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Low Code Development Platform Market Report Scope & Overview:

The Low Code Development Platform Market size was valued at USD 22.21 Billion in 2023 and is expected to grow to USD 208.4 Billion by 2031 and grow at a CAGR of 32.3% over the forecast period of 2024-2031. 

A low-code development platform is a software development environment that allows users to create applications with minimal hand-coding. It provides a visual interface and pre-built components or modules that can be assembled to create functional applications. Low-code platforms typically provide a visual development interface that allows users to drag and drop components, define logic, and design user interfaces without writing extensive code. This visual approach makes application development more accessible to non-technical users and speeds up the development process.  Low-code platforms abstract away much of the complex coding work by providing pre-built modules or components that can be configured and connected together. This reduces the need for manual coding, making application development faster and less error-prone. Low-code platforms empower citizen developers, who are non-professional developers with limited coding skills, to create applications. These platforms offer a user-friendly environment that allows business users to build custom applications to solve specific business problems without relying solely on IT departments.

Low Code Development Platform Market Revenue Analysis

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low-code development platforms accelerate the application development process, empower citizen developers, and enable faster innovation by combining visual development interfaces with pre-built components and integration capabilities. They are particularly useful for building business applications, internal tools, and prototypes in a more efficient and collaborative manner.

Market Dynamics

Drivers

The rising emphasis on improving company operations hastens corporate digital transformation. All businesses, regardless of industry, are providing digital tools to their employees and staff. Businesses use digital transformation to provide better services and boost revenue through simpler labor procedures. According to Dell's Digital Transformation Index, in 2020, 8 out of 10 enterprises will have advanced their digital transformation.

However, in order to transition to digital platforms, businesses and their employees must have extensive technological knowledge. According to the Mendix Digital Disconnect survey, up to 61% of stakeholders claimed that they only execute 50% of the offered IT solutions. Furthermore, qualified individuals with proper knowledge and expertise are difficult to locate and keep. Bitkom, for example, had 55,000 open posts in 2018 due to a lack of IT specialization among candidates. Platforms for low-code development have emerged as key instruments for digital transformation. It reduces resource costs by delegating more authority to the development team. As a result, the platform's development is likely to be fueled by the rising need to address the urgent business model requirements of digital transformation.

Restrains

  • Inadequate Software Integration and Customization Capabilities Will Limit Market Growth

Low-code technology has several advantages that contribute to the growth of the low-code development platform industry. However, the platform is missing several factors that are predicted to stymie industry expansion. One of the market's issues is that not all low-code-based tools and platforms interface with every program. As a result, it is critical for the developer and designer to account for the restricted integration capability while building the product in order to avoid future problems. Similarly, one of the platform's major limitations is its lack of flexibility and freedom. Only a few providers provide the possibility of bespoke apps geared to business models. As a result, limited options for customizing apps and integration with modern software hamper market growth.

Opportunities

  • The IT industry is undergoing a rapid digital revolution.

  • Rising need for robust solutions to maximize process visibility and control

Challenges

Impact Of covid-19

Significant Push for Digitalization in the Face of Pandemic to Accelerate Market Growth

Volatility and instability in the low code development platform industry have resulted from temporary and permanent firm closures as a result of the pandemic demand for remote software development tools globally. Countries are ready to combat the new COVID-19 epidemic, with many public and commercial organizations introducing work-from-home policies throughout their business divisions. The surge of digital transformation activities is expected to drive demand for the platform, which aids in workflow optimization and accelerates automation projects.

The platform has emerged as a game changer since it allows for the creation and delivery of full applications in a shorter time frame. Because of the epidemic, businesses now need to automate operations and prioritize transformation activities. It has resulted in a pressing demand for innovative Internet apps and services in both the corporate and governmental sectors. According to the Mendix Technology BV 2021 research, 64% of IT professionals stated that low-code development is their preferred workaround. Furthermore, low-code solutions are becoming increasingly important in corporate operations due to their capacity to accelerate project development at a reduced cost.

Impact of the Russia-Ukraine War

The ongoing conflict between Russia and Ukraine has had a significant impact on various industries, including the low-code development platform market. This market has been growing rapidly in recent years, with many businesses adopting low-code platforms to streamline their development processes and reduce costs.

Many companies have been forced to delay or cancel their plans to adopt these platforms due to the uncertain economic climate. The war has also led to a shortage of skilled developers in the region, making it more difficult for companies to find the talent they need to implement low-code platforms effectively. This has resulted in increased competition for developers and higher costs for businesses.

The low code development platform market is expected to continue growing in the coming years, as businesses seek to improve their development processes and stay competitive in the global market. However, it is important for companies to be aware of the potential impact of the Russia-Ukraine war on this market and to plan accordingly. By staying informed and adapting to changing circumstances, businesses can continue to thrive in the face of adversity.

Impact of the Recession

The low-code development platform market has been significantly affected by the recent recession. This downturn has caused a decrease in demand for low-code development platforms, as businesses have been forced to cut back on their IT budgets. However, this has also created an opportunity for low-code development platform providers to offer cost-effective solutions to businesses that are looking to streamline their operations. the low-code development platform market is expected to continue to grow in the coming years. This is due to the increasing demand for digital transformation and the need for businesses to quickly adapt to changing market conditions. Low-code development platforms offer a faster and more efficient way to develop and deploy applications, which is essential in today's fast-paced business environment. low-code development platform providers must continue to innovate and offer new features and capabilities. This includes providing support for emerging technologies such as artificial intelligence and machine learning, as well as improving the user experience and making it easier for businesses to integrate their existing systems with low-code development platforms.

In conclusion, while the recession has had a significant impact on the low-code development platform market, there are still opportunities for growth and innovation. By offering cost-effective solutions and staying ahead of emerging trends, low-code development platform providers can continue to thrive in this dynamic and ever-changing market.

Key Market Segmentation

The Low Code Development Platform Market is segmented into five types on the basis of By Component, By Deployment, By Solution Type, By End-user, and By Industry.

By Deployment Type

  • Cloud

  • On-premise

By Organization Size

  • SME

  • Large Enterprise

By Application Type

  • Web-based

  • Mobile-based

By End-Use

  • BFSI

  • Automotive & Manufacturing

  • Retail

  • Education

  • IT & Telecom

  • Transportation & Logistics

  • Others

Regional Analysis

Because it is an early user of digital and intelligent technologies, North America is likely to dominate the revenue share over the projection period. The United States will obtain the most market share in the area. The growing number of small and medium-sized businesses in the country, as well as their digital expenditures, will drive platform demand.

During the predicted period, Asia Pacific is expected to increase at an astounding rate. According to the 2020 Asia Pacific Software Survey, more than half of the region's top executives are confident in deploying the minimal code platform throughout their organizations. IT developers in China are being urged to use low-code platforms for more effective workflow processes. According to the Mendix Survey, 8.7% of IT professionals approve of the platform. Because of the current Atmanirbhar Bharat program, India is predicted to expand significantly.

Low-Code-Development-Platform-Market-By-Region

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REGIONAL COVERAGE:

North America

  • USA

  • Canada

  • Mexico

Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

  • The Netherlands

  • Rest of Europe

Asia-Pacific

  • Japan

  • South Korea

  • China

  • India

  • Australia

  • Rest of Asia-Pacific

The Middle East & Africa

  • Israel

  • UAE

  • South Africa

  • Rest of the Middle East & Africa

Latin America

  • Brazil

  • Argentina

  • Rest of Latin America

Key Players:

The major players in the market are Broadcom, CrowdStrike, Check Point Software Technologies Ltd., Comodo Security Solutions, Inc., AO Kaspersky Lab, SentinelOne, Trend Micro Incorporated, McAfee, LLC, Microsoft Corporation, Cisco Systems Inc., FireEye, Inc., CurrentWare, Cybereason, Inc., Druva Inc., Fidelis Cybersecurity, Forcepoint LLC, and others in final report.

Check Point Software Technologies Ltd-Company Financial Analysis

Company Landscape Analysis

Recent development

Salesforce.com, Inc. developed a Salesforce Platform with low code development tools in June 2021 to empower people without technical abilities. Because of the rapid transition towards digitization, the organization is concentrating on the development platform.

Appian Corporation introduced a new edition of their low-code automation platform, as well as data and a code-free approach to business data, in May 2021. For developers, the new edition includes AI-powered Intelligent Document Processing.

Low Code Development Platform Market Report Scope:
Report Attributes Details
Market Size in 2023  US$  22.21 Bn
Market Size by 2031  US$ 208.4 Bn
CAGR   CAGR of  32.3% From 2024 to 2031
Base Year  2023
Forecast Period  2024-2031
Historical Data  2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments

• By Deployment Type (Cloud, On-premise)

• By Organization Size (SME, Large Enterprise)

• By Application Type (Web-based, Mobile-based)

• By End-Use (BFSI, Automotive & Manufacturing, Retail, Education, IT & Telecom, Transportation & Logistics, Others)

Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles CrowdStrike, Check Point Software Technologies Ltd., Comodo Security Solutions, Inc., AO Kaspersky Lab, SentinelOne, Trend Micro Incorporated, McAfee, LLC, Microsoft Corporation, Cisco Systems Inc., FireEye, Inc., CurrentWare, Cybereason, Inc., Druva Inc., Fidelis Cybersecurity, Forcepoint LLC, and others in final report.
Key Drivers • Expanding Digital Transformation to Fuel Market Growth
Market Opportunities • The IT industry is undergoing a rapid digital revolution.
• Rising need for robust solutions to maximize process visibility and control

 

Frequently Asked Questions

Ans: 31.92 is the CAGR of the Low Code Development Platform Market in the forecast period of 2023-2030.

Ans: USD 17.98 billion in 2022 is the market share of the Low Code Development Platform Market.

Ans. The major players are OutSystems, Inc., Mendix Technology BV, ServiceNow, Inc., Oracle Corporation, Pegasystems Inc., Salesforce.com Inc., AgilePoint Inc., Microsoft Corporation, Zoho Corporation Pvt. Ltd., Appian Corporation, and others in the final report.

Ans:  North America region is dominating the Low Code Development Platform Market.

Ans. The forecast period for the Low Code Development Platform Market is 2023-2030.

Table of Contents

1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4.1 COVID-19 Impact Analysis
4.3 Impact of Ongoing Recession
4.3.1 Introduction
4.3.2 Impact on major economies
4.3.2.1 US
4.3.2.2 Canada
4.3.2.3 Germany
4.3.2.4 France
4.3.2.5 United Kingdom
4.3.2.6 China
4.3.2.7 japan
4.3.2.8 South Korea
4.3.2.9 Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8. Low Code Development Platform Market Segmentation, By Deployment Type
8.1 Cloud
8.2 On-premise

9. Low Code Development Platform Market Segmentation, By Enterprise Size
9.1 Large Enterprise
9.2 SME's

10. Low Code Development Platform Market Segmentation, By Application Type
10.1 Web-based
10.2 Mobile-based

11. Low Code Development Platform Market Segmentation, By End-Use
11.1 BFSI
11.2 Automotive & Manufacturing
11.3 Retail
11.4 Education, IT & Telecom
11.5 Transportation & Logistics
11.6 Others

12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 North America Low Code Development Platform Market by Country
12.2.2 North America Low Code Development Platform Market By Deployment Type
12.2.3 North America Low Code Development Platform Market By Enterprise Size
12.2.4 North America Low Code Development Platform Market By Application Type
12.2.5 North America Low Code Development Platform Market By End-Use
12.2.6 USA
12.2.6.1 USA Low Code Development Platform Market By Deployment Type
12.2.6.2 USA Low Code Development Platform Market By Enterprise Size
12.2.6.3 USA Low Code Development Platform Market By Application Type
12.2.6.4 USA Low Code Development Platform Market By End-Use
12.2.7 Canada
12.2.7.1 Canada Low Code Development Platform Market By Deployment Type
12.2.7.2 Canada Low Code Development Platform Market By Enterprise Size
12.2.7.3 Canada Low Code Development Platform Market By Application Type
12.2.7.4 Canada Low Code Development Platform Market By End-Use
12.2.8 Mexico
12.2.8.1 Mexico Low Code Development Platform Market By Deployment Type
12.2.8.2 Mexico Low Code Development Platform Market By Enterprise Size
12.2.8.3 Mexico Low Code Development Platform Market By Application Type
12.2.8.4 Mexico Low Code Development Platform Market By End-Use
12.3 Europe
12.3.1 Europe Low Code Development Platform Market by Country
12.3.2 Europe Low Code Development Platform Market By Deployment Type
12.3.3 Europe Low Code Development Platform Market By Enterprise Size
12.3.4 Europe Low Code Development Platform Market By Application Type
12.3.5 Europe Low Code Development Platform Market By End-Use
12.3.6 Germany
12.3.6.1 Germany Low Code Development Platform Market By Deployment Type
12.3.6.2 Germany Low Code Development Platform Market By Enterprise Size
12.3.6.3 Germany Low Code Development Platform Market By Application Type
12.3.6.4 Germany Low Code Development Platform Market By End-Use
12.3.7 UK
12.3.7.1 UK Low Code Development Platform Market By Deployment Type
12.3.7.2 UK Low Code Development Platform Market By Enterprise Size
12.3.7.3 UK Low Code Development Platform Market By Application Type
12.3.7.4 UK Low Code Development Platform Market By End-Use
12.3.8 France
12.3.8.1 France Low Code Development Platform Market By Deployment Type
12.3.8.2 France Low Code Development Platform Market By Enterprise Size
12.3.8.3 France Low Code Development Platform Market By Application Type
12.3.8.4 France Low Code Development Platform Market By End-Use
12.3.9 Italy
12.3.9.1 Italy Low Code Development Platform Market By Deployment Type
12.3.9.2 Italy Low Code Development Platform Market By Enterprise Size
12.3.9.3 Italy Low Code Development Platform Market By Application Type
12.3.9.4 Italy Low Code Development Platform Market By End-Use
12.3.10 Spain
12.3.10.1 Spain Low Code Development Platform Market By Deployment Type
12.3.10.2 Spain Low Code Development Platform Market By Enterprise Size
12.3.10.3 Spain Low Code Development Platform Market By Application Type
12.3.10.4 Spain Low Code Development Platform Market By End-Use
12.3.11 The Netherlands
12.3.11.1 Netherlands Low Code Development Platform Market By Deployment Type
12.3.11.2 Netherlands Low Code Development Platform Market By Enterprise Size
12.3.11.3 Netherlands Low Code Development Platform Market By Application Type
12.3.11.4 Netherlands Low Code Development Platform Market By End-Use
12.3.12 Rest of Europe
12.3.12.1 Rest of Europe Low Code Development Platform Market By Deployment Type
12.3.12.2 Rest of Europe Low Code Development Platform Market By Enterprise Size
12.3.12.3 Rest of Europe Low Code Development Platform Market By Application Type
12.3.12.4 Rest of Europe Low Code Development Platform Market By End-Use
12.4 Asia-Pacific
12.4.1 Asia Pacific Low Code Development Platform Market by Country
12.4.2 Asia Pacific Low Code Development Platform Market By Deployment Type
12.4.3 Asia Pacific Low Code Development Platform Market By Enterprise Size
12.4.4Asia Pacific Low Code Development Platform Market By Application Type
12.4.5Asia Pacific Low Code Development Platform Market By End-Use
12.4.6 Japan
12.4.6.1 Japan Low Code Development Platform Market By Deployment Type
12.4.6.2 Japan Low Code Development Platform Market By Enterprise Size
12.4.6.3 Japan Low Code Development Platform Market By Application Type
12.4.6.4 Japan Low Code Development Platform Market By End-Use
12.4.7 South Korea
12.4.7.1 South Korea Low Code Development Platform Market By Deployment Type
12.4.7.2 South Korea Low Code Development Platform Market By Enterprise Size
12.4.7.3 South Korea Low Code Development Platform Market By Application Type
12.4.7.4 South Korea Low Code Development Platform Market By End-Use
12.4.8 China
12.4.8.1 China Low Code Development Platform Market By Deployment Type
12.4.8.2 China Low Code Development Platform Market By Enterprise Size
12.4.8.3 China Low Code Development Platform Market By Application Type
12.4.8.4 China Low Code Development Platform Market By End-Use
12.4.9 India
12.4.9.1 India Low Code Development Platform Market By Deployment Type
12.4.9.2 India Low Code Development Platform Market By Enterprise Size
12.4.9.3 India Low Code Development Platform Market By Application Type
12.4.9.4 India Low Code Development Platform Market By End-Use
12.4.11 Australia
12.4.10.1 Australia Low Code Development Platform Market By Deployment Type
12.4.10.2 Australia Low Code Development Platform Market By Enterprise Size
12.4.10.3 Australia Low Code Development Platform Market By Application Type
12.4.10.4 Australia Low Code Development Platform Market By End-Use
12.4.11 Rest of Asia-Pacific
12.4.11.1 APAC Low Code Development Platform Market By Deployment Type
12.4.11.2 APAC Low Code Development Platform Market By Enterprise Size
12.4.11.3 APAC Low Code Development Platform Market By Application Type
12.4.11.4 APAC Low Code Development Platform Market By End-Use
12.5 The Middle East & Africa
12.5.1 The Middle East & Africa Low Code Development Platform Market by Country
12.5.2 The Middle East & Africa Low Code Development Platform Market By Deployment Type
12.5.3 The Middle East & Africa Low Code Development Platform Market By Enterprise Size
12.5.4The Middle East & Africa Low Code Development Platform Market By Application Type
12.5.5 The Middle East & Africa Low Code Development Platform Market By End-Use
12.5.6 Israel
12.5.6.1 Israel Low Code Development Platform Market By Deployment Type
12.5.6.2 Israel Low Code Development Platform Market By Enterprise Size
12.5.6.3 Israel Low Code Development Platform Market By Application Type
12.5.6.4 Israel Low Code Development Platform Market By End-Use
12.5.7 UAE
12.5.7.1 UAE Low Code Development Platform Market By Deployment Type
12.5.7.2 UAE Low Code Development Platform Market By Enterprise Size
12.5.7.3 UAE Low Code Development Platform Market By Application Type
12.5.7.4 UAE Low Code Development Platform Market By End-Use
12.5.8South Africa
12.5.8.1 South Africa Low Code Development Platform Market By Deployment Type
12.5.8.2 South Africa Low Code Development Platform Market By Enterprise Size
12.5.8.3 South Africa Low Code Development Platform Market By Application Type
12.5.8.4 South Africa Low Code Development Platform Market By End-Use
12.5.9 Rest of Middle East & Africa
12.5.9.1 Rest of Middle East & Asia Low Code Development Platform Market By Deployment Type
12.5.9.2 Rest of Middle East & Asia Low Code Development Platform Market By Enterprise Size
12.5.9.3 Rest of Middle East & Asia Low Code Development Platform Market By Application Type
12.5.9.4 Rest of Middle East & Asia Low Code Development Platform Market By End-Use
12.6 Latin America
12.6.1 Latin America Low Code Development Platform Market by Country
12.6.2 Latin America Low Code Development Platform Market By Deployment Type
12.6.3 Latin America Low Code Development Platform Market By Enterprise Size
12.6.4 Latin America Low Code Development Platform Market By Application Type
12.6.5 Latin America Low Code Development Platform Market By End-Use
12.6.6 Brazil
12.6.6.1 Brazil Low Code Development Platform Market By Deployment Type
12.6.6.2 Brazil Africa Low Code Development Platform Market By Enterprise Size
12.6.6.3 Brazil Low Code Development Platform Market By Application Type
12.6.6.4 Brazil Low Code Development Platform Market By End-Use
12.6.7 Argentina
12.6.7.1 Argentina Low Code Development Platform Market By Deployment Type
12.6.7.2 Argentina Low Code Development Platform Market By Enterprise Size
12.6.7.3 Argentina Low Code Development Platform Market By Application Type
12.6.7.4 Argentina Low Code Development Platform Market By End-Use
12.6.8 Rest of Latin America
12.6.8.1 Rest of Latin America Low Code Development Platform Market By Deployment Type
12.6.8.2 Rest of Latin America Low Code Development Platform Market By Enterprise Size
12.6.8.3 Rest of Latin America Low Code Development Platform Market By Application Type
12.6.8.4Rest of Latin America Low Code Development Platform Market By End-Use

13 Company Profile
13.1 OutSystems, Inc.,
13.1.1 Market Overview
13.1.2 Financials
13.1.3 Product/Services/Offerings
13.1.4 SWOT Analysis
13.1.5 The SNS View
13.2 Mendix Technology BV.
13.2.1 Market Overview
13.2.2 Financials
13.2.3 Product/Services/Offerings
13.2.4 SWOT Analysis
13.2.5 The SNS View
13.3 ServiceNow, Inc.
13.3.1 Market Overview
13.3.2 Financials
13.3.3 Product/Services/Offerings
13.3.4 SWOT Analysis
13.3.5 The SNS View
13.4 Oracle Corporation.
13.4.1 Market Overview
13.4.2 Financials
13.4.3 Product/Services/Offerings
13.4.4 SWOT Analysis
13.4.5 The SNS View
13.5 Pegasystems Inc.
13.5.1 Market Overview
13.5.2 Financials
13.5.3 Product/Services/Offerings
13.5.4 SWOT Analysis
13.5.5 The SNS View
13.6 Salesforce.com Inc.
13.6.1 Market Overview
13.6.2 Financials
13.6.3 Product/Services/Offerings
13.6.4 SWOT Analysis
13.6.5 The SNS View
13.7 AgilePoint Inc.
13.7.1 Market Overview
13.7.2 Financials
13.7.3 Product/Services/Offerings
13.7.4 SWOT Analysis
13.7.5 The SNS View
13.8 Microsoft Corporation.
13.8.1 Market Overview
13.8.2 Financials
13.8.3 Product/Services/Offerings
13.8.4 SWOT Analysis
13.8.5 The SNS View
13.9 Zoho Corporation Pvt. Ltd.
13.9.1 Market Overview
13.9.2 Financials
13.9.3 Product/Services/Offerings
13.9.4 SWOT Analysis
13.9.5 The SNS View
13.10 Appian Corporation.
13.10.1 Market Overview
13.10.2 Financials
13.10.3 Product/Services/Offerings
13.10.4 SWOT Analysis
13.10.5 The SNS View

14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Market Share Analysis
14.3 Recent Developments

15. USE Cases and Best Practices

16. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.

 

The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

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Data Bank Validation

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