The Native Advertising Market size was valued at USD 104.63 billion in 2024 and is expected to reach USD 346.86 billion by 2032, expanding at a CAGR of 16.2% over the forecast period of 2025-2032.
With the non-intrusive, content-aligned form of marketing that enhances engagement and user trust, the advertising market is on the rise. It helps minimize ad fatigue and banner blindness by blending native ads seamlessly with digital content. Core formats include in-feed units, search ads, promoted listings, recommendation units, and in-ad custom content. Desktops continue to dominate the market, holding the largest share of device type, while mobile is the fastest-growing device type. Dominated by closed platforms like Facebook and Google, an increasing number of open and hybrid models have emerged.
According to research, over 70% of native ad impressions occur on mobile, with users spending 52% more time engaging and conversion rates up to 18% higher than traditional display ads, highlighting native ads' effectiveness.
The U.S Native Advertising Market size reached USD 29.22 billion in 2024 and is expected to reach USD 90.56 billion in 2032 at a CAGR of 17.54% from 2025 to 2032.
With mature digital capabilities, well-developed infrastructure, social media saturation, and being the first country that adopt programmatic advertising, the U.S. is a global leader. With significant players like Taboola, Outbrain, and Share rampant in the region, it encourages innovation and leadership in the market. Rapid demand for non-disruptive advertising, popularity of mobile and video, and the increasing effectiveness of AI-powered content personalization are among the key drivers.
In addition to this, native ad formats are becoming increasingly relevant thanks to robust investments from advertisers in retail, finance, media, and beyond.
Drivers:
Growing Demand for Personalized and Contextually Relevant Content Enhances User Engagement and Drives Market Expansion.
One of the most important drivers of growth for the native advertising sector is the immense need for personalized native advertisements and contextual relevance. Consumers are more attracted to user-centric advertisements If their ads are placed according to their interest and integrate well with their content consumption process. The effect of machine learning and AI is that AI and machine learning algorithms allow advertisers to provide the most appropriate native ads to the correct people to enhance user interaction and conversion. There is a current trend where personalization is being introduced and driven by AI, where platforms offer their ad space on a real-time basis based on the user's data points.
Restraints:
Concerns Over Transparency and Potential for Misleading Content Pose Challenges to Consumer Trust.
One of the biggest limitations of the native advertising ecosystem is the concern of transparency and deceptive content. If native ads are written too closely like an editorial for too little disclosure, that can confuse consumers and breed distrust in the publisher and advertiser. In light of this, however, regulatory bodies have once again underscored the need for marketers to clearly designate content as sponsored for the safety of consumers. However, inconsistencies in disclosure practices still exist, making it difficult to maintain consumer trust and putting native advertising sure to grow on the fast track, it is not adequately addressed.
Opportunities:
Integration of Programmatic Advertising Technologies Presents Opportunities for Enhanced Targeting and Efficiency.
The infusion of programmatic advertising technologies within native advertising platforms will provide considerable growth opportunities within the overall market. Programmatic advertising is an automated way of placing ads through data-driven techniques for precise targeting and efficient campaign management. This technology enables real-time bidding and dynamic ad insertion that can help ensure ads are hitting the right native delivery at the right time. The rise of programmatic native advertising has been noticed recently, and a lot of advertisers are adopting it as a perfect solution for campaigns, because they just need it to be scalable and cheap.
Challenges:
Challenges in Measuring Effectiveness and Return on Investment Complicate Campaign Optimization.
One of the biggest problems in the native advertising market is measuring campaign performance and ROI. However, most native ads attempt to blend into content, only making it more difficult to track user interactions where the conversion channel is the ad. Campaign performance is always impossible to measure without a shared metric or attribution model, this totally throws a wrench into optimization. Advertisers struggle to confirm native ad spend with uncertain backing, emphasizing the requirement for better measurement and transparency.
By Type
The In-feed Ad Units segment takes the lead with a 35.44% market share in 2024, supported by the ease of ad integration within social media feeds and content streams. The ads increase user engagement through the simulation of organic content, particularly on platforms such as Facebook, Instagram, and LinkedIn. Taboola and Outbrain have further developed their in-feed formats into dynamic, video-based, and interactive content. Rising mobile content consumption and the seamless, personalized nature of in-feed formats drive their dominance in native advertising across various native advertising industry and global markets.
The In-ad (custom content) segment will witness the fastest CAGR of 19.40% due to rising demand for visually engaging, immersive content that combines storytelling and brand. Such ad formats tend to incorporate native videos, branded articles, or interactive banners that have been created to fit the look and feel of the platform but serve the purpose of transmitting high-impact messages. Brands such as Nativo and Sharethrough are spending on AI to personalize creativity. Brands favor in-ad formats for high engagement and retention, driven by content-rich experiences and a focus on engagement over impressions.
By Platform
The closed platform segment market leaders will have a 24.79% revenue share. Offering to hand-pick high-performing spaces and highly sophisticated target tools attracts marketers who are concerned about ROI. Massive user data, sophisticated ad algorithms, and ease of ad placements in-feed make closed ecosystems a prominent leader. Meta's ongoing investment in AI-driven ad personalization and LinkedIn's new Sponsored Content capabilities are significant advancements. As native advertising market companies focus on measurable and conversion-driven advertising, closed platforms are the preferred option of choice, solidifying their position as leaders in the native advertising universe.
The Hybrid platforms are expected to grow with the fastest CAGR of 22.25%, which combines the open nature of networks with the targeting abilities of closed platforms. This helps advertisers to reach a broader audience while retaining control of campaign-level settings and audience segments. MGID and Sharethrough are increasing hybrid capabilities by combining premium content delivery with real-time bidding. The growth of programmatic native advertisement and the higher demand for scalable and cost-effective campaigns are the primary factors.
By Device Type
Desktop is the leading device type with 59.40% revenue share in 2024, owing mainly to its robust performance in content-dense settings such as news websites, blogs, and B2B sites. Native advertising on desktops enjoys greater screen space and longer dwell time. Companies like Outbrain and Taboola have pushed content recommendation widgets maximized for the desktop layout to boost clicks and interaction. Desktop ad formats still survive on the need for rich content and professional surfing. Content marketing is continuing to excel, and desktop is a reliable platform for long-form, context-based native advertising strategies.
The Mobile is the fastest-growing device type is expected to grow at a CAGR of 19.62% as the accessibility of smartphones and mobile-first media consumption continues to rise. Mobile native ads, particularly in-feed and in-app, boast better engagement and integration. TikTok and Instagram are also bolstering their native ad formats with AR and shoppable content. As users are spending increasingly more time on mobile devices using all sorts of apps, and advertisers are optimizing their content for smaller screen sizes, mobile native advertising has become a very strategic focus, growing rapidly across all verticals.
North America was the country accounting for the largest native advertising market share of 40.31%. The reason for this dominance is the developed digital infrastructure, high internet penetration, and diversified acceptance of content-based marketing strategies in the region. Top players like Taboola, Outbrain, and Verizon Media are major players in the region and are constantly innovating and entering content recommendation technologies.
The United States is the leading nation in this region owing to its enormous digital advertisement budget, mature tech ecosystem, and cutting-edge data-driven personalization strategies practiced by top brands.
Europe is an established market for native advertising, with higher demand fueled by GDPR-compliant customized content and cross-channel initiatives. Robust media and publishing sectors in Germany, the UK, and France are driving higher use of native ad formats in digital media and e-commerce sites.
The UK leads the way in the region, thanks to its vibrant digital advertising ecosystem, regulatory transparency, and significant investments in content-led ad campaigns in finance, retail, and entertainment categories.
Asia Pacific is projected to be the fastest-growing region with a CAGR of 20.28% in the forecast period. The native advertising market growth drivers are high-speed smartphones and internet penetration, growing digital consumption, and expanding e-commerce ecosystem, especially in India, China, and Indonesia. Smart brands are choosing native ads to fit into our lives by delivering relevant, seamless, and non-disruptive content targeting mobile-first consumers.
This region is dominated by China, to an unprecedented amount of users and a mobile-first economy, along with innovative integration of native ads into platforms, such as WeChat, Douyin, and Taobao.
The Middle East & Africa and Latin America markets remain steady, but there are disparity in natural fenders on development for native advertising as led by the growth of the web infrastructure, increments in mobile penetration, and youth involvement. This is evidence that the UAE and Brazil are front-runners when it comes to high digital literacy and mobile-first content.
The major key players of the Native Advertising Market are Taboola, Outbrain, MGID, TripleLift, Nativo Inc, Sharethrough, RevContent, Seedtag, Media.net, Verizon Media, and others.
In April 2025, Taboola introduced "Abby," a chat assistant powered by AI with GPT to enable small and medium-sized businesses to generate effective ad campaigns with ease without requiring marketing experience.
In May 2025, Verizon Media introduced a new native ad measurement method, providing advertisers with more precise, real-time data to better measure engagement, effectiveness, and optimize campaign performance on platforms.
| Report Attributes | Details |
|---|---|
| Market Size in 2024 | USD 104.63 Billion |
| Market Size by 2032 | USD 346.86 Billion |
| CAGR | CAGR of 16.2% From 2025 to 2032 |
| Base Year | 2024 |
| Forecast Period | 2025-2032 |
| Historical Data | 2021-2023 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | •By Type (In-feed Ad Units, Search Ads, Promoted Listings, Recommendation Units, In-ad (Custom Content)) •By Platform (Closed Platforms, Open Platforms, Hybrid Platforms) •By Device Type (Desktop, Mobile, Tablet) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, Poland, Turkey, Rest of Europe), Asia Pacific (China, India, Japan, South Korea, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America) |
| Company Profiles | Taboola, Outbrain, MGID, TripleLift, Nativo Inc, Sharethrough, RevContent, Seedtag, Media.net, Verizon Media, and others. |
Ans: The expected CAGR of the Native Advertising Market from 2025 to 2032 is 16.2%.
Ans: The Native Advertising Market size was valued at USD 104.63 billion in 2024.
Ans: The major growth factor driving the Native Advertising Market is the growing demand for personalized and contextually relevant content, which enhances user engagement and market expansion through AI and machine learning-enabled targeted ads.
Ans: The In-feed Ad Units segment dominated the Native Advertising Market by type, holding a 35.44% market share in 2024.
Ans: North America dominated the Native Advertising Market in 2024, accounting for the largest market share of 40.31%.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope (Inclusion and Exclusions)
1.3 Research Assumptions
2. Executive Summary
2.1 Market Overview
2.2 Regional Synopsis
2.3 Competitive Summary
3. Research Methodology
3.1 Top-Down Approach
3.2 Bottom-up Approach
3.3. Data Validation
3.4 Primary Interviews
4. Market Dynamics Impact Analysis
4.1 Market Driving Factors Analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2 PESTLE Analysis
4.3 Porter’s Five Forces Model
5. Statistical Insights and Trends Reporting
5.1 Contextual Relevance Impact:
5.2 Programmatic Native Advertising Growth
5.3 Influencer and Native Ad Synergy
5.4 AI and Personalization in Native Ads
6. Competitive Landscape
6.1 List of Major Companies, By Region
6.2 Market Share Analysis, By Region
6.3 Product Benchmarking
6.3.1 Product specifications and features
6.3.2 Pricing
6.4 Strategic Initiatives
6.4.1 Marketing and promotional activities
6.4.2 Distribution and Supply Chain Strategies
6.4.3 Expansion plans and new Product launches
6.4.4 Strategic partnerships and collaborations
6.5 Technological Advancements
6.6 Market Positioning and Branding
7. Native Advertising Market Segmentation By Platform
7.1 Chapter Overview
7.2 Closed Platforms
7.2.1 Closed Platforms Market Trends Analysis (2021-2032)
7.2.2 Closed Platforms Market Size Estimates and Forecasts to 2032 (USD Billion)
7.3 Open Platforms
7.3.1 Open Platforms Market Trends Analysis (2021-2032)
7.3.2 Open Platforms Market Size Estimates and Forecasts to 2032 (USD Billion)
7.4 Hybrid Platforms
7.4.1 Hybrid Platforms Market Trends Analysis (2021-2032)
7.4.2 Hybrid Platforms Market Size Estimates and Forecasts to 2032 (USD Billion)
8. Native Advertising Market Segmentation By Device Type
8.1 Chapter Overview
8.2 Desktop
8.2.1 Desktop Market Trend Analysis (2021-2032)
8.2.2 Desktop Market Size Estimates and Forecasts to 2032 (USD Billion)
8.3 Mobile
8.3.1 Mobile Market Trends Analysis (2021-2032)
8.3.2 Mobile Market Size Estimates and Forecasts to 2032 (USD Billion)
8.4 Tablet
8.4.1 Tablet Market Trends Analysis (2021-2032)
8.4.2 Tablet Market Size Estimates and Forecasts to 2032 (USD Billion)
9. Native Advertising Market Segmentation By Type
9.1 Chapter Overview
9.2 In-feed Ad Units
9.2.1 In-feed Ad Units Market Trends Analysis (2021-2032)
9.2.2 In-feed Ad Units Market Size Estimates and Forecasts to 2032 (USD Billion)
9.3 Search Ads
9.3.1 Search Ads Market Trends Analysis (2021-2032)
9.3.2 Search Ads Market Size Estimates and Forecasts to 2032 (USD Billion)
9.4 Promoted Listings
9.4.1 Promoted Listings Market Trends Analysis (2021-2032)
9.4.2 Promoted Listings Market Size Estimates and Forecasts to 2032 (USD Billion)
9.5 Recommendation Units
9.5.1 Recommendation Units Market Trends Analysis (2021-2032)
9.5.2 Recommendation Units Market Size Estimates and Forecasts to 2032 (USD Billion)
9.6 In-ad
9.6.1 In-ad Market Trends Analysis (2021-2032)
9.6.2 In-ad Market Size Estimates and Forecasts to 2032 (USD Billion)
10. Regional Analysis
10.1 Chapter Overview
10.2 North America
10.2.1 Trends Analysis
10.2.2 North America Native Advertising Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
10.2.3 North America Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.2.4 North America Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.2.5 North America Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.2.6 USA
10.2.6.1 USA Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.2.6.2 USA Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.2.6.3 USA Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.2.7 Canada
10.2.7.1 Canada Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.2.7.2 Canada Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.2.7.3 Canada Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.2.8 Mexico
10.2.8.1 Mexico Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.2.8.2 Mexico Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.2.8.3 Mexico Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.3 Europe
10.3.1 Trends Analysis
10.3.2 Europe Native Advertising Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
10.3.3 Europe Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.3.4 Europe Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.3.5 Europe Native Advertising Market Estimates and Forecasts, By Type(2021-2032) (USD Billion)
10.3.6 Germany
10.3.1.6.1 Germany Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.3.1.6.2 Germany Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.3.1.6.3 Germany Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.3.7 France
10.3.7.1 France Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.3.7.2 France a Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.3.7.3 France Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.3.8 UK
10.3.8.1 UK Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.3.8.2 UK Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.3.8.3 UK Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.3.9 Italy
10.3.9.1 Italy Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.3.9.2 Italy Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.3.9.3 Italy Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.3.10 Spain
10.3.10.1 Spain Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.3.10.2 Spain Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.3.10.3 Spain Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.3.12 Poland
10.3.12.1 Poland Native Advertising Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
10.3.12.1 Poland Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.3.12.3 Poland Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.3.12.3 Poland Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.3.13 Turkey
10.3.13.1 Turkey Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.3.13.2 Turkey Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.3.13.3 Turkey Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.3.14 Rest of Europe
10.3.14.1 Rest of Europe Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.3.14.2 Rest of Europe Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.3.14.3 Rest of Europe Native Advertising Market Estimates and Forecasts, By Type(2021-2032) (USD Billion)
10.4 Asia-Pacific
10.4.1 Trends Analysis
10.4.2 Asia-Pacific Native Advertising Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
10.4.3 Asia-Pacific Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.4.4 Asia-Pacific Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.4.5 Asia-Pacific Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.4.6 China
10.4.6.1 China Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.4.6.2 China Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.4.6.3 China Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.4.7 India
10.4.7.1 India Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.4.7.2 India Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.4.7.3 India Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.4.8 Japan
10.4.8.1 Japan Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.4.8.2 Japan Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.4.8.3 Japan Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.4.9 South Korea
10.4.9.1 South Korea Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.4.9.2 South Korea Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.4.9.3 South Korea Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.4.10 Singapore
10.4.10.1 Singapore Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.4.10.2 Singapore Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.4.10.3 Singapore Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.4.11 Australia
10.4.11.1 Australia Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.4.11.2 Australia Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.4.11.3 Australia Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.4.12 Rest of Asia-Pacific
10.4.12.1 Rest of Asia-Pacific Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.4.12.2 Rest of Asia-Pacific Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.4.12.3 Rest of Asia-Pacific Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.5 Middle East and Africa
10.5.1 Trends Analysis
10.5.2 Middle East and Africa East Native Advertising Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
10.5.3Middle East and Africa Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.5.4 Middle East and Africa Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.5.5 Middle East and Africa Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.5.6 UAE
10.5.6.1 UAE Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.5.6.2 UAE Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.5.6.3 UAE Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.5.7 Saudi Arabia
10.5.7.1 Saudi Arabia Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.5.7.2 Saudi Arabia Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.5.7.3 Saudi Arabia Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.5.8 Qatar
10.5.8.1 Qatar Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.5.8.2 Qatar Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.5.8.3 Qatar Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.5.9 South Africa
10.5.9 1 South Africa Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.5.9 2 South Africa Native Advertising Market Estimates and Forecasts By Device Type (2021-2032) (USD Billion)
10.5.9 3 South Africa Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.5.10 Rest of Middle East & Africa
10.5.10.1 Rest of Middle East & Africa Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.5.10.2 Rest of Middle East & Africa Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.5.10.3 Rest of Middle East & Africa Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.6 Latin America
10.6.1 Trends Analysis
10.6.2 Latin America Native Advertising Market Estimates and Forecasts, by Country (2021-2032) (USD Billion)
10.6.3 Latin America Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.6.4 Latin America Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.6.5 Latin America Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.6.6 Brazil
10.6.6.1 Brazil Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.6.6.2 Brazil Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.6.6.3 Brazil Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.6.7 Argentina
10.6.7.1 Argentina Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.6.7.2 Argentina Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.6.7.3 Argentina Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
10.6.8 Rest of Latin America
10.6.8.1 Rest of Latin America Native Advertising Market Estimates and Forecasts, By Platform (2021-2032) (USD Billion)
10.6.8.2 Rest of Latin America Native Advertising Market Estimates and Forecasts, By Device Type (2021-2032) (USD Billion)
10.6.8.3 Rest of Latin America Native Advertising Market Estimates and Forecasts, By Type (2021-2032) (USD Billion)
12. Company Profiles
12.1 Taboola
12.1.1 Company Overview
12.1.2 Financial
12.1.3 Products/ Services Offered
12.1.4 SWOT Analysis
12.2 Outbrain
12.2.1 Company Overview
12.2.2 Financial
12.2.3 Products/ Services Offered
12.2.4 SWOT Analysis
12.3 MGID
12.3.1 Company Overview
12.3.2 Financial
12.3.3 Products/ Services Offered
12.3.4 SWOT Analysis
12.4 TripleLift
12.4.1 Company Overview
12.4.2 Financial
12.4.3 Products/ Services Offered
12.4.4 SWOT Analysis
12.5 Nativo Inc
12.5.1 Company Overview
12.5.2 Financial
12.5.3 Products/ Services Offered
12.5.4 SWOT Analysis
12.6 Sharethrough
12.6.1 Company Overview
12.6.2 Financial
12.6.3 Products/ Services Offered
12.6.4 SWOT Analysis
12.7 RevContent
12.7.1 Company Overview
12.7.2 Financial
12.7.3 Products/ Services Offered
12.7.4 SWOT Analysis
12.8 Seedtag
12.8.1 Company Overview
12.8.2 Financial
12.8.3 Products/ Services Offered
12.8.4 SWOT Analysis
12.9 Media.net
12.9.1 Company Overview
12.9.2 Financial
12.9.3 Products/ Services Offered
12.9.4 SWOT Analysis
12.10 Verizon Media
12.10.1 Company Overview
12.10.2 Financial
12.10.3 Products/ Services Offered
12.10.4 SWOT Analysi
12. Use Cases and Best Practices
13. Conclusion
An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.
Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.
The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.
Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
Step 3: Data Bank Validation
Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.
Step 4: QA/QC Process
After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.
Step 5: Final QC/QA Process:
This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.
