Pet Dental Health Market Size Analysis:

The Pet Dental Health Market Size was valued at USD 7.46 billion in 2023 and is expected to reach USD 14.2 billion by 2032, growing at a CAGR of 7.42% over the forecast period of 2024-2032.

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This report includes detailed statistical insights and emerging trends and a breakdown of the Pet Dental Health Market with a clear representation of the various key aspects, including the incidence as well as prevalence of dental disease in pets and trends around periodontal disease and gingivitis. It analyzes region-wise prescription trends, taking into account frequently prescribed veterinary drugs. The report also discusses the production volume and usage volumes for dental pharmaceuticals such as toothpaste and chewable treats. This paragraph summarizes the look at pet dental health care spending trends and what they are spent on by pet owners, insurance providers and veterinary clinics. Market growth forecasts for sales of dental care products are featured, as well as trends in veterinary dental procedures such as cleanings and extractions. The figures presented here provide a data-driven overview of the changing pet oral health landscape.

In 2023, the U.S. pet dental health market size was valued was USD 2.0 billion in 2023, and it is expected to reach 3.16 billion by 2032 with 5.24% CAGR during the forecast period. Key factors contributing to the growth of the U.S. pet dental health market are the rise in pet ownership, increased awareness regarding preventive oral care for pets, and the development of new dental care products. As per the American Veterinary Medical Association (AVMA), periodontal diseases are the most common dental-related disorders in pets over the age of three years, affecting more than 80% of dogs and 70% of cats. According to the American Pet Products Association (APPA), the number of U.S. households with dogs reached 65.1 million in 2023, indicating that the demand for healthcare services for pets is on the rise. The AVMA's annual National Pet Dental Health Month highlights the importance of oral care in pets, encouraging regular brushing and professional cleanings. The increasing adoption of pet insurance policies covering dental treatments further supports market growth.

Pet Dental Health Market Dynamics

Drivers:

• Pets are increasingly regarded as family members, leading to a heightened willingness among owners to invest in their overall health, including dental care. ​

​Pet humanization is one of the key factors driving the growth of the pet dental health market as the pet owners are now treating their pets as family members. This shift is evident in recent behavioral patterns and statistical data.​ For instance, a survey involving 2,000 UK pet owners revealed that half believe their pets serve as a hidden support network, assisting them through challenging times such as bereavements or break-ups. Additionally, 54% equate spending time with their pets to a form of therapy, underlining the levels of emotional attachment created. According to the Drooly Important Pet Census, run by TV vet Chris Brown and in which 30,000 people took part, 73% of respondents said they get more emotional support from their pets than their human partners. Additionally, 58% of pet owners sleeps in bed with their pet, and 32% kiss their pet on the lips, Terrell said, illustrating how pets have become embedded into everyday human life. ​

This deepening relationship means we are spending more on pet care. According to Euromonitor International, global pet care sales rose by 5.9% to reach USD 197.6 billion last year, driven by pet humanization and a preference for premium products. Notably, pet owners prioritize their pets' needs, often choosing to cut back on other expenses rather than compromising on pet care. In Thailand, the pet care market has grown to more than 40 billion baht (USD 1.1 billion) and is expected to reach 60 billion baht in three years. This increase has been attributed to a number of factors, including a growing number of people opting to be single, and the increasing usage of pets to combat loneliness amongst older people.

Restraint:

• The expense associated with specialized dental care products and professional services can deter some pet owners from seeking regular dental care for their pets. ​

​The major challenge in global pet dental health market is high costs associated with these dental treatments The cost is formidable, and many pet owners are scared from getting their animals the needed dental care. In the UK, for example, the veterinary bill for the treatment of untreated pet dental diseases can reach up to £962 (about USD 1,261.6). This financial challenge is joined by another, as approximately 19% of pet owners have delayed care due to costs. ​

In the United States, the average pet owner spends USD 49.70 on an annual basis per dog on dental care. Although this number may be low, it indicates the continuing monetary investment necessary for the upkeep of pet oral health. Such dental diseases are very common in pets, with 80% of dogs (and 70% of cats) showing signs of dental disease by the age of three. This widespread phenomenon highlights the importance of dental care, which can be a financial burden for many pet parents. ​ The ache of financial burden is compounded by the lack of comprehensive coverage for dental procedures in many pet insurance plans, forcing a dependence on out-of-pocket payments. This situation highlights the need for more affordable dental care options and comprehensive insurance coverage to ensure pets receive essential dental treatments without imposing undue financial hardship on their owners.

Opportunity:

• Rising pet ownership and increasing awareness of pet health in countries like China and India present significant growth opportunities for the pet dental health market. ​

China and India have booming populations of pets and would represent a significant opportunity to target the pet dental health market. Dogs and cats were living in over 121.55 million homes in urban China in 2023, including around 51.75 million dogs and 69.8 million cats. This growth is mirrored by a 22% penetration rate of pet ownership among Chinese households in the same year. Meanwhile, pet spending in China hit RMB 300 billion ($42 billion) in 2024, a growth of 7.5% year on year. The increase reflects a greater commitment among Chinese pet owners to spend on all aspects of animal care, including dental services and products. ​

A global study by Mars Petcare found that in India, 69% of Gen Z and Millennials were first pet parents in 2024, underscoring a noticeable lean towards pet companionship among younger consumers. Additionally, two-thirds of Indian dog and cat owners believe their pets are the most important part of their lives, underscoring the deep emotional bonds behind many common lifestyle habits and the tendency to pay more for pet health and wellness. More than half of the young dog owners (64%) and young cat owners (60%) across India have reported that their four-legged companions help them deal with stress and anxiety, further amplifying the value of pets in the lives of their owners. As Indian pet owners become increasingly attuned to the holistic health of their furry family members, this evolving dynamic is indicative of a burgeoning market for pet dental health and hygiene products and services. ​ These movements in China and India are the wider global evolution towards better pet care, of which dental health has become a crucial aspect. The rise in the humanization of pets and increasing consciousness among pet owners to spend on their health represents an imminent growth potential for the global pet dental health market.

Challenge:

• Lack of Standardization and Regulation: The absence of uniform standards and regulations in the pet dental products market can lead to inconsistencies in product quality, potentially impacting consumer trust.

The global pet dental health market faces significant challenges due to the lack of standardized regulations governing product quality and efficacy. This regulatory ambiguity allows for inconsistencies in product formulations and effectiveness, leading to potential risks for pet health and diminishing consumer trust. For example, the lack of standardized guidelines has resulted in products advertised as helpful for dental care in pets having varying degrees of therapeutic value leading to confusion for pet owners and veterinary practitioners alike. All this makes it difficult for consumers to select a proven yet safe dental health product for their pets. ​The lack of standardization also poses barriers to market entry and innovation. Companies may hesitate to invest in new product development due to uncertainties about compliance requirements across different regions. It can hinder innovation and reduce the range of innovative dental care products that reach the market Additionally, when there are no clear rules, it can result in market fragmentation where only a limited number of companies hold a market share, which may cause less competition and higher prices for customers. Comprehensive and standardized regulations must be established to guarantee product quality, enhance consumers' confidence, and build a competitive and innovative market atmosphere.

Pet Dental Health Market Segment Analysis

By Software Type

The integrated software segment dominated the market in 2023 owing to its capability to combine various veterinary operations on a unified platform. Clinical functionality, such as patient management, billing, and treatment planning are crucial for veterinary clinics providing dental care services. According to the American Veterinary Medical Association (AVMA), there are over 121,461 veterinary professionals practicing in the U.S. as of 2021, underscoring the importance of efficient tools to enable veterinary teams to manage increasing patient loads. Integrated software meets regulatory standards to keep records of dental procedures and such workflows. The increasing number of pet insurances enrolled 5.67 million insured pets in the U.S. in 2023 has also propelled the demand for this software since they help in smart claims processing. The platforms also offer tailored alerts and learning resources to inform pet owners about preventive oral health care solutions. Pet owners are becoming increasingly aware of the importance of oral health among pets, which can help drive the demand for integrated software over the years.

By Animal Type

The dogs segment accounted for the largest market share of 58% share in 2023, owing to the higher prevalence of dental diseases and adoption of dogs. Dogs are the country’s most popular pets, with 65.1 million U.S. households owning a dog in 2023, according to the American Pet Products Association (APPA). According to AVMA data, periodontal diseases impact more than 80% of dogs aged three years. The high prevalence has driven the demand for dog-specific dental products including enzymatic toothpaste, dental chews, and oral rinses. Campaigns like National Pet Dental Health Month have also raised dog owners’ awareness of preventive care, and veterinary visits for professional cleanings and treatments have increased as a result. Also, new advances in canine oral care products have made it easier for pet owners to maintain their dogs' dental health at home.

By Type

In 2023, the services segment accounted for the largest market share of 68%, owing to the wide volume of services offered by veterinary clinics and hospitals, including professional cleanings, extractions, and periodontal treatment. These services are crucial because untreated dental issues can result in serious complications such as organ failure or systemic infections. As a key part of animal healthcare, the AVMA lists pet dental check-ups as being an important thing to do regularly. Modern diagnostic tools such as digital X-rays allow veterinarians to identify dental problems before they become severe, increasing effective treatment options. The increasing availability of pet insurance covering dental procedures has made these services more accessible to pet owners.

By Indication

In 2023, the gum diseases segment held the largest market share 38% due to the huge pet population suffering from periodontal disease. Roughly 80% of dogs and 70% of cats over three years old have gum diseases, including periodontitis and gingivitis, according to AVMA data. The health conditions may cause tooth loss and systemic health problems if untreated. Increasing awareness of these risks has increased the demand for early diagnosis and treatment options. Other innovative products, including antimicrobial gels and prescription diets that focus on gum health, are also catching on with pet owners.

By Distribution Channel

In 2023, veterinary hospitals dominated with a market share of over 43% market share owing to advanced facilities and skilled professionals serving specialized dental treatment. These institutions are often referral centers for complex cases that may involve surgeries or advanced imaging technologies like digital X-rays or CT scans. This increase has led to a rise in service quality across hospitals, with more than 121,461 veterinary professionals actively working as of October 2023, according to the AVMA. Many veterinary hospitals also collaborate with insurance providers to offer cost-effective care plans, making them a preferred choice for pet owners seeking comprehensive dental care.

Pet Dental Health Market Regional Insights

North America leads the global pet dental health market in 2023, accounting for 37% of the market share. The high pet ownership rates, sophisticated veterinary healthcare infrastructure, and rising awareness about pet oral health are some of the factors contributing to its leadership. A projected 86.9 million U.S. households owned pets in 2023, 65.1 million owned dogs, and 46.5 million owned cats, according to the American Pet Products Association (APPA). The presence of key players like Virbac and Dechra Pharmaceuticals plc in the region with dental care products and services reflects the innovative local needs. Moreover, campaigns also like the American Veterinary Medical Association’s (AVMA) National Pet Dental Health Month have markedly improved awareness of the importance of preventive dental care, a driver of demand for professional cleanings and home-care products. Europe is another important market with a growing veterinary healthcare system and repleading government animal welfare policies. The number of dogs enrolled in pet insurance policies that cover their dental treatments has grown in countries including Germany and the United Kingdom, making advanced procedures more commercially viable.

Asia-Pacific is projected to have the highest compound annual growth rate (CAGR) between 2024 and 2032 owing to the rising disposable income, increasing pet ownership trends, and growing awareness about pet healthcare in countries such as India, China, and Japan. There has been a significant increase in pet humanization trends in the region with owners treating pets as their family members and emphasizing their health. As per the government statistics of the Ministry of Fisheries, Animal Husbandry & Dairying of India, the pet population in India has increased to over 12% annually from 2020 to 2023, indicating the growing demand for veterinary services such as dental treatment.

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Pet Dental Health Market Key Players

Key Service Providers/Manufacturers

• Virbac (C.E.T. Enzymatic Dog Toothpaste, VeggieDent Chews)​

• Colgate-Palmolive Company (Hill's Prescription Diet Dental Care Chews, Hill's Science Diet Oral Care)​

• Dechra Pharmaceuticals plc (Dentisept Adhesive Dental Paste, Canine Dental Chews)​

• Petzlife Products (Oral Care Gel, Dental Chews)​

• Imrex (Dental Rinse, Dental Spray)​

• Nestlé Purina Pet Care (Dentalife Daily Oral Care, Pro Plan Veterinary Diets Dental Chewz)​

• Vetoquinol SA (Enzadent Oral Care Chews, Vet Aquadent Solution)​

• Ceva Santé Animale (Clenz-a-dent ProDen PlaqueOff, VeggieDent Zen)​

• TropiClean Pet Products (Fresh Breath Oral Care Gel, Fresh Breath Dental Chews)​

• Basepaws, Inc. (Zoetis) (Basepaws Oral Health Test, Dental Wipes)​

• Dentalaire International (Ultrasonic Scaler, Dental Handpieces)​

• Midmark Corporation (VetPro Dental Delivery System, Dental X-ray Systems)​

• Heska Corporation (Mars Inc.) (Cuattro Dental Imaging, Vet Dental Units)​

• Merial (Boehringer Ingelheim) (OraVet Dental Hygiene Chews, Dental Sealant)​

• BarkBox (Dental Chew Toys, Dental Treats)​

• Royal Canin (Dental Care Dry Dog Food, Dental Care Dry Cat Food)​

• Dentsply Sirona (Veterinary Dental Instruments, Dental X-ray Systems)​

• Greencross Limited (Petbarn Dental Care Products, Greencross Vets Dental Services)​

• Mars Petcare (Greenies Dental Treats, Pedigree Dentastix)​

• Pedigree (Mars Inc.) (Dentastix, Dentaflex)

Recent Developments in the Pet Dental Health Market

• Purina DentaLife introduced Puppy Teething Chews in New York City in March 2024.

• In February of 2024, PetIQ launched large dog-focused treats under the extended Minties line.

• In January 2025, Swedencare AB took over Innovet to bolster its position in Italy's veterinary market.