Cognitive Assessment and Training Market Report Scope & Overview:

Cognitive Assessment and Training Market size was valued at USD 5.17 Bn in 2023 and is expected to reach USD 33.72 Bn by 2031 with a growing CAGR of 26.4 % over the forecast period 2024-2031.

Cognitive Assessment and training are a method of determining IQ (intellectual level), perceptual ability, verbal and nonverbal skills, as well as other factors. It is a method of assessing an individual's brain functions and pace of information processing regularly. It is also the mental process of obtaining information and understanding via experience and observation. The utilization of cognitive evaluation in-home care is a major market trend for people who have had a small stroke. Various methods are used to identify individuals who may require further screening, and these exams are now widely employed by corporations as part of the recruiting process. Individual psychological education, self-management, and sports management are all expected to be among the benefits of these methods.  The growing focus of market players on expanding their presence has significantly contributed to the growth of global cognitive assessment and training in the healthcare market. the risk of cognitive impairment growing with the rise in the geriatric population. the increase in the geriatric population within regional markets is also anticipated to drive market growth throughout the forecast period.

Cognitive Assessment and Training Market Revenue Analysis

Market Dynamics


  • The demand for cognitive assessment is set to surge due to the rising number of clinical trials focusing on neurological diseases.

  • The use of gamification in the healthcare industry has exploded.

  • Various industries, such as corporate and education, have reaped the benefits of gamification's potential.

  • The rising adoption of gamification for cognitive assessment is a growing trend that is revolutionizing various industries.

Gamification and serious gaming have proven to be effective tools in inducing positive health behavioral changes. This relatively new concept focuses on applying game mechanics to non-game contexts, making mundane activities more engaging and enjoyable while also generating motivational and cognitive benefits. Gamification has been widely embraced in fields such as corporate and education, and now the digital healthcare domain is also exploring its potential. By creating experiences reminiscent of games, gamification aims to influence users' behavior and motivation. These games can motivate, engage, and entertain users, while also offering numerous systematic reviews that prove their effectiveness in promoting specific health behavioral changes and reducing symptoms associated with various disorders. Furthermore, corporate gamification is gaining traction in the market as well. Companies are utilizing gamification to enhance the digital experience, foster collaboration, and motivate employees to participate in strategically important initiatives.


  • The development of these solutions takes a long period.

  • High costs and limitations associated with the development of cognitive assessment tests and healthcare training may hinder market growth.

There's a growing interest in cognitive assessments, but their high costs limit their adoption. In the US, digital assessments can range from $10 to $50 each. Market players are innovating in healthcare, but new solutions must pass clinical trials for approval. This process takes time, hindering faster adoption. With diseases like Alzheimer's increasing, patients seek more efficient treatments, impacting the adoption of costly solutions and Decreasing the growth.


  • Smartphones and tablets are increasingly being used to gather Clinician-Reported Outcome measurements throughout the world.

  • Physicians and institutions are increasingly requesting remote access to patient databases.

  • The increase in demand for enhanced brain fitness, coupled with a growing number of industry players, has led to a rise in competition to offer value-added solutions.


  • There is a significant reliance on conventional assessment methods.

  • The industry's growth faces a significant challenge due to the lack of understanding and acceptance of these evaluation tests.

Impact of Russia-Ukraine War:

Conflict situations can lead to heightened stress, anxiety, and trauma among affected populations. This could potentially increase the demand for cognitive assessment tools to evaluate mental health and cognitive functioning among individuals impacted by the war. During times of conflict, mental health concerns tend to rise. This could lead to a greater emphasis on mental health support, including cognitive training programs aimed at managing stress, anxiety, and trauma-related cognitive issues. The conflict might disrupt the infrastructure and services that provide cognitive assessment and training programs in affected regions. This could limit access to such services for individuals who need them the most. Economic instability and geopolitical tensions could lead to market uncertainty, affecting investments in research and development within the cognitive assessment and training sector. Companies may face challenges in expanding or sustaining their operations in affected areas. Conversely, during times of crisis, there's often a push for innovation and adaptation. Companies in this sector might develop or modify their programs to specifically address the cognitive needs arising from the stress and trauma related to the conflict. Geopolitical tensions might also impact international trade and collaborations in the cognitive assessment and training market. Restrictions or strained relationships between countries involved could affect the global market landscape.

Impact of Economic Downturn:

Companies and individuals might have limited budgets, leading to reduced spending on non-essential services like cognitive assessments and training programs. This could result in a short-term decline in the market as organizations prioritize essential expenditures. Conversely, during economic downturns, there's often a push for upskilling and reskilling to remain competitive in a shrinking job market. This could lead to an increased demand for cost-effective cognitive assessment and training programs as individuals seek to enhance their skills for better employment prospects. Economic downturns can accelerate the shift towards online learning platforms due to their cost-effectiveness and accessibility. Companies and individuals might prefer online cognitive training programs over in-person services due to convenience and lower costs. Providers in this market may innovate to offer more affordable or tailored solutions, appealing to organizations and individuals looking for efficient yet budget-friendly options during tough economic times. Economic downturns might impact the funding available for research and development in cognitive assessment tools and training programs, potentially slowing down advancements in the field. Government interventions or funding aimed at enhancing workforce skills during economic crises can also impact this market.

Market segmentation

By Component

  • Solutions

    • Assessment

    • Data Management

    • Data Analysis and Reporting

    • Cognitive Training

    • Others

  • Services

    • Training and Support

    • Consulting

The services component accounted revenue share of more than 51.0%, due to the growing demand for advanced services provided by market players. companies offer a wide range of services, including training and support, as well as consulting for rater qualification, training, and management. These services equip raters with the necessary skills to administer scales efficiently while maintaining the highest standards. For example, Cogstate, a U.S.-based company, has developed an innovative technique that eliminates unnecessary training, utilizes a customized eLearning curriculum, simplifies rater certification, and expedites the start of a study.

The solution segment is expected to grow with the highest compound annual growth rate (CAGR) during the forecast period. This growth can be attributed to the increasing availability of technologically advanced solutions offered by market players. These solutions include digital assessments, data analysis and reporting, and data management. Market players not only provide digital cognitive assessment tools but also offer online data management solutions for efficient data storage and ongoing data management. Researchers and healthcare professionals can access test results instantly by uploading cognitive test data, facilitating effective review, cleaning, and analysis. 

By Assessment Type

  • Hosted Assessment

  • Biometric Assessment

  • Pen & Paper Based Assessment

The pen and paper-based assessment segment dominated the market in 2023, accounting for over 46% of revenue. This was due to its easy availability and affordability. Although these assessments require more administration time, they offer the advantage of testing a wider range of cognitive capabilities. The results of these tests, which evaluate various aspects of cognitive functioning such as short-term memory, attention, concentration, working memory, visual-spatial ability, reaction time, and information processing speed, can help clinicians assess the severity of brain injuries and cognitive impairment.

The hosted assessment segment is expected to experience significant growth over the forecast period. This is attributed to better access to technology, the increasing adoption of telehealth, and the use of mobile technology for gamification in cognitive assessment and training. Furthermore, computerized cognitive assessments are becoming reimbursable over time through the use of CPT codes, thanks to advancements in neuropsychological testing. Hosted assessments allow medical assistants and other non-specialized staff members to reliably deliver assessments, potentially assisting neurologists in conducting better assessments and treating more patients.

Cognitive-Assessment-and-Training-Market-Trend Assemnet-Type

By Application

  • Clinical Trials

  • Classroom Learning

  • Brain Training

  • Corporate Learning

  • Research

  • Other

By Industry Vertical

  • BFSI

  • Retail

  • IT and Telecom

  • Education

  • Healthcare

  • Others

Regional Analysis

North America dominates the market with holding revenue share of more than 36.0% of the market share due to factors like rising dementia cases, advanced assessment tools, and significant investments in cognitive research. The region's proactive measures, such as the Agings Alzheimers Disease Supportive Services Program, address the growing demand for cognitive assessment services. In contrast, the Asia Pacific region is expected to grow the fastest, driven by factors like an aging population, higher dementia cases, and improved healthcare infrastructure with government support. Additionally, sports injuries and trauma contribute to cognitive impairment, further fueling the demand for cognitive assessment services in the region.



North America

  • US

  • Canada

  • Mexico


  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of the Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

Key Players

The major players are BrainWare, Pearson, Philips, Cambridge Cognition, Cogstate, Quest Diagnostic, Signant Health, VeraSci, BrainCheck, MeritTrac, Berke, Neurotrack, imPACT Applications, Aural Analytics and Other Players

Cambridge Cognition Ltd - Company Financial Analysis

Company Landscape Analysis

Recent Development:

  • In May 2023, Linus Health, a leading provider of digital health solutions, revealed the findings of its study on the effectiveness of its digital cognitive assessment solution in detecting cognitive impairment cases. This innovative solution offers the advantage of early identification of cognitive issues.

  • In March 2023, Clario announced a strategic partnership with technology startup ArtiQ to enhance the success rate of respiratory clinical trials that require spirometry data. This collaboration aims to improve the chances of achieving positive outcomes in these trials.

  • In January 2022, Eisai Co., Ltd. introduced CogMate through its subsidiaries in Taiwan and Hong Kong. CogMate is a cutting-edge digital tool designed for self-assessment of brain health and is expected to be launched in various other countries, including Singapore.

  • In November 2022, Clario made an exciting announcement regarding the release of new data that solidifies its position as a leader in providing remote data collection technologies for decentralized and hybrid clinical trials. These technologies have revolutionized the field by enabling efficient and effective data collection from remote locations.

Cognitive Assessment and Training Market Report Scope:

Report Attributes Details
Market Size in 2024  US$ 5.17 Bn
Market Size by 2031  US$ 33.72 Bn
CAGR   CAGR of 26.4 % From 2023 to 2030
Base Year  2022
Forecast Period  2024-2031
Historical Data  2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Component (Solution and Services)
• by Assessment Type (Hosted Assessment, Biometric Assessment, Pen & Paper Based Assessment)
• by Application (Clinical Trials, Classroom Learning, Brain Training, Corporate Learning, Research, Others)
• by Industry Vertical (BFSI, Retail, IT and Telecom, Education, Healthcare, Others)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America)
Company Profiles Cambridge Cognition Ltd., Cogstate Ltd., MedAvante, Inc., ProPhase, LLC, Neurocog Trials, Inc., Medavante, Inc., Quest Diagnostics, Inc., Eresearchtechnology Inc., Gompf Brackets, Inc.
Key Drivers • The demand for cognitive assessment is set to surge due to the rising number of clinical trials focusing on neurological diseases. 
• The use of gamification in the healthcare industry has exploded.
• Various industries, such as corporate and education, have reaped the benefits of gamification's potential.
Market Opportunities • Smartphones and tablets are increasingly being used to gather Clinician-Reported Outcome measurements throughout the world.

• Physicians and institutions are increasingly requesting remote access to patient databases.


Frequently Asked Questions

Ans. The Compound Annual Growth rate for the Cognitive Assessment and Training Market over the forecast period is 26.4 %.

Ans. The projected market size for the Cognitive Assessment and Training Market is USD 33.72 Bn by 2031. 

Ans: The North American Region Dominates the Cognitive Assessment and Training Market. 

 Ans:  The Clinical Trials Application Segment Dominates the Cognitive Assessment and Training Market.


  • The demand for cognitive assessment is set to surge due to the rising number of clinical trials focusing on neurological diseases.
  • The rising adoption of gamification for cognitive assessment is a growing trend that is revolutionizing various industries.



1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions


2. Industry Flowchart


3. Research Methodology


4. Market Dynamics

4.1 Drivers

4.2 Restraints

4.3 Opportunities

4.4 Challenges


5. Impact Analysis

5.1 Impact of Russia-Ukraine Crisis

5.2 Impact of Economic Slowdown on Major Countries

5.2.1 Introduction

5.2.2 United States

5.2.3 Canada

5.2.4 Germany

5.2.5 France

5.2.6 UK

5.2.7 China

5.2.8 Japan

5.2.9 South Korea

5.2.9 India


6. Value Chain Analysis


7. Porter’s 5 Forces Model


8.  Pest Analysis

9. Cognitive Assessment and Training Market Segmentation, By Component

9.1 Introduction

9.2 Trend Analysis

9.3 Solutions

9.4 Services

10. Cognitive Assessment and Training Market Segmentation, By Assessment type

10.1 Introduction

10.2 Trend Analysis

10.3 Hosted Assessment

10.4 Biometric Assessment

10.5 Pen & Paper Based Assessment

11. Cognitive Assessment and Training Market Segmentation, By Application

11.1 Introduction

11.2 Trend Analysis

11.3 Clinical Trials

11.4 Classroom Learning

11.5 Brain Training

11.6 Corporate Learning

11.7 Research

11.8 Others


12. Cognitive Assessment and Training Market Segmentation, By Industry Vertical

12.1 Introduction

12.2 Trend Analysis

12.3 BFSI

12.4 Retail

12.5 IT And Telecom

12.6 Education

12.7 Healthcare

12.8 Others



13. Regional Analysis

13.1 Introduction

13.2 North America

13.2.1 USA

13.2.2 Canada

13.2.3 Mexico

13.3 Europe

13.3.1 Eastern Europe Poland Romania Hungary Turkey Rest of Eastern Europe

13.3.2 Western Europe Germany France UK Italy Spain Netherlands Switzerland Austria Rest of Western Europe

13.4 Asia-Pacific

13.4.1 China

13.4.2 India

13.4.3 Japan

13.4.4 South Korea

13.4.5 Vietnam

13.4.6 Singapore

13.4.7 Australia

13.4.8 Rest of Asia Pacific

13.5 The Middle East & Africa

13.5.1 Middle East UAE Egypt Saudi Arabia Qatar Rest of the Middle East

13.5.2 Africa Nigeria South Africa Rest of Africa

13.6 Latin America

13.6.1 Brazil

13.6.2 Argentina

13.6.3 Colombia

13.6.4 Rest of Latin America

14. Company Profiles

14.1 BrainWare

14.1.1 Company Overview

14.1.2 Financial

14.1.3 Products/ Services Offered

14.1.4 SWOT Analysis

14.1.5 The SNS View

14.2 Pearson

14.2.1 Company Overview

14.2.2 Financial

14.2.3 Products/ Services Offered

14.2.4 SWOT Analysis

14.2.5 The SNS View

14.3 Philips.

14.3.1 Company Overview

14.3.2 Financial

14.3.3 Products/ Services Offered

14.3.4 SWOT Analysis

14.3.5 The SNS View

14.4 Cambridge Cognition

14.4.1 Company Overview

14.4.2 Financial

14.4.3 Products/ Services Offered

14.4.4 SWOT Analysis

14.4.5 The SNS View

14.5 Cogstate

14.5.1 Company Overview

14.5.2 Financial

14.5.3 Products/ Services Offered

14.5.4 SWOT Analysis

14.5.5 The SNS View

14.6 Quest Diagnostic.

14.6.1 Company Overview

14.6.2 Financial

14.6.3 Products/ Services Offered

14.6.4 SWOT Analysis

14.6.5 The SNS View

14.7 Signant Health.

14.7.1 Company Overview

14.7.2 Financial

14.7.3 Products/ Services Offered

14.7.4 SWOT Analysis

14.7.5 The SNS View

14.8 VeraSci.

14.8.1 Company Overview

14.8.2 Financial

14.8.3 Products/ Services Offered

14.8.4 SWOT Analysis

14.8.5 The SNS View

14.9 BrainCheck.

14.9.1 Company Overview

14.9.2 Financial

14.9.3 Products/ Services Offered

14.9.4 SWOT Analysis

14.9.5 The SNS View

14.10 MeritTrac.

14.10.1 Company Overview

14.10.2 Financial

14.10.3 Products/ Services Offered

14.10.4 SWOT Analysis

14.10.5 The SNS View


15. Competitive Landscape

15.1 Competitive Benchmarking

15.2 Market Share Analysis

15.3 Recent Developments

15.3.1 Industry News

15.3.2 Company News

15.3.3 Mergers & Acquisitions


16. USE Cases and Best Practices


17. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.


The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

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Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

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