impact of recession on your business
Oral Care Market

Oral Care Market Size, Share & Segmentation by Product (Toothbrush, Toothpaste, Dental Accessories ), by Type (Countertop, Cordles), by Application (Home, Dentistry), by Regions | Global Market Forecast 2023-2030

Report Id: SNS/HC/1069 | May 2022 | Region: Global | 125 Pages

Report Scope & Overview:

The Oral Care market is expected to grow at a CAGR of 3.6 % to USD 94.5  billion by 2028. The expanding number of practicing dentists, the rising frequency of dental illnesses, and technological improvements are the primary drivers of market expansion in the oral care industry. Product recalls in the oral care industry, on the other hand, are projected to limit the market's growth. Furthermore, the negative effects of tooth whitening solutions offer a significant barrier to industry expansion.


Oral care serves as a portal to the rest of the body, and oral health has become increasingly important in recent years. The interest in oral care items has expanded as individuals become more mindful of the need of keeping great oral cleanliness and having new, charming breath. Oral health is thought to be an indicator of overall health. Due to technological advancements, many new types of oral care products have lately been launched on the market. The global oral care products market is growing due to an increase in usage frequency, increased awareness, and the availability of new appealing products. In addition, the shift in trend from traditional usage (which consisted solely of using oral care products for oral cleanliness) to modern usage (which involves using oral care products as a lifestyle, status symbol, and aesthetics) has raised the demand for oral care products. Product recalls and a strict regulatory environment is two factors limiting the market growth.


Market dynamics:


  • Oral-related illnesses are becoming more common.

  • The cost of treating oral bacteria is high.



  • In recent years, the occurrence of product recalls has slowed the expansion of the oral care business.

  • Consumers may be deterred from purchasing ancillary oral care products due to risk issues.



  • E-commerce and internet shopping is becoming increasingly popular for oral care product.

  • The growing popularity of online shopping is aided by the expanding number of Internet users.



  • Teeth whitening products have serious impacts.

  • Teeth whitening agents can also cause uneven whitening, especially if the dentition contains a few or several artificial teeth.


Impact of COVID-19 Analysis:

COVID-19 produced supply-chain disruptions in the oral care industry, just like it did in any other industry. The growth trajectory was flattened due to the restrictions imposed during the shutdown. However, because oral care products are classified as essential consumer goods, prominent corporations continued to produce despite the limits.


Due to quarantine procedures and social distancing practices, consumers' purchasing patterns have switched to internet shopping, affecting sales of dental care products. As a result, some of the most well-known firms are putting more emphasis on strengthening their online presence.


Market estimation

By Product Outlook


  • Manual

  • Electric (rechargeable)

  • Battery-powered (non-rechargeable)

  • Others


  • Gel

  • Polish

  • Paste

  • Powder

  • Mouthwash/rinse

  • Medicated

  • Non-medicated

  • Denture Products

  • Cleaners

  • Fixatives

  • Others

Dental Accessories

  • Cosmetic Whitening Products

  • Fresh Breath Dental Chewing Gum

  • Tongue Scrapers

  • Fresh Breath Strips

  • Floss

  • Others


By  Type Outlook

  • Countertop

  • Cordless


By Application Outlook

  • Home

  • Dentistry


Key players

Colgate-Palmolive Company, Church & Dwight Co Inc., GlaxoSmithKline plc, Dr. Fresh LLC, Dentaid Lion Corporation, Procter & Gamble Company, Sunstar Suisse S.A, Johnson & Johnson Services, and Others.


Regional Analysis

The Asia Pacific dominated the market. During the forecast period, it is also expected to be the fastest-growing regional market. This may be due to the fact that residents in this area are more knowledgeable about dental hygiene and oral health in general. Furthermore, the high prevalence of dental caries in countries like India is likely to propel the Asia Pacific market forward.



North America

  • USA

  • Canada

  • Mexico


  • Germany

  • UK

  • France

  • Italy

  • Spain

  • The Netherlands

  • Rest of Europe


  • Japan

  • south Korea

  • China

  • India

  • Australia

  • Rest of Asia-Pacific

The Middle East & Africa

  • Israel

  • UAE

  • South Africa

  • Rest of Middle East & Africa

Latin America

  • Brazil

  • Argentina

  • Rest of Latin America


Oral Care Market Report Scope
Report Attributes Details
Market Size in 2021 US$ xx Billion
Market Size by 2028 US$ 94.5 Billion
CAGR CAGR of 3.6% From 2022 to 2028
Base Year 2021
Forecast Period 2022-2028
Historical Data 2017-2020
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Product (Toothbrush, Toothpaste, Dental Accessories )
• By Type (Countertop, Cordles)
• By Application (Home, Dentistry)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Colgate-Palmolive Company, Church & Dwight Co Inc., GlaxoSmithKline plc, Dr. Fresh LLC, Dentaid Lion Corporation, Procter & Gamble Company, Sunstar Suisse S.A, Johnson & Johnson Services, and Others.
DRIVERS • Oral-related illnesses are becoming more common.
• The cost of treating oral bacteria is high.
Restraints • In recent years, the occurrence of product recalls has slowed the expansion of the oral care business.
• Consumers may be deterred from purchasing ancillary oral care products due to risk issues.

Frequently Asked Questions (FAQ) :

The oral care market is expected to grow to 94.5 billion by 2028.

Asia Pacific is dominating the oral care market and is expected to be the fastest-growing regional market.

Major product introductions by market companies have become more common. A rechargeable toothbrush that provides a professional dental cleaning experience at home.

The toothpaste sub-segment of products is leading the oral care market.

Colgate-Palmolive Company, Church & Dwight Co., Inc., Glaxo Smith Kline plc, Dr. Fresh, LLC, Dentaid Lion Corporation, and Procter & Gamble Company are major key players in the oral care market.


Table of Contents


1. Introduction

1.1 Market Definition 

1.2 Scope

1.3 Research Assumptions


2. Research Methodology


3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges


4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World


5. Value Chain Analysis


6. Porter’s 5 forces model


7.  PEST Analysis


8. Global Oral Care Market Segmentation, by  Product Outlook

8.1 Toothbrush:        

8.1.1 Manual

8.1.2 Electric (rechargeable)

8.1.3Battery-powered (non-rechargeable)

8.2 Toothpaste:

8.2.1 Gel

8.2.2 Polish

8.2.3 Paste

8.2.4 Powder

8.2.5 Mouthwash/rinse:         

8.2.6 Medicated

8.2.7 Non-medicated

8.2.8 Denture Products:        

8.2.9 Cleaners

8.2.10 Fixatives

8.2.11 Others

8.3 Dental Accessories :

8.3.1 Cosmetic Whitening Products

8.3.2 Fresh Breath Dental Chewing Gum

8.3.3 Tongue Scrapers

8.3.4 Fresh Breath Strips

8.3.5 Floss


9.  Global Oral Care Market  Segmentation, by  Type 

9.1 Countertop

9.2 Cordless


10.  Global Oral Care Market Segmentation, By  Application Outlook 

10.1 Home

10.2 Dentistry


11. Regional Analysis

11.1 Introduction

11.2 North America

11.2.1 USA

11.2.2    Canada

11.2.3    Mexico

11.3    Europe

11.3.1    Germany

11.3.2    UK

11.3.3    France

11.3.4    Italy

11.3.5    Spain

11.3.6    The Netherlands

11.3.7    Rest of Europe

11.4    Asia-Pacific

11.4.1    Japan

11.4.2    South Korea

11.4.3    China

11.4.4    India

11.4.5    Australia

11.4.6    Rest of Asia-Pacific

11.5    The Middle East & Africa

11.5.1    Israel

11.5.2    UAE

11.5.3    South Africa

11.5.4    Rest

11.6    Latin America

11.6.1    Brazil

11.6.2    Argentina

11.6.3    Rest of Latin America


12. Company Profiles

12.1Procter & Gamble Company

12.1.1 Financial

12.1.2 Products/ Services Offered

12.1.3 SWOT Analysis

12.1.4 The SNS view

12.2   Johnson & Johnson Services, Inc. 

12.3 Colgate-Palmolive Company 

12.4 GlaxoSmithKline plc 

12.5  Church & Dwight Co., Inc.

12.6 Dr. Fresh, LLC

12.7  Dentaid Lion Corporation

12.8  Sunstar Suisse S.A.


13. Competitive Landscape

13.1 Competitive Benchmarking

13.2 Market Share Analysis

13.3 Recent Developments


14. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of a good and accurate research report and selecting the best methodology to complete the research is the toughest part. Since the research reports, we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach a stage wherein we can provide our clients best and most accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brainstorming sessions to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.


The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research as the name suggests is a research process wherein, we collect data through readily available information. In this process, we use various paid and unpaid databases to which our team has access and gather data through the same. This includes examining listed companies’ annual reports, Journals, SEC filling, etc. Apart from this, our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various universities as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content-specific facts that can be sued to solve specific problems. Since the collected data is fresh and first-hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply sides of the industry to make sure we land an accurate judgment and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses, and observation of on-field participants. The below-mentioned chart should give a better understanding of part 1 of the primary interview.

Part 2: In this part of the primary research the data collected via secondary research and part 1 of the primary research is validated with the interviews with individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence center, our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real-time.

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but is not limited to getting rid of the many typos, duplication of numbers, or missing any important information. The people involved in this process include technical content writers, research heads, and graphics people. Once this process is completed the title gets uploaded on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.