Automotive Infotainment Market Report Scope & Overview:

The Automotive Infotainment Market Size was valued at USD 8.47 billion in 2022 and is expected to reach USD 16.75 billion by 2030 and grow at a CAGR of 8.9% over the forecast period 2023-2030.

Automotive infotainment has grown in popularity and is now a standard feature in luxury and connected vehicles. The world is becoming increasingly computerized, and the car sector will be no exception. Customer expectations are steadily increasing, whether it's mapping and calculating a route, a commuter's calendar, or the ability to turn on a central heating system in the home in preparation for their return. Companies that embrace this new connected environment are likely to succeed in the mobility future.

Automotive Infotainment Market Regional Analysis

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Carmakers have taken notice of the introduction of automotive infotainment as a technology that integrates information and entertainment. Increased consumer disposable income and easy financing alternatives in emerging countries have given people the flexibility to own passenger automobiles, resulting in a demand for technologically advanced vehicles with smart and convenient entertainment systems.



  • Demand for infotainments is increasing

  • The growing demand for automobiles with DASs propels the global automotive infotainment industry forward

  • Greater support for open-source and standard platforms for application development

  • Increased vehicle production, & integration of infotainment with other systems


  • Issues in comprehending bilinguals and recognizing orders whenever drivers try to do a hands-free action

  • Limited integration of voice assistants with electronics


  • Increasing adoption of self-service applications, voice search technology, and driver assistance systems

  • Demand for AI automotive infotainment, as well as advancements in AI

  • Increasing usage of vehicle infotainments and rapid automation in manufacturing sectors


  • Challenges due to the long product life cycle and high cost of automobile entertainment devices

  • The technology's modest adoption rate

  • Shortages of different tiny components

  • Concerns regarding data security are growing


The COVID-19 pandemic has reestablished the relevance of automation and the most desired connected technologies, such as connected cars, artificial intelligence, and infotainments. While pandemic-related logistics issues encouraged manufacturers to seek new automation technologies to offset higher wages and increase efficiency, many people turned to DIY projects to keep themselves occupied and improve their car comforts.

As a result, the worldwide car infotainment business gained traction, with continuous increases in automation spending. The epidemic of COVID-19 has sparked a lot of interest in voice controls. Many creative product debuts occurred in 2020, and this trend is expected to continue.

Market, By Installation Type:

The global market is divided into In-dash and Rear-seat based on the Installation segment. Because of the increased use of new technologically advanced vehicles, the dash-in is predicted to grow significantly in this industry. For premium vehicles, the rear seat provides a comfortable and enjoyable ride. These reasons are fueling market expansion.

Market, By Vehicle Type:

According to the vehicle type segment, the global market is divided into passenger vehicles, light commercial vehicles, electric vehicles, and heavy commercial vehicles. In 2022, the passenger car sector will account for more than 80.0% of the total market volume. The rising acceptance of luxury cars by consumers, particularly in emerging countries, is credited with a bigger percentage of the passenger care category.

Market, by Market Type:

Based on the market type segment, the global market has been divided into OEM and Aftermarket. For the projected period, the aftermarket category is expected to develop at a significant rate of 6.3%. With the growth of technology, the previous system has evolved into new infotainment that allows customers to choose infotainment that meets their needs at a cheap price.


By Installation Type:

  • In-dash

  • Rear-seat

By Vehicle Type:

By Market Type:

  • OEM

  • Aftermarket

Automotive Infotainment Market Segmentation Analysis

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During the evaluation period, North America will continue to lead the worldwide car infotainment market. North America is a developed economy with significant investments in the automobile sector, which is undergoing a huge shift.

Europe is quickly establishing itself as a promising market that is likely to grow considerably during the projection period. The growing vehicle infotainment business in Europe is aided by Europe's thriving automotive industry. In addition, the growing demand for premium or luxury vehicles has aided the expansion of the European automotive infotainment sector.


  • North America

    • The USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • The UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America


Continental AG (Germany), Harman International (US), Panasonic Corporation (Japan), Pioneer Electronics (US), Aisin Corporation, DENSO Corporation (Japan), Pioneer Corporation, KENWOOD Corporation (Japan), Garmin Ltd. (Switzerland), Alpine Electronics, Inc. (Japan), ALLGo Embedded Systems Pvt. Ltd. (India) and Delphi Automotive PLC (UK) are some of the affluent competitors with significant market share in automotive infotainment.

Panasonic Corporation (Japan)-Company Financial Analysis

Automotive Infotainment Market Report Scope:
Report Attributes Details
Market Size in 2022 US$ 8.47 Billion
Market Size by 2030 US$ 16.75 Billion
CAGR CAGR of 8.9% From 2022 to 2028
Base Year 2022
Forecast Period 2023-2030
Historical Data 2019-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Type (Bus, Light rail, Metro, Regional taxi, Tram)
• by Application (Rural, City)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Seoul Metro (South Korea), Madrid Metro, Transport For London (UK), The San Diego Metropolitan Transit System (US), TEMSA Global, MTR Corporation (Hong Kong), Metropolitan Transportation Authority (US), Gillig Corporation, Chicago Transit Authority (US), Bay Area Rapid Transit (BART) (US), and Massachusetts Bay Transportation Authority (US)
Key Drivers • Consumer preferences are shifting toward carpooling, train travel, ride-sharing, air travel, and bus travel.
• Increase in urban population and easier and more convenient transportation for these people.
• Many raw material supplying industries are shifting their focus to distributing their goods via public transportation.
RESTRAINTS • Commute preference for passenger automobiles and two-wheelers is growing.
• Political systems that favor public transportation investments stifle global market expansion.


Frequently Asked Questions

Ans:- The market size is expected to reach USD 14.13 billion by 2028.

Ans:- Installation type, Vehicle type, and market type are the different segments of the market.

Ans:- Technology improvements, such as the increasing use of connected vehicles and internet-linked vehicle integration, are expected to enhance the market in the near future.

Ans:- Yes.

Ans:- North American region is anticipated to be the primary driver of the market.

Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis


6. Porter’s 5 forces model


7.  PEST Analysis


8. Global Automotive Infotainments Market Segmentation, by Installation type

8.1 In-dash

8.2 Rear-seat

9. Global Automotive Infotainments Market Segmentation, by Vehicle type

9.1 Passenger vehicles,

9.2 Light Commercial vehicles

9.3 Heavy Commercial vehicles

9.4 Electric vehicles

10. Global Automotive Infotainments Market Segmentation, by Market type

10.1 OEM

10.2 Aftermarket

11. Regional Analysis

11.1 Introduction

11.2 North America

11.2.1 the USA

11.2.2  Canada

11.2.3  Mexico

11.3 Europe

11.3.1  Germany

11.3.2  the UK

11.3.3  France

11.3.4  Italy

11.3.5  Spain

11.3.6  The Netherlands

11.3.7  Rest of Europe

11.4 Asia-Pacific

11.4.1  Japan

11.4.2  South Korea

11.4.3  China

11.4.4  India

11.4.5  Australia

11.4.6  Rest of Asia-Pacific

11.5 The Middle East & Africa

11.5.1  Israel

11.5.2  UAE

11.5.3  South Africa

11.5.4  Rest

11.6 Latin America

11.6.1  Brazil

11.6.2  Argentina

11.6.3  Rest of Latin America

12. Company Profiles

12.1 Panasonic Corporation (Japan),

12.1.1 Financial

12.1.2 Products/ Services Offered

12.1.3 SWOT Analysis

12.1.4 The SNS view

12.2 Continental AG (Germany)

12.3 Harman International (US)

12.4 Pioneer Electronics (US)

12.5 Aisin Corporation

12.6 DENSO Corporation (Japan)

12.7 Pioneer Corporation

12.8 KENWOOD Corporation (Japan)

12.9 Garmin Ltd. (Switzerland)

12.10 Alpine Electronics, Inc. (Japan)

12.11 Delphi Automotive PLC (UK)

12.12 ALLGo Embedded Systems Pvt.

13. Competitive Landscape

13.1 Competitive Benchmarking

13.2 Market Share analysis

13.3 Recent Developments

14. Conclusion

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

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This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Data Bank Validation

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