Report Scope & Overview:

Online On-Demand Laundry Market size was valued at USD 48.01 Bn in 2022 and is expected to reach USD 526.45 Bn by 2030, and grow at a CAGR of 34.9% over the forecast period 2023-2030.

Online on-Demand Laundry Services have established themselves as a critical component of the service business. On-demand mobile laundry applications make it easier to wash clothes quickly, efficiently, and conveniently. Customers may use these applications for everything from scheduling pickups to providing feedback on the service. Consumer behavior is one of the most recent innovations that has transformed traditional laundry into an on-demand service. The approach has been met with great satisfaction by the customers. Consumers want a handy service that allows for quick booking, pick-up, delivery to their home, and tracking of updates. More personnel are needed by entrepreneurs.

Online On-Demand Laundry Market Revenue Analysis

The on-site and marketplace business models are offered. The marketplace is ideal for entrepreneurs without their own equipment. Users may connect to various washing services using a portal. The marketplace operator is in charge of transactions. This operator gathers information about users' whereabouts and preferences in order to coordinate delivery to laundries affiliated with the platform. Entrepreneurs that run online laundry services, also known as on-demand laundry services, have an excellent opportunity to develop their businesses.



  • Increased awareness and demand for environmentally friendly laundry detergents.

  • Consumer demand for laundry products is increasing as a result of the promotion of a safe and healthy lifestyle.


  • High costs, as well as stringent regulatory considerations.

  • Policies pertaining to environmental safety, as well as a scarcity of expertise.


  • The next prospects are focused on the customer appropriateness aspect.

  • The forthcoming potential includes business concepts for beginning an on-demand washing service, product development, and a focus on the customer appropriateness factor.


  • Due to a scarcity of competent personnel, this is a low-margin industry where the challenge is to locate a long-term client base willing to pay a higher price.

  • High risk-to-reward ratio, consumer discontent, and low customer loyalty.


Depending on the consumer base, COVID-19 has a distinct impact on dry cleaning and laundry services. Cleaning-related businesses are more likely to be harmed as a result of company closures and the move to working from home. While some businesses that rely on business-to-business sales may see an increase in sales as their customers increase their cleaning efforts to limit the risk of infection, others may see a drop in income. Furthermore, government-imposed limits and regulations apply to internet services. Online services offer additional convenience and comfort that are not accessible in traditional methods. Furthermore, as internet technology advancements have developed, the demand for online washing services has grown.


In 2021, laundry service was the most profitable service category, accounting for the majority of overall income. The category is being driven by the changing trend toward clean houses and clothes, as well as the rising importance of good health among consumers. The trend of cold washing garments has emerged as a result of rising environmental consciousness, which necessitates the use of low-temperature, high-performance detergents. As a result, people are more likely to use online washing services for everyday clothing. Growing environmental concerns about washing services have prompted businesses to pursue sustainability. The introduction of green certificates has resulted in a reduction in the industry's use of water and energy resources. From 2022 to 2028, Duvet Clean is predicted to grow. Consumer preferences for a healthy living environment and the development of a healthy lifestyle are paving the way for higher duvet-cleaning costs.

In 2021, the main application segment, residential, accounted for the greatest percentage of worldwide revenue. Consumer preferences for professional cleaning have shifted as a result of increased health concerns about personal hygiene and cleanliness, paving the way for online laundry services. Furthermore, organizations are starting up in the industry to investigate the unorganized market. Because of the rising hotel industry throughout the world, the commercial application segment is expected to rise from 2022 to 2028. Increased demand for online laundry services has emerged from a wide range of laundry services provided by hotels, hospitals, restaurants, and other companies. Furthermore, businesses strive to retain a strong technological foundation while delivering new items to the market.


On The Basis of Service

  • Laundry Care

  • Dry Clean

  • Duvet Clean

On The Basis of Application

  • Residential

  • Commercial.

Online On-Demand Laundry Market Segmentation Analysis


During the projection period, the market is likely to rise due to an increase in the number of commercial establishments using on-demand laundry services in North America. Furthermore, clients are drawn to the on-demand laundry service industry in North America due to constant service innovation. Due to the affluent lifestyle of the people in the region, Europe is likely to have a considerable share of the on-demand laundry service industry. Due to rising urbanization and people's better lifestyles, the Asia Pacific region's online on-demand laundry services market is predicted to rise at a quick rate. Furthermore, throughout the projection period, the Asia Pacific region's on-demand laundry services market is predicted to rise significantly due to smart city initiatives and an increase in people spending on lifestyle enhancement. In the Middle East and Africa, significant expansion in the tourist industry is likely to promote growth in the on-demand laundry service market.


  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America


The major key players are CLEANLY,, DRYV, Edaixi, FlyCleaners, Ihateironing, Laundrapp Ltd., PML Solutions Pvt. Ltd., Rinse Inc., LaundryWala Financial Analysis

Company Landscape Analysis

Online On-Demand Laundry Market Report Scope:
Report Attributes Details
Market Size in 2022 US$ 48.01 Billion
Market Size by 2030 US$ 526.45 Billion
CAGR CAGR 34.9% From 2023 to 2030
Base Year 2022
Forecast Period 2023-2030
Historical Data 2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Service (Laundry Care, Dry Clean, and Duvet Clean)
• by Application (Residential and Commercial)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, +D11UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles CLEANLY,, DRYV, Edaixi, FlyCleaners, Ihateironing, Laundrapp Ltd., PML Solutions Pvt. Ltd., Rinse Inc., LaundryWala
Key Drivers •Increased awareness and demand for environmentally friendly laundry detergents.
Market Restraints •High costs, as well as stringent regulatory considerations.
•Policies pertaining to environmental safety, as well as a scarcity of expertise.

Frequently Asked Questions

Ans: - The estimated market size for the Online On-Demand Laundry market for the year 2028 is USD 289.39 Bn.

Ans: - High costs, as well as stringent regulatory considerations and Policies pertaining to environmental safety, as well as a scarcity of expertise.

Ans: - The Asia Pacific region's online on-demand laundry services market is predicted to rise at a quick rate.

Ans: - The primary growth tactics of Online On-Demand Laundry market participants include merger and acquisition, business expansion, and product launch.

Ans: - The study includes a comprehensive analysis of Online On-Demand Laundry Market trends, as well as present and future market forecasts. DROC analysis, as well as impact analysis for the projected period. Porter's five forces analysis aids in the study of buyer and supplier potential as well as the competitive landscape etc.

Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology


3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis


6. Porter’s 5 forces model


7. PEST Analysis

8. Online On-Demand Laundry Market Segmentation, by Service

8.1 Laundry Care

8.2 Dry Clean

8.3 Duvet Clean

9. Online On-Demand Laundry Market, by Application

9.1 Residential

9.2 Commercial.

10. Regional Analysis

10.1 Introduction

10.2 North America

10.2.1 USA

10.2.2 Canada

10.2.3 Mexico

10.3 Europe

10.3.1 Germany

10.3.2 UK

10.3.3 France

10.3.4 Italy

10.3.5 Spain

10.3.6 The Netherlands

10.3.7 Rest of Europe

10.4 Asia-Pacific

10.4.1 Japan

10.4.2 South Korea

10.4.3 China

10.4.4 India

10.4.5 Australia

10.4.6 Rest of Asia-Pacific

10.5 The Middle East & Africa

10.5.1 Israel

10.5.2 UAE

10.5.3 South Africa

10.5.4 Rest

10.6 Latin America

10.6.1 Brazil

10.6.2 Argentina

10.6.3 Rest of Latin America

11. Company Profiles


11.1.1 Financial

11.1.2 Products/ Services Offered

11.1.3 SWOT Analysis

11.1.4 The SNS view


11.3 DRYV

11.4 Edaixi

11.5 FlyCleaners

11.6 Ihateironing

11.7 Laundrapp Ltd.

11.8 PML Solutions Pvt. Ltd.

11.9 Rinse Inc.

11.10 LaundryWala

12. Competitive Landscape

12.1 Competitive Benchmarking

12.2 Market Share analysis

12.3 Recent Developments

13. Conclusion

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

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This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Data Bank Validation

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