Oral Care Market Report Scope & Overview:

The Oral Care Market size was valued at USD 38.88 Bn in 2022 and is expected to reach USD 61.51 by Bn by 2030, with a growig CAGR of CAGR of 5.9% over the forecast period 2023-2030.

The expanding number of practicing dentists, the rising frequency of dental illnesses, and technological improvements are the primary drivers of market expansion in the oral care industry. Product recalls in the oral care industry, on the other hand, are projected to limit the market's growth. Furthermore, the negative effects of tooth whitening solutions offer a significant barrier to industry expansion.

Oral Care market Revenue Analysis

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Oral care serves as a portal to the rest of the body, and oral health has become increasingly important in recent years. The interest in oral care items has expanded as individuals become more mindful of the need of keeping great oral cleanliness and having new, charming breath. Oral health is thought to be an indicator of overall health. Due to technological advancements, many new types of oral care products have lately been launched on the market. The global oral care products market is growing due to an increase in usage frequency, increased awareness, and the availability of new appealing products. In addition, the shift in trend from traditional usage (which consisted solely of using oral care products for oral cleanliness) to modern usage (which involves using oral care products as a lifestyle, status symbol, and aesthetics) has raised the demand for oral care products. Product recalls and a strict regulatory environment is two factors limiting the market growth.

Market dynamics:


  • Oral-related illnesses are becoming more common.

  • The cost of treating oral bacteria is high.


  • In recent years, the occurrence of product recalls has slowed the expansion of the oral care business.

  • Consumers may be deterred from purchasing ancillary oral care products due to risk issues.


  • E-commerce and internet shopping is becoming increasingly popular for oral care product.

  • The growing popularity of online shopping is aided by the expanding number of Internet users.


  • Teeth whitening products have serious impacts.

  • Teeth whitening agents can also cause uneven whitening, especially if the dentition contains a few or several artificial teeth.

Impact of COVID-19 Analysis:

COVID-19 produced supply-chain disruptions in the oral care industry, just like it did in any other industry. The growth trajectory was flattened due to the restrictions imposed during the shutdown. However, because oral care products are classified as essential consumer goods, prominent corporations continued to produce despite the limits.

Due to quarantine procedures and social distancing practices, consumers' purchasing patterns have switched to internet shopping, affecting sales of dental care products. As a result, some of the most well-known firms are putting more emphasis on strengthening their online presence.


By Product Outlook


  • Manual

  • Electric (rechargeable)

  • Battery-powered (non-rechargeable)

  • Others


  • Gel

  • Polish

  • Paste

  • Powder

  • Mouthwash/rinse

  • Medicated

  • Non-medicated

  • Denture Products

  • Cleaners

  • Fixatives

  • Others

Dental Accessories

  • Cosmetic Whitening Products

  • Fresh Breath Dental Chewing Gum

  • Tongue Scrapers

  • Fresh Breath Strips

  • Floss

  • Others

By  Type Outlook

  • Countertop

  • Cordless

By Application Outlook

  • Home

  • Dentistry

Oral Care market Segmentation Analysis

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Regional Analysis

The Asia Pacific dominated the market. During the forecast period, it is also expected to be the fastest-growing regional market. This may be due to the fact that residents in this area are more knowledgeable about dental hygiene and oral health in general. Furthermore, the high prevalence of dental caries in countries like India is likely to propel the Asia Pacific market forward.


North America

  • USA

  • Canada

  • Mexico


  • Germany

  • UK

  • France

  • Italy

  • Spain

  • The Netherlands

  • Rest of Europe


  • Japan

  • south Korea

  • China

  • India

  • Australia

  • Rest of Asia-Pacific

The Middle East & Africa

  • Israel

  • UAE

  • South Africa

  • Rest of Middle East & Africa

Latin America

  • Brazil

  • Argentina

  • Rest of Latin America

Key Players

The key players are Colgate-Palmolive Company, Church & Dwight Co Inc., GlaxoSmithKline plc, Dr. Fresh LLC, Dentaid Lion Corporation, Procter & Gamble Company, Sunstar Suisse S.A, Johnson & Johnson Services, and Others.

GlaxoSmithKline plc-Company Financial Analysis

Company Landscape Analysis

Oral Care Market Report Scope:
Report Attributes Details
Market Size in 2022  US$ 38.88 Billion
Market Size by 2030  US$ 61.51 Billion
CAGR  CAGR of 5.9% From 2023 to 2030
Base Year  2022
Forecast Period  2023-2030
Historical Data  2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Product (Toothbrush, Toothpaste, Dental Accessories )
• By Type (Countertop, Cordles)
• By Application (Home, Dentistry)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Colgate-Palmolive Company, Church & Dwight Co Inc., GlaxoSmithKline plc, Dr. Fresh LLC, Dentaid Lion Corporation, Procter & Gamble Company, Sunstar Suisse S.A, Johnson & Johnson Services, and Others.
DRIVERS • Oral-related illnesses are becoming more common.
• The cost of treating oral bacteria is high.
Restraints • In recent years, the occurrence of product recalls has slowed the expansion of the oral care business.
• Consumers may be deterred from purchasing ancillary oral care products due to risk issues.

Frequently Asked Questions

Ans: - The Oral Care Market size is estimated to reach US$ 61.51 bn by 2030.

Ans:- The Oral Care Market is growing at a CAGR of 5.9% over the forecast period 2023-2030.

Major product introductions by market companies have become more common. A rechargeable toothbrush that provides a professional dental cleaning experience at home.

The toothpaste sub-segment of products is leading the oral care market.

Colgate-Palmolive Company, Church & Dwight Co., Inc., Glaxo Smith Kline plc, Dr. Fresh, LLC, Dentaid Lion Corporation, and Procter & Gamble Company are major key players in the oral care market.


Table of Contents
1. Introduction
1.1 Market Definition 
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of the Ukraine-Russia War

5. Value Chain Analysis
6. Porter’s 5 forces model
7.  PEST Analysis
8. Global Oral Care Market Segmentation, by  Product Outlook
8.1 Toothbrush:        
8.1.1 Manual
8.1.2 Electric (rechargeable)
8.1.3Battery-powered (non-rechargeable)
8.2 Toothpaste:
8.2.1 Gel
8.2.2 Polish
8.2.3 Paste
8.2.4 Powder
8.2.5 Mouthwash/rinse:         
8.2.6 Medicated
8.2.7 Non-medicated
8.2.8 Denture Products:        
8.2.9 Cleaners
8.2.10 Fixatives
8.2.11 Others
8.3 Dental Accessories :
8.3.1 Cosmetic Whitening Products
8.3.2 Fresh Breath Dental Chewing Gum
8.3.3 Tongue Scrapers
8.3.4 Fresh Breath Strips
8.3.5 Floss

9.  Global Oral Care Market  Segmentation, by  Type 
9.1 Countertop
9.2 Cordless

10.  Global Oral Care Market Segmentation, By  Application Outlook 
10.1 Home
10.2 Dentistry

11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 USA
11.2.2    Canada
11.2.3    Mexico
11.3    Europe
11.3.1    Germany
11.3.2    UK
11.3.3    France
11.3.4    Italy
11.3.5    Spain
11.3.6    The Netherlands
11.3.7    Rest of Europe
11.4    Asia-Pacific
11.4.1    Japan
11.4.2    South Korea
11.4.3    China
11.4.4    India
11.4.5    Australia
11.4.6    Rest of Asia-Pacific
11.5    The Middle East & Africa
11.5.1    Israel
11.5.2    UAE
11.5.3    South Africa
11.5.4    Rest
11.6    Latin America
11.6.1    Brazil
11.6.2    Argentina
11.6.3    Rest of Latin America

12. Company Profiles
12.1Procter & Gamble Company
12.1.1 Financial
12.1.2 Products/ Services Offered
12.1.3 SWOT Analysis
12.1.4 The SNS view
12.2   Johnson & Johnson Services, Inc. 
12.3 Colgate-Palmolive Company 
12.4 GlaxoSmithKline plc 
12.5  Church & Dwight Co., Inc.
12.6 Dr. Fresh, LLC
12.7  Dentaid Lion Corporation
12.8  Sunstar Suisse S.A.

13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share Analysis
13.3 Recent Developments

14. Conclusion

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Step 1: Secondary Research:

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Secondary Research

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Primary Research

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Data Bank Validation

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