The Digital Advertising Market Size was valued at USD 421.29 Billion in 2023 and is expected to reach USD 1315.8 Billion by 2031 and grow at a CAGR of 15.3% over the forecast period 2024-2031.
Digital advertising refers to a company's use of many platforms and digital channels to sell and promote its brand, product, or service. Acts performed via web browsers, social media pages, blogs, apps, and any other kind of online communication are included. Advertisements were mostly placed in print media such as magazines and newspapers. There was no assurance that the message would reach the desired audience because of the restricted reach of these. Digital advertising has been shown to be a powerful and effective promotional tactic. It is designed to entice the target customer to do a certain action, like making a purchase, and it aids in the growth of website traffic and brand awareness. It's one of the most cost-effective methods for a business to attract new customers, broaden its reach, and diversify its revenue streams.
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INEO Media Network, an innovative digital advertising and analytics solution for retailers, has announced a partnership with Western Media Group ("Western Media") to offer INEO's digital-out-of-home advertising inventory to brands and advertisers.
KEY DRIVERS:
The advantages of internet advertising include size, low cost, and efficiency.
Smartphone use is widespread, high-speed internet is on the rise, and social media is exploding.
RESTRAINTS:
Ad blockers, which prohibit advertisements from displaying on a user's web page, may stymie market expansion.
The majority of internet users dislike advertising because they are uninterested in the ad content and hence block them.
OPPORTUNITY:
The industry is likely to benefit greatly from the rising trend of automation technology in digital advertising.
The value of the digital advertising industry is expected to develop positively in 2020 following COVID-19, and it is expected to expand at a positive pace by 2028. The new 2028 forecast is expected to be greater than pre-COVID-19 projections. The COVID-19 epidemic has had little influence on the digital advertising market's development. Given the economic effect of COVID-19, it is expected that numerous businesses would lower their advertising spending; nonetheless, the increase in social media traffic has provided new chances to communicate with digital audiences while maintaining high brand recognition. Furthermore, the coronavirus has spread uncontrolled, and governments around the world are still attempting to contain it by restricting public places, schools, and borders; as a result, all firms and marketers must adapt their web marketing strategy.
MARKET ESTIMATION:
The mobile segment led the worldwide internet advertising market share in 2021 and is likely to continue to do so in the coming years owing to a number of factors including a rise in mobile devices and mobile internet users, the popularity of social media, and time spent on mobile devices. In addition, the major participants in the mobile-based advertising market design and develop mobile advertising material that is compatible with mobile devices. Furthermore, as more people use their mobile phones to browse the internet and enjoy internet-based shopping services, the rise in trend of e-commerce and m-commerce propels growth in internet advertising on mobile platforms.
The retail & e-commerce segment dominated the global internet advertising market share in 2021 and is expected to continue to do so in the coming years, owing to the increased need for smaller businesses in the retail and consumer goods industries to compete with larger organizations in an increasingly competitive marketplace filled with innovation. Various merchants are improving their internet marketing techniques in order to increase consumer awareness of their businesses and boost traffic to their e-commerce sites.
On The Basis of Platform Type
Mobile
Desktop & Laptop
Others
On The Basis of Ad Format
Search Engine Advertising/Search Engine Marketing
Display Advertising
Mobile Advertising
Social Media Advertising
Video Advertising
Online Classifieds Ads
Others
On The Basis of Enterprise Size
Large Enterprises
Small & Medium-Sized Enterprises
On The Basis of Industry Vertical
Automotive
Healthcare
Media & Entertainment
BFSI
Education
Retail & Consumer Goods
Transport & Tourism
IT & Telecom
Others
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In 2021, the North American area led the market. Purchasers are increasingly consulting online sources, there is a lot of online material, and people spend a lot of time online, which is driving market expansion in the area. Digital advertising providers have a large presence in North America, which helps the market's growth.
During the projection period, the Asia Pacific region is predicted to increase at a positive CAGR. The region's fast-developing digital advertising market is mostly driven by the growth of smartphones, social media, and applications. The market's rise in this area is being aided by the entry of various market participants into sectors such as food and beverage.
REGIONAL COVERAGE:
North America
USA
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
The Netherlands
Rest of Europe
Asia-Pacific
Japan
south Korea
China
India
Australia
Rest of Asia-Pacific
The Middle East & Africa
Israel
UAE
South Africa
Rest of Middle East & Africa
Latin America
Brazil
Argentina
Rest of Latin America
The major key players are Alibaba group holdings limited, Google LLC, Baidu, inc., Microsoft corporation, Amazon web services, inc., international business machines corporation, Facebook, inc., Twitter inc., Verizon communication inc., Hulu LLC.
| Report Attributes | Details |
| Market Size in 2023 | US$ 421.29 Bn |
| Market Size by 2031 | US$ 1315.8 Bn |
| CAGR | CAGR of 15.3% From 2024 to 2031 |
| Base Year | 2023 |
| Forecast Period | 2024-2031 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • by Platform Type (Mobile, Desktop & Laptop, and Others) • by Ad Format (Search Engine Advertising/Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, Others) • by Enterprise Size (Large Enterprises and Small & Medium-Sized Enterprises) • by Industry Vertical (Automotive, Healthcare, Media & Entertainment, BFSI, Education, Retail & Consumer Goods, Transport & Tourism, IT & Telecom, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | Alibaba group holdings limited, Google LLC, Baidu, inc., Microsoft corporation, Amazon web services, inc., international business machines corporation, Facebook, inc., Twitter inc., Verizon communication inc., Hulu LLC. |
| Key Drivers | • The advantages of internet advertising include size, low cost, and efficiency • Smartphone use is widespread, high-speed internet is on the rise, and social media is exploding |
| Market Opportunities | • The industry is likely to benefit greatly from the rising trend of automation technology in digital advertising. |
Ans: -The Digital Advertising market size was valued at USD 442.33 Bn in 2021.
Ans: - The industry is likely to benefit greatly from the rising trend of automation technology in digital advertising.
Ans: - In 2021, the North American area led the market.
Ans: - The major key players are Alibaba group holdings limited, Google LLC, Baidu, inc., Microsoft corporation, Amazon web services, inc., international business machines corporation, Facebook, inc., Twitter inc., Verizon communication inc., and Hulu LLC.
Ans: - Key Stakeholders Considered in the study are Raw material vendors, Regulatory authorities, including government agencies and NGOs, Commercial research, and development (R&D) institutions, Importers and exporters, etc.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 COVID-19 Impact Analysis
4.2 Impact of Ukraine- Russia war
4.3 Impact of ongoing Recession
4.3.1 Introduction
4.3.2 Impact on major economies
4.3.2.1 US
4.3.2.2 Canada
4.3.2.3 Germany
4.3.2.4 France
4.3.2.5 United Kingdom
4.3.2.6 China
4.3.2.7 Japan
4.3.2.8 South Korea
4.3.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Digital Advertising Market Segmentation, by Platform Type
8.1 Mobile
8.2 Desktop & Laptop
8.3 Others
9. Digital Advertising Market Segmentation, by Ad Format
9.1 Search Engine Advertising/Search Engine Marketing
9.2 Display Advertising
9.3 Mobile Advertising
9.4 Social Media Advertising
9.5 Video Advertising
9.6 Online Classifieds Ads
9.7 Others
10. Digital Advertising Market Segmentation, by Enterprise Size
10.1 Large Enterprises
10.2 Small & Medium-Sized Enterprises
11. Digital Advertising Market Segmentation, by Industry Vertical
11.1 Automotive
11.2 Healthcare
11.3 Media & Entertainment
11.4 BFSI
11.5 Education
11.6 Retail & Consumer Goods
11.7 Transport & Tourism
11.8 IT & Telecom
11.9 Others
12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 USA
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 Germany
12.3.2 UK
12.3.3 France
12.3.4 Italy
12.3.5 Spain
12.3.6 The Netherlands
12.3.7 Rest of Europe
12.4 Asia-Pacific
12.4.1 Japan
12.4.2 South Korea
12.4.3 China
12.4.4 India
12.4.5 Australia
12.4.6 Rest of Asia-Pacific
12.5 The Middle East & Africa
12.5.1 Israel
12.5.2 UAE
12.5.3 South Africa
12.5.4 Rest
12.6 Latin America
12.6.1 Brazil
12.6.2 Argentina
12.6.3 Rest of Latin America
13. Company Profiles
13.1 Alibaba group holdings limited
13.1.1 Financial
13.1.2 Products/ Services Offered
13.1.3 SWOT Analysis
13.1.4 The SNS view
13.2 Google llc
13.3 Baidu, inc.
13.4 Microsoft corporation
13.5 Amazon web services, inc.
13.6 International business machines corporation
13.7 Facebook, inc.
13.8 Twitter inc.
13.9 Verizon communication inc.
13.10 Hulu llc.
14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Market Share Analysis
14.3 Recent Developments
15. Conclusion
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