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The Automotive Infotainment Market size was valued at USD 9.43 billion in 2023 and is expected to reach USD 20 billion by 2032 and grow at a CAGR of 8.71% over the forecast period 2024-2032.
Automotive infotainment has grown in popularity and is now a standard feature in luxury and connected vehicles. The world is becoming increasingly computerized, and the car sector will be no exception. Customer expectations are steadily increasing, whether it's mapping and calculating a route, a commuter's calendar, or the ability to turn on a central heating system in the home in preparation for their return. Companies that embrace this new connected environment are likely to succeed in the mobility future.
Carmakers have taken notice of the introduction of automotive infotainment as a technology that integrates information and entertainment. Increased consumer disposable income and easy financing alternatives in emerging countries have given people the flexibility to own passenger automobiles, resulting in a demand for technologically advanced vehicles with smart and convenient entertainment systems.
KEY DRIVERS:
Demand for infotainments is increasing
The growing demand for automobiles with DASs propels the global automotive infotainment industry forward
Greater support for open-source and standard platforms for application development
Increased vehicle production, & integration of infotainment with other systems
The increase in vehicle production has not only accelerated the pace of technological innovation but has also catalyzed the integration of infotainment systems with other pivotal vehicle functionalities. This convergence signifies a paradigm shift in automotive engineering, where entertainment, communication, and operational systems seamlessly intertwine to enhance both driver experience and vehicle performance. Imagine a scenario where your navigation system not only directs you to your destination but also curates personalized playlists based on your mood, or where your vehicle's diagnostics are not only monitored but also communicated to you through interactive interfaces.
RESTRAINTS:
Issues in comprehending bilinguals and recognizing orders whenever drivers try to do a hands-free action
Limited integration of voice assistants with electronics
OPPORTUNITIES:
Increasing adoption of self-service applications, voice search technology, and driver assistance systems
Demand for AI automotive infotainment, as well as advancements in AI
Increasing usage of vehicle infotainments and rapid automation in manufacturing sectors.
As consumers seek immersive experiences within their vehicles, infotainment systems evolve beyond mere entertainment hubs, becoming integrated command centers, seamlessly connecting drivers to navigation, communication, and entertainment options. Concurrently, in manufacturing, automation's swift integration revolutionizes production lines, optimizing efficiency and precision. This convergence reflects a paradigm shift where technology not only enhances daily experiences but also reshapes industrial landscapes, promising safer, more interconnected, and ultimately, more efficient futures for both drivers and manufacturers alike.
CHALLENGES:
Challenges due to the long product life cycle and high cost of automobile entertainment devices
The technology's modest adoption rate
Shortages of different tiny components
Concerns regarding data security are growing
IMPACT OF RUSSIA-UKRAINE WAR:
The conflict in Ukraine has reverberated across the automotive infotainment sector, exacerbating the challenges posed by semiconductor shortages. Disruptions in supply chains, notably stemming from Ukraine, a vital source of wire harnesses, have severely curtailed production capabilities. Research conducted by SNS Analysis indicates a projected 8% decline in global infotainment system shipments for 2023, equating to a deficit exceeding 10 million units. This adds to the anticipated 12% downturn forecasted for 2022. The repercussions extend beyond manufacturing, with escalating fuel costs and inflationary pressures stemming from the conflict constraining consumer expenditure. Consequently, there is diminished demand for new vehicles, thereby affecting the market for infotainment systems, particularly in the premium segment, where sophisticated features play a pivotal role in sales. While the long-term ramifications of the conflict remain uncertain, its immediate impact has undeniably disrupted the growth trajectory of the automotive infotainment market.
IMPACT OF ECONOMIC SLOWDOWN:
During an economic downturn, the automotive infotainment market faces significant challenges. With consumer spending shrinking and priorities shifting, purchases like new cars are often delayed. This directly affects the demand for infotainment systems since they are typically integrated into new vehicles. According to SNS Insider global light vehicle sales experienced a sharp decline of over 10% in 2023 due to chip shortages and economic instability. Consequently, there's a diminished need for infotainment hardware, such as screens, processors, and audio components, as well as a reduced demand for software development catering to navigation, entertainment, and connectivity features. Additionally, the aftermarket for infotainment upgrades might experience a slowdown as consumers prioritize essential car maintenance over non-essential technology enhancements. Nonetheless, this scenario creates an opportunity for budget-friendly infotainment solutions to appeal to consumers who still opt for new car purchases but prioritize affordability.
The automotive infotainment market boasts segmentation by installation type, with in-dash systems currently reigning supreme. These units, conventionally nestled within the driver's console, provide seamless accessibility and control for front occupants. As of 2023, in-dash systems claimed an impressive two-thirds (66%) of the market share. Nonetheless, the tide is turning with an escalating demand for rear-seat entertainment (RSE) systems. This surge is attributed to the escalating emphasis on passenger comfort, notably among families. RSE systems, equipped with integrated screens and diverse entertainment options for rear passengers, are poised for substantial growth. Projections suggest they could command approximately 18% of the market share by 2030. This anticipated ascent underscores the dynamic evolution of the in-car experience, adeptly catering to the preferences of all vehicle occupants.
According to the vehicle type segment, the global market is divided into passenger vehicles, light commercial vehicles, electric vehicles, and heavy commercial vehicles. In 2022, the passenger car sector will account for more than 80.0% of the total market volume. The rising acceptance of luxury cars by consumers, particularly in emerging countries, is credited with a bigger percentage of the passenger care category.
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In the automotive infotainment market, segmentation by market type reveals two primary categories: OEM (Original Equipment Manufacturer) and Aftermarket. In 2023, OEM dominated with a commanding share, accounting for approximately two-thirds (66%) of the market value. This dominance is attributed to the pervasive trend of automakers integrating sophisticated infotainment systems directly into new vehicles. Conversely, the Aftermarket segment, responsible for enhancing existing vehicles with upgraded infotainment systems, captured a share of around 34%. However, this segment is poised for rapid growth due to increasing demand for in-dash navigation, connectivity features, and entertainment options in older vehicles. The affordability of aftermarket systems, coupled with the expanding used car market, is expected to fuel this trend further.
MARKET SEGMENTATION:
By Installation Type:
In-dash
Rear-seat
By Vehicle Type:
Passenger vehicles
Electric Vehicles
Heavy Commercial vehicles
By Distribution Channel Type:
OEM
Aftermarket
REGIONAL ANALYSIS:
The Asia Pacific region asserts its dominance in the automotive infotainment market, commanding an impressive 40.9% share in 2023. This remarkable achievement stems from a combination of factors. Firstly, the surging production of passenger cars in key countries like China, South Korea, and India is driving the demand for in-car entertainment systems. Secondly, the rising disposable incomes across the region empower consumers to gravitate towards vehicles with sophisticated infotainment features, particularly in the luxury and mid-sized premium car segments, where such amenities are increasingly standard. Furthermore, the growing popularity of electric vehicles in the region presents yet another avenue for infotainment system growth, as these vehicles often boast cutting-edge dashboards and integrated entertainment features to elevate the driving experience. With these converging factors at play, the Asia Pacific region solidifies its position as the unrivaled leader in the global automotive infotainment market, a trend expected to persist well into the future.
Europe is quickly establishing itself as a promising market that is likely to grow considerably during the projection period. The growing vehicle infotainment business in Europe is aided by Europe's thriving automotive industry. In addition, the growing demand for premium or luxury vehicles has aided the expansion of the European automotive infotainment sector.
REGIONAL COVERAGE:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
Continental AG (Germany), Harman International (US), Panasonic Corporation (Japan), Pioneer Electronics (US), Aisin Corporation, DENSO Corporation (Japan), Pioneer Corporation, KENWOOD Corporation (Japan), Garmin Ltd. (Switzerland), Alpine Electronics, Inc. (Japan), ALLGo Embedded Systems Pvt. Ltd. (India) and Delphi Automotive PLC (UK) are some of the affluent competitors with significant market share in automotive infotainment.
| Report Attributes | Details |
| Market Size in 2023 | US$ 9.43 Billion |
| Market Size by 2032 | US$ 20 Billion |
| CAGR | CAGR of 8.71% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments |
• by Installation Type |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | Seoul Metro (South Korea), Madrid Metro, Transport For London (UK), The San Diego Metropolitan Transit System (US), TEMSA Global, MTR Corporation (Hong Kong), Metropolitan Transportation Authority (US), Gillig Corporation, Chicago Transit Authority (US), Bay Area Rapid Transit (BART) (US), and Massachusetts Bay Transportation Authority (US) |
| Key Drivers | • Consumer preferences are shifting toward carpooling, train travel, ride-sharing, air travel, and bus travel. • Increase in urban population and easier and more convenient transportation for these people. • Many raw material supplying industries are shifting their focus to distributing their goods via public transportation. |
| RESTRAINTS | • Commute preference for passenger automobiles and two-wheelers is growing. • Political systems that favor public transportation investments stifle global market expansion. |
Ans:- The market size is expected to reach USD 14.13 billion by 2028.
Ans:- Installation type, Vehicle type, and market type are the different segments of the market.
Ans:- Technology improvements, such as the increasing use of connected vehicles and internet-linked vehicle integration, are expected to enhance the market in the near future.
Ans:- Yes.
Ans:- North American region is anticipated to be the primary driver of the market.
TABLE OF CONTENTS
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Industry Flowchart
3. Research Methodology
4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
5. Impact Analysis
5.1 Impact of Russia-Ukraine Crisis
5.2 Impact of Economic Slowdown on Major Countries
5.2.1 Introduction
5.2.2 United States
5.2.3 Canada
5.2.4 Germany
5.2.5 France
5.2.6 UK
5.2.7 China
5.2.8 Japan
5.2.9 South Korea
5.2.10 India
6. Value Chain Analysis
7. Porter’s 5 Forces Model
8. Pest Analysis
9. Global Automotive Infotainments Market Segmentation, by Installation type
9.1 Introduction
9.2 Trend Analysis
9.3 In-dash
9.4 Rear-seat
10. Global Automotive Infotainments Market Segmentation, by Vehicle type
10.1 Introduction
10.2 Trend Analysis
10.3 Passenger vehicles,
10.4 Light Commercial vehicles
10.5 Heavy Commercial vehicles
10.6 Electric vehicles
11. Global Automotive Infotainments Market Segmentation, by Distribution Channel
11.1 Introduction
11.2 Trend Analysis
11.3 OEM
11.4 Aftermarket
12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 USA
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 Eastern Europe
12.3.1.1 Poland
12.3.1.2 Romania
12.3.1.3 Hungary
12.3.1.4 Turkey
12.3.1.5 Rest of Eastern Europe
12.3.2 Western Europe
12.3.2.1 Germany
12.3.2.2 France
12.3.2.3 UK
12.3.2.4 Italy
12.3.2.5 Spain
12.3.2.6 Netherlands
12.3.2.7 Switzerland
12.3.2.8 Austria
12.3.2.9 Rest of Western Europe
12.4 Asia-Pacific
12.4.1 China
12.4.2 India
12.4.3 Japan
12.4.4 South Korea
12.4.5 Vietnam
12.4.6 Singapore
12.4.7 Australia
12.4.8 Rest of Asia Pacific
12.5 The Middle East & Africa
12.5.1 Middle East
12.5.1.1 UAE
12.5.1.2 Egypt
12.5.1.3 Saudi Arabia
12.5.1.4 Qatar
12.5.1.5 Rest of the Middle East
11.5.2 Africa
12.5.2.1 Nigeria
12.5.2.2 South Africa
12.5.2.3 Rest of Africa
12.6 Latin America
12.6.1 Brazil
12.6.2 Argentina
12.6.3 Colombia
12.6.4 Rest of Latin America
13. Company Profiles
13.1 Panasonic Corporation (Japan),
13.1.1 Company Overview
13.1.2 Financial
13.1.3 Products/ Services Offered
13.1.4 SWOT Analysis
13.1.5 The SNS View
13.2 Continental AG (Germany)
13.2.1 Company Overview
13.2.2 Financial
13.2.3 Products/ Services Offered
13.2.4 SWOT Analysis
13.2.5 The SNS View
13.3 Harman International (US)
13.3.1 Company Overview
13.3.2 Financial
13.3.3 Products/ Services Offered
13.3.4 SWOT Analysis
13.3.5 The SNS View
13.4 Pioneer Electronics (US)
13.4.1 Company Overview
13.4.2 Financial
13.4.3 Products/ Services Offered
13.4.4 SWOT Analysis
13.4.5 The SNS View
13.5 Aisin Corporation
13.5.1 Company Overview
13.5.2 Financial
13.5.3 Products/ Services Offered
13.5.4 SWOT Analysis
13.5.5 The SNS View
13.6 DENSO Corporation (Japan)
13.6.1 Company Overview
13.6.2 Financial
13.6.3 Products/ Services Offered
13.6.4 SWOT Analysis
13.6.5 The SNS View
13.7 Pioneer Corporation
13.7.1 Company Overview
13.7.2 Financial
13.7.3 Products/ Services Offered
13.7.4 SWOT Analysis
13.7.5 The SNS View
13.8 KENWOOD Corporation (Japan)
13.8.1 Company Overview
13.8.2 Financial
13.8.3 Products/ Services Offered
13.8.4 SWOT Analysis
13.8.5 The SNS View
13.9 Garmin Ltd. (Switzerland)
13.9.1 Company Overview
13.9.2 Financial
13.9.3 Products/ Services Offered
13.9.4 SWOT Analysis
13.9.5 The SNS View
13.10 Others
13.10.1 Company Overview
13.10.2 Financial
13.10.3 Products/ Services Offered
13.10.4 SWOT Analysis
13.10.5 The SNS View
14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Market Share Analysis
14.3 Recent Developments
14.3.1 Industry News
14.3.2 Company News
14.3.3 Mergers & Acquisitions
15. Use Case and Best Practices
16. Conclusion
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