Report Scope & Overview:

Cloud Mobile Backend-as-a-Service (BaaS) Market size was valued at USD 2.87 Bn in 2022 and is expected to reach USD 14.21 Bn by 2030, and grow at a CAGR of 22.14% over the forecast period 2023-2030.

Cloud mobile backend as a service is also known as cloud backend as a service (BaaS). It allows developers of web and mobile applications to link their applications to cloud storage on the backend. Some of the corporate components and applications covered by cloud mobile backend as a service include identity management, push notifications, marketing automation, social integration, data storage, and user administration.

Cloud Mobile Backend-as-a-Service (BaaS) Market

To get more information on Cloud Mobile Backend-as-a-Service (BaaS) Market - Request Sample Report

BaaS may be categorized by the operating system, such as Android and iOS, and the type of service required, such as data integration, identification, access management, and use analysis. Businesses may transfer server maintenance and operation to third parties using cloud mobile backend as a service, allowing them to focus on connecting API endpoints to numerous frontends such as mobile phones, tablets, and desktop/web browsers. With BaaS, developers can focus on writing frontend application code.

They can use APIs a mechanism for a program to make a request of another program and software development kits provided by the BaaS vendor to incorporate all of the backend functionality they require, rather than having to build the backend themselves. They will be able to design and launch mobile and web apps, including single-page applications, faster as a consequence.



  • The demand for mobile phones has grown.

  • Increased demand for real-time apps such as chat and messaging apps.

  • The number of music and movie streaming apps is increasing.

  • Apps for e-commerce and social networking are becoming more popular.


  • Enterprise premises come at a greater initial cost in terms of money, time, and effort.

  • The adoption of BaaS is hampered by issues like as deployment style, upgradeability, and infrastructure costs.


  • In recent years, the use of mobile devices such as laptops, smartphones, and wearables has skyrocketed.

  • leveraging mobile devices to increase user engagement on social media.


  • Concerns about security and privacy are increasing.

  • mobile cloud to avoid threats and increase security features, BaaS must be regularly checked.


The propagation of the COVID-19 virus has had an influence on a variety of industries. The unexpected closure of businesses, schools, and retail establishments has caused significant disruption in operations. As a result, demand for digital workplace tools and services has increased. People choose to work from home rather than at the office as the COVID-19 epidemic spreads over the globe, necessitating mobility in terms of access to office resources and data, resulting in the development of cloud-based services.

COVID-19 has a beneficial influence on the cloud mobile backend as a service industry since a large number of employees in businesses across the world work from home. This necessitates enhanced cloud mobile BaaS. This gives developers the opportunity to include new technologies in order to create a seamless experience.


There are three types of apps on the market: Android, iOS, and Others. Android is a touchscreen mobile operating system based on a modified version of the Linux kernel and other open-source apps for smartphones and tablets. Although iOS is most known for its hardware, it also leverages the operating system to create a consistent experience across all of its devices.

The market is divided into Data Integration, Identity and Access Management, Usage Analytics, Support and Maintenance, and Professional Services based on the kind of service. Identity and access management as a service refers to web-based services that generate and regulate access levels for individual users such as IDaaS or IAMaaS. This is one of the many different types of cloud services presently accessible from cloud providers.

Banking, Financial Services, and Insurance (BFSI), Telecommunication and IT, Healthcare, Retail and Wholesale, Manufacturing, Media, Entertainment, and Gaming, Public Sector and Utilities, and Others are the different verticals in which the market is divided. In the BFSI, BaaS has been utilized to improve financial services, insurance approvals, and banking. Because of the adoption of Baas, the BFSI has greatly improved. Furthermore, it has aided in the speeding up of labor and the elimination of human mistakes in the sector. Because of Baas, many banks have profited, making it an important element of the business.

Many IT and telecommunications organizations have used Baas to improve the quality of their operations and gain a worldwide footprint. It has considerably aided the telecommunication and IT industries in lowering company costs and improving profitability. Furthermore, it has aided in minimizing the time it takes to complete jobs, as well as increasing the efficiency and production of numerous businesses.


On The Basis of Platform

  • Android

  • iOS

  • Others

On The Basis of Enterprise Size

  • Large Enterprises

  • Small & Medium Enterprises

On The Basis of Application

  • Cloud Storage & Backup

  • Database Management

  • Push Notifications

  • User Authentication

  • Others

On The Basis of Industry Vertical

  • BFSI

  • IT & Telecom

  • Manufacturing

  • Healthcare

  • Media & Entertainment

  • Others

Cloud Mobile Backend-as-a-Service (BaaS) Market

Need any custom research on Cloud Mobile Backend-as-a-Service (BaaS) Market - Enquiry Now


In 2021, the global cloud mobile backend as a service market was dominated by North America. Because of the development in acceptance of newer and creative technologies by global telecom companies in order to enhance their company productivity and work efficiency across the country, the United States is the primary market in the area for cloud mobile backend as a service adoption. Furthermore, the presence of well-established firms offering cloud mobile backend as a service is projected to drive the market in North America.

During the forecast period, the Asia Pacific cloud mobile backend as a service market is expected to grow at a high rate. This may be attributed to a growth in cloud mobile backend as a service adoption among organizations in China, Japan, Singapore, Australia, and India, owing to considerable cloud usage and reliance.


  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America


The major key players are Appcelerator, AnyPresence, Kinvey, Kony, Oracle, IBM, Microsoft, KII Corporation, CloudMine, Built.IO Backend & Other Players

Built.IO Backend - Company Operating Expense

Built.IO Backend - Company Operating Expense

Cloud Mobile Backend-as-a-Service (BaaS) Market Report Scope:
Report Attributes Details
Market Size in 2022  US$ 2.87 Bn
Market Size by 2030  US$ 14.21 Bn
CAGR   CAGR of 22.14% From 2023 to 2030
Base Year 2022
Forecast Period  2023-2030
Historical Data  2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Platform (Android, iOS, others)
• by Enterprise Size (Large Enterprises and Small & Medium Enterprises)
• by Application (Cloud storage & Backup, Database Management, Push Notifications, User Authentication, Others)
• by Industry Vertical (BFSI, IT & Telecom, Manufacturing, Healthcare, Media & Entertainment, Others)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Appcelerator, AnyPresence, Kinvey, Kony, Oracle, IBM, Microsoft, KII Corporation, CloudMine, Built.IO Backend.
Key Drivers • The demand for mobile phones has grown
• Increased demand for real-time apps such as chat and messaging apps
Market Opportunities • In recent years, the use of mobile devices such as laptops, smartphones, and wearables has skyrocketed


Frequently Asked Questions

Ans: - The estimated market size for the Cloud Mobile Backend-as-a-Service market for the year 2030 is USD 14.21 Bn

Ans: - In recent years, the use of mobile devices such as laptops, smartphones, and wearables has skyrocketed, and leveraging mobile devices to increase user engagement on social media.

Ans: - In 2021, the global cloud mobile backend as a service market was dominated by North America.

Ans. The primary growth tactics of Cloud Mobile Backend-as-a-Service market participants include merger and acquisition, business expansion, and product launch.

Ans: - Key Stakeholders Considered in the study are Raw material vendors, Regulatory authorities, including government agencies and NGOs, Commercial research, and development (R&D) institutions, Importers and exporters, etc.

Table of Contents


1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions


2. Research Methodology


3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges


4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World


5. Value Chain Analysis


6. Porter’s 5 forces model


7. PEST Analysis


8. Cloud Mobile Backend-as-a-Service (BaaS) Market Segmentation, by Platform

8.1 Android

8.2 iOS

8.3 Others


9. Cloud Mobile Backend-as-a-Service (BaaS) Market Segmentation, by Enterprise Size

9.1 Large Enterprises

9.2 Small & Medium Enterprises


10. Cloud Mobile Backend-as-a-Service (BaaS) Market Segmentation, by Application

10.1 Cloud storage & Backup

10.2 Database Management

10.3 Push Notifications

10.4 User Authentication

10.5 Others


11. Cloud Mobile Backend-as-a-Service (BaaS) Market Segmentation, by Industry Vertical

11.1 BFSI

11.2 IT & Telecom

11.3 Manufacturing

11.4 Healthcare

11.5 Media & Entertainment

11.6 Others


12. Regional Analysis

12.1 Introduction

12.2 North America

12.2.1 USA

12.2.2 Canada

12.2.3 Mexico

12.3 Europe

12.3.1 Germany

12.3.2 UK

12.3.3 France

12.3.4 Italy

12.3.5 Spain

12.3.6 The Netherlands

12.3.7 Rest of Europe

12.4 Asia-Pacific

12.4.1 Japan

12.4.2 South Korea

12.4.3 China

12.4.4 India

12.4.5 Australia

12.4.6 Rest of Asia-Pacific

12.5 The Middle East & Africa

12.5.1 Israel

12.5.2 UAE

12.5.3 South Africa

12.5.4 Rest

12.6 Latin America

12.6.1 Brazil

12.6.2 Argentina

12.6.3 Rest of Latin America


13. Company Profiles

13.1 Appcelerator

13.1.1 Financial

13.1.2 Products/ Services Offered

13.1.3 SWOT Analysis

13.1.4 The SNS view

13.2. AnyPresence

13.3 Kinvey

13.4 Kony

13.5 Oracle

13.6 IBM

13.7 Microsoft

13.8 KII Corporation

13.9 CloudMine

13.10 Built.IO Backend


14. Competitive Landscape

14.1 Competitive Benchmarking

14.2 Market Share Analysis

14.3 Recent Developments


15. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.


The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.

Share Page
Start a Conversation

Hi! Click one of our member below to chat on Phone