Pet Tech Market Report Scope & Overview:

Pet Tech Market was valued at USD 13.54 billion in 2025E and is expected to reach USD 42.03 billion by 2033, growing at a CAGR of 15.30% from 2026-2033. 

The Pet Tech Market is growing rapidly due to increasing pet ownership, rising expenditure on pet care, and growing awareness of pet health and wellness. Adoption of smart devices, wearable trackers, automated feeders, and health monitoring systems is enhancing convenience and improving pet management. Technological advancements, combined with the humanization of pets and expanding e-commerce channels, are further driving market demand. Additionally, veterinary integration and innovative IoT-enabled solutions are fueling overall market growth.

In 2024, 62% of pet owners in the U.S. and Europe invested in smart pet devices—up from 49% in 2022—with automated feeders and GPS trackers leading demand.

Pet Tech Market Size and Forecast

• Market Size in 2025E: USD 13.54 Billion

• Market Size by 2033: USD 42.03 Billion

• CAGR: 15.30% from 2026 to 2033

• Base Year: 2025E

• Forecast Period: 2026–2033

• Historical Data: 2022–2024

Pet Tech Market Trends

• Rising adoption of smart collars and wearable devices for real-time pet health monitoring globally

• Increasing use of automated feeders, water dispensers, and smart litter boxes for pet convenience

• Growing integration of GPS tracking and activity monitoring to ensure pet safety and owner connectivity

• Expansion of telehealth and veterinary apps providing remote consultations, diagnostics, and pet healthcare services

• Rising demand for AI-enabled pet entertainment and training devices enhancing engagement and behavioral management

U.S. Pet Tech Market was valued at USD 4.56 billion in 2025E and is expected to reach USD 13.88 billion by 2033, growing at a CAGR of 15.01% from 2026-2033. 

Growth in the U.S. Pet Tech Market is driven by rising pet ownership, increased spending on pet health and wellness, and growing demand for smart devices such as wearable trackers, automated feeders, and health monitoring systems. Technological innovations and the humanization of pets are further boosting market adoption.

Pet Tech Market Growth Drivers:

• Technological advancements in IoT, AI, and mobile applications enable smarter, more efficient, and interactive pet care solutions

Rapid innovations in Internet of Things (IoT) devices, artificial intelligence (AI), and mobile applications are transforming pet care. Smart collars, activity trackers, and automated monitoring systems allow pet owners to track health, behavior, and location in real-time. AI-driven platforms provide personalized insights, alerts, and recommendations for pets’ wellness, improving overall care. These technological advancements also enable interactive engagement, remote monitoring, and predictive health analysis, making pet care more efficient, convenient, and proactive, fueling strong demand for connected pet tech solutions globally.

Over 45% of pet owners in North America and Europe used connected pet devices in 2023, with AI-driven health alerts increasing early illness detection by 30% and driving a projected 25% annual growth in smart pet tech through 2025.

• Increasing expenditure on pet care and premium products is encouraging development of automated feeders, trackers, and pet safety devices

Rising disposable income and changing lifestyles are driving higher spending on pets and premium pet products. Pet owners are increasingly investing in automated feeders, GPS trackers, smart toys, and safety devices to ensure convenience, health, and well-being. The willingness to pay for high-quality, technologically advanced solutions encourages manufacturers to innovate and expand product offerings. Growing awareness of pet safety, health monitoring, and enrichment is creating lucrative opportunities for companies to develop sophisticated devices that cater to the evolving expectations of modern pet owners.

In 2024, 58% of pet owners spent more on premium tech-enabled products, with over 50% using smart feeders or GPS trackers, reflecting strong demand for convenience, health monitoring, and pet safety solutions.

Pet Tech Market Restraints:

• High cost of advanced pet technology devices limits adoption among price-sensitive pet owners, especially in emerging markets

Premium smart collars, GPS trackers, automated feeders, and health-monitoring devices often come with high price tags, making them unaffordable for many pet owners, particularly in developing countries. The high initial investment and recurring subscription costs for connected services discourage mass adoption. Small and mid-sized pet owners may prefer traditional, low-cost alternatives over technologically advanced solutions. As a result, market penetration remains limited despite increasing interest in pet wellness and monitoring, restricting overall growth potential in emerging regions.

Over 65% of pet owners in emerging markets cite cost as the main barrier to adopting smart pet devices; average smart collar prices exceed USD150 with USD10–USD15 monthly subscriptions, limiting penetration to under 12% of global pet households.

• Limited awareness and understanding of smart pet products reduce consumer adoption, slowing overall growth of the pet tech market

Many pet owners are unaware of the benefits of pet tech devices, such as health tracking, activity monitoring, and automated care solutions. Lack of knowledge about product functionality, ease of use, and safety features leads to hesitation in adopting these technologies. Marketing and educational initiatives are still limited in many regions, particularly outside urban centers. This low awareness directly affects purchase decisions, slowing market growth. Educating consumers about the advantages and practical applications of pet tech is crucial for expanding adoption globally.

Over 60% of pet owners globally are unfamiliar with pet tech benefits; only 22% consider using health-tracking devices, and less than 15% in non-urban areas have encountered educational marketing on pet tech products.

Pet Tech Market Opportunities:

• Rising pet adoption and ownership globally drive demand for smart collars, trackers, and wearable devices for health and safety monitoring

The growing number of pet owners worldwide is fueling demand for innovative pet technology solutions that ensure safety and wellness. Smart collars, GPS trackers, and wearable devices allow real-time monitoring of pets’ location, activity levels, and vital signs. As urbanization and busy lifestyles increase, owners seek reliable tools to monitor pets remotely. This trend encourages companies to invest in product development and expand offerings, creating significant growth opportunities in the smart pet tech segment globally.

In 2024, over 220 million pet owners worldwide adopted smart devices, with wearable usage growing by 38%; 58% cited real-time health and location tracking as key reasons for adoption.

• Increasing focus on pet healthcare creates opportunities for technology-enabled diagnostics, telemedicine, and remote veterinary consultation solutions

Pet owners are increasingly prioritizing preventive care and timely medical attention for their animals, driving demand for tech-enabled healthcare solutions. Remote veterinary consultations, telemedicine platforms, and digital diagnostic tools allow owners to access professional care without visiting clinics physically. These technologies improve accessibility, reduce costs, and enhance overall pet health management. Rising awareness about pet wellness and chronic disease monitoring further boosts the adoption of advanced healthcare solutions, creating substantial opportunities for innovation and market expansion in the pet tech industry.

In 2024, 68% of pet owners used telehealth or digital tools for pet care, up from 45% in 2021; 72% prioritize preventive care, driving a 22% annual increase in pet tech adoption globally.

Pet Tech Market Segment Highlights

• By Distribution Channel: In 2025, Online-only retailer led the Pet Tech Market with 46% share and is also the fastest-growing segment (2026–2033)

• By Application: In 2025, Pet Healthcare led the market with 36% share and is also the fastest-growing segment (2026–2033)

• By Product: In 2025, Pet Wearable led the market with 38% share and is also the fastest-growing segment (2026–2033)

• By End Use: In 2025, Household led the market with 77% share and is also the fastest-growing segment (2026–2033)

Pet Tech Market Segment Analysis

By Distribution Channel, Online-only Retailer segment led in 2025; Online-only Retailer segment expected fastest growth 2026–2033

Online-only retailer segment dominated the Pet Tech Market with the highest revenue share of about 46% in 2025 and is expected to grow at the fastest CAGR from 2026-2033 due to the increasing shift of consumers toward e-commerce for convenience, wider product variety, and competitive pricing. Rising internet penetration, smartphone adoption, and preference for home delivery of pet supplies and smart devices are driving strong growth, while online platforms continue to expand offerings, loyalty programs, and personalized shopping experiences for pet owners.

By Application, Pet Healthcare segment led in 2025; Pet Healthcare segment expected fastest growth 2026–2033

Pet healthcare segment dominated the Pet Tech Market with the highest revenue share of about 36% in 2025 and is expected to grow at the fastest CAGR from 2026-2033 due to rising awareness of pet health, increasing prevalence of chronic diseases in pets, and growing adoption of smart veterinary devices and digital health monitoring solutions. Integration of telemedicine, wearable diagnostics, and automated health tracking is driving demand, enabling owners to proactively manage pet wellness and improve care outcomes.

By Product, Pet Wearable segment led in 2025; Pet Wearable segment expected fastest growth 2026–2033

Pet wearable segment dominated the Pet Tech Market with the highest revenue share of about 38% in 2025 and is expected to grow at the fastest CAGR from 2026-2033 owing to increasing adoption of GPS trackers, activity monitors, and health tracking devices by pet owners. Growing focus on pet safety, wellness, and real-time monitoring, combined with advancements in IoT technology, battery life, and miniaturization, is driving widespread usage and fueling both market dominance and rapid growth of pet wearables globally.

By End Use, Household segment led in 2025; Household segment expected fastest growth 2026–2033

Household segment dominated the Pet Tech Market with the highest revenue share of about 77% in 2025 and is expected to grow at the fastest CAGR from 2026-2033 due to the rising number of pet-owning households, increasing disposable income, and growing inclination toward smart home integration. Adoption of automated feeders, smart toys, monitoring cameras, and climate-controlled environments enhances convenience, safety, and engagement, driving high demand and continuous growth of household pet tech solutions.

Pet Tech Market Regional Analysis

North America Pet Tech Market Insights

North America dominated the Pet Tech Market with a 40% share in 2025 due to high pet ownership, advanced retail infrastructure, and strong adoption of smart pet devices such as wearables, feeders, and health monitoring systems. Rising disposable income, e-commerce growth, and awareness of pet healthcare further strengthened the region’s market leadership.

Asia Pacific Pet Tech Market Insights

Asia Pacific is expected to grow at the fastest CAGR of about 17.30% from 2026–2033, driven by increasing pet adoption, growing middle-class population, and rising awareness of pet wellness. Expanding e-commerce channels, technological advancements in smart pet devices, and improving retail infrastructure are accelerating market growth across the region.

Europe Pet Tech Market Insights

Europe held a significant share in the Pet Tech Market in 2025, supported by high pet ownership, advanced retail and e-commerce infrastructure, and strong adoption of smart pet products. Growing focus on pet healthcare, rising disposable income, and technological innovations in monitoring and feeding devices further strengthened Europe’s position in the market.

Middle East & Africa and Latin America Pet Tech Market Insights

The Middle East & Africa and Latin America together showed steady growth in the Pet Tech Market in 2025, driven by increasing pet adoption, rising disposable income, and growing awareness of pet wellness. Expanding e-commerce channels, improving retail infrastructure, and gradual adoption of smart pet devices further supported the regions’ emerging market presence.

Pet Tech Market Competitive Landscape:

Mars Petcare

Mars Petcare, a division of Mars, Incorporated, is a global leader in pet health and nutrition, offering veterinary services, pet food, and advanced technology solutions for pet care. The company focuses on improving pet well-being through innovation, including smart collars, health monitoring devices, and digital platforms that track pet activity and nutrition. With operations in over 50 countries, Mars Petcare combines research, technology, and veterinary expertise to deliver comprehensive solutions for pets and their owners.

• 2025, Mars launched a suite of AI‑powered pet health tools, including the GREENIES Canine Dental Check, which uses smartphone photos to assess dogs’ dental signs.

Garmin Ltd.

Garmin Ltd., headquartered in Switzerland, is a multinational technology company known for GPS navigation and wearable devices. In the pet tech sector, Garmin provides smart tracking collars, GPS-enabled pet trackers, and activity monitoring devices that help owners track pets’ location, activity levels, and health metrics. Combining advanced GPS technology with durable, pet-friendly designs, Garmin’s products enhance pet safety, facilitate outdoor adventures, and support better pet management, making it a recognized leader in connected pet solutions.

• 2024, Garmin announced the launch of its first cellular-based dog tracking collar, the Alpha LTE, strengthening its pet tech offerings.

PetSafe LLC

PetSafe LLC, part of Radio Systems Corporation, is a leading provider of pet training, containment, and monitoring solutions. Its product portfolio includes automatic feeders, smart collars, GPS pet trackers, training devices, and interactive toys. PetSafe emphasizes innovation, safety, and reliability, aiming to improve pet behavior, health, and owner convenience. With a strong presence in North America and expanding globally, the company leverages technology and research to create effective, user-friendly solutions for pets and their owners.

• 2024, PetSafe made a million-dollar product donation to support pets affected by Hurricane Helene, reinforcing its commitment to pet safety and welfare.

Whistle Labs / Whistle

Whistle Labs, now part of Tractive, is a U.S.-based company specializing in smart pet health and GPS tracking devices. Its flagship products include GPS collars and activity monitors that track pets’ location, behavior, and health indicators in real-time. Whistle emphasizes proactive pet care through data-driven insights, enabling owners to monitor fitness, set health goals, and ensure safety. Its innovative technology integrates with mobile apps, providing alerts and reports to support better pet well-being and lifestyle management.

• 2025, Tractive acquired Whistle from Mars Petcare, integrating Whistle’s technology and customer base into Tritave’s GPS and health-tracking ecosystem.

Pet Tech Market Key Players

Some of the Pet Tech Market Companies are:

• Mars Petcare

• Garmin Ltd.

• PetSafe LLC

• Whistle Labs / Whistle

• FitBark

• Tractive GmbH

• Petcube, Inc.

• Sure Petcare

• Petnet

• Wagz, Inc.

• Link AKC

• iFetch, LLC

• GoPro, Inc.

• Litter-Robot (Whisker)

• Petzi (PetChatz)

• Pawbo

• PetChatz

• PetPace LLC

• Dogtra Co.

• Felcana