Vitamins & Minerals Market Overview:

The Vitamins & Minerals Market Size was projected to arrive at a worth of USD10.17 billion in 2022 estimating a CAGR of 6.9% and will reach USD 29.45 billion by 2030.

The Asia-Pacific area is the biggest territorial market and the U.S. is the second biggest market for nutrients.

The nutrients and mineral enhancements market comprises deals of nutrients and mineral enhancements that work on the wellbeing and health of the population. The deals contain income produced by the foundations fabricating vitamins and minerals.

Vitamins & Minerals Market Revenue Analysis

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Vitamins and mineral enhancements are accessible without a remedy and come in tablets, powders, or fluids and give adequate fundamental supplements and minerals that safeguard or lift a singular's wellbeing.

The primary kinds of nutrients and mineral enhancements are multivitamins, single nutrient, multi-mineral, and single mineral. A multivitamin is a dietary enhancement that contains all or the majority of the nutrients that the body doesn't deliver.

The general vitamins market is scheduled for consistent development, driven by an uplifting perspective in end-client areas. Rising shopper mindfulness and an expansion in buying power because of financial advancements have fueled the development of deals of nutrients in the Asia-Pacific district.

Market Dynamics:

Driving Factors / Restraining factor:

  • The developing utilization of dietary enhancements in the advanced way of life


  • Buyer inclination moving towards natural enhancements is a critical pattern in the nutrients and mineral enhancement market


  • The disturbances in supply chains for the development of enhancements

Impact of COVID-19:

There was a proposed change towards veggie darling and regular food in 2020, and this example will in practically no time become a way of life for some individuals as COVID-19 is overwhelming the world. As many individuals universally accept that the COVID emergency is related to the utilization of creature meat, individuals will turn out to be more careful of the food they devour and this can bring about a huge ascent in the interest for natural and veggie lover food items. Numerous little and medium endeavors have begun to advance plant-based merchandise and diets in the item space. The Covid pandemic is speeding up the pattern for natural food supplements.

Market Estimation:

Needs given the shortfall of micronutrient confirmation are becoming focal issues among customers all over the planet. Multivitamin supplements are generally consumed as they reduce deficiencies in micronutrient consumption. These enhancements are made out of a few micronutrients like Vitamins A, C, E, and D to lessen the gamble of unhealthiness among customers. As indicated by the World Health Organization (WHO), in 2018, multiple billion people were encountering micronutrient deficiencies, therefore pushing their tendencies toward multivitamin supplements around the world.

By Form Analysis:

Higher Drug Absorption Nature of Capsules to Advance its Penetration

With regards to the oral drug, the case performs acceptably in the nutrients and enhancements industry because of its properties of absorbability and dissolvability in the stomach plot. Cases will commonly isolate immediately stood out from tablets and are one of the fundamental contemplations to help its arrangements. Tablets are the second-biggest portion by structure and contain added substances that keep elements of pills intact and offer taste and surface to purchasers. Consequently, it is consumed by the body more leisurely than in cases.

By Distribution Channel Analysis:

General stores/Hypermarkets Segment to Gain Enormous Popularity Due to their Convenience Nature

The general stores/hypermarkets fragment is acquiring enormous prominence overall inferable from its item contributions at limited costs under a solitary rooftop. Separate item retires in this retail offer a simple shopping experience to buyers which has brought about the expanded footfalls. The quick rise of a few present-day exchanges and mass merchandisers creating markets, for example, India and China empower the higher deals of enhancements and nutrients around the world. Besides, specialty stores are additionally performing acceptably in the worldwide commercial center. The accessibility of various results of different brands and cost ranges offer shoppers the opportunity of choice, in this manner drawing their consideration towards these stores.

Market Segmentation:

By Type:

  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin E
  • Calcium
  • Iron
  • Magnesium
  • Zinc
  • Others

By Application:

  • Food & Beverage
  • Supplements
  • Pharmaceuticals
  • Animal Feed
  • Others

By Distribution Channel:

  •  Pharmacies and Drug Stores
  •  Supermarkets and Hypermarkets
  • Online Channels

By End-User:

  • Adults
  • Geriatric
  • Pregnant Women
  • Children
  • Infants

By Form:

  • Capsule
  • Tablet
  • Powder
  • Liquid/Gel

Vitamins & Minerals Market Segmentation Analysis

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Regional Analysis:

  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America

North America was the biggest district in the nutrients and minerals supplements market in 2021. The Middle East is supposed to be the largest developing district in the figure time frame. The districts canvassed in the nutrient and minerals market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The nations shrouded in the nutrients and minerals supplements market report are Australia, Japan, Russia, Brazil, China, France, the UK, USA, Germany, India, Indonesia & South Korea.

Key Players:

Major key companies in Vitamins & Minerals Market are AMWAY, Eisai, Sanofi, GNC, CSPC Pharmaceutical Group, DSM, Otsuka Holdings Co. Ltd, Puritan's Pride, Pharmavite, Jamieson.

Eisai-Company Financial Analysis

Company Landscape Analysis

Vitamins & Minerals Market Report Scope:
Report Attributes Details
Market Size in 2022 US$ 10.17 Billion
Market Size by 2030 US$ 29.45 Billion
CAGR CAGR 14.21% From 2023 to 2030
Base Year 2022
Forecast Period 2023-2030
Historical Data 2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Type (Vitamin A, Vitamin B, Vitamin C, Vitamin D, Multivitamins, Calcium, Iron, Magnesium, Zinc)
• by Application (Food & Beverage, Supplements, Pharmaceuticals, Animal Feed, Others)
• by Distribution Channel (Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online Channels)
• by End-User (Adults, Geriatric, Pregnant Women, Children, Infants), by Form (Capsule, Tablet, Powder, Liquid/Gel)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles AMWAY, Eisai, Sanofi, GNC, CSPC Pharmaceutical Group, DSM, Otsuka Holdings Co. Ltd, Puritan's Pride, Pharmavite, Jamieson.
Key Drivers •The developing utilization of dietary enhancements in the advanced way of life.
Opportunities •Buyer inclination moving towards natural enhancements is a critical pattern in the nutrients and mineral enhancement market.

Frequently Asked Questions

 Ans: Manufacturers, Research Institutes, university libraries, suppliers, and distributors of the product.

Ans: AMWAY, Eisai, Sanofi, GNC, CSPC Pharmaceutical Group, DSM, Otsuka Holdings Co. Ltd, Puritan's Pride, Pharmavite, Jamieson are the key players in the Vitamins & Minerals market.

Ans: The multivitamin fragment is supposed to lead this market in the given gauging period.

Ans: The developing utilization of dietary enhancements in the advanced way of life and the disturbances in supply chains for the development of enhancements are the elements driving and resulting in opportunities for the Vitamins & Minerals market.

Ans: The worldwide nutrients and minerals market is estimating a CAGR of 6.9% and will reach $14.21 billion by 2028. 

Table of Contents


1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7.  PEST Analysis

8. Vitamin and Mineral Supplement Market Segmentation, based on Type

8.1 Vitamin A

8.2 Vitamin B

8.3 Vitamin C

8.4 Vitamin E

8.5 Calcium

8.6 Iron

8.7 Magnesium

8.8 Zinc

9. Vitamin and Mineral Supplement Market Segmentation, based on Application

9.1 Food & Beverage

9.2 Supplements

9.3 Pharmaceuticals

9.4 Animal Feed

10. Vitamin and Mineral Supplement Market Segmentation, based on Distribution Channel

10.1 Pharmacies and Drug Stores

10.2 Supermarkets and Hypermarkets

10.3 Online Channels

11. Vitamin and Mineral Supplement Market Segmentation, based on End-User

11.1 Adults

11.2 Geriatric

11.3 Pregnant Women

11.4 Children

11.5 Infants

12. Vitamin and Mineral Supplement Market Segmentation, based on Form

12.1 Capsule

12.2 Tablet

12.3 Powder

12.4 Liquid/Gel

13. Regional Analysis

13.1 Introduction

13.2 North America

13.2.1 USA

13.2.2  Canada

13.2.3  Mexico

13.3 Europe

13.3.1  Germany

13.3.2  UK

13.3.3  France

13.3.4  Italy

13.3.5  Spain

13.3.6  The Netherlands

13.3.7  Rest of Europe

13.4 Asia-Pacific

13.4.1  Japan

13.4.2  South Korea

13.4.3  China

13.4.4  India

13.4.5  Australia

13.4.6  Rest of Asia-Pacific

13.5 The Middle East & Africa

13.5.1  Israel

13.5.2  UAE

13.5.3  South Africa

13.5.4  Rest

13.6 Latin America

13.6.1  Brazil

13.6.2  Argentina

13.6.3  Rest of Latin America

14. Company Profiles

14.1 AMWAY

14.1.1 Financial

14.1.2 Products/ Services Offered

14.1.3 SWOT Analysis

14.1.4 The SNS view

14.2 Eisai

14.3 Sanofi

14.4 GNC

14.5 CSPC Pharmaceutical Group

14.6 DSM

14.7 Otsuka Holdings Co. Ltd

14.8 Puritan's Pride

14.9 Pharmavite

14.10 Jamieson

15. Competitive Landscape

15.1 Competitive Benchmarking

15.2 Market Share analysis

15.3 Recent Developments

16. Conclusion

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Secondary Research

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Primary Research

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Data Bank Validation

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