The Feminine Hygiene Products Market Size was valued at USD 24.5 billion in 2023 and is expected to reach USD 37.88 billion by 2031, and grow at a CAGR of 5.6% over the forecast period 2024-2031.
The feminine hygiene products market is flourishing due to a number of factors such as increased awareness and education around menstruation are empowering women to prioritize their menstrual health. This, coupled with healthcare professionals recommending menstrual care products for better hygiene, is driving demand. Environmental concerns are also playing a role, with consumers opting for reusable options like menstrual cups and period underwear. Companies are taking note, developing eco-friendly materials and biodegradable packaging. Furthermore, rising disposable income and improved menstrual literacy, especially among teenagers, are creating a generation of informed consumers willing to invest in their well-being. Finally, initiatives like Menstrual Hygiene Day and UNICEF's programs are raising awareness and increasing access to menstrual products, further fueling market growth. With these trends in motion, the future of the feminine hygiene product market is bright, with a focus on innovation and sustainability at the forefront.
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Women are becoming more educated and conscious of menstruation health and cleanliness
Increased access to education and reduced stigma surrounding menstruation are empowering women to prioritize their menstrual health. This newfound knowledge fuels a growing demand for feminine hygiene products.
The market expansion would be aided by an increase in menstruation literacy.
Initiatives to improve hygiene and growth
Menstruation and feminine hygiene products have a social stigma attached to them
Despite progress, menstruation and feminine hygiene products can still carry a social stigma in some cultures. This stigma can create discomfort and hesitation around purchasing and using these products, hindering market penetration.
Minimal penetration in urban areas
Producing eco-friendly products
The growing demand for sustainable solutions presents an opportunity for companies to develop and market eco-friendly feminine hygiene products made from organic materials and with biodegradable packaging.
Launching of new products that cater to different needs and preferences
Comfortable and not harming
The environmental impact of some disposable feminine hygiene products, particularly the large amount of waste generated, poses a challenge for the industry. Developing truly sustainable products that minimize waste is crucial for long-term market success.
The Russia Ukraine war casts a disturbance over the feminine hygiene product market. Disruptions to the supply chain due to the conflict could lead to shortages and price hikes for sanitary napkins, panty liners, and tampons. This is because Russia and Ukraine are key exporters of raw materials like cotton and wood pulp, vital ingredients in these products. Manufacturing facilities in the region might also face direct impact from the war, causing production and distribution delays. Furthermore, the war can inflate overall costs like Sanctions and logistical challenges can make transporting raw materials and finished products more expensive. Energy price fluctuations add another layer of cost concern for manufacturers.
Beyond the immediate market impact, the war creates access issues such as millions of refugees fleeing the war zone may struggle to find essential supplies, including feminine hygiene products. Humanitarian organizations will likely need to prioritize providing these products in refugee camps. Additionally, disrupted distribution channels in Ukraine and surrounding regions can make it difficult for consumers to obtain these necessities.
During economic slowdown, things change for feminine hygiene products. People might buy only what they really need, like food and rent. This could mean buying fewer fancy pads, liners, and tampons. They might also look for cheaper brands to save money. Some people might switch to things they can use over and over again, like menstrual cups. These cost more at first, but you can use them for a long time, which can save money in the long run. Companies that make these products might have to make some changes too that they might have to sell things for less money or make simpler products that cost less to make. They might also have to put off making new and fancy products until things get better.
The other perfect opportunity is that everyone needs these products, so the market probably won't shrink too much. In fact, it might even push companies to make better and cheaper options for everyone.
By Type
Sanitary Napkins
Panty liners
Tampons
In 2023, sanitary napkins held the largest market share in the global feminine hygiene products market. Increased awareness of personal hygiene is a fundamental element driving the global expansion of sanitary napkins. Additionally, expanding interest for clean cushions has been energized by rising discretionary cashflow, an enormous number of limited-time exercises utilized by advertisers, instruction, and government drives. During the projection year, the tampons and menstrual cup segment is predicted to increase at the fastest rate.
By Nature
Reusable
Disposable
The disposable segment dominated the market. The disposable market includes feminine hygiene items like tampons sanitary napkins, and panty liners. Full-sized sanitary napkins, Internal tampons, or towels for use during menstruation, and panty shields for protecting underwear from light menstrual flow, spotting, or vaginal discharge while maintaining hygiene are among the products available. This category is being driven by increased knowledge and use of disposable feminine hygiene items like sanitary pads, tampons, and pantyliners versus reusable feminine hygiene products.
North America, Europe, Asia-Pacific, Latin America, and the Caribbean are all studied. In the year 2023, Asia-Pacific had the largest market share. The increase in the number of women in countries such as India and China, along with a growing desire among women to maintain personal cleanliness, has boosted sales of feminine hygiene products, resulting in total market growth. Furthermore, during the forecast period, North America is expected to increase at the quickest rate.
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REGIONAL COVERAGE:
North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of the Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
Some of the major key players are as follows: Johnson & Johnson, Kimberly-Clark, Essity Aktiebolag, Procter & Gamble, Kao Corporation, Unicharm Corporation, Premier FMCG, Daio Paper Corporation, Ontex, Hengan International Group Company Ltd., Natracare LLC, First Quality Enterprises Inc., Bingbing Paper Co Ltd. and Drylock Technologies, and other players.
In January 2024 Compass Diversified (CODI) invested $380 million to acquire The Honey Pot Company, a leading U.S. feminine care brand. This will help The Honey Pot Company expand its reach across the U.S.
In November 2022 the Edgewell Personal Care Company acquired Billie Inc., a U.S. consumer brand company, to broaden its range of women's personal care products.
In February 2022 Sirona Hygiene Private Limited, an Indian menstrual cup manufacturer, acquired women's safety brand Impower, marking its entry into the women's safety product market in India.
Kimberly-Clark joined forces with Thinx in February 2022, acquiring a controlling interest in the reusable period and incontinence underwear company.
In January 2022 Essity AB, a global hygiene and health company, acquired Modibodi and Knix Wear, Inc., providers of leak-proof intimate apparel, to strengthen its presence in the global intimate apparel market.
| Report Attributes | Details |
|---|---|
| Market Size in 2023 | US$ 24.5 Billion |
| Market Size by 2031 | US$ 37.88 Billion |
| CAGR | CAGR of 5.6% From 2024 to 2031 |
| Base Year | 2023 |
| Forecast Period | 2024-2031 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments |
|
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America) |
| Company Profiles | Johnson & Johnson, Kimberly-Clark, Essity Aktiebolag, Procter & Gamble, Kao Corporation, Unicharm Corporation, Premier FMCG, Daio Paper Corporation, Ontex, Hengan International Group Company Ltd., Natracare LLC, First Quality Enterprises Inc., Bingbing Paper Co Ltd. and Drylock Technologies, and other players. |
| DRIVERS | • Women are becoming more educated and conscious of menstruation health and cleanliness. • The market expansion would be aided by an increase in menstruation literacy. • Initiatives to improve hygiene and growth |
| RESTRAINTS | • Menstruation and feminine hygiene products have a social stigma attached to them. • Minimal penetration in urban areas |
Ans:- The Feminine Hygiene Product Market size was valued at US$ 24.5 billion in 2023.
Ans:- The Feminine Hygiene Products Market is to grow at CAGR of 5.6% over the forecast period 2023-2030.
Asia-Pacific had the largest market share in the feminine hygiene product market.
Women are becoming more educated and conscious of menstruation health and cleanliness, Market expansion would be aided by an increase in menstruation literacy, which are all propelling the Feminine Hygiene Products market forward.
Menstruation and feminine hygiene products have a social stigma attached to them, and Minimal penetration in urban areas is the main restraint of the Feminine Hygiene Products market.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Industry Flowchart
3. Research Methodology
4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
5. Impact Analysis
5.1 Impact Of Russia Ukraine Crisis
5.2 Impact of Economic Slowdown on Major Countries
5.2.1 Introduction
5.2.2 United States
5.2.3 Canada
5.2.4 Germany
5.2.5 France
5.2.6 UK
5.2.7 China
5.2.8 Japan
5.2.9 South Korea
5.2.10 India
6. Value Chain Analysis
7. Porter’s 5 Forces Model
8. Pest Analysis
9. Feminine Hygiene Products Market Segmentation, By Type
9.1 Introduction
9.2 Trend Analysis
9.3 Sanitary Napkins
9.4 Panty liners
9.5 Tampons
9.6 Menstrual Cups
10. Feminine Hygiene Products Market Segmentation, By Nature
10.1 Introduction
10.2 Trend Analysis
10.3 Reusable
10.4 Disposable
11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 Trend Analysis
11.2.2 North America Feminine Hygiene Products Market by Country
11.2.3 North America Feminine Hygiene Products Market By Type
11.2.4 North America Feminine Hygiene Products Market By Nature
11.2.5 USA
11.2.5.1 USA Feminine Hygiene Products Market By Type
11.2.5.2 USA Feminine Hygiene Products Market By Nature
11.2.6 Canada
11.2.6.1 Canada Feminine Hygiene Products Market By Type
11.2.6.2 Canada Feminine Hygiene Products Market By Nature
11.2.7 Mexico
11.2.7.1 Mexico Feminine Hygiene Products Market By Type
11.2.7.2 Mexico Feminine Hygiene Products Market By Nature
11.3 Europe
11.3.1 Trend Analysis
11.3.2 Eastern Europe
11.3.2.1 Eastern Europe Feminine Hygiene Products Market by Country
11.3.2.2 Eastern Europe Feminine Hygiene Products Market By Type
11.3.2.3 Eastern Europe Feminine Hygiene Products Market By Nature
11.3.2.4 Poland
11.3.2.4.1 Poland Feminine Hygiene Products Market By Type
11.3.2.4.2 Poland Feminine Hygiene Products Market By Nature
11.3.2.5 Romania
11.3.2.5.1 Romania Feminine Hygiene Products Market By Type
11.3.2.5.2 Romania Feminine Hygiene Products Market By Nature
11.3.2.6 Hungary
11.3.2.6.1 Hungary Feminine Hygiene Products Market By Type
11.3.2.6.2 Hungary Feminine Hygiene Products Market By Nature
11.3.2.7 Turkey
11.3.2.7.1 Turkey Feminine Hygiene Products Market By Type
11.3.2.7.2 Turkey Feminine Hygiene Products Market By Nature
11.3.2.8 Rest of Eastern Europe
11.3.2.8.1 Rest of Eastern Europe Feminine Hygiene Products Market By Type
11.3.2.8.2 Rest of Eastern Europe Feminine Hygiene Products Market By Nature
11.3.3 Western Europe
11.3.3.1 Western Europe Feminine Hygiene Products Market by Country
11.3.3.2 Western Europe Feminine Hygiene Products Market By Type
11.3.3.3 Western Europe Feminine Hygiene Products Market By Nature
11.3.3.4 Germany
11.3.3.4.1 Germany Feminine Hygiene Products Market By Type
11.3.3.4.2 Germany Feminine Hygiene Products Market By Nature
11.3.3.5 France
11.3.3.5.1 France Feminine Hygiene Products Market By Type
11.3.3.5.2 France Feminine Hygiene Products Market By Nature
11.3.3.6 UK
11.3.3.6.1 UK Feminine Hygiene Products Market By Type
11.3.3.6.2 UK Feminine Hygiene Products Market By Nature
11.3.3.7 Italy
11.3.3.7.1 Italy Feminine Hygiene Products Market By Type
11.3.3.7.2 Italy Feminine Hygiene Products Market By Nature
11.3.3.8 Spain
11.3.3.8.1 Spain Feminine Hygiene Products Market By Type
11.3.3.8.2 Spain Feminine Hygiene Products Market By Nature
11.3.3.9 Netherlands
11.3.3.9.1 Netherlands Feminine Hygiene Products Market By Type
11.3.3.9.2 Netherlands Feminine Hygiene Products Market By Nature
11.3.3.10 Switzerland
11.3.3.10.1 Switzerland Feminine Hygiene Products Market By Type
11.3.3.10.2 Switzerland Feminine Hygiene Products Market By Nature
11.3.3.11 Austria
11.3.3.11.1 Austria Feminine Hygiene Products Market By Type
11.3.3.11.2 Austria Feminine Hygiene Products Market By Nature
11.3.3.12 Rest of Western Europe
11.3.3.12.1 Rest of Western Europe Feminine Hygiene Products Market By Type
11.3.2.12.2 Rest of Western Europe Feminine Hygiene Products Market By Nature
11.4 Asia-Pacific
11.4.1 Trend Analysis
11.4.2 Asia Pacific Feminine Hygiene Products Market by Country
11.4.3 Asia Pacific Feminine Hygiene Products Market By Type
11.4.4 Asia Pacific Feminine Hygiene Products Market By Nature
11.4.5 China
11.4.5.1 China Feminine Hygiene Products Market By Type
11.4.5.2 China Feminine Hygiene Products Market By Nature
11.4.6 India
11.4.6.1 India Feminine Hygiene Products Market By Type
11.4.6.2 India Feminine Hygiene Products Market By Nature
11.4.7 Japan
11.4.7.1 Japan Feminine Hygiene Products Market By Type
11.4.7.2 Japan Feminine Hygiene Products Market By Nature
11.4.8 South Korea
11.4.8.1 South Korea Feminine Hygiene Products Market By Type
11.4.8.2 South Korea Feminine Hygiene Products Market By Nature
11.4.9 Vietnam
11.4.9.1 Vietnam Feminine Hygiene Products Market By Type
11.4.9.2 Vietnam Feminine Hygiene Products Market By Nature
11.4.10 Singapore
11.4.10.1 Singapore Feminine Hygiene Products Market By Type
11.4.10.2 Singapore Feminine Hygiene Products Market By Nature
11.4.11 Australia
11.4.11.1 Australia Feminine Hygiene Products Market By Type
11.4.11.2 Australia Feminine Hygiene Products Market By Nature
11.4.12 Rest of Asia-Pacific
11.4.12.1 Rest of Asia-Pacific Feminine Hygiene Products Market By Type
11.4.12.2 Rest of Asia-Pacific Feminine Hygiene Products Market By Nature
11.5 Middle East & Africa
11.5.1 Trend Analysis
11.5.2 Middle East
11.5.2.1 Middle East Feminine Hygiene Products Market by Country
11.5.2.2 Middle East Feminine Hygiene Products Market By Type
11.5.2.3 Middle East Feminine Hygiene Products Market By Nature
11.5.2.4 UAE
11.5.2.4.1 UAE Feminine Hygiene Products Market By Type
11.5.2.4.2 UAE Feminine Hygiene Products Market By Nature
11.5.2.5 Egypt
11.5.2.5.1 Egypt Feminine Hygiene Products Market By Type
11.5.2.5.2 Egypt Feminine Hygiene Products Market By Nature
11.5.2.6 Saudi Arabia
11.5.2.6.1 Saudi Arabia Feminine Hygiene Products Market By Type
11.5.2.6.2 Saudi Arabia Feminine Hygiene Products Market By Nature
11.5.2.7 Qatar
11.5.2.7.1 Qatar Feminine Hygiene Products Market By Type
11.5.2.7.2 Qatar Feminine Hygiene Products Market By Nature
11.5.2.8 Rest of Middle East
11.5.2.8.1 Rest of Middle East Feminine Hygiene Products Market By Type
11.5.2.8.2 Rest of Middle East Feminine Hygiene Products Market By Nature
11.5.3 Africa
11.5.3.1 Africa Feminine Hygiene Products Market by Country
11.5.3.2 Africa Feminine Hygiene Products Market By Type
11.5.3.3 Africa Feminine Hygiene Products Market By Nature
11.5.2.4 Nigeria
11.5.2.4.1 Nigeria Feminine Hygiene Products Market By Type
11.5.2.4.2 Nigeria Feminine Hygiene Products Market By Nature
11.5.2.5 South Africa
11.5.2.5.1 South Africa Feminine Hygiene Products Market By Type
11.5.2.5.2 South Africa Feminine Hygiene Products Market By Nature
11.5.2.6 Rest of Africa
11.5.2.6.1 Rest of Africa Feminine Hygiene Products Market By Type
11.5.2.6.2 Rest of Africa Feminine Hygiene Products Market By Nature
11.6 Latin America
11.6.1 Trend Analysis
11.6.2 Latin America Feminine Hygiene Products Market by Country
11.6.3 Latin America Feminine Hygiene Products Market By Type
11.6.4 Latin America Feminine Hygiene Products Market By Nature
11.6.5 Brazil
11.6.5.1 Brazil Feminine Hygiene Products Market By Type
11.6.5.2 Brazil Feminine Hygiene Products Market By Nature
11.6.6 Argentina
11.6.6.1 Argentina Feminine Hygiene Products Market By Type
11.6.6.2 Argentina Feminine Hygiene Products Market By Nature
11.6.7 Colombia
11.6.7.1 Colombia Feminine Hygiene Products Market By Type
11.6.7.2 Colombia Feminine Hygiene Products Market By Nature
11.6.8 Rest of Latin America
11.6.8.1 Rest of Latin America Feminine Hygiene Products Market By Type
11.6.8.2 Rest of Latin America Feminine Hygiene Products Market By Nature
12. Company Profiles
12.1 Johnson & Johnson
12.1.1 Company Overview
12.1.2 Financial
12.1.3 Products/ Services Offered
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 Kimberly-Clark
12.2.1 Company Overview
12.2.2 Financial
12.2.3 Products/ Services Offered
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 Essity Aktiebolag
12.3.1 Company Overview
12.3.2 Financial
12.3.3 Products/ Services Offered
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 Procter & Gamble
12.4.1 Company Overview
12.4.2 Financial
12.4.3 Products/ Services Offered
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 Kao Corporation
12.5.1 Company Overview
12.5.2 Financial
12.5.3 Products/ Services Offered
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 Unicharm Corporation
12.6.1 Company Overview
12.6.2 Financial
12.6.3 Products/ Services Offered
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 Premier FMCG
12.7.1 Company Overview
12.7.2 Financial
12.7.3 Products/ Services Offered
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8 Daio Paper Corporation
12.8.1 Company Overview
12.8.2 Financial
12.8.3 Products/ Services Offered
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9 Ontex
12.9.1 Company Overview
12.9.2 Financial
12.9.3 Products/ Services Offered
12.9.4 SWOT Analysis
12.9.5 The SNS View
12.10 Hengan International Group Company Ltd.
12.10.1 Company Overview
12.10.2 Financial
12.10.3 Products/ Services Offered
12.10.4 SWOT Analysis
12.10.5 The SNS View
12.11 Natracare LLC
12.11.1 Company Overview
12.11.2 Financial
12.11.3 Products/ Services Offered
12.11.4 SWOT Analysis
12.11.5 The SNS View
12.12 First Quality Enterprises Inc.
12.12.1 Company Overview
12.12.2 Financial
12.12.3 Products/ Services Offered
12.12.4 SWOT Analysis
12.12.5 The SNS View
12.13 Bingbing Paper Co Ltd.
12.13.1 Company Overview
12.13.2 Financial
12.13.3 Products/ Services Offered
12.13.4 SWOT Analysis
12.13.5 The SNS View
12.14 Drylock Technologies
12.14.1 Company Overview
12.14.2 Financial
12.14.3 Products/ Services Offered
12.14.4 SWOT Analysis
12.14.5 The SNS View
13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share Analysis
13.3 Recent Developments
13.3.1 Industry News
13.3.2 Company News
13.3.3 Mergers & Acquisitions
14. USE Cases And Best Practices
15. Conclusion
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