The Public Cloud Market size was USD 523.2 billion in 2022 and is expected to Reach USD 1875.2 billion by 2030 and grow at a CAGR of 17.3% over the forecast period of 2023-2030.
The public cloud market is a rapidly growing industry, with significant projected growth in the coming years. The public cloud market refers to the sector of the cloud computing industry where cloud services are provided by third-party vendors and made available to the general public over the internet. These vendors own and operate the infrastructure required to deliver cloud services, such as computing resources, storage, and networking capabilities. The growing adoption of cloud computing solutions in developing countries is slated to have a positive impact on the industry outlook. Rapid uptake in emerging countries such as India and Singapore due to thriving digitalization and the development of advanced network grid infrastructure is playing a key role in establishing cloud-operated businesses. In September 2022, the Government of India announced an investment of USD 30 billion for digital transformation in rural areas that will ensure good quality, high-speed data connectivity across the nation. AWS is the largest provider of public cloud services and offers a wide range of cloud computing products and services, including computing power, storage, databases, machine learning, and artificial intelligence capabilities. GCP offers a variety of cloud services, including computing power, data storage, data analytics, and machine learning tools. Google has been investing heavily in its cloud infrastructure to compete with AWS and Azure. Whereas private clouds are provided, the vendor often owns and maintains the physical infrastructure. In addition to the advantages of accountability, they may offer a dedicated or shared operating environment that can scale effortlessly as needed. Up-front server purchases are becoming redundant thanks to advantages offered by these services, such as infinite capacity, potentially appealing costs resulting from massive infrastructures and associated operational techniques, and a pay-as-you-go pricing model.
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KEY DRIVERS
The rise of artificial intelligence and real-time analytics
The growth of the public cloud market is being driven by the increasing adoption of cloud services by organizations of all sizes
Rise of artificial intelligence and real-time analytics It is driving the growth of the public cloud market. As businesses look to leverage these technologies, the demand for cloud-based services that can support them is increasing.
RESTRAIN
Businesses in developing regions limit the level of adoption of public cloud services
This is due to factors such as limited access to internet and mobile devices, lack of infrastructure, and higher costs associated with cloud data.
OPPORTUNITY
Improved effectiveness for hosting applications in public cloud
By improving security measures and addressing the perception of reduced security.
Opportunities for improved effectiveness and immediate use of infrastructure. Enterprises should carefully weigh their provider options and prepare for unpredictable usage to avoid blowing their budgets on public cloud services
CHALLENGES
Public cloud market faces competition
The public cloud market faces competition, and rivals have the chance to expand their client and public cloud market share, which can cost firms that don't adopt new developments both customers and money
Due to the Russia-Ukraine conflict Data centers that are situated in or provide services to the affected areas may experience disruption due to the war. The accessibility and dependability of cloud services in those locations may be impacted by infrastructure damage, power outages, or network disruptions. The 3-2-1 rule, which highlights the value of having multiple copies of data kept in different locations, especially offshore sites, is pertinent to cloud backup planning in light of the Russia-Ukraine war. This is crucial because supply chains may be disrupted and there may be shortages as a result of restrictions on component imports and exports during periods of geopolitical instability, such as during a war. Organizations can guarantee that their data is safe and accessible even in the case of a catastrophic event or natural disaster in one site by adhering to the 3-2-1 rule. Services may be interrupted or performance lowered for organizations utilizing public cloud infrastructure from providers with data centers in or close to the conflict area. Currency changes and economic uncertainty brought on by geopolitical unrest may have an impact on public cloud market pricing and cost structures. Providers may modify their pricing strategies to take increased operational risks or difficulties in the impacted areas. Businesses who operate in or supply services to those areas may have to pay more or renegotiate their contracts with cloud providers. But now the situation gets settled down and this industry become an essential service to every industry and a report forecast that by 2026, the Indian public cloud services industry is expected to reach $13 billion. Throughout the first half of 2022, SaaS remained the largest segment of the entire market for public cloud services, followed by IaaS and PaaS.
IMPACT OF ONGOING RECESSION
Although managed services and cloud consulting have proven to be remarkably resilient in recent years, the present economic situation has some challenging elements, like inflation and the crisis in Ukraine. A recession is a fantastic opportunity for businesses with high cloud computing costs to assess their cloud workloads and decide which ones should be discontinued or significantly changed in order to save money without sacrificing business needs. Businesses have a huge chance to cut their cloud computing costs and free up money for other requirements. Despite the slowdown, the cloud sector is currently worth more than $160 billion. According to Gartner, the market for cloud managed services will grow by 17.2% in 2022, along with the markets for cloud consulting and implementation. During a recession, the public cloud market might expand, but the general economic downturn can still Even while the public cloud market may expand during a downturn, enterprise investment is still susceptible to the general economic slump. Businesses may become more conservative with their spending, which might hinder the adoption of new clouds or result in lower spending on cloud services. However, public cloud solutions can still be a desirable choice for organizations even in hard economic times thanks to the cost-saving advantages and flexibility they provide.
By Organization Size
Large Enterprises
Small and Medium-sized Enterprises
By Service model
infrastructure as a service
platform as a Service
By End-User
BFSI
Healthcare
Retail
Manufacturing
Government
IT
Telecom
Others
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North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
REGIONAL ANALYSIS
North America dominated the market in 2019 with over 49% of the total. In 2022, North America captured the largest share of the public cloud market, driven by the rapid adoption of cloud computing in the US and Canada. The region is home to top vendors such as Adobe, Salesforce, Oracle, AWS, Google, and IBM. North America is experiencing significant technological innovations in cloud computing Due to the early adoption of the technology. It is anticipated that the presence of multiple vendors in the region, including IBM Corporation, Amazon.com Inc., Oracle Corporation, Microsoft Corporation, and others, as well as a stronger inclination to adopt new technologies, will aid these areas in maintaining their market positions. Additionally, it is predicted that more than 50% of American government entities have implemented the services. Additionally, the European nations have developed into a center for cloud technology development, especially in the banking industry, which draws billions of dollars in investment from all over the world.
The Asia Pacific is probably going to become the market's fastest-growing region in the public cloud market from 2023 to 2030. Recent years have had a significant impact on the expansion of the regional market due to the rapid rise of China and India as well as the emergence of local firms like the Alibaba Group. Additionally, hyper scale cloud providers like Azure, Amazon Web Services, and Google LLP are developing their data centers in countries like Indonesia and Thailand to accommodate the governments' needs for data sovereignty. the region is characterized by a high adoption rate among small and medium-sized enterprises and increased attention from cloud service providers. Countries like China, Japan, India, and Australia are driving the growth in the Asia Pacific region. There is a strong shift towards cloud technologies in Asia Pacific, with overall cloud spending expected to reach USD 200 billion in the region. This trend is driven by the need for digital transformation and the adoption of cloud-native applications by several business sectors, such as banking and supply chain automation
The major key players in the Public Cloud Market are Alibaba Group Holding Limited, Amazon.com Inc., Adobe Inc., Google LLC, IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, Workday Inc., and other players.
IBM: In October 2018 Red Hat, the largest provider of open source cloud software in the world, was acquired by IBM. IBM is now able to provide its public cloud services to a wider variety of clients thanks to the acquisition of Red Hat.
Workday: In September 2022, Workday unveiled a fresh industry initiative to quicken customer cloud transformation with a large ecosystem of partners. business catalysts In each industry's ecosystem, such as electronic health records regulatory reporting and tax compliance solutions, stress the working compatibility with other crucial software providers and programs.
| Report Attributes | Details |
| Market Size in 2022 | US$ 523.2 Bn |
| Market Size by 2030 | US$ 1875.2 Bn |
| CAGR | CAGR of 17.3 % From 2023 to 2030 |
| Base Year | 2022 |
| Forecast Period | 2023-2030 |
| Historical Data | 2020-2021 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Organization Size (Large Enterprises, Small and Medium-sized Enterprises) • By Service model (infrastructure as a service, platform as a Service, Software as a Service) • By End-User (BFSI, Healthcare, Retail, Manufacturing, Government, IT, Telecom, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Company Profiles | Alibaba Group Holding Limited, Amazon.com Inc., Adobe Inc., Google LLC, IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, Workday Inc |
| Key Drivers | • The rise of artificial intelligence and real-time analytics • The growth of the public cloud market is being driven by the increasing adoption of cloud services by organizations of all sizes |
| Market Restraints | • Businesses in developing regions limit the level of adoption of public cloud services |
Ans. The Public Cloud Market is to grow at CAGR of 17.3% From 2023 to 2030.
Ans. The Public Cloud Market size is estimated to reach USD 1875.2 Billion by 2030.
Ans. Businesses in developing regions limit the level of adoption of public cloud services.
Ans. Amazon Web Services is the biggest cloud provider in the world. After AWS, Microsoft Azure and Google Cloud Platform are the biggest cloud companies by revenue and market share. Collectively, these three companies capture more than 65% of the total spending on cloud services.
Ans. Software as a Service accounted for the largest market share of 54.8% in 2019 owing to its flexible costs, easy maintenance, and enterprise size. Moreover, user spending on business intelligence SaaS applications, growth of technologies such as machine learning, and IoT will also propel the growth of the market
TABLE OF CONTENTS
1. Introduction
1.1 Company Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of Ukraine- Russia War
4.2 Impact of Recession
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Public Cloud Market, By Organization Size
8.1 Large Enterprises
8.2 Small and Medium-sized Enterprises
9. Public Cloud Market, by Service Model
9.1 Infrastructure as a service
9.2 Platform as a Service
9.3 Software as a Service
10. Public Cloud Market, by End-User
10.1 BFSI
10.2 Healthcare
10.3 Retail
10.4 Manufacturing
10.5 Government
10.6 IT
10.7 Telecom
10.8 Others
11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1North America Public Cloud Market by Country
11.2.2North America Public Cloud Market by Organization Size
11.2.3 North America Public Cloud Market By Service Model
11.2.4 North America Public Cloud Market by End-User
11.2.5 USA
11.2.5.1 USA Public Cloud Market By Organization Size
11.2.5.2 USA Public Cloud Market By Service Model
11.2.5.3 USA Public Cloud Market by End-User
11.2.6 Canada
11.2.6.1 Canada Public Cloud Market By Organization Size
11.2.6.2 Canada Public Cloud Market By Service Model
11.2.6.3Canada Public Cloud Market by End-User
11.2.7 Mexico
11.2.7.1 Mexico Public Cloud Market by Organization Size
11.2.7.2 Mexico Public Cloud Market by Service Model
11.2.7.3 Mexico Public Cloud Market by End-User
11.3 Europe
11.3.1 Europe Public Cloud Market by Country
1.3.3.2 Europe Public Cloud Market by Organization Size
11.3.3 Europe Public Cloud Market by Service Model
11.3.4 Europe Public Cloud Market by End-User
11.3.5 Germany
11.3.5.1 Germany Public Cloud Market By Organization Size
11.3.5.2 Germany Public Cloud Market By Service Model
11.3.5.3 Germany Public Cloud Market by End-User
11.3.6 UK
11.3.6.1 UK Public Cloud Market by Organization Size
11.3.6.2 UK Public Cloud Market by Service Model
11.3.6.3 UK Public Cloud Market by End-User
11.3.7 France
11.3.7.1 France Public Cloud Market by Organization Size
11.3.7.2 France Public Cloud Market by Service Model
11.3.7.3 France Public Cloud Market by End-User
11.3.8 Italy
11.3.8.1 Italy Public Cloud Market by Organization Size
11.3.8.2 Italy Public Cloud Market by Service Model
11.3.8.3 Italy Public Cloud Market by End-User
11.3.9 Spain
11.3.9.1 Spain Public Cloud Market by Organization Size
11.3.9.2 Spain Public Cloud Market by Service Model
11.3.9.3 Spain Public Cloud Market by End-User
11.3.10 The Netherlands
11.3.10.1 Netherlands Public Cloud Market By Organization Size
11.3.10.2 Netherlands Public Cloud Market By Service Model
11.3.10.3 Netherlands Public Cloud Market by End-User
11.3.11 Rest of Europe
11.3.11.1 Rest of Europe Public Cloud Market By Organization Size
11.3.11.2 Rest of Europe Public Cloud Market By Service Model
11.3.11.3 Rest of Europe Public Cloud Market by End-User
11.4 Asia-Pacific
11.4.1 Asia Pacific Public Cloud Market by Country
11.4.2 Asia Pacific Public Cloud Market By Organization Size
11.4.3 Asia Pacific Public Cloud Market By Service Model
11.4.4 Asia Pacific Public Cloud Market by End-User
11.4.5 Japan
11.4.5.1 Japan Public Cloud Market By Organization Size
11.4.5.2 Japan Public Cloud Market By Service Model
11.4.5.3 Japan Public Cloud Market by End-User
11.4.6 South Korea
11.4.6.1 South Korea Public Cloud Market By Organization Size
11.4.6.2 South Korea Public Cloud Market By Service Model
11.4.6.3 South Korea Public Cloud Market by End-User
11.4.7 China
11.4.7.1 China Public Cloud Market By Organization Size
11.4.7.2 China Public Cloud Market By Service Model
11.4.7.3 China Public Cloud Market by End-User
11.4.8 India
11.4.8.1 India Public Cloud Market By Organization Size
11.4.8.2 India Public Cloud Market By Service Model
11.4.8.3 India Public Cloud Market by End-User
11.4.9 Australia
11.4.9.1 Australia Public Cloud Market By Organization Size
11.4.9.2 Australia Public Cloud Market By Service Model
11.4.9.3 Australia Public Cloud Market by End-User
11.4.10 Rest of Asia-Pacific
11.4.10.1 APAC Public Cloud Market By Organization Size
11.4.10.2 APAC Public Cloud Market By Service Model
11.4.10.3 APAC Public Cloud Market by End-User
11.5 The Middle East & Africa
11.5.1 The Middle East & Africa Public Cloud Market by Country
11.5.2 The Middle East & Africa Public Cloud Market By Organization Size
11.5.3 The Middle East & Africa Public Cloud Market By Service Model
11.5.4 The Middle East & Africa Public Cloud Market by End-User
11.5.6 Israel
11.5.6.1 Israel Public Cloud Market By Organization Size
11.5.6.2 Israel Public Cloud Market By Service Model
11.5.6.3 Israel Public Cloud Market by End-User
11.5.6 UAE
11.5.6.1 UAE Public Cloud Market By Organization Size
11.5.6.2 UAE Public Cloud Market By Service Model
11.5.6.3 UAE Public Cloud Market by End-User
11.5.7 South Africa
11.5.7.1 South Africa Public Cloud Market By Organization Size
11.5.7.2 South Africa Public Cloud Market By Service Model
11.5.7.3 South Africa Public Cloud Market by End-User
11.5.8 Rest of Middle East & Africa
11.5.8.1 Rest of Middle East & Asia Public Cloud Market By Organization Size
11.5.8.2 Rest of Middle East & Asia Public Cloud Market By Service Model
11.5.8.3 Rest of Middle East & Asia Public Cloud Market by End-User
11.6 Latin America
11.6.1 Latin America Public Cloud Market by Country
11.6.2 Latin America Public Cloud Market By Organization Size
11.6.3 Latin America Public Cloud Market By Service Model
11.6.4 Latin America Public Cloud Market by End-User
11.6.5 Brazil
11.6.5.1 Brazil Public Cloud Market By Organization Size
11.6.5.2Brazil Public Cloud Market By Service Model
11.6.5.3 Brazil Public Cloud Market by End-User
11.6.6 Argentina
11.6.6.1 Argentina Public Cloud Market By Organization Size
11.6.6.2 Argentina Public Cloud Market By Service Model
11.6.6.3 Argentina Public Cloud Market by End-User
11.6.7 Rest of Latin America
11.6.7.1 Rest of Latin America Public Cloud Market By Organization Size
11.6.7.2 Rest of Latin America Public Cloud Market By Service Model
11.6.7.3 Rest of Latin America Public Cloud Market by End-User
12 Company profile
12.1 Alibaba Group Holding Limited
12.1.1 Company Overview
12.1.2 Financials
12.1.3Product/Services/Offerings
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 Amazon.com Inc
12.2.1 Company Overview
12.2.2 Financials
12.2.3Product/Services/Offerings
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 Adobe Inc.
12.3.1 Company Overview
12.3.2 Financials
12.3.3Product/Services/Offerings
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 Google LLC
12.4.1 Company Overview
12.4.2 Financials
12.4.3Product/Services/Offerings
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 IBM Corporation
12.5.1 Company Overview
12.5.2 Financials
12.5.3Product/Services/Offerings
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 IBM Corporation
12.6.1 Company Overview
12.6.2 Financials
12.6.3Product/Services/Offerings
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 Oracle Corporation
12.7.1 Company Overview
12.7.2 Financials
12.7.3Product/Services/Offerings
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8. Salesforce.com Inc.
12.8.1 Company Overview
12.8.2 Financial
12.8.3Product/Services/Offerings
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9. SAP SE
12.9.1 Company Overview
12.9.2 Financials
12.9.3 Product/Service/Offerings
12.9.4 SWOT Analysis
12.9.5 The SNS View
12.10 Workday Inc.
12.10.1 Company Overview
12.10.2 Financials
12.10.3 Product/Service/Offerings
12.10.4 SWOT Analysis
12.10.5 The SNS View
13. Competitive Landscape
13.1 Competitive Bench marking
13.2 Market Share Analysis
13.3 Recent Developments
13.3.1 Industry News
13.3.2 Company News
13.3.3 Mergers & Acquisitions
14. Use Case and Best Practices
15. Conclusion
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