Digital Advertising Market Report Scope & Overview:

The Digital Advertising Market Size was valued at USD 421.29 Billion in 2023 and is expected to reach USD 1315.8 Billion by 2031 and grow at a CAGR of 15.3% over the forecast period 2024-2031.

Digital advertising refers to a company's use of many platforms and digital channels to sell and promote its brand, product, or service. Acts performed via web browsers, social media pages, blogs, apps, and any other kind of online communication are included. Advertisements were mostly placed in print media such as magazines and newspapers. There was no assurance that the message would reach the desired audience because of the restricted reach of these. Digital advertising has been shown to be a powerful and effective promotional tactic. It is designed to entice the target customer to do a certain action, like making a purchase, and it aids in the growth of website traffic and brand awareness. It's one of the most cost-effective methods for a business to attract new customers, broaden its reach, and diversify its revenue streams.

Digital Advertising Market Revenue Analysis

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INEO Media Network, an innovative digital advertising and analytics solution for retailers, has announced a partnership with Western Media Group ("Western Media") to offer INEO's digital-out-of-home advertising inventory to brands and advertisers.



  • The advantages of internet advertising include size, low cost, and efficiency.

  • Smartphone use is widespread, high-speed internet is on the rise, and social media is exploding.


  • Ad blockers, which prohibit advertisements from displaying on a user's web page, may stymie market expansion.

  • The majority of internet users dislike advertising because they are uninterested in the ad content and hence block them.


  • The industry is likely to benefit greatly from the rising trend of automation technology in digital advertising.


The value of the digital advertising industry is expected to develop positively in 2020 following COVID-19, and it is expected to expand at a positive pace by 2028. The new 2028 forecast is expected to be greater than pre-COVID-19 projections. The COVID-19 epidemic has had little influence on the digital advertising market's development. Given the economic effect of COVID-19, it is expected that numerous businesses would lower their advertising spending; nonetheless, the increase in social media traffic has provided new chances to communicate with digital audiences while maintaining high brand recognition. Furthermore, the coronavirus has spread uncontrolled, and governments around the world are still attempting to contain it by restricting public places, schools, and borders; as a result, all firms and marketers must adapt their web marketing strategy.


The mobile segment led the worldwide internet advertising market share in 2021 and is likely to continue to do so in the coming years owing to a number of factors including a rise in mobile devices and mobile internet users, the popularity of social media, and time spent on mobile devices. In addition, the major participants in the mobile-based advertising market design and develop mobile advertising material that is compatible with mobile devices. Furthermore, as more people use their mobile phones to browse the internet and enjoy internet-based shopping services, the rise in trend of e-commerce and m-commerce propels growth in internet advertising on mobile platforms.

The retail & e-commerce segment dominated the global internet advertising market share in 2021 and is expected to continue to do so in the coming years, owing to the increased need for smaller businesses in the retail and consumer goods industries to compete with larger organizations in an increasingly competitive marketplace filled with innovation. Various merchants are improving their internet marketing techniques in order to increase consumer awareness of their businesses and boost traffic to their e-commerce sites.


On The Basis of Platform Type

  • Mobile

  • Desktop & Laptop

  • Others

On The Basis of Ad Format

  • Search Engine Advertising/Search Engine Marketing

  • Display Advertising

  • Mobile Advertising

  • Social Media Advertising

  • Video Advertising

  • Online Classifieds Ads

  • Others

On The Basis of Enterprise Size

  • Large Enterprises

  • Small & Medium-Sized Enterprises

On The Basis of Industry Vertical

  • Automotive

  • Healthcare

  • Media & Entertainment

  • BFSI

  • Education

  • Retail & Consumer Goods

  • Transport & Tourism

  • IT & Telecom

  • Others

Digital Advertising Market Segmentation Analysis

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In 2021, the North American area led the market. Purchasers are increasingly consulting online sources, there is a lot of online material, and people spend a lot of time online, which is driving market expansion in the area. Digital advertising providers have a large presence in North America, which helps the market's growth.

During the projection period, the Asia Pacific region is predicted to increase at a positive CAGR. The region's fast-developing digital advertising market is mostly driven by the growth of smartphones, social media, and applications. The market's rise in this area is being aided by the entry of various market participants into sectors such as food and beverage.


  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America


The major key players are Alibaba group holdings limited, Google LLC, Baidu, inc., Microsoft corporation, Amazon web services, inc., international business machines corporation, Facebook, inc., Twitter inc., Verizon communication inc., Hulu LLC.

Twitter Inc - Company Financial Analysis

Company Landscape Analysis

Digital Advertising Market Report Scope:
Report Attributes Details
Market Size in 2023  US$  421.29 Bn
Market Size by 2031  US$ 1315.8 Bn
CAGR   CAGR of 15.3% From 2024 to 2031
Base Year  2023
Forecast Period  2024-2031
Historical Data  2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Platform Type (Mobile, Desktop & Laptop, and Others)
• by Ad Format (Search Engine Advertising/Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, Others)
• by Enterprise Size (Large Enterprises and Small & Medium-Sized Enterprises)
• by Industry Vertical (Automotive, Healthcare, Media & Entertainment, BFSI, Education, Retail & Consumer Goods, Transport & Tourism, IT & Telecom, Others)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America)
Company Profiles Alibaba group holdings limited, Google LLC, Baidu, inc., Microsoft corporation, Amazon web services, inc., international business machines corporation, Facebook, inc., Twitter inc., Verizon communication inc., Hulu LLC.
Key Drivers • The advantages of internet advertising include size, low cost, and efficiency
• Smartphone use is widespread, high-speed internet is on the rise, and social media is exploding
Market Opportunities • The industry is likely to benefit greatly from the rising trend of automation technology in digital advertising.


Frequently Asked Questions

Ans: -The Digital Advertising market size was valued at USD 442.33 Bn in 2021.

Ans: - The industry is likely to benefit greatly from the rising trend of automation technology in digital advertising.

Ans: - In 2021, the North American area led the market.

Ans: - The major key players are Alibaba group holdings limited, Google LLC, Baidu, inc., Microsoft corporation, Amazon web services, inc., international business machines corporation, Facebook, inc., Twitter inc., Verizon communication inc., and Hulu LLC.

Ans: - Key Stakeholders Considered in the study are Raw material vendors, Regulatory authorities, including government agencies and NGOs, Commercial research, and development (R&D) institutions, Importers and exporters, etc.

Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology


3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis


6. Porter’s 5 forces model


7. PEST Analysis


8. Digital Advertising Market Segmentation, by Platform Type

8.1 Mobile

8.2 Desktop & Laptop

8.3 Others

9. Digital Advertising Market Segmentation, by Ad Format

9.1 Search Engine Advertising/Search Engine Marketing

9.2 Display Advertising

9.3 Mobile Advertising

9.4 Social Media Advertising

9.5 Video Advertising

9.6 Online Classifieds Ads

9.7 Others

10. Digital Advertising Market Segmentation, by Enterprise Size

10.1 Large Enterprises

10.2 Small & Medium-Sized Enterprises

11. Digital Advertising Market Segmentation, by Industry Vertical

11.1 Automotive

11.2 Healthcare

11.3 Media & Entertainment

11.4 BFSI

11.5 Education

11.6 Retail & Consumer Goods

11.7 Transport & Tourism

11.8 IT & Telecom

11.9 Others

12. Regional Analysis

12.1 Introduction

12.2 North America

12.2.1 USA

12.2.2 Canada

12.2.3 Mexico

12.3 Europe

12.3.1 Germany

12.3.2 UK

12.3.3 France

12.3.4 Italy

12.3.5 Spain

12.3.6 The Netherlands

12.3.7 Rest of Europe

12.4 Asia-Pacific

12.4.1 Japan

12.4.2 South Korea

12.4.3 China

12.4.4 India

12.4.5 Australia

12.4.6 Rest of Asia-Pacific

12.5 The Middle East & Africa

12.5.1 Israel

12.5.2 UAE

12.5.3 South Africa

12.5.4 Rest

12.6 Latin America

12.6.1 Brazil

12.6.2 Argentina

12.6.3 Rest of Latin America

13. Company Profiles

13.1 Alibaba group holdings limited

13.1.1 Financial

13.1.2 Products/ Services Offered

13.1.3 SWOT Analysis

13.1.4 The SNS view

13.2 Google llc

13.3 Baidu, inc.

13.4 Microsoft corporation

13.5 Amazon web services, inc.

13.6 International business machines corporation

13.7 Facebook, inc.

13.8 Twitter inc.

13.9 Verizon communication inc.

13.10 Hulu llc.

14. Competitive Landscape

14.1 Competitive Benchmarking

14.2 Market Share Analysis

14.3 Recent Developments

15. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Data Bank Validation

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