Mobile Marketing Market size was valued at USD 24.04 billion in 2024 and is expected to reach USD 113.90 billion by 2032, growing at a CAGR of 21.55% from 2025-2032.
The expansion of the mobile marketing market is fueled by the increasing smartphone penetration, growth in mobile internet usage, and the popularity of social media sites. Companies are using location-based services, customized content, and mobile applications to increase customer engagement, while technological advancements in AI and data analytics further enhance targeted marketing effectiveness and ROI.
According to Vibes, 75% of the consumers claimed that brand SMS texts consistently induce them to shop. Moreover, 54% of them made a purchase driven by mobile wallet offers. 86% of consumers stated more possibility of shopping with or claiming mobile offers promoted by SMS in contrast to mobile applications or email.
In 2023, Braze enabled more than 7.5 trillion API calls at an average rate of 14.3 million per minute. Across the Black Friday/Cyber Monday holiday, brands delivered over 37 billion messages through Braze, including 11.3 billion on Black Friday alone.
U.S. Mobile Marketing Market size was valued at USD 6.41 billion in 2024 and is expected to reach USD 29.98 billion by 2032, growing at a CAGR of 21.27% from 2025-2032.
The U.S. mobile marketing market is growing due to high smartphone adoption, strong digital infrastructure, and increased consumer reliance on mobile apps and social media. Businesses are investing heavily in mobile advertising and personalized campaigns, leveraging advanced analytics and AI to enhance targeting and user engagement.
As of June 2024, 98% of U.S. adults have a cellphone, and 91% have a smartphone, a dramatic upsurge from 35% in 2011. As of January 2024, 83% of U.S. adults have used YouTube, 68% have used Facebook, and 47% have used Instagram. Moreover, 33% of adults have used TikTok, showing its increased usage.
Drivers
Rapid smartphone penetration and increasing mobile internet usage are fueling the demand for personalized and location-based marketing campaigns.
The increasing global penetration of smartphones and the rapid proliferation of mobile internet are changing the way brands interact with customers. Mobile platforms are leveraged by companies to drive location-based and behavioral-targeted advertising, push notifications, and user-specific content to further enhance engagement and conversions. Mobile-first audiences are broadening the marketing base, especially in developing markets. With mobile becoming the prime time screen for digital consumption, brands are adopting mobile-first ebbs and flows. Such advancements are turning mobile marketing into a major driver of digital growth and real-time customer engagement.
According to research, in 2024, online shopping reached a record USD 241.4 billion, with smartphones accounting for 54.5% of online purchases. On Christmas Day, mobile shopping peaked at 65% of online sales. Furthermore, in 2023, Americans consumed over 100 trillion megabytes of wireless data, a 36% increase from 2022, driven by the rise of 5G devices and escalating demand for mobile content.
The National Telecommunications and Information Administration (NTIA) noted that 13 million more adults in the U.S. used the internet in 2023 than in 2021, showing notable advances in closing the digital divide
Restraints
Ad fraud and lack of transparency in mobile ad networks are undermining trust and diminishing advertiser confidence in campaign effectiveness.
Mobile ad fraud in the form of fake impressions, click farms, bot traffic is skewing performance metrics and eroding advertiser trust! Widespread lack of transparency between ad networks prevents marketers from tracking organic engagement and ROIs accurately, resulting in a misallocation of budget and uncertainty about strategy. The industry has come under more scrutiny from marketers who are asking for better accountability and verification. Mobile marketing faces an uphill battle for credibility and has caused advertiser retention to suffer; without strong, uniform solutions to fraud detection and reporting, mobile marketing may lose its status as a strong digital advertising channel.
Recent findings show that approximately 14–15.6% of all ad views are fraudulent, wasting a significant share of ad budgets on fake impressions. Moreover, an estimated 38% of web traffic is automated, with 24% classified as 'bad bots' used for fraudulent activity.
Malicious digital advertising, or 'malvertising,' is also on the rise, with Malwarebytes reporting a 42% month-over-month increase in such incidents in the U.S. during fall 2023.
Opportunities
Advancements in AI and data analytics are enabling highly targeted, real-time marketing strategies that enhance consumer engagement and ROI.
The early adoption of AI and data analytics in mobile marketing platforms is allowing hyper-personalization in a scalable manner. Based on user tendencies, behavioral history as well as geographic location info, marketers are now able to offer live, context-driven content that evolves for each individual consumer. The ability to monitor insights in real-time helps you adapt your campaigns more to the ongoing situation, allowing you to receive higher ROI and engagement from users. Such technologies not only help with marketing automation, but they also help to reduce operational costs and improve the efficiency of your business. With these capabilities, the accuracy and ability of mobile marketing powered through AI-based tools is leading mobile marketing.
InMobi is using artificial intelligence to transform smartphone lock screens into personalized content hubs, successfully engaging over 200 million users across India and Southeast Asia with tailored experiences.
Additionally, Google AI enables advertisers to achieve over 18% more conversions while maintaining a similar cost per action, demonstrating its effectiveness in enhancing marketing efficiency and campaign performance.
Challenges
Device fragmentation and platform diversity are complicating content delivery and standardization across mobile marketing channels.
Delivering content on all the various devices, operating systems, screen sizes, and browsers further complicates things for marketers trying to deliver a consistent user experience. Designing, developing, testing and deploying for both the high end smartphone crowd as well as the low spec feature phone shows the need for more resources. Popularity of platforms such as Android and iOS also call for unique strategies and technical integration, which means hurdles, delay in the roll out of campaigns and increased expenditure. Marketers struggle to maintain clarity of messaging and are unable to gain accurate performance analytics without things like standardized tools for cross-platform compatibility.
According to research, more than 100,000 various Android devices are currently in use, with different hardware specifications. Such immense variety is difficult to cope with for manufacturers, as they need to test and roll out updates for every device. Android 14 is used on 13% of the devices, Android 13 on 20.9%, and Android 11 on 19%. Android 9 and 10, which are the older versions, still have considerable shares, making app compatibility and performance a problem.
By Component
Platform segment dominated the Mobile Marketing Market share of about 69% in 2024 due to the essential functions they serve the user to execute campaign management, audience targeting, and analytics. More and more companies are using an advanced mobile marketing platform to manage multichannel strategies in one place for the sake of maintaining consistent user activity. These platforms provide scalability, automation, and integration capabilities, which are essential for large-scale campaigns, resulting in large-scale investments and revenues in this segment.
Services segment is expected to grow at the fastest CAGR of about 23.85% from 2025–2032 because of high demand for strategy consulting, managed services, and campaign execution support. In the era of complex mobile marketing, especially enterprises who do not have internal expertise, are outsourcing to specialists to help them optimize campaign processes, develop creative content, and deliver technical offerings. The increase in reliance on third-party services is further spurring revenue growth within the services segment.
By Enterprise Size
Large Enterprises segment dominated the Mobile Marketing Market with the highest revenue share of about 64% in 2024, due to their large budgets, greater footprint and diverse marketing needs. Such organizations are investing a lot of resources for a mobile first approach to compete well with brands and customers. Large enterprises have the advantage of access to advanced tools, analytics and omnichannel platforms, making it easy for them to run global, data-driven mobile campaigns and seize most of the market share.
Small & Medium Enterprises segment is expected to grow at the fastest CAGR of about 22.47% from 2025–2032 due to growing affordability and accessibility of mobile marketing solutions. However, cloud-based tools, self-service platforms, and AI-driven automation are allowing SMEs to engage audiences relevantly without requiring a heavy investment. The need for mobile liquidity for establishing business growth is rising and hence SMEs are incorporating mobile marketing to grow within the digital ecosystems making developed regions a prominent area for fuel growth of the mobile marketing segment.
By End-use
Retail segment dominated the Mobile Marketing Market with the highest revenue share of about 24% in 2024 driven by the need for real-time customer engagement and personalized promotions. Mobile marketing enables retailers to push location-based offers, manage loyalty programs, and integrate e-commerce experiences directly with consumers. With high smartphone usage among shoppers, mobile has become central to omnichannel retail strategies, helping drive foot traffic and conversions, thus securing the segment’s leadership.
Media & Entertainment segment is expected to grow at the fastest CAGR of about 23.54% from 2025–2032 due to the increasing demand for mobile content consumption and streaming engagement. With more audiences consuming entertainment on their phones, mobile marketing is being utilized by companies within this sector to drive new releases, foster subscriptions and improve in-app experiences. The content-centric industry is mainly driven by the key tools of personalization, interactivity, and real-time alerts.
By Channel
Mobile Web segment dominated the Mobile Marketing Market with the highest revenue share of about 27% in 2024 due to its broad accessibility and device compatibility. Mobile web experiences, unlike apps, are no-download experiences that users can always access immediately through a search or a social link or an ad. Due to SEO benefits, ease of updates, and low cost, brands favor mobile-optimized sites in the market.
QR Codes segment is expected to grow at the fastest CAGR of about 25.67% from 2025–2032 owing to their simplicity, low cost, and increasing consumer familiarity. Appearing on packaging, in stores, on payments, and in advertisements, QR codes effortlessly connect offline and online. As contactless interactions grew post-pandemic and QR scanning became part of native camera apps, adoption has soared, making QR codes a real-time mobile engagement and data capture tool.
In 2024, North America dominated the Mobile Marketing Market with the highest revenue share of about 38%. This dominance is attributed to the region's advanced digital infrastructure, high smartphone penetration, and robust adoption of mobile advertising by businesses. Additionally, the presence of major technology firms and strong consumer engagement with mobile apps and social media platforms further fuels the market, making North America a leader in mobile marketing innovation and expenditure.
The U.S. dominates the Mobile Marketing Market due to its advanced digital infrastructure, high smartphone penetration, and strong adoption of mobile advertising by businesses.
Asia Pacific is expected to grow at the fastest CAGR of about 23.56% from 2025 to 2032 due to rapid digitalization, increasing smartphone adoption, and expanding internet access across emerging economies. The rising number of mobile-first consumers and a young, tech-savvy population are driving demand for personalized, location-based marketing strategies. Moreover, increasing investments in mobile technologies by regional enterprises are further accelerating market expansion across Asia Pacific.
China is dominating the Mobile Marketing due to its vast smartphone penetration, strong e-commerce growth, mobile-first consumers, and high investment in digital advertising technologies.
Europe has a strong presence in Mobile Marketing growth due to its robust digital infrastructure, widespread smartphone usage, and high adoption of mobile advertising across diverse industries. Additionally, strong consumer engagement with mobile apps and social media platforms contributes to the region’s market leadership.
According to research, mobile ads account for 48% of digital advertising spending in Europe, with the UK leading at over 56%, highlighting the region's significant mobile marketing presence.
The UK is dominating the Mobile Marketing trend in Europe due to its advanced digital infrastructure, high mobile device usage, and strong advertising spending.
In the Middle East & Africa, the Market is driven by increasing smartphone penetration, digital transformation, and growing e-commerce adoption. In Latin America, the market growth is fueled by expanding mobile internet access and rising mobile advertising investments in the region.
Mobile Marketing Market companies include Chartboost, Inc., Flurry, Google Inc., IBM Corporation, InMobi, Marketo, AppSamurai, Oracle, Salesforce, Inc., SAS Institute Inc., Airship, Swrve Inc., Vibes, Braze, Inc., Adobe, Acoustic, L.P.
September 2024, Airship expanded its Experience Platform to the web, enabling brands to create unified, no-code customer experiences across apps and websites. This enhancement allows marketers to design, test, and optimize cross-channel journeys without developer support.
September 2024, Adobe introduced innovations in Adobe Experience Cloud, including AI-driven content personalization and measurement tools. Features like Adobe Content Analytics and AI Assistant in Journey Optimizer empower brands to optimize marketing performance across channels
September 2024, Braze announced support for RCS Business Messaging and enhancements to WhatsApp integrations. These updates aim to enrich mobile customer interactions with richer media, analytics, and interactive messaging features.
| Report Attributes | Details |
|---|---|
| Market Size in 2024 | USD 24.04 Billion |
| Market Size by 2032 | USD 113.90 Billion |
| CAGR | CAGR of 21.55% From 2025 to 2032 |
| Base Year | 2024 |
| Forecast Period | 2025-2032 |
| Historical Data | 2021-2023 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Component (Platform, Services) • By Channel (Mobile Web, SMS, Location-Based Marketing, In-App Messages, Push Notifications, QR Codes, MMS, Others) • By Enterprise Size (Large Enterprises, Small & Medium Enterprises) • By End-use (Retail, Media & Entertainment, Travel, Automotive, Healthcare, IT & Telecom, BFSI, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, Poland, Turkey, Rest of Europe), Asia Pacific (China, India, Japan, South Korea, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America) |
| Company Profiles | Chartboost, Inc., Flurry, Google Inc., IBM Corporation, InMobi, Marketo, AppSamurai, Oracle, Salesforce, Inc., SAS Institute Inc., Airship, Swrve Inc., Vibes, Braze, Inc., Adobe, Acoustic, L.P. |
Ans: The Mobile Marketing Market is projected to grow at a CAGR of 21.55% from 2025 to 2032, indicating sustained digital marketing expansion.
Ans: The Mobile Marketing Market was valued at USD 24.04 billion in 2024, reflecting strong global demand for mobile-first marketing solutions.
Ans: The market is driven by rising smartphone penetration, mobile internet usage, and increasing adoption of personalized, location-based marketing strategies.
Ans: The platform segment dominated by component in 2024, driven by its role in multichannel campaign management, analytics, and audience targeting.
Ans: North America dominated the Mobile Marketing Market in 2024 due to high smartphone usage, advanced digital infrastructure, and strong mobile ad adoption.
Table Of Content
1. Introduction
1.1 Market Definition
1.2 Scope (Inclusion and Exclusions)
1.3 Research Assumptions
2. Executive Summary
2.1 Market Overview
2.2 Regional Synopsis
2.3 Competitive Summary
3. Research Methodology
3.1 Top-Down Approach
3.2 Bottom-up Approach
3.3. Data Validation
3.4 Primary Interviews
4. Market Dynamics Impact Analysis
4.1 Market Driving Factors Analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2 PESTLE Analysis
4.3 Porter’s Five Forces Model
5. Statistical Insights and Trends Reporting
5.1 Mobile-Originated Purchase Influence Rate
5.2 Latency Impact on Mobile Ad Conversion
5.3 Geo-Fencing Effectiveness Rate
5.4 Wearable Device Contribution to Mobile Campaigns
5.5 Privacy-Oriented Mobile Marketing Adoption
5.6 Screen Time Utilization Share
6. Competitive Landscape
6.1 List of Major Companies By Region
6.2 Market Share Analysis By Region
6.3 Product Benchmarking
6.3.1 Product specifications and features
6.3.2 Pricing
6.4 Strategic Initiatives
6.4.1 Marketing and promotional activities
6.4.2 Distribution and Supply Chain Strategies
6.4.3 Expansion plans and new product launches
6.4.4 Strategic partnerships and collaborations
6.5 Technological Advancements
6.6 Market Positioning and Branding
7. Mobile Marketing Market Segmentation By Channel
7.1 Chapter Overview
7.2 Mobile Web
7.2.1 Mobile Web Market Trends Analysis (2021-2032)
7.2.2 Mobile Web Market Size Estimates and Forecasts to 2032 (USD Billion)
7.3 SMS
7.3.1 SMS Market Trends Analysis (2021-2032)
7.3.2 SMS Market Size Estimates and Forecasts to 2032 (USD Billion)
7.4 Location-Based Marketing
7.4.1 Location-Based Marketing Market Trends Analysis (2021-2032)
7.4.2 Location-Based Marketing Market Size Estimates and Forecasts to 2032 (USD Billion)
7.5 In-App Messages
7.5.1 In-App Messages Market Trends Analysis (2021-2032)
7.5.2 In-App Messages Market Size Estimates and Forecasts to 2032 (USD Billion)
7.6 Push Notifications
7.6.1 Push Notifications Market Trends Analysis (2021-2032)
7.6.2 Push Notifications Market Size Estimates and Forecasts to 2032 (USD Billion)
7.7 QR Codes
7.7.1 QR Codes Market Trends Analysis (2021-2032)
7.7.2 QR Codes Market Size Estimates and Forecasts to 2032 (USD Billion)
7.8 MMS
7.8.1 MMS Market Trends Analysis (2021-2032)
7.8.2 MMS Market Size Estimates and Forecasts to 2032 (USD Billion)
7.9 Others
7.9.1 Others Market Trends Analysis (2021-2032)
7.9.2 Others Market Size Estimates and Forecasts to 2032 (USD Billion)
8. Mobile Marketing Market Segmentation By Component
8.1 Chapter Overview
8.2 Platform
8.2.1 Platform Market Trends Analysis (2021-2032)
8.2.2 Platform Market Size Estimates and Forecasts to 2032 (USD Billion)
8.3 Services
8.3.1 Services Market Trends Analysis (2021-2032)
8.3.2 Services Market Size Estimates and Forecasts to 2032 (USD Billion)
9. Mobile Marketing Market Segmentation By Enterprise Size
9.1 Chapter Overview
9.2 Large Enterprises
9.2.1 Large Enterprises Market Trends Analysis (2021-2032)
9.2.2 Large Enterprises Market Size Estimates and Forecasts to 2032 (USD Billion)
9.3 Small & Medium Enterprises
9.3.1 Small & Medium Enterprises Market Trends Analysis (2021-2032)
9.3.2 Small & Medium Enterprises Market Size Estimates and Forecasts to 2032 (USD Billion)
10. Mobile Marketing Market Segmentation by End-Use
10.1 Chapter Overview
10.2 BFSI
10.2.1 BFSI Market Trends Analysis (2021-2032)
10.2.2 BFSI Market Size Estimates and Forecasts to 2032 (USD Billion)
10.3 Healthcare
10.3.1 Healthcare Market Trend Analysis (2021-2032)
10.3.2 Healthcare Market Size Estimates and Forecasts to 2032 (USD Billion)
10.4 IT & Telecom
10.4.1 IT & Telecom Market Trends Analysis (2021-2032)
10.4.2 IT & Telecom Market Size Estimates and Forecasts to 2032 (USD Billion)
10.5 Media & Entertainment
10.5.1 Media & Entertainment Market Trends Analysis (2021-2032)
10.5.2 Media & Entertainment Market Size Estimates and Forecasts to 2032 (USD Billion)
10.6 Retail
10.6.1 Retail Market Trends Analysis (2021-2032)
10.6.2 Retail Market Size Estimates and Forecasts to 2032 (USD Billion)
10.7 Travel
10.7.1 Travel Market Trends Analysis (2021-2032)
10.7.2 Travel Market Size Estimates and Forecasts to 2032 (USD Billion)
10.8 Automotive
10.8.1 Automotive Market Trends Analysis (2021-2032)
10.8.2 Automotive Market Size Estimates and Forecasts to 2032 (USD Billion)
10.9 Others
10.9.1 Others Market Trends Analysis (2021-2032)
10.9.2 Others Market Size Estimates and Forecasts to 2032 (USD Billion)
11. Regional Analysis
11.1 Chapter Overview
11.2 North America
11.2.1 Trend Analysis
11.2.2 North America Mobile Marketing Market Estimates and Forecasts by Country (2021-2032) (USD Billion)
11.2.3 North America Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.2.4 North America Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.2.5 North America Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.2.6 North America Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.2.7 USA
11.2.7.1 USA Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.2.7.2 USA Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.2.7.3 USA Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.2.7.4 USA Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.2.8 Canada
11.2.8.1 Canada Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.2.8.2 Canada Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.2.8.3 Canada Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.2.8.4 Canada Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.2.9 Mexico
11.2.9.1 Mexico Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.2.9.2 Mexico Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.2.9.3 Mexico Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.2.9.4 Mexico Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.3 Europe
11.3.1 Trend Analysis
11.3.2 Europe Mobile Marketing Market Estimates and Forecasts by Country (2021-2032) (USD Billion)
11.3.3 Europe Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.3.4 Europe Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.3.5 Europe Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.3.6 Europe Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.3.7 Germany
11.3.7.1 Germany Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.3.7.2 Germany Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.3.7.3 Germany Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.3.7.4 Germany Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.3.8 France
11.3.8.1 France Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.3.8.2 France Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.3.8.3 France Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.3.8.4 France Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.3.9 UK
11.3.9.1 UK Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.3.9.2 UK Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.3.9.3 UK Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.3.9.4 UK Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.3.10 Italy
11.3.10.1 ItalyMobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.3.10.2 Italy Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.3.10.3 Italy Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.3.10.4 Italy Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.3.11 Spain
11.3.11.1 Spain Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.3.11.2 Spain Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.3.11.3 Spain Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.3.11.4 Spain Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.3.12 Poland
11.3.12.1 Poland Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.3.12.2 Poland Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.3.12.3 Poland Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.3.12.4 Poland Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.3.13 Turkey
11.3.13.1 Turkey Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.3.13.2 Turkey Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.3.13.3 Turkey Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.3.13.4 Turkey Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.3.14 Rest of Europe
11.3.14.1 Rest of Europe Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.3.14.2 Rest of Europe Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.3.14.3 Rest of Europe Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.3.14.4 Rest of Europe Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.4 Asia Pacific
11.4.1 Trend Analysis
11.4.2 Asia Pacific Mobile Marketing Market Estimates and Forecasts by Country (2021-2032) (USD Billion)
11.4.3 Asia Pacific Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.4.4 Asia Pacific Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.4.5 Asia Pacific Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.4.6 Asia Pacific Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.4.7 China
11.4.7.1 China Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.4.7.2 China Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.4.7.3 China Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.4.7.4 China Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.4.8 India
11.4.8.1 India Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.4.8.2 India Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.4.8.3 India Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.4.8.4 India Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.4.9 Japan
11.4.9.1 Japan Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.4.9.2 Japan Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.4.9.3 Japan Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.4.9.4 Japan Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.4.10 South Korea
11.4.10.1 South Korea Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.4.10.2 South Korea Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.4.10.3 South Korea Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.4.10.4 South Korea Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.4.11 Singapore
11.4.11.1 Singapore Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.4.11.2 Singapore Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.4.11.3 Singapore Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.4.11.4 Singapore Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.4.12 Australia
11.4.12.1 Australia Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.4.12.2 Australia Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.4.12.3 Australia Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.4.12.4 Australia Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.4.13 Rest of Asia Pacific
11.4.13.1 Rest of Asia Pacific Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.4.13.2 Rest of Asia Pacific Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.4.13.3 Rest of Asia Pacific Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.4.13.4 Rest of Asia Pacific Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.5 Middle East and Africa
11.5.1 Trend Analysis
11.5.2 Middle East and Africa Mobile Marketing Market Estimates and Forecasts by Country (2021-2032) (USD Billion)
11.5.3 Middle East and Africa Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.5.4 Middle East and Africa Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.5.5 Middle East and Africa Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.5.6 Middle East and Africa Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.5.7 UAE
11.5.7.1 UAE Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.5.7.2 UAE Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.5.7.3 UAE Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.5.7.4 UAE Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.5.8 Saudi Arabia
11.5.8.1 Saudi Arabia Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.5.8.2 Saudi Arabia Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.5.8.3 Saudi Arabia Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.5.8.4 Saudi Arabia Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.5.1.9 Qatar
11.5.9.1 Qatar Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.5.9.2 Qatar Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.5.9.3 Qatar Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.5.1.9.4 Qatar Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.5.10 South Africa
11.5.10.1 South Africa Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.5.10.2 South Africa Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.5.10.3 South Africa Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.5.10.4 South Africa Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.5.11 Rest of Middle East & Africa
11.5.11.1 Rest of Middle East & Africa Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.5.11.2 Rest of Middle East & Africa Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.5.11.3 Rest of Middle East & Africa Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.5.11.4 Rest of Middle East & Africa Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.6 Latin America
11.6.1 Trend Analysis
11.6.2 Latin America Mobile Marketing Market Estimates and Forecasts by Country (2021-2032) (USD Billion)
11.6.3 Latin America Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.6.4 Latin America Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.6.5 Latin America Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.6.6 Latin America Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.6.7 Brazil
11.6.7.1 Brazil Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.6.7.2 Brazil Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.6.7.3 Brazil Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.6.7.4 Brazil Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.6.8 Argentina
11.6.8.1 Argentina Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.6.8.2 Argentina Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.6.8.3 Argentina Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.6.8.4 Argentina Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
11.6.9 Rest of Latin America
11.6.9.1 Rest of Latin America Mobile Marketing Market Estimates and Forecasts By Channel (2021-2032) (USD Billion)
11.6.9.2 Rest of Latin America Mobile Marketing Market Estimates and Forecasts By Component (2021-2032) (USD Billion)
11.6.9.3 Rest of Latin America Mobile Marketing Market Estimates and Forecasts By Enterprise Size (2021-2032) (USD Billion)
11.6.9.4 Rest of Latin America Mobile Marketing Market Estimates and Forecasts by End-Use (2021-2032) (USD Billion)
12. Company Profiles
12.1 Chartboost, Inc
12.1.1 Company Overview
12.1.2 Financial
12.1.3 Products/ Services Offered
12.1.4 SWOT Analysis
12.2 Flurry
12.2.1 Company Overview
12.2.2 Financial
12.2.3 Products/ Services Offered
12.2.4 SWOT Analysis
12.3 Google Inc.
12.3.1 Company Overview
12.3.2 Financial
12.3.3 Products/ Services Offered
12.3.4 SWOT Analysis
12.4 IBM Corporation
12.4.1 Company Overview
12.4.2 Financial
12.4.3 Products/ Services Offered
12.4.4 SWOT Analysis
12.5 InMobi
12.5.1 Company Overview
12.5.2 Financial
12.5.3 Products/ Services Offered
12.5.4 SWOT Analysis
12.6 Marketo
12.6.1 Company Overview
12.6.2 Financial
12.6.3 Products/ Services Offered
12.6.4 SWOT Analysis
12.7 AppSamurai
12.7.1 Company Overview
12.7.2 Financial
12.7.3 Products/ Services Offered
12.7.4 SWOT Analysis
12.8 Oracle
12.8.1 Company Overview
12.8.2 Financial
12.8.3 Products/ Services Offered
12.8.4 SWOT Analysis
12.9 Salesforce, Inc.
12.9.1 Company Overview
12.9.2 Financial
12.9.3 Products/ Services Offered
12.9.4 SWOT Analysis
12.10 SAS Institute Inc.
12.10.1 Company Overview
12.10.2 Financial
12.10.3 Products/ Services Offered
12.10.4 SWOT Analysis
13. Use Cases and Best Practices
14. Conclusion
An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.
Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.
The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
Step 3: Data Bank Validation
Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.
Step 4: QA/QC Process
After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.
Step 5: Final QC/QA Process:
This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.
Key Segments:
By Component
Platform
Services
By Channel
Mobile Web
SMS
Location-Based Marketing
In-App Messages
Push Notifications
QR Codes
MMS
Others
By Enterprise Size
Large Enterprises
Small & Medium Enterprises
By End-use
Retail
Media & Entertainment
Travel
Automotive
Healthcare
IT & Telecom
BFSI
Others
Request for Segment Customization as per your Business Requirement: Segment Customization Request
Regional Coverage:
North America
US
Canada
Mexico
Europe
Germany
France
UK
Italy
Spain
Poland
Turkey
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
UAE
Saudi Arabia
Qatar
South Africa
Rest of Middle East & Africa
Latin America
Brazil
Argentina
Rest of Latin America
Request for Country Level Research Report: Country Level Customization Request
Available Customization
With the given market data, SNS Insider offers customization as per the company’s specific needs. The following customization options are available for the report:
Detailed Volume Analysis
Criss-Cross segment analysis (e.g. Product X Application)
Competitive Product Benchmarking
Geographic Analysis
Additional countries in any of the regions
Customized Data Representation
Detailed analysis and profiling of additional market players
