The Captive Portal Market size was USD 0.12 billion in 2023 and is expected to Reach USD 0.32 billion by 2031 and grow at a CAGR of 13.2% over the forecast period of 2024-2031
The captive portal market is a growing industry that offers various opportunities for businesses to engage with their customers and gather valuable data. Captive portal platforms provide the software and infrastructure to create and manage captive portals. They offer features like user authentication, data collection, and analytics. Captive portal services include consulting, implementation, customization, and support to help businesses effectively utilize captive portals. Captive portals are commonly used in airports, hotels, and public transportation to provide Wi-Fi access and engage with travellers. stores and shopping centers use captive portals to offer Wi-Fi access and deliver targeted marketing messages to customers. Captive portals are deployed in indoor locations such as buildings, malls, and campuses. Retailers and hospitality establishments are increasingly implementing captive portals to provide Wi-Fi access to their customers. Captive portals allow businesses to collect valuable customer data, deliver personalized offers, and gather insights for targeted marketing campaigns. There are numerous uses for captive portal technology in various sectors. Wi-Fi networks benefit from an additional degree of protection provided by captive portals. Before using the network, users must authenticate themselves to avoid unwanted access and defend against online threats. Captive portals can be used to guarantee adherence to data privacy laws like the CCPA and GDPR. Businesses can stay out of trouble with the law and maintain consumer privacy by gathering customer data with that person's permission. Captive portals can be used to collect customer feedback through surveys. This feedback can be used to improve customer experience and drive business growth.
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KEY DRIVERS
Growing demand for secure and controlled Wi-Fi access drive the market growth.
The demand for captive portals is being driven by the growing uptake of Bring Your Own Device (BYOD).
Accessing WiFi networks is safe and controlled thanks to captive gateways. They can be used to enforce policies, collect data, and authenticate users. They are therefore perfect for a number of use cases, including business networks, public Wi-Fi hotspots, and educational facilities.
RESTRAIN
Security concerns may be hinder the growth of the market
Captive portal solutions can be expensive, especially for small businesses and organizations. This can be a barrier to adoption for some organizations.
Captive portals are often used to collect data about users and devices. This data can be used for malicious purposes, such as identity theft or fraud. It is important for captive portal providers to take steps to protect this data from unauthorized access.
OPPORTUNITY
Captive portals provide businesses with an opportunity to engage with customers in a targeted and personalized manner.
Captive portals offer businesses a platform to promote their products, services, events, and loyalty programs directly to customers
By leveraging captive portals, businesses can deliver customized marketing messages, promotions, and loyalty programs to enhance customer engagement and drive repeat business.
CHALLENGES
User experience can be challenging in captive portal market.
Users may find captive connections annoying. Before gaining access to the Wi-Fi network, they frequently ask users to submit their login information or accept the terms of service. Particularly for users who are not familiar with the captive portal, this can be a Challenging experience.
The war has disrupted the supply chain for captive portal solutions, as many of the components are manufactured in Russia and Ukraine. This has led to increased prices and longer lead times for captive portal solutions. In some countries, such as India, the war has led to a decrease in demand for captive portal solutions as businesses have scaled back their operations. However, in other countries, such as the United States, the war has led to an increase in demand for captive portal solutions as businesses have implemented new security measures. As businesses look for new solutions to meet their security needs, they are considering new vendors. This has led to a number of new entrants into the captive portal market. The captive portal market in the United States has been impacted by the war in a number of ways. The supply chain for captive portal solutions has been disrupted, leading to increased prices and longer lead times. Additionally, the war has led to an increase in demand for captive portal solutions as businesses have implemented new security measures.
IMPACT OF ONGOING RECESSION
The recession is expected to have a negative impact on demand for captive portal solutions. As businesses tighten their belts, they are likely to cut back on non-essential spending, such as captive portal solutions. As demand decreases, vendors are likely to lower their prices in order to stay competitive. Here are some examples of companies that have been affected by the recession in the captive portal market. Cisco Systems is a global leader in networking and security solutions. The company's captive portal solutions have been affected by the recession, as businesses have cut back on non-essential spending. In the first quarter of 2023, Cisco's revenue from captive portal solutions decreased by 10% year-over-year. Juniper Networks In the first quarter of 2023, Juniper's revenue from captive portal solutions decreased by 3%. The recession is expected to have a negative impact on the market, but it could also lead to lower prices and a wider range of features for captive portal solutions.
By Offerings
• Platform
• Services
By End-Use
• Travel & Transportation
• Hospitality & Leisure
• Coworking Spaces
• Shopping Malls & Retail Outlets
• Entertainment
• ISPs
• Other
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North America
US
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
REGIONAL ANALYSIS
North America is a significant region in the captive portal market, the market is expected to grow at a CAGR of 13.4% from 2023 to 2028. with a projected market share of 35% by 2028.The region is home to leading players in the captive portal market, including Cisco, Extreme Networks, and Aruba Networks. The growth of the captive portal market in North America is driven by the increasing demand for guest Wi-Fi access, enhanced customer engagement, and data collection and analytics. the increasing adoption of Bring Your Own Device is also driving the demand for captive portals. With BYOD, employees and students are using their own devices to access corporate and educational networks. This makes it more important than ever to have a secure and controlled way to manage these devices.
The Asia Pacific region is a significant market for captive portals, with a projected market share of 44% by 2028. In the coming years, the captive portal market is anticipated to grow at the highest rate in Asia Pacific due to the region's high rate of technology use. The demand for captive portal solutions in the Asia Pacific area is driven by rising internet penetration, the hospitality and tourism sector, the retail industry, educational institutions, public venues, business environments, managed service providers, and government organizations. the Asia Pacific region is home to several leading players in the captive portal market, including Cisco, Aruba Networks (US), and Extreme Networks.
The major players in the Captive Portal Market are Cisco Systems, Inc., Aruba Networks (Hewlett Packard Enterprise Company), Juniper Networks, Inc., Extreme Networks, Inc., Arista Networks, Inc., Purple, Enea, Nexnet Solutions, Skyfii, Boingo Wireless, and other players
Cisco: In February 2023, Cisco announced the release of a new captive portal solution, Cisco Captive Portal 2.0. The new solution includes a number of new features, such as support for cloud-based deployment, improved security, and more flexible marketing and advertising capabilities.
Aruba Networks: In March 2023, Aruba Networks announced a partnership with Microsoft to offer a joint captive portal solution. The solution will combine Aruba's captive portal technology with Microsoft's Azure cloud platform.
Google Cloud: In April 2023, Cisco announced a partnership with Google Cloud to offer a joint captive portal solution. The solution will combine Cisco's captive portal technology with Google Cloud's infrastructure and services.
| Report Attributes | Details |
| Market Size in 2023 | US$ 0.12 Bn |
| Market Size by 2031 | US$ 0.32 Bn |
| CAGR | CAGR of 13.2% From 2024 to 2031 |
| Base Year | 2023 |
| Forecast Period | 2024-2031 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Offerings (Platform, Services • By End-Use (Travel & Transportation, Hospitality & Leisure, Coworking Spaces, shopping malls & Retail Outlets, Entertainment, ISPs, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Company Profiles | Cisco Systems, Inc., Aruba Networks (Hewlett Packard Enterprise Company), Juniper Networks, Inc., Extreme Networks, Inc., Arista Networks, Inc., Purple, Enea, Nexnet Solutions, Skyfii, Boingo Wireless |
| Key Drivers | • Growing demand for secure and controlled Wi-Fi access drive the market growth. • The demand for captive portals is being driven by the growing uptake of Bring Your Own Device (BYOD). |
| Market Restraints | • Security concerns may be hinder the growth of the market • Captive portal solutions can be expensive, especially for small businesses and organizations. This can be a barrier to adoption for some organizations. |
Ans. The Compound Annual Growth rate for Captive Portal Market over the forecast period is 13.5 %.
Ans. USD 2.4 Billion is the projected Captive Portal Market size of the Company by 2030.
Ans. Social login authentication provides a convenient and easy way for users to log in to captive portals without having to create a new account or remember additional login credentials. It also allows businesses to collect valuable customer data from social media profiles, such as demographics, interests, and preferences, which can be used for targeted marketing initiatives.
Ans. Captive portals use different types of authentication methods to grant access to users. Here are some of the most common authentication methods, Email Address, SMS, Active Directory, Social Login, Voucher Codes, MAC Address.
Ans. Asia-Pacific has emerged as a leading Hub for the Captive Portal Market with significant applications and developments.
TABLE OF CONTENTS
1. Introduction
1.1 Company Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of Ukraine- Russia War
4.2 Impact of Recession
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Captive Portal Market, By Offerings
8.1 Introduction
8.2 Trend Analysis
8.3 Platform
8.4 Services
9. Captive Portal Market, By End Use
9.1 Introduction
9.2 Trend Analysis
9.3 Travel & Transportation
9.4 Hospitality & Leisure
9.5 Coworking Spaces
9.6 shopping malls & Retail Outlets
9.7 Entertainment
9.8 ISPs
9.9 Other
10. Regional Analysis
10.1 Introduction
10.2 North America
10.2.1 Trend Analysis
10.2.2 North America Captive Portal Market By Country
10.2.3 North America Captive Portal Market By Offerings
10.2.4 North America Captive Portal Market By End-Use
10.2.5 USA
10.2.5.1 USA Captive Portal Market By Offerings
10.2.5.2 USA Captive Portal Market By End-Use
10.2.6 Canada
10.2.6.1 Canada Captive Portal Market By Offerings
10.2.6.2 Canada Captive Portal Market By End-Use
10.2.7 Mexico
10.2.7.1 Mexico Captive Portal Market By Offerings
10.2.7.2 Mexico Captive Portal Market By End-Use
10.3 Europe
10.3.1 Trend Analysis
10.3.2 Eastern Europe
10.3.2.1 Eastern Europe Captive Portal Market By Country
10.3.2.2 Eastern Europe Captive Portal Market By Offerings
10.3.2.3 Eastern Europe Captive Portal Market By End-Use
10.3.2.4 Poland
10.3.2.4.1 Poland Captive Portal Market By Offerings
10.3.2.4.2 Poland Captive Portal Market By End-Use
10.3.2.5 Romania
10.3.2.5.1 Romania Captive Portal Market By Offerings
10.3.2.5.2 Romania Captive Portal Market By End-Use
10.3.2.6 Hungary
10.3.2.6.1 Hungary Captive Portal Market By Offerings
10.3.2.6.2 Hungary Captive Portal Market By End-Use
10.3.2.7 Turkey
10.3.2.7.1 Turkey Captive Portal Market By Offerings
10.3.2.7.2 Turkey Captive Portal Market By End-Use
10.3.2.8 Rest of Eastern Europe
10.3.2.8.1 Rest of Eastern Europe Captive Portal Market By Offerings
10.3.2.8.2 Rest of Eastern Europe Captive Portal Market By End-Use
10.3.3 Western Europe
10.3.3.1 Western Europe Captive Portal Market By Country
10.3.3.2 Western Europe Captive Portal Market By Offerings
10.3.3.3 Western Europe Captive Portal Market By End-Use
10.3.3.4 Germany
10.3.3.4.1 Germany Captive Portal Market By Offerings
10.3.3.4.2 Germany Captive Portal Market By End-Use
10.3.3.5 France
10.3.3.5.1 France Captive Portal Market By Offerings
10.3.3.5.2 France Captive Portal Market By End-Use
10.3.3.6 UK
10.3.3.6.1 UK Captive Portal Market By Offerings
10.3.3.6.2 UK Captive Portal Market By End-Use
10.3.3.7 Italy
10.3.3.7.1 Italy Captive Portal Market By Offerings
10.3.3.7.2 Italy Captive Portal Market By End-Use
10.3.3.8 Spain
10.3.3.8.1 Spain Captive Portal Market By Offerings
10.3.3.8.2 Spain Captive Portal Market By End-Use
10.3.3.9 Netherlands
10.3.3.9.1 Netherlands Captive Portal Market By Offerings
10.3.3.9.2 Netherlands Captive Portal Market By End-Use
10.3.3.10 Switzerland
10.3.3.10.1 Switzerland Captive Portal Market By Offerings
10.3.3.10.2 Switzerland Captive Portal Market By End-Use
10.3.3.11 Austria
10.3.3.11.1 Austria Captive Portal Market By Offerings
10.3.3.11.2 Austria Captive Portal Market By End-Use
10.3.3.12 Rest of Western Europe
10.3.3.12.1 Rest of Western Europe Captive Portal Market By Offerings
10.3.2.12.2 Rest of Western Europe Captive Portal Market By End-Use
10.4 Asia-Pacific
10.4.1 Trend Analysis
10.4.2 Asia Pacific Captive Portal Market By Country
10.4.3 Asia Pacific Captive Portal Market By End-Use
10.4.4 Asia Pacific Captive Portal Market By Offerings
10.4.5 China
10.4.5.1 China Captive Portal Market By Offerings
10.4.5.2 China Captive Portal Market By End-Use
10.4.6 India
10.4.6.1 India Captive Portal Market By Offerings
10.4.6.2 India Captive Portal Market By End-Use
10.4.7 Japan
10.4.7.1 Japan Captive Portal Market By Offerings
10.4.7.2 Japan Captive Portal Market By End-Use
10.4.8 South Korea
10.4.8.1 South Korea Captive Portal Market By Offerings
10.4.8.2 South Korea Captive Portal Market By End-Use
10.4.9 Vietnam
10.4.9.1 Vietnam Captive Portal Market By Offerings
10.4.9.2 Vietnam Captive Portal Market By End-Use
10.4.10 Singapore
10.4.10.1 Singapore Captive Portal Market By Offerings
10.4.10.2 Singapore Captive Portal Market By End-Use
10.4.11 Australia
10.4.11.1 Australia Captive Portal Market By Offerings
10.4.11.2 Australia Captive Portal Market By End-Use
10.4.12 Rest of Asia-Pacific
10.4.12.1 Rest of Asia-Pacific Captive Portal Market By Offerings
10.4.12.2 Rest of Asia-Pacific Captive Portal Market By End-Use
10.5 Middle East & Africa
10.5.1 Trend Analysis
10.5.2 Middle East
10.5.2.1 Middle East Captive Portal Market By Country
10.5.2.2 Middle East Captive Portal Market By Offerings
10.5.2.3 Middle East Captive Portal Market By End-Use
10.5.2.4 UAE
10.5.2.4.1 UAE Captive Portal Market By Offerings
10.5.2.4.2 UAE Captive Portal Market By End-Use
10.5.2.5 Egypt
10.5.2.5.1 Egypt Captive Portal Market By Offerings
10.5.2.5.2 Egypt Captive Portal Market By End-Use
10.5.2.5 South Africa
10.5.2.5.1 South Africa Captive Portal Market By Offerings
10.5.2.5.2 South Africa Captive Portal Market By End-Use
10.5.2.6 Rest of Africa
10.5.2.6.1 Rest of Africa Captive Portal Market By Offerings
10.5.2.6.2 Rest of Africa Captive Portal Market By End-Use
10.5.2.6 Saudi Arabia
10.5.2.6.1 Saudi Arabia Captive Portal Market By Offerings
10.5.2.6.2 Saudi Arabia Captive Portal Market By End-Use
10.5.2.7 Qatar
10.5.2.7.1 Qatar Captive Portal Market By Offerings
10.5.2.7.2 Qatar Captive Portal Market By End-Use
10.5.2.8 Rest of Middle East
10.5.2.8.1 Rest of Middle East Captive Portal Market By Offerings
10.5.2.8.2 Rest of Middle East Captive Portal Market By End-Use
10.5.3 Africa
10.5.3.1 Africa Captive Portal Market By Country
10.5.3.2 Africa Captive Portal Market By Offerings
10.5.3.3 Africa Captive Portal Market By End-Use
10.6 Latin America
10.6.1 Trend Analysis
10.6.2 Latin America Captive Portal Market By Country
10.6.3 Latin America Captive Portal Market By Offerings
10.6.4 Latin America Captive Portal Market By End-Use
10.6.5 Brazil
10.6.5.1 Brazil Captive Portal Market By Offerings
10.6.5.2 Brazil Captive Portal Market By End-Use
10.6.6 Argentina
10.6.6.1 Argentina Captive Portal Market By Offerings
10.6.6.2 Argentina Captive Portal Market By End-Use
10.6.7 Colombia
10.6.7.1 Colombia Captive Portal Market By Offerings
10.6.7.2 Colombia Captive Portal Market By End-Use
10.6.8 Rest of Latin America
10.6.8.1 Rest of Latin America Captive Portal Market By Offerings
10.6.8.2 Rest of Latin America Captive Portal Market By End-Use
11 Company profile
11.1 Cisco Systems, Inc
11.1.1 Company Overview
11.1.2 Financials
11.1.3Product/Services/Offerings
11.1.4 SWOT Analysis
11.1.5 The SNS View
11.2 Aruba Networks (Hewlett Packard Enterprise Company)
11.2.1 Company Overview
11.2.2 Financials
11.2.3Product/Services/Offerings
11.2.4 SWOT Analysis
11.2.5 The SNS View
11.3 Juniper Networks, Inc
11.3.1 Company Overview
11.3.2 Financials
11.3.3Product/Services/Offerings
11.3.4 SWOT Analysis
11.3.5 The SNS View
11.4 Extreme Networks, Inc
11.4.1 Company Overview
11.4.2 Financials
11.4.3Product/Services/Offerings
11.4.4 SWOT Analysis
11.4.5 The SNS View
11.5 Arista Networks, Inc.
11.5.1 Company Overview
11.5.2 Financials
11.5.3Product/Services/Offerings
11.5.4 SWOT Analysis
11.5.5 The SNS View
11.6 Purple
11.6.1 Company Overview
11.6.2 Financials
11.6.3Product/Services/Offerings
11.6.4 SWOT Analysis
11.6.5 The SNS View
11.7 Enea
11.7.1 Company Overview
11.7.2 Financials
11.7.3Product/Services/Offerings
11.7.4 SWOT Analysis
11.7.5 The SNS View
11.8 Nexnet Solutions
11.8.1 Company Overview
11.8.2 Financial
11.8.3Product/Services/Offerings
11.8.4 SWOT Analysis
11.8.5 The SNS View
11.9 Skyfii
11.9.1 Company Overview
11.9.2 Financials
11.9.3 Product/Service/Offerings
11.9.4 SWOT Analysis
11.9.5 The SNS View
11.10 Boingo Wireless
11.10.1 Company Overview
11.10.2 Financials
11.10.3 Product/Service/Offerings
11.10.4 SWOT Analysis
11.10.5 The SNS View
12. Competitive Landscape
12.1 Competitive Benchmarking
12.2 Market Share Analysis
12.3 Recent Developments
12.3.1 Industry News
12.3.2 Company News
12.3.3 Mergers & Acquisitions
13. USE Cases And Best Practices
14. Conclusion
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