Healthy Snacks Market Report Scope & Overview:

Healthy Snacks Market Size was valued at USD 80.30 billion in 2022 and is expected to reach USD 143.21 billion by 2030, and grow at a CAGR of 7.5% over the forecast period 2023-2030.

Snacks have become an important element of your diet since they aid in the absorption of necessary nutrients and the maintenance of your body's energy levels. Snacks are modest amounts of food or beverages taken in between meals. A low-sodium, low-sugar, low-vitamin, low-nutrient, and low-saturated-fat snack is a sort of bag. Healthy snacks are packed in fibre and protein, and they can help you stay energised all day. Snacks include hard-boiled eggs, nutritious grains, seeds, nuts, vegetables, fruits, and low-fat dairy products. Because snacks are such a large component of your diet, they have a significant influence on your health.

Healthy Snacks Market Revenue 2030

Healthy snacks provide a lot of advantages, including weight loss resistance, suppressing the demand for extra food, cognitive strengthening, and health promotion. Healthy snacks are also a good way to supplement your diet with key nutrients including vitamins, minerals, carbs, fibre, and protein. Snacks can be taken before or after meals, so don't overeat at mealtime.

Market Dynamics:

Driving Factors

  • Demand for healthy snacks will be fuelled by rising demand for functional/healthy foods.

  • Convenience meals and on-the-go snacking are growing in popularity, which will help to fuel growth.

Restraining Factors

  • The market expansion would be hampered by technological and processing limitations.


  • This market research on healthy snacks includes information on current changes, trade restrictions, import-export analysis, production analysis, value chain optimization, market share, the influence of domestic and regional market participants, and analyses.


  • One of the primary factors impeding the market's growth is the higher production cost of healthy snacks compared to regular snacks.

Impact of COVID-19:

People's views on eating changed as a result of the COVID-19 epidemic. Stay-at-home rules forced people to consume the majority of their meals at home, while out-of-home dining options were limited. Consumers desire to keep in shape in order to avoid sicknesses, train at higher intensities for longer periods of time, and enhance their health. As a result, recent developments in a variety of healthy snack niches are on the increase, and this trend is driven by customers' desires for snacks that are nutritious, convenient, and tasty.

A shift in eating patterns has resulted from the development in discretionary wealth, as well as corporate culture of long work hours and stressful lifestyles. Snacks have long been seen to be harmful because to their high oil and sugar content, and as a result, they are a big contributor to health issues including obesity, high blood sugar, and hypertension. However, because to a recent shift in consumer behaviour, demand for oily-spicy snacks is rapidly migrating away from healthy, sugar-free, and low-calorie snacks packaged in tiny quantities. This is a crucial trend that is propelling the industry forward.

Product Type:

Working-class individuals and college graduates, for whom healthful savoury snack products have arisen as a supper alternative, fuel demand for this market. Individuals can fulfil their appetites while also avoiding overeating at meals with savoury snack items. Baked chips that are all-natural, non-GMO, multigrain, and low in salt, as well as giving other health benefits, are being created. These chips, which are strong in protein and low in fat, are often made with ragi, soya, and veggies.

Distribution Channel:

Instant delivery services are becoming increasingly popular throughout the world, and grocery chains are following suit in order to maximise their profits. In recent months, a growing number of supermarkets have partnered with or invested in significant quick delivery startups. Supermarkets profit from their existing supply chains in order to increase margins, whereas delivery services benefit from their existing supply chains in order to expand their distribution network and reduce market competition.

Key Market Segmentation:

By Product Type:

  • Frozen and Refrigerated

  • Fruit

  • Bakery

  • Savory

  • Confectionery

  • Dairy

  • Others

By Distribution Channel:

  • Supermarkets and Hypermarkets

  • Convenience Stores

  • Online

  • Others

Healthy Snacks Market Segment Pie Chart


  • North America

    • The USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • The UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America

The existence of a majority of health-conscious individuals with demanding schedules and busy lifestyles is credited with the region's rise. The introduction of on-the-go nutrition and functional food items has fuelled demand for healthy snacks, which has boosted the regional industry.

On the other hand, the market in Asia Pacific is expected to develop at the quickest rate in the coming years, because to rising disposable incomes, increased adoption of healthy lifestyles, and rising popularity of food items that promote wellness, sometimes known as 'better-for-you' goods.

Key Players:

Nestlé, The Kellogg Company, Unilever, Danone, PepsiCo, Mondelēz International, Hormel Foods Corporation, Dole Packaged Foods, LLC., Del Monte Foods, Inc., Select Harvests.

Unilever-Company Financial Analysis

Company Landscape Analysis

Healthy Snacks Market Report Scope:
Report Attributes Details
Market Size in 2022 US$ 80.30 Billion
Market Size by 2030 US$ 143.21 Billion
CAGR CAGR 7.5% From 2023 to 2030
Base Year 2022
Forecast Period 2023-2030
Historical Data 2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Product (Dried Fruit, Cereal and Granola Bars, Nuts and Seeds, Meat, Trail Mix)
• by Claim (Gluten-free, Low-Fat, Sugar-Free and Others)
• by Distribution Channel (Hypermarket and Supermarket, Food Speciality Stores, Convenience Stores, Online, Others)
• by Packaging (Jars, Boxes, Pouches, Cans and Others)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, +D11UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Nestlé, The Kellogg Company, Unilever, Danone, PepsiCo, Mondelēz International, Hormel Foods Corporation, Dole Packaged Foods, LLC., Del Monte Foods, Inc., Select Harvests
Key Drivers •Demand for healthy snacks will be fuelled by rising demand for functional/healthy foods.
•Convenience meals and on-the-go snacking are growing in popularity, which will help to fuel growth.
Market Restraints •The market expansion would be hampered by technological and processing limitations.

Frequently Asked Questions

The market is grown at a CAGR of 7.5% From 2023 to 2030.

The market is expected to reach USD 143.21 billion by 2030.

The major players are Nestlé, The Kellogg Company, Unilever, Danone, PepsiCo, Mondel?z International, Hormel Foods Corporation, Dole Packaged Foods, and others in the final report.

The forecast period of the Healthy Snacks Market is 2022-2030.

  • This market research on healthy snacks includes information on current changes, trade restrictions, import-export analysis, production analysis, value chain optimization, market share, the influence of domestic and regional market participants, and analyses.

Table of Contents:

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value chain analysis

6. Porter’s 5 forces model

7.  PEST analysis

8. Global Healthy Snacks market segmentation, by Product:

8.1 Frozen and Refrigerated

8.2 Fruit

8.3 Bakery

8.4 Savory

8.5 Confectionery

8.6 Dairy

8.7 Others

9. Global Healthy Snacks market segmentation, by Distribution channel:

9.1 Supermarkets and Hypermarkets

9.2 Convenience Stores

9.3 Online

9.4 Others

10. Global Healthy Snacks market, by region/ country

10.1 Introduction

10.2 North America

10.2.1 USA

10.2.2 Canada

10.2.3 Mexico

10.3 Europe

10.3.1 Germany

10.3.2 UK

10.3.3 France

10.3.4 Italy

10.3.5 Spain

10.3.6 The Netherlands

10.3.7 Rest of Europe

10.4 Asia-Pacific

10.4.1 Japan

10.4.2 South Korea

10.4.3 China

10.4.4 India

10.4.5 Australia

10.4.6 Rest of Asia-Pacific

10.5 The Middle East & Africa

10.5.1 Israel

10.5.2 UAE

10.5.3 South Africa

10.5.4 Rest

10.6 Latin America

10.6.1 Brazil

10.6.2 Argentina

10.6.3 Rest of Latin America

11. Company profiles

11.1 Nestlé S.A

11.1.1 Financial

11.1.2 Products/ Services Offered

11.1.3 Swot Analysis

11.1.4 The SNS View

11.2 The Kellogg Company

11.3 Unilever

11.4 Danone

11.5 PepsiCo

11.6 Mondelēz International

11.7 Hormel Foods Corporation

11.8 Dole Packaged Foods, LLC.

11.9 Del Monte Foods, Inc.

11.10 Select Harvests

12. Competitive Landscape

12.1 Competitive Bench Marking

12.2 Market Share Analysis

12.3 Recent Developments

13. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.


The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.

Start a Conversation

Hi! Click one of our member below to chat on Phone