Anti-counterfeit Packaging Market Key Insights:

The Anti-counterfeit Packaging Market size was USD 161 billion in 2023 and is expected to reach USD 237.87 billion by 2031 and grow at a CAGR of 5 % over the forecast period of 2024-2031.

The Anti-counterfeit packaging market refers to the industry involved in packaging products to prevent the counterfeiting of branded products. Many products in the market are copies or replicas of branded products. Anti-counterfeit packaging is one of the best ways to overcome this. Anti-counterfeit packaging solution helps customer to identify between branded products and counterfeit goods.

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There has been a rise in Anti-counterfeit packaging globally due to consumer awareness about the risk of counterfeit goods. Counterfeit goods can damage the brand image and risk public health, and financial losses can occur.

Technological advancements in this market have brought unique solutions to differentiate between counterfeit and branded goods. Holograms, QR Codes, and Unique Serial Numbers are some of the tools used in the Anti-counterfeit packaging market.

The demand for the Anti-counterfeit packaging market is likely to grow because of the steps taken by the government and many industries to fight against the counterfeiting of goods.

MARKET DYNAMICS

KEY DRIVERS: 

• Increase in counterfeit activities globally

Various industries including pharmaceuticals, electronics, and many luxurious goods are facing counterfeiting activities worldwide. Many companies are adopting anti-counterfeit packaging to protect themselves from counterfeiting as it may harm their brand image and reputation. The government and industries are together working on counterfeiting activities, which also boosts the anti-counterfeit market. The overall packaging industry is very large, so demand in the anti-counterfeit market is also increasing. Standard packaging does not give the ultimate solution to the counterfeiting of goods, this can only be done using anti-counterfeit technology such as holograms, RFID, and QR codes.

• Growth of the E-Commerce Packaging industry.

• Brand image protection

RESTRAIN:

• High investment in technological advancement & increasing cost of production

The use of anti-counterfeit packaging increases the overall production cost of the final good, which ultimately affects the consumers. This will increase the demand for counterfeit goods. For industries to overall the counterfeit market technological advancement needs to be done and increasing investment in technology will increase the cost of production. This will lead to financial losses for the company.

Even after the use of holograms and barcodes to safeguard the product, still, counterfeit products can be seen, and this is slowing down the overall growth of the anti-counterfeit packaging market.

• Customer awareness and education

OPPORTUNITY:

• Agricultural Sector, Pharmaceuticals industry, food and beverages

This sector faces counterfeiting of goods at a high level. Many farmers get seeds for fake crops, this damages the brand image of reputed companies. Also, in the pharmaceuticals and food industry, counterfeit goods are seen with the brand name of a reputed company.

So, there is an increasing opportunity for anticounterfeit packaging to overcome counterfeiting activities in this industry.

• Growth opportunities in the Emerging economies of India and China.

CHALLENGES:

• Increasing consumer awareness and education

In countries such as India, where literacy level is low as compared to other developed countries, there is a need for consumer awareness about counterfeit goods. Counterfeit goods are much cheaper than the original goods, consumers are attracted to these goods. Creating consumer awareness and educating them is a bigger challenge for the anticounterfeit packaging industries.

• Reducing the high cost of investment in technology

IMPACT OF RUSSIAN UKRAINE WAR

The war between the two countries affected the global economy, prices of goods increased, inflation increased and it affected the Anti-counterfeit packaging market and affected the industries in regions of Russia.  The global supply chain was disrupted and prices of raw materials were fluctuating leading to the volatility of the overall market.

IMPACT OF COVID-19

Covid 19 has affected the Anti-counterfeit packaging market to a large extent. The government-imposed restrictions on the movement of people and the supply chain was affected, due to which a shortage of raw materials was there which is necessary for production. Demand for FMCG products also decreased as people were not ready to buy packed goods due to fear of the spread of coronavirus.

On the other side, companies focused on the development of technology to overcome counterfeiting activities keeping in mind the safety of customers from covid 19 spread.

There was both direct and indirect impact of covid 19 on the anti-counterfeit packaging market. During covid, there was a need for personal protective equipment in the market. It became difficult to recognize the trusted products and the replicas. Due to supply chain disruption, there was a delay in the production and delivery of Anti-counterfeit packaging technologies and raw materials. There was also a need for the development of new technology and methods to safeguard public from the counterfeit goods. This affected the overall profitability of companies and the overall anti-counterfeit packaging market.

KEY MARKET SEGMENTS

By Packaging Format:

• Bottle & Jars

• Blisters

• Trays

• Vials & Ampoules

• Pouches & Sachets

• Others

By Technology:

• RFID

• Forensic Makers

• Mass Encoding

• Holograms

• Tampers Evidence

• Others

By End Use:

• Automotive

• Pharmaceuticals

• Personal Care

• Luxury Goods

• Food & Beverage

• Electrical & Electronics

• Others

REGIONAL ANALYSIS

North America Region is holding the highest market share followed by Asia Pacific Region and Europe. Strict regulations against counterfeiting activities have increased the market share for the North American region.

In China and India market for anti-counterfeit packaging market will rise as they both are emerging economies, giving more exposure to growth as markets in developed countries matured.

Asia Pacific region is likely to show high CAGR growth during our forecast period of 2024-2031. This is likely to happen because of increasing consumer awareness about the disadvantages of counterfeit goods.

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REGIONAL COVERAGE:

North America

• USA

• Canada

• Mexico

Europe

• Germany

• UK

• France

• Italy

• Spain

• The Netherlands

• Rest of Europe

Asia-Pacific

• Japan

• South Korea

• China

• India

• Australia

• Rest of Asia-Pacific

The Middle East & Africa

• Israel

• UAE

• South Africa

• Rest of the Middle East & Africa

Latin America

• Brazil

• Argentina

• Rest of Latin American

RECENT DEVELOPMENTS

• According to news of October 2022, the government has planned to launch Track and Trace mechanism. The top 300 selling drugs will print QR codes on their primary packaging.

• The news in April 2023 of Amazon launching an Anti-counterfeiting exchange to identify and track counterfeiters.

• In 2022, Amazon removed around more than 5 million counterfeit items from its supply chain.

Key players List-

Major players in the Anti-counterfeit packaging market are Zebra Technologies Corporation, 3M Company, SAVI Technology, EDGYN, Authentix Inc, Applied DNA Science, CCL Industries, Micro Tag Temed Ltd, Advance Track & Trace, DuPont, and other players.

3M Company-Company Financial Analysis