Keratin Market Report Scope & Overview:

The Keratin Market size was valued at USD 1.59 billion in 2023, It is estimated to hit USD 2.55 billion by 2031 and grow at a CAGR of 6.1% over the forecast period of 2024-2031.

The growth of the keratin market is driven by the increasing demand for hair care products. Consumers are becoming more conscious about their appearance and are actively seeking products that can enhance the health and beauty of their hair. As a result, the demand for keratin-infused shampoos, conditioners, and treatments has increased. A significant trend in the keratin market is the rising demand for keratin treatments in salons. Keratin treatments, also known as Brazilian blowouts, have gained immense popularity among individuals seeking to achieve smooth, frizz-free hair. These treatments involve the application of keratin-infused products and heat to the hair, resulting in long-lasting straightening effects. The increasing demand.

Keratin Market Revenue Analysis

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The hydrolyzed keratin dominated the keratin market with a revenue share of more than 50% in 2023. This versatile substance serves various purposes, such as acting as a humectant, nail conditioning agent, antistatic agent, and hair and biological additive. Its significance extends beyond cosmetic applications, as it plays a crucial role in the development of healthy tissues. Cosmetic and personal care companies incorporate hydrolyzed keratin into their products to enhance well-being, health, and beauty. For example, mascara may contain hydrolyzed keratin at concentrations of up to 0.2%, while bath soaps can have concentrations of up to 0.028%. Hair sprays, on the other hand, typically contain a maximum concentration of 0.059% hydrolyzed keratin.

Market Dynamics


  • Increasing demand for hair care products

The growing awareness about hair health and the desire for lustrous, strong hair has led to a surge in the demand for keratin-based hair care products. Consumers are seeking effective solutions to combat hair damage caused by pollution, heat styling, and chemical treatments.

  • Rise in the demand for natural and organic products

With the increasing preference for natural and organic ingredients in personal care products, keratin, being a natural protein, has gained significant traction. Consumers are shifting towards products that are free from harmful chemicals and are seeking safer alternatives for hair care.


  • High cost of keratin treatments

Keratin treatments can be expensive, making them less accessible to a wider consumer base. On average, the cost of treatment can range from $200 to $600. However, it is important to note that prices may vary depending on the salon. The cost of sourcing and processing keratin, along with the professional expertise required for application, contributes to the high price point of these treatments.

  • Limited availability of raw materials

Keratin is primarily sourced from animal by-products, such as feathers, horns, and hooves. The limited availability of these raw materials poses a challenge to the keratin market, as it restricts the production capacity and scalability of keratin-based products.


  • Technological advancement in the beauty salon industry

  • Growing demand for keratin in emerging markets

The increasing disposable income and changing lifestyles in emerging economies present a significant opportunity for the keratin market. As consumers in these regions become more conscious about their appearance and hair care, the demand for keratin-based products is expected to witness substantial growth.


  • Intense competition from alternative hair care solutions

In the market, there exist alternative treatments and products that offer comparable benefits to keratin-based solutions. The availability of substitutes presents a potential challenge to the keratin market, as consumers might choose more cost-effective alternatives.

Impact of Russia-Ukraine War:

Before February 24th, 70% of the Russian cosmetics market was dominated by large international companies, primarily from the European Union and the United States. However, within just two months, by April 2022, the market had experienced a significant decline of 14% due to the departure of these major corporations. Consequently, the availability of retail products decreased by 25%. Fearing scarcity, consumers responded by stockpiling goods, resulting in a 3% increase in cosmetics purchases during the first half of 2022. Undoubtedly, the most striking impact of the conflict outbreak on the Russian cosmetics market was the drastic reduction in imports, which decreased by a staggering 80%. The Ukrainian cosmetics industry suffered severe consequences from Russia's invasion, leading to the suspension of production and closure of numerous businesses. This downturn in the cosmetic market also had a detrimental effect on the keratin market in both Russia and Ukraine.

Impact of Recession:

The threat of a recession may cause some shoppers to reduce their spending on nonessential items, but this does not seem to apply to beauty essentials. The beauty industry in the United States also experienced significant growth, with high-end beauty brands witnessing a 15% year-over-year increase in revenue, surpassing $27 billion. The consistent or even increased demand for personal care products during an economic downturn is driving the need for keratin in the production of beauty items.

However, in some low-income level countries, the recession poses some challenges for the keratin market. The decreased demand for keratin-based goods may result in excess inventory, which strains the financial health of industry participants. The recession also hinders research and development efforts within the keratin market, as companies may have limited resources to allocate toward innovation and product improvement.

Market Segmentation

By Type

  • Alpha-Keratin

  • Beta-Keratin

By Product

  • Hydrolyzed

  • Others

By Application

  • Personal Care & Cosmetics

  • Food & Beverages

  • Healthcare & Pharmaceuticals

  • Others

Regional Analysis

North America dominated the keratin market with a revenue share of about 38% in 2023. This is attributed to the increasing usage of hair care and skin care products among individuals. Moreover, the presence of numerous small- and large-scale producers in the region has contributed to the growing awareness and demand for personal care products. Manufacturers in North America have adopted an integrated approach toward health and cosmetic products, recognizing the interconnectedness of various categories within the personal care industry. This strategic shift has further bolstered the market's growth. Among the countries in North America, the United States stood out as the leading exporter of hair products in 2022, with an impressive export value of nearly 1.7 billion U.S. dollars. This is attributed to the rising consumption of personal care products in the region. The flourishing retail industry, coupled with an increasing consciousness among individuals about safeguarding their skin and hair from dust and pollution, has fueled this demand. These factors play a pivotal role in driving the demand for keratin in North America throughout the forecast period.

Asia Pacific is expected to grow with the highest CAGR of about 6.5% and to be the largest region for the keratin market in the coming years. This growth is attributed to the soaring demand for hair care and styling products, as well as the increasing popularity of keratin treatments and other hair straightening procedures in countries like China, India, Japan, and South Korea. Moreover, the presence of global multinational companies in this region, coupled with the strong demand from end-use markets such as personal care & cosmetics, healthcare & pharmaceuticals, and food & beverages, further propels the keratin market. Furthermore, increasing consumption of personal care & cosmetic products that provide enhanced nutrition to the skin and hair is expected to drive the demand for keratin in the coming years. As a result, the Asia Pacific region is poised to witness substantial growth in the keratin market.

Keratin Market By Region

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North America

  • US

  • Canada

  • Mexico


  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of the Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America 

Key Players

The major key players are BASF SE, Keraplast, Proteina, Rejuvenol, MakingCosmetics Inc., Hefei TNJ Chemical Industry Co. Ltd., Greentech, Keratin Express, Clariant, Kerline Srl, Roxlor, NutriScience Innovations LLC, and other key players are mentioned in the final report.

Keraplast-Company Financial Analysis

Company Landscape Analysis

Recent Development:

In March 2023, BASF Personal Care introduced a plant-based alternative called "Kerasylium™" at the prestigious in-cosmetics Global event. Kerasylium™ not only meets the requirements for vegan products but also showcases the innovative upcycling of a by-product that would otherwise be discarded as waste.

Recently, Rejuvenol Laboratories has introduced its latest achievement: the Ultra-Light Brazilian 24-Hour Keratin Treatment. This formula aims to significantly reduce application time while delivering weightless and visibly healthier hair.

Keratin Market Report Scope
Report Attributes Details
Market Size in 2023  US$ 1.59 Bn
Market Size by 2031  US$ 2.55 Bn
CAGR   CAGR of 6.1%  From 2024 to 2031
Base Year 2023
Forecast Period 2024-2031
Historical Data 2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Type (Alpha-Keratin and Beta-Keratin)
• By Product (Hydrolyzed and Others)
• By Application (Personal Care & Cosmetics, Food & Beverages, Healthcare & Pharmaceuticals, and Others)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Company Profiles BASF SE, Keraplast, Proteina, Rejuvenol, MakingCosmetics Inc., Hefei TNJ Chemical Industry Co. Ltd., Greentech, Keratin Express, Clariant, Kerline Srl, Roxlor, NutriScience Innovations LLC
Key Drivers • Increasing demand for hair care products
• Rise in the demand for natural and organic products
Market Restraints • High cost of keratin treatments
• Limited availability of raw materials


Frequently Asked Questions

The Keratin Market was valued at USD 1.59 billion in 2023.

The expected CAGR of the global Keratin Market during the forecast period is 6.1%.

The Personal Care and cosmetics application segment dominated the Keratin Market with the highest revenue share in 2023.

The United States held the largest market share in the North America region in 2023.

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Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges 

 4. Impact Analysis

4.1 Impact of the Ukraine- Russia War

4.2 Impact of Ongoing Recession

4.2.1 Introduction

4.2.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8. Keratin Market Segmentation, By Type

8.1 Alpha-Keratin

8.2 Beta-Keratin

9. Keratin Market Segmentation, By Product

9.1 Hydrolyzed

9.2 Others

10. Keratin Market Segmentation, By Application

10.1 Personal Care & Cosmetics

10.2 Food & Beverages

10.3 Healthcare & Pharmaceuticals

10.4 Others

11. Regional Analysis

11.1 Introduction

11.2 North America

11.2.1 North America Keratin Market by Country

11.2.2North America Keratin Market by Type

11.2.3 North America Keratin Market by Product

11.2.4 North America Keratin Market by Application

11.2.5 USA USA Keratin Market by Type USA Keratin Market by Product USA Keratin Market by Application

11.2.6 Canada Canada Keratin Market by Type Canada Keratin Market by Product Canada Keratin Market by Application

11.2.7 Mexico Mexico Keratin Market by Type Mexico Keratin Market by Product Mexico Keratin Market by Application

11.3 Europe

11.3.1 Eastern Europe Eastern Europe Keratin Market by Country Eastern Europe Keratin Market by Type Eastern Europe Keratin Market by Product Eastern Europe Keratin Market by Application Poland Poland Keratin Market by Type Poland Keratin Market by Product Poland Keratin Market by Application Romania Romania Keratin Market by Type Romania Keratin Market by Product Romania Keratin Market by Application Turkey Turkey Keratin Market by Type Turkey Keratin Market by Product Turkey Keratin Market by Application Rest of Eastern Europe Rest of Eastern Europe Keratin Market by Type Rest of Eastern Europe Keratin Market by Product Rest of Eastern Europe Keratin Market by Application

11.3.2 Western Europe Western Europe Keratin Market by Type Western Europe Keratin Market by Product Western Europe Keratin Market by Application Germany Germany Keratin Market by Type Germany Keratin Market by Product Germany Keratin Market by Application France France Keratin Market by Type France Keratin Market by Product France Keratin Market by Application UK UK Keratin Market by Type UK Keratin Market by Product UK Keratin Market by Application Italy Italy Keratin Market by Type Italy Keratin Market by Product Italy Keratin Market by Application Spain Spain Keratin Market by Type Spain Keratin Market by Product Spain Keratin Market by Application Netherlands Netherlands Keratin Market by Type Netherlands Keratin Market by Product Netherlands Keratin Market by Application Switzerland Switzerland Keratin Market by Type Switzerland Keratin Market by Product Switzerland Keratin Market by Application Austria Austria Keratin Market by Type Austria Keratin Market by Product Austria Keratin Market by Application Rest of Western Europe Rest of Western Europe Keratin Market by Type Rest of Western Europe Keratin Market by Product Rest of Western Europe Keratin Market by Application

11.4 Asia-Pacific

11.4.1 Asia-Pacific Keratin Market by Country

11.4.2 Asia-Pacific Keratin Market by Type

11.4.3 Asia-Pacific Keratin Market by Product

11.4.4 Asia-Pacific Keratin Market by Application

11.4.5 China China Keratin Market by Type China Keratin Market by Application China Keratin Market by Product

11.4.6 India India Keratin Market by Type India Keratin Market by Product India Keratin Market by Application

11.4.7 Japan Japan Keratin Market by Type Japan Keratin Market by Product Japan Keratin Market by Application

11.4.8 South Korea South Korea Keratin Market by Type South Korea Keratin Market by Product South Korea Keratin Market by Application

11.4.9 Vietnam Vietnam Keratin Market by Type Vietnam Keratin Market by Product Vietnam Keratin Market by Application

11.4.10 Singapore Singapore Keratin Market by Type Singapore Keratin Market by Product Singapore Keratin Market by Application                                      

11.4.11 Australia Australia Keratin Market by Type Australia Keratin Market by Product Australia Keratin Market by Application

11.4.12 Rest of Asia-Pacific Rest of Asia-Pacific Keratin Market by Type Rest of Asia-Pacific Keratin Market by Product Rest of Asia-Pacific Keratin Market by Application

11.5 Middle East & Africa

11.5.1 Middle East Middle East Keratin Market by Country Middle East Keratin Market by Type Middle East Keratin Market by Product Middle East Keratin Market by Application UAE UAE Keratin Market by Type UAE Keratin Market by Product UAE Keratin Market by Application Egypt Egypt Keratin Market by Type Egypt Keratin Market by Product Egypt Keratin Market by Application Saudi Arabia Saudi Arabia Keratin Market by Type Saudi Arabia Keratin Market by Product Saudi Arabia Keratin Market by Application Qatar Qatar Keratin Market by Type Qatar Keratin Market by Product Qatar Keratin Market by Application Rest of Middle East Rest of Middle East Keratin Market by Type Rest of Middle East Keratin Market by Product Rest of Middle East Keratin Market by Application

11.5.2 Africa Africa Keratin Market by Country Africa Keratin Market by Type Africa Keratin Market by Product Africa Keratin Market by Application Nigeria Nigeria Keratin Market by Type Nigeria Keratin Market by Product Nigeria Keratin Market by Application South Africa South Africa Keratin Market by Type South Africa Keratin Market by Product South Africa Keratin Market by Application Rest of Africa Rest of Africa Keratin Market by Type Rest of Africa Keratin Market by Product Rest of Africa Keratin Market by Application

11.6 Latin America

11.6.1 Latin America Keratin Market by Country

11.6.2 Latin America Keratin Market by Type

11.6.3 Latin America Keratin Market by Product

11.6.4 Latin America Keratin Market by Application

11.6.5 Brazil Brazil Keratin Market by Type Brazil Keratin Market by Product Brazil Keratin Market by Application

11.6.6 Argentina Argentina Keratin Market by Type Argentina Keratin Market by Product Argentina Keratin Market by Application

11.6.7 Colombia Colombia Keratin Market by Type Colombia Keratin Market by Product Colombia Keratin Market by Application

11.6.8 Rest of Latin America Rest of Latin America Keratin Market by Type Rest of Latin America Keratin Market by Product Rest of Latin America Keratin Market by Application

12. Company profile

12.1 BASF SE

12.1.1 Company Overview

12.1.2 Financial

12.1.3 Products/ Services Offered

12.1.4 SWOT Analysis

12.1.5 The SNS View

12.2 Keraplast

12.2.1 Company Overview

12.2.2 Financials

12.2.3 Products/ Services Offered

12.2.4 SWOT Analysis

12.2.5 The SNS View

12.3 Proteina

12.3.1 Company Overview

12.3.2 Financials

12.3.3 Products/ Services Offered

12.3.4 SWOT Analysis

12.3.5 The SNS View

12.4 Rejuvenol

12.4.1 Company Overview

12.4.2 Financials

12.4.3 Products/ Services Offered

12.4.4 SWOT Analysis

12.4.5 The SNS View

12.5 Making Cosmetics Inc.

12.5.1 Company Overview

12.5.2 Financials

12.5.3 Products/ Services Offered

12.5.4 SWOT Analysis

12.5.5 The SNS View

12.6 Hefei TNJ Chemical Industry Co. Ltd.

12.6.1 Company Overview

12.6.2 Financials

12.6.3 Products/ Services Offered

12.6.4 SWOT Analysis

12.6.5 The SNS View

12.7 Greentech 

12.7.1 Company Overview

12.7.2 Financials

12.7.3 Products/ Services Offered

12.7.4 SWOT Analysis

12.7.5 The SNS View

12.8 Keratin Express

12.8.1 Company Overview

12.8.2 Financials

12.8.3 Products/ Services Offered

12.8.4 SWOT Analysis

12.8.5 The SNS View

12.9 Clariant

12.9.1 Company Overview

12.9.2 Financials

12.9.3 Products/ Services Offered

12.9.4 SWOT Analysis

12.9.5 The SNS View

12.10 Kerline Srl

12.10.1 Company Overview

12.10.2 Financials

12.10.3 Products/ Services Offered

12.10.4 SWOT Analysis

12.10.5 The SNS View

12.11 Roxlor

12.11.1 Company Overview

12.11.2 Financials

12.11.3 Products/ Services Offered

12.11.4 SWOT Analysis

12.11.5 The SNS View

12.12 NutriScience Innovations LLC

12.12.1 Company Overview

12.12.2 Financials

12.12.3 Products/ Services Offered

12.12.4 SWOT Analysis

12.12.5 The SNS View

13. Competitive Landscape

13.1 Competitive Benchmarking

13.2 Market Share Analysis

13.3 Recent Developments

13.3.1 Industry News

13.3.2 Company News

13.3.3 Mergers & Acquisitions

14. Use Case and Best Practices

15. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

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This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Data Bank Validation

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