequin to gauge the user's size. A virtual fitting room, a platform for client and fashion brand collaboration, aims to increase customer confidence and reduce the need for returns or exchanges of goods due to sizing and fitting concerns. As sophisticated technologies, such as high-quality integrated circuits, become more widely available over the projection period, It is anticipated that the use of virtual changing room technology would increase as a result of smartphone cameras, smart mirrors, and high-definition lenses. Since the COVID-19 epidemic broke out, there has been an increase in the need for virtual fitting rooms because the government has instituted a lockdown that bans people from going outdoors and visiting businesses. Due to the restriction, customers were forced to switch to online purchasing, and the virtual fitting room was the only way to try on clothing.
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Drivers
The growing popularity of mobile commerce will drive the demand for virtual fitting room tools.
Businesses, particularly fashion retailers, are taking opportunities to reach a larger audience as consumer attention shifts to mobile devices. Numerous internet shops have created programs that rapidly and interactively show customers their brand's merchandise. Retailers like Amazon, Walmart, Shopify, and others offer their customers apps for virtual changing rooms so they may browse through a virtual closet full of clothing.
Mobile apps for virtual fittings are based on artificial intelligence and augmented reality. To improve the purchasing experience for customers, they offer a customized avatar and 3D visualization. Thus, the development of virtual try-on software is accelerated by mobile commerce.
Restrains
High Cost of Virtual Try-On Implementation to Slow Market Growth
Over the past ten years, retailers have become increasingly interested in virtual reality technologies. Virtual fitting rooms are being used by retailers like ASOS, Adidas, and Macy's in their physical stores and online stores. Virtual dressing rooms, however, would be an expensive expenditure for smaller businesses. Virtual dressing room solutions are expensive for a number of reasons, including the incorporation/application of augmented reality, artificial intelligence, and virtual reality technology, the creation of 3D assets, the purchase of hardware like smart mirrors, and staff training on how to use the software. Further, the shop can find it difficult to effortlessly integrate the technology if they have no prior experience using AI, VR, or AR. That is the anticipated limit on market expansion.
Opportunities
The growing need for cutting-edge products that enable clients to make quick purchasing judgments.
Challenges
The difficulty of technology to instantly identify the full human body structure because it can only distinguish individual body sections.
Due to the pandemic, customers switched to a virtual dressing room tool, expanding market opportunities.
Global business activities have faced numerous obstacles and disruptions as a result of the COVID-19 epidemic. Early in the 2020s, the market for virtual fitting rooms had a slowdown in growth as a result of retail store closures, delayed deliveries, and trade restrictions. During the pandemic, the logistics and supply chain also suffered a serious blow. However, as more individuals embraced virtual and digital forms of payment and other activities, worldwide e-commerce soared.
The manufacturing industries' inability to access the right raw materials was a major factor in the supply chain disruption. Transporting hardware kiosks to particular businesses and stores was not practical. Industrial companies were forced to rely on internet software with artificial intelligence because outside inspections were not allowed.
The ongoing conflict between Russia and Ukraine has had a significant impact on various industries, including the virtual fitting room market. This market has been growing rapidly in recent years, with more and more retailers adopting this technology to enhance their customers' shopping experience.
Furthermore, the war has also caused economic instability in the region, which has led to a decrease in consumer spending. This has resulted in retailers being more cautious with their investments in new technologies, including virtual fitting rooms. Despite these challenges, the virtual fitting room market is expected to continue to grow in the coming years, as retailers recognize the importance of providing a seamless and personalized shopping experience for their customers. However, it is important for companies in this industry to be aware of the potential challenges and to develop strategies to mitigate their impact.
Impact of Recession
The virtual fitting room market has been significantly affected by the recent economic recession. This downturn has caused a decrease in consumer spending, which has led to a decrease in demand for virtual fitting room technology. As a result, many companies in this industry have struggled to maintain profitability and have been forced to make difficult decisions regarding their operations.
Despite these challenges, there are still opportunities for growth in the virtual fitting room market. Companies that are able to adapt to the changing economic landscape and provide innovative solutions to consumers will be well-positioned to succeed in the long term. To capitalize on these opportunities, companies in the virtual fitting room market must focus on developing user-friendly and efficient technology that can be easily integrated into existing e-commerce platforms. They must also prioritize customer service and provide personalized experiences that meet the unique needs of each consumer.
By Type
In-Store Virtual Mirrors
App-based Body Scanners
Sizing Surveys Backed by 3D Body Data
By End-use
Brick-and-Mortar Stores
Virtual/E-commerce Stores
By Application
Apparel
Eyewear
Cosmetic & Beauty Products
Jewelry & Watches
Others
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Throughout the predicted period, North America will increase its revenue share the most. The growing use of augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) technologies in retail and e-commerce establishments is what is driving the North American market share. With virtual try-ons and fitting rooms, these technologies enable customers to try on various products, boosting customer engagement and conversion rates. Additionally, a lot of well-known merchants in the area are investing in small-scale e-commerce platforms to expand their consumer base and strengthen their brands. For instance, in August 2021, the American clothing retailer GAP purchased the virtual fitting technology-based e-commerce firm, Draper. With the use of this technology, customers may create 3D avatars of themselves to try on clothes.
Asia Pacific is expected to expand significantly during the projection period. The increasing need for cutting-edge products that can assist clients in making quick purchasing selections is probably a factor in the expansion of the local market. The area also dominates the e-commerce market, outperforming all other regions thanks to the presence of China, India, Japan, and South Korea. Over the course of the forecast, a similar pattern is anticipated to persist. Top e-commerce sites in these nations are using fitting room solutions because to the region's end-user population has the highest percentage of smartphone users. Over the course of the projection period, demand in the Asia Pacific region is anticipated to be driven by the advantages of virtual dressing rooms in providing a cooperative online buying experience.
In the regional analysis study of the regions of North America, Europe, Asia Pacific middle east, and Africa.
REGIONAL COVERAGE:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
The major players are Fision AG, Astrafit, Else Corp, Trimirror, Fit Analytics, FX Gear Inc., Magic Mirror, Metail, Memo Labs Inc., 3DLOOK Inc., Zugara, Inc., Visual Look, Sensemi DMCC, And Others in Final Report
Replicant, a digital fashion brand, and in3D, a web development firm, teamed up to release the TRAI app in August 2021. With this product, customers could virtually try on clothes. Over 35 next-generation cyber designers can use the app.
Walmart Inc. released a virtual try-on tool in March 2022 to let its consumers experience apparel products by using a virtual mannequin that matches the corresponding customer's body type, hair color, and skin tone.
| Report Attributes | Details |
| Market Size in 2023 | US$ 4.89 Bn |
| Market Size by 2031 | US$ 23.08 Bn |
| CAGR | CAGR of 21.4% From 2024 to 2031 |
| Base Year | 2023 |
| Forecast Period | 2024-2031 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Type (In-store Virtual Mirrors, App-based Body Scanners, and Sizing Surveys Backed by 3D Body Data) • By Application (Apparel, Eyewear, Cosmetic & Beauty Products, Jewelry & Watches, and Others) • By End-use (Brick-and-Mortar Stores, and Virtual/E-commerce Stores) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | Fision AG, Astrafit, Else Corp, Trimirror, Fit Analytics, FX Gear Inc., Magic Mirror, Metail, Memo Labs Inc., 3DLOOK Inc., Zugara, Inc., Visual Look, Sensemi DMCC |
| Key Drivers | • The growing popularity of mobile commerce will drive the demand for virtual fitting room tools. |
| Market Restraints | • High Cost of Virtual Try-On Implementation to Slow Market Growth |
Ans: The market is expected to grow to USD 18.11 billion by the forecast period of 2030.
Ans. The CAGR of the Virtual Fitting Room Market for the forecast period 2022-2030 is 20.3 %.
Ans. The major worldwide key players in the Virtual Fitting Room Market are Fision AG, Astrafit, Else Corp, Trimirror, Fit Analytics, FX Gear Inc., Magic Mirror, Metail, Memo Labs Inc., Visual Look, Sensemi DMCC, And Others in Final Report.
Ans. The forecast period for the Virtual Fitting Room Market is 2022-2030.
Ans: • Rising Mobile Commerce Adoption Will Increase Demand for Virtual Fitting Rooms.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of Russia-Ukraine War
4.2 Impact of Ongoing Recession
4.2.1 Introduction
4.2.2 Impact on major economies
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Virtual Fitting Room Market, By Type
8.1 In-store Virtual Mirrors
8.2 App-based Body Scanners
8.3 Sizing Surveys Backed by 3D Body Data
9. Virtual Fitting Room Market By Application
9.1 Apparel
9.2 Eyewear
9.3 Cosmetic & Beauty Products
9.4 Jewelry & Watches
9.5 Others
10. Virtual Fitting Room Market, By End-use
10.1 Brick-and-Mortar Stores
10.2 Virtual/E-commerce Stores
11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 North America Virtual Fitting Room Market By Country
11.2.2North America Virtual Fitting Room Market By Type
11.2.3 North America Virtual Fitting Room Market By Application
11.2.4 North America Virtual Fitting Room Market By End-use
11.2.5 USA
11.2.5.1 USA Virtual Fitting Room Market By Type
11.2.5.2 USA Virtual Fitting Room Market By Application
11.2.5.3 USA Virtual Fitting Room Market By End-use
11.2.6 Canada
11.2.6.1 Canada Virtual Fitting Room Market By Type
11.2.6.2 Canada Virtual Fitting Room Market By Application
11.2.6.3 Canada Virtual Fitting Room Market By End-use
11.2.7 Mexico
11.2.7.1 Mexico Virtual Fitting Room Market By Type
11.2.7.2 Mexico Virtual Fitting Room Market By Application
11.2.7.3 Mexico Virtual Fitting Room Market By End-use
11.3 Europe
11.3.1 Eastern Europe
11.3.1.1 Eastern Europe Virtual Fitting Room Market By Country
11.3.1.2 Eastern Europe Virtual Fitting Room Market By Type
11.3.1.3 Eastern Europe Virtual Fitting Room Market By Application
11.3.1.4 Eastern Europe Virtual Fitting Room Market By End-use
11.3.1.5 Poland
11.3.1.5.1 Poland Virtual Fitting Room Market By Type
11.3.1.5.2 Poland Virtual Fitting Room Market By Application
11.3.1.5.3 Poland Virtual Fitting Room Market By End-use
11.3.1.6 Romania
11.3.1.6.1 Romania Virtual Fitting Room Market By Type
11.3.1.6.2 Romania Virtual Fitting Room Market By Application
11.3.1.6.4 Romania Virtual Fitting Room Market By End-use
11.3.1.7 Turkey
11.3.1.7.1 Turkey Virtual Fitting Room Market By Type
11.3.1.7.2 Turkey Virtual Fitting Room Market By Application
11.3.1.7.3 Turkey Virtual Fitting Room Market By End-use
11.3.1.8 Rest of Eastern Europe
11.3.1.8.1 Rest of Eastern Europe Virtual Fitting Room Market By Type
11.3.1.8.2 Rest of Eastern Europe Virtual Fitting Room Market By Application
11.3.1.8.3 Rest of Eastern Europe Virtual Fitting Room Market By End-use
11.3.2 Western Europe
11.3.2.1 Western Europe Virtual Fitting Room Market By Type
11.3.2.2 Western Europe Virtual Fitting Room Market By Application
11.3.2.3 Western Europe Virtual Fitting Room Market By End-use
11.3.2.4 Germany
11.3.2.4.1 Germany Virtual Fitting Room Market By Type
11.3.2.4.2 Germany Virtual Fitting Room Market By Application
11.3.2.4.3 Germany Virtual Fitting Room Market By End-use
11.3.2.5 France
11.3.2.5.1 France Virtual Fitting Room Market By Type
11.3.2.5.2 France Virtual Fitting Room Market By Application
11.3.2.5.3 France Virtual Fitting Room Market By End-use
11.3.2.6 UK
11.3.2.6.1 UK Virtual Fitting Room Market By Type
11.3.2.6.2 UK Virtual Fitting Room Market By Application
11.3.2.6.3 UK Virtual Fitting Room Market By End-use
11.3.2.7 Italy
11.3.2.7.1 Italy Virtual Fitting Room Market By Type
11.3.2.7.2 Italy Virtual Fitting Room Market By Application
11.3.2.7.3 Italy Virtual Fitting Room Market By End-use
11.3.2.8 Spain
11.3.2.8.1 Spain Virtual Fitting Room Market By Type
11.3.2.8.2 Spain Virtual Fitting Room Market By Application
11.3.2.8.3 Spain Virtual Fitting Room Market By End-use
11.3.2.9 Netherlands
11.3.2.9.1 Netherlands Virtual Fitting Room Market By Type
11.3.2.9.2 Netherlands Virtual Fitting Room Market By Application
11.3.2.9.3 Netherlands Virtual Fitting Room Market By End-use
11.3.2.10 Switzerland
11.3.2.10.1 Switzerland Virtual Fitting Room Market By Type
11.3.2.10.2 Switzerland Virtual Fitting Room Market By Application
11.3.2.10.3 Switzerland Virtual Fitting Room Market By End-use
11.3.2.11.1 Austria
11.3.2.11.2 Austria Virtual Fitting Room Market By Type
11.3.2.11.3 Austria Virtual Fitting Room Market By Application
11.3.2.11.4 Austria Virtual Fitting Room Market By End-use
11.3.2.12 Rest of Western Europe
11.3.2.12.1 Rest of Western Europe Virtual Fitting Room Market By Type
11.3.2.12.2 Rest of Western Europe Virtual Fitting Room Market By Application
11.3.2.12.3 Rest of Western Europe Virtual Fitting Room Market By End-use
11.4 Asia-Pacific
11.4.1 Asia-Pacific Virtual Fitting Room Market By Country
11.4.2 Asia-Pacific Virtual Fitting Room Market By Type
11.4.3 Asia-Pacific Virtual Fitting Room Market By Application
11.4.4 Asia-Pacific Virtual Fitting Room Market By End-use
11.4.5 China
11.4.5.1 China Virtual Fitting Room Market By Type
11.4.5.2 China Virtual Fitting Room Market By Application
11.4.5.3 China Virtual Fitting Room Market By End-use
11.4.6 India
11.4.6.1 India Virtual Fitting Room Market By Type
11.4.6.2 India Virtual Fitting Room Market By Application
11.4.6.3 India Virtual Fitting Room Market By End-use
11.4.7 Japan
11.4.7.1 Japan Virtual Fitting Room Market By Type
11.4.7.2 Japan Virtual Fitting Room Market By Application
11.4.7.3 Japan Virtual Fitting Room Market By End-use
11.4.8 South Korea
11.4.8.1 South Korea Virtual Fitting Room Market By Type
11.4.8.2 South Korea Virtual Fitting Room Market By Application
11.4.8.3 South Korea Virtual Fitting Room Market By End-use
11.4.9 Vietnam
11.4.9.1 Vietnam Virtual Fitting Room Market By Type
11.4.9.2 Vietnam Virtual Fitting Room Market By Application
11.4.9.3 Vietnam Virtual Fitting Room Market By End-use
11.4.10 Singapore
11.4.10.1 Singapore Virtual Fitting Room Market By Type
11.4.10.2 Singapore Virtual Fitting Room Market By Application
11.4.10.3 Singapore Virtual Fitting Room Market By End-use
11.4.11 Australia
11.4.11.1 Australia Virtual Fitting Room Market By Type
11.4.11.2 Australia Virtual Fitting Room Market By Application
11.4.11.3 Australia Virtual Fitting Room Market By End-use
11.4.12 Rest of Asia-Pacific
11.4.12.1 Rest of Asia-Pacific Virtual Fitting Room Market By Type
11.4.12.2 Rest of Asia-Pacific Virtual Fitting Room Market By Application
11.4.12.3 Rest of Asia-Pacific Virtual Fitting Room Market By End-use
11.5 Middle East & Africa
11.5.1 Middle East
11.5.1.1 Middle East Virtual Fitting Room Market By country
11.5.1.2 Middle East Virtual Fitting Room Market By Type
11.5.1.3 Middle East Virtual Fitting Room Market By Application
11.5.1.4 Middle East Virtual Fitting Room Market By End-use
11.5.1.5 UAE
11.5.1.5.1 UAE Virtual Fitting Room Market By Type
11.5.1.5.2 UAE Virtual Fitting Room Market By Application
11.5.1.5.3 UAE Virtual Fitting Room Market By End-use
11.5.1.6 Egypt
11.5.1.6.1 Egypt Virtual Fitting Room Market By Type
11.5.1.6.2 Egypt Virtual Fitting Room Market By Application
11.5.1.6.3 Egypt Virtual Fitting Room Market By End-use
11.5.1.7 Saudi Arabia
11.5.1.7.1 Saudi Arabia Virtual Fitting Room Market By Type
11.5.1.7.2 Saudi Arabia Virtual Fitting Room Market By Application
11.5.1.7.3 Saudi Arabia Virtual Fitting Room Market By End-use
11.5.1.8 Qatar
11.5.1.8.1 Qatar Virtual Fitting Room Market By Type
11.5.1.8.2 Qatar Virtual Fitting Room Market By Application
11.5.1.8.3 Qatar Virtual Fitting Room Market By End-use
11.5.1.9 Rest of Middle East
11.5.1.9.1 Rest of Middle East Virtual Fitting Room Market By Type
11.5.1.9.2 Rest of Middle East Virtual Fitting Room Market By Application
11.5.1.9.3 Rest of Middle East Virtual Fitting Room Market By End-use
11.5.2 Africa
11.5.2.1 Africa Virtual Fitting Room Market By Country
11.5.2.2 Africa Virtual Fitting Room Market By Type
11.5.2.3 Africa Virtual Fitting Room Market By Application
11.5.2.4 Africa Virtual Fitting Room Market By End-use
11.5.2.5 Nigeria
11.5.2.5.1 Nigeria Virtual Fitting Room Market By Type
11.5.2.5.2 Nigeria Virtual Fitting Room Market By Application
11.5.2.5.3 Nigeria Virtual Fitting Room Market By End-use
11.5.2.6 South Africa
11.5.2.6.1 South Africa Virtual Fitting Room Market By Type
11.5.2.6.2 South Africa Virtual Fitting Room Market By Application
11.5.2.6.3 South Africa Virtual Fitting Room Market By End-use
11.5.2.7 Rest of Africa
11.5.2.7.1 Rest of Africa Virtual Fitting Room Market By Type
11.5.2.7.2 Rest of Africa Virtual Fitting Room Market By Application
11.5.2.7.3 Rest of Africa Virtual Fitting Room Market By End-use
11.6 Latin America
11.6.1 Latin America Virtual Fitting Room Market By country
11.6.2 Latin America Virtual Fitting Room Market By Type
11.6.3 Latin America Virtual Fitting Room Market By Application
11.6.4 Latin America Virtual Fitting Room Market By End-use
11.6.5 Brazil
11.6.5.1 Brazil America Virtual Fitting Room Market By Type
11.6.5.2 Brazil America Virtual Fitting Room Market By Application
11.6.5.3 Brazil America Virtual Fitting Room Market By End-use
11.6.6 Argentina
11.6.6.1 Argentina America Virtual Fitting Room Market By Type
11.6.6.2 Argentina America Virtual Fitting Room Market By Application
11.6.6.3 Argentina America Virtual Fitting Room Market By End-use
11.6.7 Colombia
11.6.7.1 Colombia America Virtual Fitting Room Market By Type
11.6.7.2 Colombia America Virtual Fitting Room Market By Application
11.6.7.3 Colombia America Virtual Fitting Room Market By End-use
11.6.8 Rest of Latin America
11.6.8.1 Rest of Latin America Virtual Fitting Room Market By Type
11.6.8.2 Rest of Latin America Virtual Fitting Room Market By Application
11.6.8.3 Rest of Latin America Virtual Fitting Room Market By End-use
12 Company Profile
12.1 Fision AG
12.1.1 Company Overview
12.1.2 Financials
12.1.3 Product/Services/Offerings
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 Astrafit.
12.2.1 Company Overview
12.2.2 Financials
12.2.3 Product/Services/Offerings
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 Else Corp.
12.3.1 Company Overview
12.3.2 Financials
12.3.3 Product/Services/Offerings
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 Fit Analytics.
12.4.1 Company Overview
12.4.2 Financials
12.4.3 Product/Services/Offerings
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 Trimirror.
12.5.1 Company Overview
12.5.2 Financials
12.5.3 Product/Services/Offerings
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 FX Gear Inc.
12.6.1 Company Overview
12.6.2 Financials
12.6.3 Product/Services/Offerings
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 Magic Mirror.
12.7.1 Company Overview
12.7.2 Financials
12.7.3 Product/Services/Offerings
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8 Metail.
12.8.1 Company Overview
12.8.2 Financials
12.8.3 Product/Services/Offerings
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9 Visual Look.
12.9.1 Company Overview
12.9.2 Financials
12.9.3 Product/Services/Offerings
12.9.4 SWOT Analysis
12.9.5 The SNS View
12.10. Zugara, Inc.
12.10.1 Company Overview
12.10.2 Financials
12.10.3 Product/Services/Offerings
12.10.4 SWOT Analysis
12.10.5 The SNS View
13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share Analysis
13.3 Recent Developments
13.3.1 Industry News
13.3.2 Company News
13.3.3 Mergers & Acquisitions
14. Use Case and Best Practices
15. Conclusion
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