Report Id: SNS/ICT/1666 | June 2022 | Region: Global | 130 Pages
Report Scope & Overview:
The Digital Advertising market size was valued at USD 442.33 Bn in 2021 and is expected to reach USD 1084.60 Bn by 2028, and grow at a CAGR of 13.67% over the forecast period 2022-2028.
Digital advertising refers to a company's use of many platforms and digital channels to sell and promote its brand, product, or service. Acts performed via web browsers, social media pages, blogs, apps, and any other kind of online communication are included. Advertisements were mostly placed in print media such as magazines and newspapers. There was no assurance that the message would reach the desired audience because of the restricted reach of these. Digital advertising has been shown to be a powerful and effective promotional tactic. It is designed to entice the target customer to do a certain action, like making a purchase, and it aids in the growth of website traffic and brand awareness. It's one of the most cost-effective methods for a business to attract new customers, broaden its reach, and diversify its revenue streams.
INEO Media Network, an innovative digital advertising and analytics solution for retailers, has announced a partnership with Western Media Group ("Western Media") to offer INEO's digital-out-of-home advertising inventory to brands and advertisers.
The advantages of internet advertising include size, low cost, and efficiency.
Smartphone use is widespread, high-speed internet is on the rise, and social media is exploding.
Ad blockers, which prohibit advertisements from displaying on a user's web page, may stymie market expansion.
The majority of internet users dislike advertising because they are uninterested in the ad content and hence block them.
The industry is likely to benefit greatly from the rising trend of automation technology in digital advertising.
IMPACT OF COVID-19:
The value of the digital advertising industry is expected to develop positively in 2020 following COVID-19, and it is expected to expand at a positive pace by 2028. The new 2028 forecast is expected to be greater than pre-COVID-19 projections. The COVID-19 epidemic has had little influence on the digital advertising market's development. Given the economic effect of COVID-19, it is expected that numerous businesses would lower their advertising spending; nonetheless, the increase in social media traffic has provided new chances to communicate with digital audiences while maintaining high brand recognition. Furthermore, the coronavirus has spread uncontrolled, and governments around the world are still attempting to contain it by restricting public places, schools, and borders; as a result, all firms and marketers must adapt their web marketing strategy.
The mobile segment led the worldwide internet advertising market share in 2021 and is likely to continue to do so in the coming years owing to a number of factors including a rise in mobile devices and mobile internet users, the popularity of social media, and time spent on mobile devices. In addition, the major participants in the mobile-based advertising market design and develop mobile advertising material that is compatible with mobile devices. Furthermore, as more people use their mobile phones to browse the internet and enjoy internet-based shopping services, the rise in trend of e-commerce and m-commerce propels growth in internet advertising on mobile platforms.
The retail & e-commerce segment dominated the global internet advertising market share in 2021 and is expected to continue to do so in the coming years, owing to the increased need for smaller businesses in the retail and consumer goods industries to compete with larger organizations in an increasingly competitive marketplace filled with innovation. Various merchants are improving their internet marketing techniques in order to increase consumer awareness of their businesses and boost traffic to their e-commerce sites.
KEY MARKET SEGMENTS:
On The Basis of Platform Type
Desktop & Laptop
On The Basis of Ad Format
Search Engine Advertising/Search Engine Marketing
Social Media Advertising
Online Classifieds Ads
On The Basis of Enterprise Size
Small & Medium-Sized Enterprises
On The Basis of Industry Vertical
Media & Entertainment
Retail & Consumer Goods
Transport & Tourism
IT & Telecom
In 2021, the North American area led the market. Purchasers are increasingly consulting online sources, there is a lot of online material, and people spend a lot of time online, which is driving market expansion in the area. Digital advertising providers have a large presence in North America, which helps the market's growth.
During the projection period, the Asia Pacific region is predicted to increase at a positive CAGR. The region's fast-developing digital advertising market is mostly driven by the growth of smartphones, social media, and applications. The market's rise in this area is being aided by the entry of various market participants into sectors such as food and beverage.
Rest of Europe
Rest of Asia-Pacific
The Middle East & Africa
Rest of Middle East & Africa
Rest of Latin America
The major key players are Alibaba group holdings limited, Google LLC, Baidu, inc., Microsoft corporation, Amazon web services, inc., international business machines corporation, Facebook, inc., Twitter inc., Verizon communication inc., Hulu LLC.
|Market Size in 2021||US$ 442.33 Bn|
|Market Size by 2028||US$ 1084.60 Bn|
|CAGR||CAGR of 13.67% From 2022 to 2028|
|Report Scope & Coverage||Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook|
|Key Segments||• by Platform Type (Mobile, Desktop & Laptop, and Others)
• by Ad Format (Search Engine Advertising/Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, Others)
• by Enterprise Size (Large Enterprises and Small & Medium-Sized Enterprises)
• by Industry Vertical (Automotive, Healthcare, Media & Entertainment, BFSI, Education, Retail & Consumer Goods, Transport & Tourism, IT & Telecom, Others)
|Regional Analysis/Coverage||North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
|Company Profiles||Alibaba group holdings limited, Google LLC, Baidu, inc., Microsoft corporation, Amazon web services, inc., international business machines corporation, Facebook, inc., Twitter inc., Verizon communication inc., Hulu LLC.|
|Key Drivers||• The advantages of internet advertising include size, low cost, and efficiency
• Smartphone use is widespread, high-speed internet is on the rise, and social media is exploding
|Market Opportunities||• The industry is likely to benefit greatly from the rising trend of automation technology in digital advertising.|
Frequently Asked Questions (FAQ) :
Ans: -The Digital Advertising market size was valued at USD 442.33 Bn in 2021.
Ans: - The industry is likely to benefit greatly from the rising trend of automation technology in digital advertising.
Ans: - In 2021, the North American area led the market.
Ans: - The major key players are Alibaba group holdings limited, Google LLC, Baidu, inc., Microsoft corporation, Amazon web services, inc., international business machines corporation, Facebook, inc., Twitter inc., Verizon communication inc., and Hulu LLC.
Ans: - Key Stakeholders Considered in the study are Raw material vendors, Regulatory authorities, including government agencies and NGOs, Commercial research, and development (R&D) institutions, Importers and exporters, etc.
Table of Contents
1.1 Market Definition
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
4. Impact Analysis
4.1 COVID 19 Impact Analysis
4.2 Impact of the Ukraine- Russia war
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Digital Advertising Market Segmentation, by Platform Type
8.2 Desktop & Laptop
9. Digital Advertising Market Segmentation, by Ad Format
9.1 Search Engine Advertising/Search Engine Marketing
9.2 Display Advertising
9.3 Mobile Advertising
9.4 Social Media Advertising
9.5 Video Advertising
9.6 Online Classifieds Ads
10. Digital Advertising Market Segmentation, by Enterprise Size
10.1 Large Enterprises
10.2 Small & Medium-Sized Enterprises
11. Digital Advertising Market Segmentation, by Industry Vertical
11.3 Media & Entertainment
11.6 Retail & Consumer Goods
11.7 Transport & Tourism
11.8 IT & Telecom
12. Regional Analysis
12.2 North America
12.3.6 The Netherlands
12.3.7 Rest of Europe
12.4.2 South Korea
12.4.6 Rest of Asia-Pacific
12.5 The Middle East & Africa
12.5.3 South Africa
12.6 Latin America
12.6.3 Rest of Latin America
13. Company Profiles
13.1 Alibaba group holdings limited
13.1.2 Products/ Services Offered
13.1.3 SWOT Analysis
13.1.4 The SNS view
13.2 Google llc
13.3 Baidu, inc.
13.4 Microsoft corporation
13.5 Amazon web services, inc.
13.6 International business machines corporation
13.7 Facebook, inc.
13.8 Twitter inc.
13.9 Verizon communication inc.
13.10 Hulu llc.
14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Market Share Analysis
14.3 Recent Developments
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