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Oral Care Market

Oral Care Market Size, Share & Segmentation by Product (Toothbrush, Toothpaste, Dental Accessories ), by Type (Countertop, Cordles), by Application (Home, Dentistry), by Regions | Global Market Forecast 2023-2030

Report Id: SNS/HC/1069 | May 2022 | Region: Global | 125 Pages

Report Scope & Overview:

The Oral Care market is expected to grow at a CAGR of 3.6 % to USD 94.5  billion by 2028. The expanding number of practicing dentists, the rising frequency of dental illnesses, and technological improvements are the primary drivers of market expansion in the oral care industry. Product recalls in the oral care industry, on the other hand, are projected to limit the market's growth. Furthermore, the negative effects of tooth whitening solutions offer a significant barrier to industry expansion.

 

Oral care serves as a portal to the rest of the body, and oral health has become increasingly important in recent years. The interest in oral care items has expanded as individuals become more mindful of the need of keeping great oral cleanliness and having new, charming breath. Oral health is thought to be an indicator of overall health. Due to technological advancements, many new types of oral care products have lately been launched on the market. The global oral care products market is growing due to an increase in usage frequency, increased awareness, and the availability of new appealing products. In addition, the shift in trend from traditional usage (which consisted solely of using oral care products for oral cleanliness) to modern usage (which involves using oral care products as a lifestyle, status symbol, and aesthetics) has raised the demand for oral care products. Product recalls and a strict regulatory environment is two factors limiting the market growth.

 

Market dynamics:

 Drivers

  • Oral-related illnesses are becoming more common.

  • The cost of treating oral bacteria is high.

 

Restrains

  • In recent years, the occurrence of product recalls has slowed the expansion of the oral care business.

  • Consumers may be deterred from purchasing ancillary oral care products due to risk issues.

 

Opportunities

  • E-commerce and internet shopping is becoming increasingly popular for oral care product.

  • The growing popularity of online shopping is aided by the expanding number of Internet users.

 

Challenges

  • Teeth whitening products have serious impacts.

  • Teeth whitening agents can also cause uneven whitening, especially if the dentition contains a few or several artificial teeth.

 

Impact of COVID-19 Analysis:

COVID-19 produced supply-chain disruptions in the oral care industry, just like it did in any other industry. The growth trajectory was flattened due to the restrictions imposed during the shutdown. However, because oral care products are classified as essential consumer goods, prominent corporations continued to produce despite the limits.

 

Due to quarantine procedures and social distancing practices, consumers' purchasing patterns have switched to internet shopping, affecting sales of dental care products. As a result, some of the most well-known firms are putting more emphasis on strengthening their online presence.

 

Market estimation

By Product Outlook

Toothbrush

  • Manual

  • Electric (rechargeable)

  • Battery-powered (non-rechargeable)

  • Others

Toothpaste

  • Gel

  • Polish

  • Paste

  • Powder

  • Mouthwash/rinse

  • Medicated

  • Non-medicated

  • Denture Products

  • Cleaners

  • Fixatives

  • Others

Dental Accessories

  • Cosmetic Whitening Products

  • Fresh Breath Dental Chewing Gum

  • Tongue Scrapers

  • Fresh Breath Strips

  • Floss

  • Others

 

By  Type Outlook

  • Countertop

  • Cordless

 

By Application Outlook

  • Home

  • Dentistry

 

Key players

Colgate-Palmolive Company, Church & Dwight Co Inc., GlaxoSmithKline plc, Dr. Fresh LLC, Dentaid Lion Corporation, Procter & Gamble Company, Sunstar Suisse S.A, Johnson & Johnson Services, and Others.

 

Regional Analysis

The Asia Pacific dominated the market. During the forecast period, it is also expected to be the fastest-growing regional market. This may be due to the fact that residents in this area are more knowledgeable about dental hygiene and oral health in general. Furthermore, the high prevalence of dental caries in countries like India is likely to propel the Asia Pacific market forward.

 

REGIONAL COVERAGE:

North America

  • USA

  • Canada

  • Mexico

Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

  • The Netherlands

  • Rest of Europe

Asia-Pacific

  • Japan

  • south Korea

  • China

  • India

  • Australia

  • Rest of Asia-Pacific

The Middle East & Africa

  • Israel

  • UAE

  • South Africa

  • Rest of Middle East & Africa

Latin America

  • Brazil

  • Argentina

  • Rest of Latin America

 

Oral Care Market Report Scope
Report Attributes Details
Market Size in 2021 US$ xx Billion
Market Size by 2028 US$ 94.5 Billion
CAGR CAGR of 3.6% From 2022 to 2028
Base Year 2021
Forecast Period 2022-2028
Historical Data 2017-2020
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Product (Toothbrush, Toothpaste, Dental Accessories )
• By Type (Countertop, Cordles)
• By Application (Home, Dentistry)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Colgate-Palmolive Company, Church & Dwight Co Inc., GlaxoSmithKline plc, Dr. Fresh LLC, Dentaid Lion Corporation, Procter & Gamble Company, Sunstar Suisse S.A, Johnson & Johnson Services, and Others.
DRIVERS • Oral-related illnesses are becoming more common.
• The cost of treating oral bacteria is high.
Restraints • In recent years, the occurrence of product recalls has slowed the expansion of the oral care business.
• Consumers may be deterred from purchasing ancillary oral care products due to risk issues.


Frequently Asked Questions (FAQ) :

The oral care market is expected to grow to 94.5 billion by 2028.

Asia Pacific is dominating the oral care market and is expected to be the fastest-growing regional market.

Major product introductions by market companies have become more common. A rechargeable toothbrush that provides a professional dental cleaning experience at home.

The toothpaste sub-segment of products is leading the oral care market.

Colgate-Palmolive Company, Church & Dwight Co., Inc., Glaxo Smith Kline plc, Dr. Fresh, LLC, Dentaid Lion Corporation, and Procter & Gamble Company are major key players in the oral care market.

 


Table of Contents

 

1. Introduction

1.1 Market Definition 

1.2 Scope

1.3 Research Assumptions

 

2. Research Methodology

 

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

 

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies

4.3.2.1 US

4.3.2.2 Canada

4.3.2.3 Germany

4.3.2.4 France

4.3.2.5 United Kingdom

4.3.2.6 China

4.3.2.7 Japan

4.3.2.8 South Korea

4.3.2.9 Rest of the World

 

5. Value Chain Analysis

 

6. Porter’s 5 forces model

 

7.  PEST Analysis

 

8. Global Oral Care Market Segmentation, by  Product Outlook

8.1 Toothbrush:        

8.1.1 Manual

8.1.2 Electric (rechargeable)

8.1.3Battery-powered (non-rechargeable)

8.2 Toothpaste:

8.2.1 Gel

8.2.2 Polish

8.2.3 Paste

8.2.4 Powder

8.2.5 Mouthwash/rinse:         

8.2.6 Medicated

8.2.7 Non-medicated

8.2.8 Denture Products:        

8.2.9 Cleaners

8.2.10 Fixatives

8.2.11 Others

8.3 Dental Accessories :

8.3.1 Cosmetic Whitening Products

8.3.2 Fresh Breath Dental Chewing Gum

8.3.3 Tongue Scrapers

8.3.4 Fresh Breath Strips

8.3.5 Floss

 

9.  Global Oral Care Market  Segmentation, by  Type 

9.1 Countertop

9.2 Cordless

 

10.  Global Oral Care Market Segmentation, By  Application Outlook 

10.1 Home

10.2 Dentistry

 

11. Regional Analysis

11.1 Introduction

11.2 North America

11.2.1 USA

11.2.2    Canada

11.2.3    Mexico

11.3    Europe

11.3.1    Germany

11.3.2    UK

11.3.3    France

11.3.4    Italy

11.3.5    Spain

11.3.6    The Netherlands

11.3.7    Rest of Europe

11.4    Asia-Pacific

11.4.1    Japan

11.4.2    South Korea

11.4.3    China

11.4.4    India

11.4.5    Australia

11.4.6    Rest of Asia-Pacific

11.5    The Middle East & Africa

11.5.1    Israel

11.5.2    UAE

11.5.3    South Africa

11.5.4    Rest

11.6    Latin America

11.6.1    Brazil

11.6.2    Argentina

11.6.3    Rest of Latin America

 

12. Company Profiles

12.1Procter & Gamble Company

12.1.1 Financial

12.1.2 Products/ Services Offered

12.1.3 SWOT Analysis

12.1.4 The SNS view

12.2   Johnson & Johnson Services, Inc. 

12.3 Colgate-Palmolive Company 

12.4 GlaxoSmithKline plc 

12.5  Church & Dwight Co., Inc.

12.6 Dr. Fresh, LLC

12.7  Dentaid Lion Corporation

12.8  Sunstar Suisse S.A.

 

13. Competitive Landscape

13.1 Competitive Benchmarking

13.2 Market Share Analysis

13.3 Recent Developments

 

14. Conclusion

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Secondary Research

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