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Multichannel Campaign Management Market

Multichannel Campaign Management Market Size, Share & Segmentation by Component (Software and Services), by deployment (Cloud and on-premise), by End-Use (Advertisers, Publishers, and Enterprises), by Application (BFSI, Retail, Pharmaceuticals & Healthcare, Travel & Tourism, Transportation, Media & Entertainment, Telecommunication & IT, Others), by Regions and Global Market Forecast 2022-2028

Report Id: SNS/ICT/2248 | July 2022 | Region: Global | 130 Pages

Report Scope & Overview:

The Multichannel Campaign Management Market size was valued at USD 2.93 Bn in 2021 and is expected to reach USD 9.68 Bn by 2028, and grow at a CAGR of 18.63% over the forecast period 2022-2028.

Multichannel campaign management software assists businesses in managing their digital marketing campaigns by establishing and conveying offers to users across several channels such as mobile, cellphones, emails, websites, social media, and others. Multichannel campaign management software also assists digital marketers in strategizing, managing, executing, and supervising marketing campaigns to achieve targeted outcomes while focusing on and targeting a specific client group. Predictive analytics, campaign optimization, event triggering, content management, and other features are also incorporated in multichannel campaign management software.

Multichannel Campaign Management Market

Companies are focused on multichannel campaign management, which allows them to interact, rewrite, and generate different offers for outbound and incoming consumers. Innovations in internet technology have paved the door for new ways of communicating via the web. Furthermore, modern networking infrastructures developed a variety of complicated communication systems aimed at high-speed data transmissions. Companies are seeking to maximize production through automation technology as communication channels expand internationally. As a result, all of these variables play a vital role in the growth of the worldwide Multichannel Campaign Management market. As a result, the Multichannel Campaign Management market is predicted to expand rapidly between 2022 and 2028.

MARKET DYNAMICS:

KEY DRIVERS:

  • Networking and Technological Advancements

  • Growing Digital Marketing Trends

  • Intelligent Mobility

RESTRAINTS:

  • The Difficulties of Multichannel Campaigns.

  • Concerns about customer privacy.

OPPORTUNITY:

  • Marketing through Proximity

  • Customer-Oriented Solutions

CHALLENGES:

  • Rivalry in the marketplace

IMPACT OF COVID-19:

The COVID-19 epidemic has had a massive influence on people's lives all around the world. Every firm must fight on two fronts—health and economic—and must weather this period of forced recession. With the global economic crisis costing trillions of dollars, there is widespread concern that the recovery phase may last far into early next year. Key market participants are concentrating on extending their production capacity and geographic reach to fulfill the growing demand generated by the worldwide pandemic. Organizations are collaborating with manufacturers and other industry partners to boost production. The growing burden of pandemics and growing need for changes, increasing demand for Global Multichannel Campaign Management solutions, including low-cost substitutes, and increasing importance put on workplace safety are some of the forces driving the overall market growth.

MARKET ESTIMATION:

The market is split into two parts software and services, with the cloud segment, predicted to grow at a faster CAGR over the forecast period. This may be linked to cloud infrastructure benefits such as cost-effectiveness, increased scalability, and simplicity of deployment.

The market is divided into two components: software and services. The service area is further subdivided into consulting services, training and support, and system implementation and integration. Throughout the projected period, the service segment is predicted to grow at a faster rate. This is due to an increased usage of multichannel campaign management and increased demand for professional and managed services.

The market is divided into BFSI, retail, pharmaceuticals & healthcare, travel & tourism, transportation, media & entertainment, telecommunication & IT, and others. In 2021, the retail segment will have the biggest revenue share in the worldwide market. This may be ascribed to the widespread adoption of multichannel campaign management as a result of the several advantages of digital marketing, such as cost-effectiveness and botter roach.

KEY MARKET SEGMENTS:

On The Basis of Component

  • Software

  • Services

On The Basis of deployment

  • Cloud

  • on-premise

On The Basis of End-Use

  • Advertisers

  • Publishers

  • Enterprises

On The Basis of Application

  • BFSI

  • Retail

  • Pharmaceuticals & Healthcare

  • Travel & Tourism

  • Transportation

  • Media & Entertainment

  • Telecommunication & IT

  • Others

Multichannel Campaign Management Market

REGIONAL ANALYSIS:

During the projection period, North America is predicted to have the biggest market share. The presence of major companies will support market growth by incorporating technical improvements into the product line. Increased corporate R&D expenditures would boost market growth across the area. Because of the increased awareness among organizations to manage consumers and marketing campaigns across all channels, Asia Pacific is predicted to be the fastest expanding market for the worldwide Multichannel Campaign Management market. All of these reasons are projected to drive the Multichannel Campaign Management market demand between 2022 and 2028.

REGIONAL COVERAGE:

  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America

KEY PLAYERS:

The major key players are Adobe Systems, IBM, Experian, Oracle, SAP AG, Teradata, SAS Institute, Inc., Infor, Salesforce.com, Marketo

                                       Multichannel Campaign Management Market Report Scope:
Report Attributes Details
 Market Size in 2021

 US$ 2.93 Bn

 Market Size by 2028

 US$ 9.68 Bn

 CAGR 

 CAGR of 18.63% From 2022 to 2028

 Base Year

2021

 Forecast Period

 2022-2028

 Historical Data

 2017-2020

 Report Scope & Coverage

Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook

 Key Segments

• By Component (Software and Services)
• By deployment (Cloud and on-premise)
• By End-Use (Advertisers, Publishers, and Enterprises)
• By Application (BFSI, Retail, Pharmaceuticals & Healthcare, Travel & Tourism, Transportation, Media & Entertainment, Telecommunication & IT, Others)

 Regional Analysis/Coverage

North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)

 Company Profiles

Adobe Systems, IBM, Experian, Oracle, SAP AG, Teradata, SAS Institute, Inc., Infor, Salesforce.com, Marketo

 Key Drivers

• Networking and Technological Advancements
• Growing Digital Marketing Trends

 Market Opportunities

• Marketing through Proximity
• Customer-Oriented Solutions

 


Frequently Asked Questions (FAQ) :


Table of Contents

 

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

 

2. Research Methodology

 

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

 

4. Impact Analysis

4.1 COVID 19 Impact Analysis

4.2 Impact of the Ukraine- Russia war

 

5. Value Chain Analysis

 

6. Porter’s 5 forces model

 

7. PEST Analysis

 

8. Multichannel Campaign Management Market Segmentation, by Component

8.1 Software

8.2 Services

 

9. Multichannel Campaign Management Market Segmentation, by deployment

9.1 Cloud

9.2 on-premise

 

10. Multichannel Campaign Management Market Segmentation, by End-Use

10.1 Advertisers

10.2 Publishers

10.3 Enterprises

 

11. Multichannel Campaign Management Market Segmentation, by Application

11.1 BFSI

11.2 Retail

11.3 Pharmaceuticals & Healthcare

11.4 Travel & Tourism

11.5 Transportation

11.6 Media & Entertainment

11.7 Telecommunication & IT

11.8 Others

 

12. Regional Analysis

12.1 Introduction

12.2 North America

12.2.1 USA

12.2.2 Canada

12.2.3 Mexico

12.3 Europe

12.3.1 Germany

12.3.2 UK

12.3.3 France

12.3.4 Italy

12.3.5 Spain

12.3.6 The Netherlands

12.3.7 Rest of Europe

12.4 Asia-Pacific

12.4.1 Japan

12.4.2 South Korea

12.4.3 China

12.4.4 India

12.4.5 Australia

12.4.6 Rest of Asia-Pacific

12.5 The Middle East & Africa

12.5.1 Israel

12.5.2 UAE

12.5.3 South Africa

12.5.4 Rest

12.6 Latin America

12.6.1 Brazil

12.6.2 Argentina

12.6.3 Rest of Latin America

 

13. Company Profiles

13.1 Adobe Systems

13.1.1 Financial

13.1.2 Products/ Services Offered

13.1.3 SWOT Analysis

13.1.4 The SNS view

13.2 IBM

13.3 Experian

13.4 Oracle

13.5 SAP AG

13.6 Teradata

13.7 SAS Institute, Inc.

13.8 Infor

13.9 Salesforce.com

13.10 Marketo

 

14. Competitive Landscape

14.1 Competitive Benchmarking

14.2 Market Share Analysis

14.3 Recent Developments

 

15. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of the good and accurate research report and selecting the best methodology to complete the research is the toughest part. Since the research reports, we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brainstorming sessions to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.

 

The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

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Step 4: QA/QC Process

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