Matcha Market Report Scope & Overview:

The Matcha Market Size was esteemed at USD 4.10 billion out of 2022 and is supposed to arrive at USD 7.49 billion by 2030, and develop at a CAGR of 7.8% over the forecast period 2023-2030.

Matcha is a fine green powder produced using green tea leaves, which is utilized as a energy drinks and seasoning specialist in various refreshments. A radiant green powder is ready by crushing youthful tea leaves, which are brimming with supplements like nutrients, minerals, and wellbeing gainful polyphenols. The powder is ready by steamed or seared creation innovation, which is utilized for various applications like food, individual consideration, beauty care products, standard tea, and matcha drinks.

Matcha Market Revenue Analysis

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Matcha's extraordinary arrangement styles and sweet-smelling claim have been key purposes behind its reception in the food and refreshment enterprises of a few non-local districts and nations. Matcha is produced using conceal ground tea leaves known as tencha, which are crushed into a powder utilizing rock stone factories. Years and years prior, matcha tea was a local drink that a couple of individuals beyond Japan had known about. Notwithstanding, because of the quick development of the food the travel industry, matcha has turned into a perceived type of tea in a few Asian nations.

TATA Consumer Products is fortifying its wellbeing portfolio in the bundled refreshments class to take special care of buyer needs. It has presented two new items - TATA Tea Tulsi Green and TATA Tea Gold Care and reformulated its current Tetley Green Tea with added Vitamin C. These new contributions are created with valuable fixings that are known to assist with working on the body's invulnerability and upgrade generally wellbeing.

Market Dynamics:

Driving Factors:

  • The worldwide pervasiveness of constant sicknesses is expanding.

  • Wide utilization of the application as well as various wellbeing benefits.

Restraining Factors:

  • The item is fundamentally more costly than its rivals.


  • Severe development conditions, a superior extraction process, and cautious crushing and handling.

  • The developing number of wellbeing cognizant clients, joined with client attention to the medical advantages of matcha constituents.

Impact of COVID-19:

The COVID-19 pandemic episode emphatically affects the market. This is because buyers all around the world are searching for well-being and well-being food sources and refreshments, for example, matcha tea, to keep them sound. Accordingly, interest in matcha tea has expanded, decidedly affecting business sector development universally during the worldwide wellbeing emergency.

Market Estimations:

By Product Type:

Based on item type, the customary fragment represented the most elevated piece of the pie in 2021. Standard or unadulterated matcha tea with practically no mix or extra flavor is uniquely utilized for customary drinking tea or utilized as a fixing in the food administration industry, culinary industry, and corrective industry. Nonetheless, the enhanced section is supposed to observe a huge development during the matcha tea market estimate period.

By Form:

By structure, in 2021, the powder fragment collected the most elevated share. Be that as it may, the fluid or prepared to-drink section is expected to observe critical development during the gauge time frame.

By Nature:

Based on nature, the regular portion overwhelmed the worldwide matcha tea market in 2021. Be that as it may, the natural section is projected to develop at a prominent rate during the gauge time frame.

By Distribution Channel:

According to the Distribution channel, the grocery store/hypermarket portion enlisted the most elevated matcha tea piece of the pie in 2021. Notwithstanding, the internet-based section is supposed to observe a critical development during the figure time frame.

Key Market Segmentation:

By Product Type:

By Form:

  • Powder

  • Liquid

By Nature:

  • Conventional

  • Organic

By Distribution Channel:

  • Supermarket/Hypermarket

  • Specialty Store

  • Foodservice

  • Online Store

  • Others

Matcha Market Segmentation Analysis

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Regional Analysis:

  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America

Based on Geography, The Global Matcha Market is ordered into North America, Europe, Asia Pacific, and the Rest of the world. The Asia Pacific district is supposed to witness the most noteworthy CAGR during the conjecture time frame. This is principal because Matcha's fragrant allure and strange arrangement styles have been significant variables in its prominence in the food and drink ventures of different non-local regions and nations. Matcha tea is a sort of green tea that is made by choosing youthful tea leaves and afterward squashing them into a fine powder.

Key Players:

AOI Tea Company, Ikeda Tea World, Unilever, The Hain Celestial Group Inc., ITO EN Ltd, Encha, Grace & Green, Green Foods, TATA Consumers products Ltd., and Marukyu Koyamaen.

Ikeda Tea World-Company Financial Analysis

Company Landscape Analysis

Matcha Market Report Scope:
Report Attributes Details
Market Size in 2022 US$ 4.10 Billion
Market Size by 2030 US$ 7.49 Billion
CAGR CAGR 7.8% From 2023 to 2030
Base Year 2022
Forecast Period 2023-2030
Historical Data 2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Product Type (Regular and Flavored)
• by Form (Powder and Liquid)
• by Nature (Conventional and Organic)
• by Distribution Channel (Supermarket/Hypermarket, Specialty store, Foodservice, Online Store, and Others)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, +D11UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles AOI Tea Company, Ikeda Tea World, Unilever, The Hain Celestial Group Inc., ITO EN Ltd, Encha, Grace & Green, Green Foods, TATA Consumers products Ltd., and Marukyu Koyamaen.
Drivers •The worldwide pervasiveness of constant sicknesses is expanding.
•Wide utilization of the application as well as various wellbeing benefits.
Market Opportunities •Severe development conditions, a superior extraction process, and cautious crushing and handling.

Frequently Asked Questions

 Ans: The Powder segment is projected to make a foothold in the worldwide Matcha Market.

Ans: Product Type, Form, Nature, and Distribution Channel segments are covered in the Matcha Market.

Ans: The item is fundamentally more costly than its rivals is the restraining factors and challenges faced by the Condensed Milk market.

Ans: Manufacturers, Research Institutes, university libraries, suppliers, and distributors of the product.

 Ans: The Global Matcha Market Size was esteemed at USD 3.81 billion out of 2021 

Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics

3.1 Drivers           

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value chain analysis

6. Porter’s 5 forces model

7. PEST analysis

8. Global Matcha Market segmentation, by Product Type

8.1 Regular

8.2 Flavored

9. Global Matcha Market segmentation, by Form

9.1 Powder

9.2 Liquid

10. Global Matcha Market segmentation, by Nature

10.1 Conventional

10.2 Organic

11. Global Matcha Market segmentation, by Distribution Channel

11.1 Supermarket/Hypermarket

11.2 Specialty Store

11.3 Foodservice

11.4 Online Store

11.5 Others

12. Global Matcha Market, by region/ country

12.1 Introduction

12.2 North America

12.2.1 USA

12.2.2 Canada

12.2.3 Mexico

12.3 Europe

12.3.1 Germany

12.3.2 UK

12.3.3 France

12.3.4 Italy

12.3.5 Spain

12.3.6 The Netherlands

12.3.7 Rest of Europe

12.4 Asia-Pacific

12.4.1 Japan

12.4.2 South Korea

12.4.3 China

12.4.4 India

12.4.5 Australia

12.4.6 Rest of Asia-Pacific

12.5 The Middle East & Africa

12.5.1 Israel

12.5.2 UAE

12.5.3 South Africa

12.5.4 Rest

12.6 Latin America

12.6.1 Brazil

12.6.2 Argentina

12.6.3 Rest of Latin America

13. Company profiles

13.1 AOI Tea Company

13.1.1 Financial

13.1.2 Products/ Services Offered

13.1.3 Swot Analysis

13.1.4 The SNS View

13.2 Ikeda Tea World

13.3 Unilever

13.4 The Hain Celestial Group Inc.

13.5 ITO EN Ltd

13.6 Encha

13.7 Grace & Green

13.8 Green Foods

13.9 TATA Consumers products Ltd.

13.10 Marukyu Koyamaen

14. Competitive Landscape

14.1 Competitive Bench Marking

14.2 Market Share Analysis

14.3 Recent Developments

15. Conclusion

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Data Bank Validation

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