The oral care market is expected to grow at a CAGR of 3.6 percent to USD 94.5 billion by 2028. The expanding number of practicing dentists, the rising frequency of dental illnesses, and technological improvements are the primary drivers of market expansion in the oral care industry. Product recalls in the oral care industry, on the other hand, are projected to limit the market's growth. Furthermore, the negative effects of tooth whitening solutions offer a significant barrier to industry expansion.
Oral care serves as a portal to the rest of the body, and oral health has become increasingly important in recent years. The interest in oral care items has expanded as individuals become more mindful of the need of keeping great oral cleanliness and having new, charming breath. Oral health is thought to be an indicator of overall health. Due to technological advancements, many new types of oral care products have lately been launched on the market. The global oral care products market is growing due to an increase in usage frequency, increased awareness, and the availability of new appealing products. In addition, the shift in trend from traditional usage (which consisted solely of using oral care products for oral cleanliness) to modern usage (which involves using oral care products as a lifestyle, status symbol, and aesthetics) has raised the demand for oral care products. Product recalls and a strict regulatory environment is two factors limiting the market growth.
Oral-related illnesses are becoming more common.
The cost of treating oral bacteria is high.
In recent years, the occurrence of product recalls has slowed the expansion of the oral care business.
Consumers may be deterred from purchasing ancillary oral care products due to risk issues.
E-commerce and internet shopping is becoming increasingly popular for oral care product.
The growing popularity of online shopping is aided by the expanding number of Internet users.
Teeth whitening products have serious impacts.
Teeth whitening agents can also cause uneven whitening, especially if the dentition contains a few or several artificial teeth.
Impact of COVID-19 Analysis:
COVID-19 produced supply-chain disruptions in the oral care industry, just like it did in any other industry. The growth trajectory was flattened due to the restrictions imposed during the shutdown. However, because oral care products are classified as essential consumer goods, prominent corporations continued to produce despite the limits.
Due to quarantine procedures and social distancing practices, consumers' purchasing patterns have switched to internet shopping, affecting sales of dental care products. As a result, some of the most well-known firms are putting more emphasis on strengthening their online presence.
By Product Outlook
Cosmetic Whitening Products
Fresh Breath Dental Chewing Gum
Fresh Breath Strips
By Type Outlook
By Application Outlook
Colgate-Palmolive Company, Church & Dwight Co Inc., GlaxoSmithKline plc, Dr. Fresh LLC, Dentaid Lion Corporation, Procter & Gamble Company, Sunstar Suisse S.A, Johnson & Johnson Services, and Others.
The Asia Pacific dominated the market. During the forecast period, it is also expected to be the fastest-growing regional market. This may be due to the fact that residents in this area are more knowledgeable about dental hygiene and oral health in general. Furthermore, the high prevalence of dental caries in countries like India is likely to propel the Asia Pacific market forward.
Rest of Europe
Rest of Asia-Pacific
The Middle East & Africa
Rest of Middle East & Africa
Rest of Latin America
|Market Size in 2021||US$ xx Billion|
|Market Size by 2028||US$ 94.5 Billion|
|CAGR||CAGR of 3.6% From 2022 to 2028|
|Report Scope & Coverage||Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook|
|Key Segments||• By Product (Toothbrush, Toothpaste, Dental Accessories )
• By Type (Countertop, Cordles)
• By Application (Home, Dentistry)
|Regional Analysis/Coverage||North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
|Company Profiles||Colgate-Palmolive Company, Church & Dwight Co Inc., GlaxoSmithKline plc, Dr. Fresh LLC, Dentaid Lion Corporation, Procter & Gamble Company, Sunstar Suisse S.A, Johnson & Johnson Services, and Others.|
|DRIVERS||• Oral-related illnesses are becoming more common.
• The cost of treating oral bacteria is high.
|Restraints||• In recent years, the occurrence of product recalls has slowed the expansion of the oral care business.
• Consumers may be deterred from purchasing ancillary oral care products due to risk issues.
Frequently Asked Questions (FAQ) :
The oral care market is expected to grow to 94.5 billion by 2028.
Asia Pacific is dominating the oral care market and is expected to be the fastest-growing regional market.
Major product introductions by market companies have become more common. A rechargeable toothbrush that provides a professional dental cleaning experience at home.
The toothpaste sub-segment of products is leading the oral care market.
Colgate-Palmolive Company, Church & Dwight Co., Inc., Glaxo Smith Kline plc, Dr. Fresh, LLC, Dentaid Lion Corporation, and Procter & Gamble Company are major key players in the oral care market.
Table of Contents:
1.1 Market Definition
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
4. Impact Analysis
4.1 COVID 19 Impact Analysis
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Global Oral Care Market Segmentation, by Product Outlook
8.1.2 Electric (rechargeable)
8.2.8 Denture Products:
8.3 Dental Accessories :
8.3.1 Cosmetic Whitening Products
8.3.2 Fresh Breath Dental Chewing Gum
8.3.3 Tongue Scrapers
8.3.4 Fresh Breath Strips
9. Global Oral Care Market Segmentation, by Type
10. Global Oral Care Market Segmentation, By Application Outlook
11. Regional Analysis
11.2 North America
11.3.6 The Netherlands
11.3.7 Rest of Europe
11.4.2 South Korea
11.4.6 Rest of Asia-Pacific
11.5 The Middle East & Africa
11.5.3 South Africa
11.6 Latin America
11.6.3 Rest of Latin America
12. Company Profiles
12.1Procter & Gamble Company
12.1.2 Products/ Services Offered
12.1.3 SWOT Analysis
12.1.4 The SNS view
12.2 Johnson & Johnson Services, Inc.
12.3 Colgate-Palmolive Company
12.4 GlaxoSmithKline plc
12.5 Church & Dwight Co., Inc.
12.6 Dr. Fresh, LLC
12.7 Dentaid Lion Corporation
12.8 Sunstar Suisse S.A.
13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share analysis
13.3 Recent Developments
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