Feminine Hygiene Products Market Report Scope & Overview:

The Feminine Hygiene Products Market Size was valued at USD 24.1 billion in 2022 and is expected to reach USD 37.26 billion by 2030, and grow at a CAGR of 5.6% over the forecast period 2023-2030.

Feminine hygiene products are used to maintain inner body parts clean, clean vaginal discharge, and remove undesirable hair during menstruation. Feminine hygiene goods include sanitary pads, tampons, internal cleaners & sprays, panty liners & shields, and disposable razors & blades. The market for female cleanliness items is becoming because of new item presentations and rising well-being worries among ladies. Moreover, the ascent in the number of working ladies all over the planet has supported the market for ladylike cleanliness items. Moreover, these feminine hygiene products are readily available through a variety of sales channels, including online stores, supermarkets, hypermarkets, specialty stores, pharmacies, and others, contributing to the market's expansion.

Feminine Hygiene Products Market Revenue Analysis

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One of the fundamental elements driving the growth of the feminine hygiene business, particularly in emerging nations, is a rise in public awareness about personal cleanliness. Women's knowledge of personal hygiene is currently rising as a result of different government efforts and a slew of social media campaigns. These advertisements and activities help people understand and accept feminine hygiene products better. As a result, the market for feminine hygiene products is growing as people become more cognizant of personal cleanliness.



  • Women are becoming more educated and conscious of menstruation health and cleanliness.

  • The market expansion would be aided by an increase in menstruation literacy.

  • Initiatives to improve hygiene and growth


  • Menstruation and feminine hygiene products have a social stigma attached to them.

  • Minimal penetration in urban areas


  • Producing eco-friendly products

  • Launching of new products

  • Comfortable and not harming


  • Impact of product on the environment.


The newly identified coronavirus causes COVID-19, an infectious disease. The spread of this virus is having an impact on global economic growth. The major effects of a pandemic are characterized as the pandemic's direct effects on human health. Secondary effects, on the other hand, are those caused by the pandemic indirectly, either as a result of the population's anxiety or as a result of the actions made to contain and control it. The pandemic of COVID-19 is predicted to have a secondary impact on the market for feminine hygiene products. The effect will be different depending on the country and the capacity to reach through social welfare and health system. Customers who will be most impacted are expected to be the lowest and most sensitive to social and economic shocks.

The availability of feminine hygiene products has been significantly hampered by the COVID-19 outbreak. According to the survey, societal distance norms and restrictions forced over 82 percent of feminine hygiene product firms to halt operations in India. The supply of these products, particularly disposable and reusable sanitary pads, in rural areas has become reduced as production has become constrained. Because of the absence of public transportation and portability limitations forced by the lockdown, purchasers who could already get to items at neighborhood markets couldn't do as such. According to the Feminine and Infant Hygiene Association of India, China supplies around 10-20% of India's sanitary napkin requirements, and with much of the country's manufacturing shut down, there was a significant scarcity of products, leading to black marketing and fake price increases.


By Nature:

The disposable segment dominated the market. The disposable market includes feminine hygiene items like tampons sanitary napkins, and panty liners. Full-sized sanitary napkins, Internal tampons, or towels for use during menstruation, and panty shields for protecting underwear from light menstrual flow, spotting, or vaginal discharge while maintaining hygiene are among the products available. This category is being driven by increased knowledge and use of disposable feminine hygiene items like sanitary pads, tampons, and pantyliners versus reusable feminine hygiene products.

By Product:

In 2021, sanitary pads held the largest market share in the global feminine hygiene products market. Increased awareness of personal hygiene is a fundamental element driving the global expansion of sanitary pads. Additionally, expanding interest for clean cushions has been energized by rising discretionary cashflow, an enormous number of limited-time exercises utilized by advertisers, instruction, and government drives. During the projection year, the tampons and menstrual cup segment is predicted to increase at the fastest rate.

By Distribution:

In 2021, the supermarket and hypermarket sector held the largest proportion of the worldwide feminine hygiene products market. This is owing to the large discounts and incentives offered by stores to customers, which serve to promote sales of feminine hygiene products through supermarket and hypermarket stores around the world, contributing significantly to market growth. Meanwhile, in terms of value sales, the online marketplace segment is predicted to increase the fastest during the forecast period.


By Product Type

  • Sanitary Pads

  • Panty liners and Shields

  • Internal Cleansers and Sprays

  • Tampons and Menstrual Cup

  • Disposable razors and blades

  • Menstrual Cups

By Nature

  • Reusable

  • Disposable

By Distribution Channel

  • Online store

  • supermarket/hypermarket

  • Pharmacy

  • Others 

Feminine Hygiene Products Market Segmentation Analysis

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North America, Europe, Asia-Pacific, Latin America, and the Caribbean are all studied. In the year 2021, Asia-Pacific had the largest market share. The increase in the number of women in countries such as India and China, along with a growing desire among women to maintain personal cleanliness, has boosted sales of feminine hygiene products, resulting in total market growth. Furthermore, during the forecast period, North America is expected to increase at the quickest rate.


  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America


Some of the major key players are as follows: Johnson & Johnson, Kimberly-Clark, Essity Aktiebolag, Procter & Gamble, Kao Corporation, Unicharm Corporation, Premier FMCG, Daio Paper Corporation, Ontex, Hengan International Group Company Ltd., Natracare LLC, First Quality Enterprises Inc., Bingbing Paper Co Ltd. and Drylock Technologies, and other players.

Essity Aktiebolag-Company Financial Analysis

Company Landscape Analysis

Feminine Hygiene Products Market Report Scope:
Report Attributes Details
Market Size in 2022  US$ 24.1 Billion
Market Size by 2030  US$ 37.26 Billion
CAGR  CAGR of 5.6% From 2023 to 2030
Base Year  2022
Forecast Period  2023-2030
Historical Data  2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Product Type (Sanitary Pads, Panty liners and Shields, Internal cleansers and Sprays, Tampons and Menstrual Cup, Disposable razors and blades, Menstrual Cups)
• By Nature (Reusable, Disposable)
• By Distribution Channel (Online store, supermarket/hypermarket, Pharmacy, Others)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Johnson & Johnson, Kimberly-Clark, Essity Aktiebolag, Procter & Gamble, Kao Corporation, Unicharm Corporation, Premier FMCG, Daio Paper Corporation, Ontex, Hengan International Group Company Ltd., Natracare LLC, First Quality Enterprises Inc., Bingbing Paper Co Ltd. and Drylock Technologies, and other players.
DRIVERS • Women are becoming more educated and conscious of menstruation health and cleanliness.
• The market expansion would be aided by an increase in menstruation literacy.
• Initiatives to improve hygiene and growth
RESTRAINTS • Menstruation and feminine hygiene products have a social stigma attached to them.
• Minimal penetration in urban areas

Frequently Asked Questions

Ans:- The Feminine Hygiene Product Market size was valued at US$ 24.1 billion in 2022.

Ans:- The Feminine Hygiene Products Market is to grow at CAGR of 5.6% over the forecast period 2023-2030.

Asia-Pacific had the largest market share in the feminine hygiene product market.

Women are becoming more educated and conscious of menstruation health and cleanliness, Market expansion would be aided by an increase in menstruation literacy, which are all propelling the Feminine Hygiene Products market forward.

Menstruation and feminine hygiene products have a social stigma attached to them, and Minimal penetration in urban areas is the main restraint of the Feminine Hygiene Products market.

Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7.  PEST Analysis

8. Feminine Hygiene Products Market Segmentation, By Product Type

8.1 Sanitary Pads

8.2 Panty liners and Shields

8.3 Internal cleansers and Sprays

8.4 Tampons and Menstrual Cup

8.5 Disposable razors and blades

8.6 Menstrual Cups

9. Feminine Hygiene Products Market Segmentation, by Nature

9.1 Reusable

9.2 Disposable

10. Feminine Hygiene Products Market Segmentation, By Distribution Channel

10.1 Online store

10.2 supermarket/hypermarket

10.3 Pharmacy

10.4 Others 

11. Regional Analysis

11.1 Introduction

11.2 North America

11.2.1 USA

11.2.2 Canada

11.2.3 Mexico

11.3        Europe

11.3.1 Germany

11.3.2 UK

11.3.3 France

11.3.4 Italy

11.3.5 Spain

11.3.6 The Netherlands

11.3.7 Rest of Europe

11.4        Asia-Pacific

11.4.1 Japan

11.4.2 South Korea

11.4.3 China

11.4.4 India

11.4.5 Australia

11.4.6 Rest of Asia-Pacific

11.5        The Middle East & Africa

11.5.1 Israel

11.5.2 UAE

11.5.3 South Africa

11.5.4 Rest

11.6        Latin America

11.6.1 Brazil

11.6.2 Argentina

11.6.3 Rest of Latin America

12. Company Profiles

12.1 Johnson & Johnson (US)

12.1.1 Financial

12.1.2 Products/ Services Offered

12.1.3 SWOT Analysis

12.1.4 The SNS view

12.2 Kimberly-Clark (US)

12.3 Essity Aktiebolag (publ) (Sweden)

12.4 Procter & Gamble (US)

12.5 Kao Corporation (Japan)

12.6 Unicharm Corporation (Japan)

12.7 Premier FMCG (South Africa)

12.8 Daio Paper Corporation (Japan)

12.9 Ontex (Belgium)

12.10 Hengan International Group Company Ltd. (China)

12.11 Natracare LLC (US)

12.12 First Quality Enterprises, Inc. (US)

12.3 Bingbing Paper Co., Ltd. (China)

12.4 Drylock Technologies (Belgium)

13. Competitive Landscape

13.1 Competitive Benchmark

13.2 Market Share analysis

13.3 Recent Developments

14. Conclusion

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Secondary Research

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Primary Research

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Data Bank Validation

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