Feminine Hygiene Products Market Size, Share & Segmentation by Product Type (Sanitary Pads, Panty liners and Shields, Internal cleansers and Sprays, Tampons and Menstrual Cup, Disposable razors and blades, Menstrual Cups), By Nature (Reusable, Disposable), By Distribution Channel (Online store, supermarket/hypermarket, Pharmacy, Others), and by Regions | Global Market Forecast 2023-2030

Report Scope & Overview:

The Feminine Hygiene Products Market Size was valued at USD 37.77 billion in 2022 and is expected to reach USD 68.88 billion by 2030, and grow at a CAGR of 7.8% over the forecast period 2023-2030.

Feminine hygiene products are used to maintain inner body parts clean, clean vaginal discharge, and remove undesirable hair during menstruation. Feminine hygiene goods include sanitary pads, tampons, internal cleaners & sprays, panty liners & shields, and disposable razors & blades. The market for female cleanliness items is becoming because of new item presentations and rising wellbeing worries among ladies. Moreover, the ascent in the number of working ladies all over the planet has supported the market for ladylike cleanliness items. Moreover, these feminine hygiene products are readily available through a variety of sales channels, including online stores, supermarkets, hypermarkets, specialty stores, pharmacies, and others, contributing to the market's expansion.

One of the fundamental elements driving the growth of the feminine hygiene business, particularly in emerging nations, is a rise in public awareness about personal cleanliness. Women's knowledge of personal hygiene is currently rising as a result of different government efforts and a slew of social media campaigns. These advertisements and activities help people understand and accept feminine hygiene products better. As a result, the market for feminine hygiene products is growing as people become more cognizant of personal cleanliness.

MARKET DYNAMICS

DRIVERS

• Women are becoming more educated and conscious of menstruation health and cleanliness.

• The market expansion would be aided by an increase in menstruation literacy.

• Initiatives to improve hygiene and growth

RESTRAINTS

• Menstruation and feminine hygiene products have a social stigma attached to them.

• Minimal penetration in urban areas

OPPORTUNITIES

• Producing eco-friendly products

• Launching of new products

• Comfortable and not harming

CHALLENGES

• Impact of product on the environment.

IMPACT OF COVID-19

The newly identified coronavirus causes COVID-19, an infectious disease. The spread of this virus is having an impact on global economic growth. The major effects of a pandemic are characterized as the pandemic's directly effects on human health. Secondary effects, on the other hand, are those caused by the pandemic indirectly, either as a result of the population's anxiety or as a result of the actions made to contain and control it. The pandemic of COVID-19 is predicted to have a secondary impact on the market for feminine hygiene products. The effect will be different depending on the country and the capacity to reach through social welfare and health system. Customers who will be most impacted are expected to be the lowest and most sensitive to social and economic shocks.

The availability of feminine hygiene products has been significantly hampered by the COVID-19 outbreak. According to the survey, societal distance norms and restrictions forced over 82 percent of feminine hygiene product firms to halt operations in India. The supply of these products, particularly disposable and reusable sanitary pads, in rural areas has become reduced as production has become constrained. Because of the absence of public transportation and portability limitations forced by the lockdown, purchasers who could already get to items at neighborhood markets couldn't do as such. According to the Feminine and Infant Hygiene Association of India, China supplies around 10-20% of India's sanitary napkin requirements, and with much of the country's manufacturing shut down, there was a significant scarcity of products, leading to black marketing and fake price increases.

MARKET ESTIMATION

By Nature:

The disposable segment dominated the market. The disposable market includes feminine hygiene items like tampons sanitary napkins, and pantyliners. Full-sized sanitary napkins, Internal tampons, or towels for use during menstruation, and panty shields for protecting underwear from light menstrual flow, spotting, or vaginal discharge while maintaining hygiene are among the products available. This category is being driven by increased knowledge and use of disposable feminine hygiene items like sanitary pads, tampons, and pantyliners versus reusable feminine hygiene products.

By Product:

In 2021, sanitary pads held the largest market share in the global feminine hygiene products market. Increased awareness of personal hygiene is a fundamental element driving the global expansion of sanitary pads. Additionally, expanding interest for clean cushions has been energized by rising discretionary cashflow, an enormous number of limited time exercises utilized by advertisers, instruction, and government drives. During the projection year, the tampons and menstrual cup segment is predicted to increase at the fastest rate.

By Distribution:

In 2021, the supermarket and hypermarket sector held the largest proportion of the worldwide feminine hygiene products market. This is owing to the large discounts and incentives offered by stores to customers, which serve to promote sales of feminine hygiene products through supermarket and hypermarket stores around the world, contributing significantly to market growth. Meanwhile, in terms of value sales, the online marketplace segment is predicted to increase the fastest during the forecast period.

COMPETITIVE LANDSCAPE

Some of the major key players are as follows: Johnson & Johnson, Kimberly-Clark, Essity Aktiebolag, Procter & Gamble, Kao Corporation, Unicharm Corporation, Premier FMCG, Daio Paper Corporation, Ontex, Hengan International Group Company Ltd., Natracare LLC, First Quality Enterprises Inc., Bingbing Paper Co Ltd. and Drylock Technologies, and other players.

KEY MARKET SEGMENTS:

By Product Type

• Sanitary Pads

• Panty liners and Shields

• Internal cleansers and Sprays

• Tampons and Menstrual Cup

• Disposable razors and blades

• Menstrual Cups

By Nature

• Reusable

• Disposable

By Distribution Channel

• Online store

• supermarket/hypermarket

• Pharmacy

• Others 

REGIONAL ANALYSIS

North America, Europe, Asia-Pacific, Latin America, and the Caribbean are all studied. In the year 2021, Asia-Pacific had the largest market share. The increase in the number of women in countries such as India and China, along with a growing desire among women to maintain personal cleanliness, has boosted sales of feminine hygiene products, resulting in total market growth. Furthermore, during the forecast period, North America is expected to increase at the quickest rate.

REGIONAL COVERAGE:

• North America

  • USA

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

  • The Netherlands

  • Rest of Europe

• Asia-Pacific

  • Japan

  • south Korea

  • China

  • India

  • Australia

  • Rest of Asia-Pacific

• The Middle East & Africa

  • Israel

  • UAE

  • South Africa

  • Rest of Middle East & Africa

• Latin America

  • Brazil

  • Argentina

  • Rest of Latin America

Frequently Asked Questions (FAQ) :